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    Podcast Summary

    • Effective communication skills in business and lifeStrong communication skills lead to improved sales and expansion for Nike, highlighting their importance in business and life.

      Effective communication skills are crucial in business and life, as highlighted in the Think Fast, Talk Smart podcast. The podcast, which has received nearly 43 million downloads and is the number one career podcast in over 95 countries, features experts sharing tips on various communication aspects, from managing anxiety to being persuasive. Nike, a dominant global company, reported improved sales in China, with a decline of only 8% compared to analysts' expectations of 12%. The company's direct-to-consumer sales also saw a significant increase of 15% to $4.6 billion. These developments underscore the importance of strong communication skills, as Nike continues to expand its global reach and direct sales market.

    • Streamlining supply chains increases business marginsBusinesses can boost profits by cutting out middlemen and optimizing supply chains, but external factors like fertilizer price hikes and digital breaches pose risks

      Cutting out middlemen and streamlining the supply chain can increase margins for businesses, even when selling to the same consumers. This strategy has been successful for many brands, including Nike, which is expanding its global footprint and investing in marketing to win over shoppers. However, there are external factors that can impact businesses, such as the current record-high fertilizer prices. These price increases, driven by supply disruptions in key producing areas like Russia and Ukraine, could lead to rising food costs and inflation, potentially affecting both developed and emerging economies. Another concern is the potential for digital breaches, as seen with Okta's ongoing investigation. Businesses must remain vigilant against such threats to protect their operations and customer trust.

    • Okta's intrusion highlights cybersecurity challengesOkta's growth and losses illustrate the ongoing cybersecurity arms race and the difficulty of balancing growth and profitability

      Okta, a company specializing in cloud security and verification authentication, experienced an intrusion into its own systems, highlighting the importance and challenges of maintaining robust cybersecurity. Despite impressive revenue growth, Okta's widening losses, primarily due to stock-based compensation and heavy investments in R&D and marketing, have yet to translate to profitability. This situation underscores the ongoing arms race in the security industry and the challenges companies face in balancing growth and profitability. While Okta's clients may be reassured by its revenue growth, they might be concerned about the company's ability to turn a profit, especially in the face of increasing competition and potential security threats.

    • Millionaires prioritize saving, businesses focus on profitabilityMillionaires save 20% of income, businesses transition to profitability for long-term success

      Becoming a millionaire involves more than just having a high income or desiring wealth. Millionaires prioritize saving, with many saving at least 20% of their income. This habit sets them apart from those who simply desire to spend a million dollars. Meanwhile, in the business world, investors are looking for companies that not only grow but also transition to profitability and become cash flow positive. The market may not have favored certain growth-oriented companies in recent months due to their lack of profitability, but patience and a focus on long-term potential can pay off. Ultimately, both personal financial success and investment strategies require discipline, planning, and a focus on building wealth over time.

    • Millionaires prioritize saving and budgetingMillionaires save an average of 13.9% of their income, follow the 50/30/20 rule, and live below their means, including in reasonably priced homes for long periods, enabling them to save more and build wealth.

      Millionaires prioritize saving and budgeting, saving an average of 13.9% of their income, and living below their means. They follow the 50/30/20 rule, allocating 50% to necessities, 30% to discretionary expenses, and 20% to savings. Millionaires also tend to live in reasonably priced homes and stay in them for a long time. For example, Warren Buffett, worth over $100 billion, bought his Omaha home for $31,500 in 1958. Most millionaires own homes costing no more than three times their annual income and live in them for at least 20 years. By spending less on housing, millionaires are able to save more and build wealth. Additionally, millionaires have a clear understanding of their expenses and savings, while high-income non-millionaires do not. This financial discipline and long-term focus on savings are key factors in accumulating wealth.

    • Living below your means and earning, saving, and investing wisely are keys to becoming a millionaire.Millionaires reach financial success by living below their means, earning wisely, saving aggressively, and investing for the long-term, often retiring in their fifties. The FIRE movement offers an alternative for earlier retirement through extreme frugality or lower living costs.

      Living below your means and becoming a long-term accumulator of wealth are key traits of millionaires. The price of a house and the resulting expenses, such as mortgage, taxes, and utilities, significantly impact your budget and debt. Millions of self-made millionaires have reached financial success by earning, saving, and investing wisely, often reaching their goal in their fifties. For those seeking financial independence earlier, the FIRE (Financial Independence, Retire Early) movement offers an alternative. Figures like Vicki Robin, Billy and Acacia Caterly, and Mr. Money Mustache have retired early and lived frugally, either by saving aggressively or living in lower-cost areas. By learning from these individuals and implementing similar strategies, one can work towards financial independence and retirement earlier.

    • Saving a larger percentage of income can help reach financial independence fasterSaving 30% of income instead of 10% could cut down work years by 12, millionaires have multiple income streams, and continuous wealth building is essential.

      Saving a larger percentage of your income can significantly reduce the number of years you need to work to reach financial independence. For example, saving 10% of your income may mean working for over 50 years, but increasing that to 30% could cut that down to around 28 years. Another key trait of millionaires is owning multiple businesses or streams of income. This doesn't necessarily mean starting your own company, but rather investing in stocks or other ventures to become a part-owner. Millionaires also continue to build their wealth and don't rest on their laurels. Examples include Rihanna's success in fashion and partnerships, and Arnold Schwarzenegger's wealth from real estate investments. Overall, these traits - saving a larger percentage of income and owning multiple streams of income - can help individuals move towards financial independence and potentially join the millionaire club.

    • Millionaires prioritize health, reading, and financial planningMillionaires prioritize self-improvement through regular exercise, frequent reading, and financial planning. They use benchmarks from financial institutions as a starting point for retirement savings, but individual circumstances and goals should be considered.

      Self-improvement and financial planning are key traits among millionaires. They prioritize health, reading, and planning as part of their daily routine. Millionaires exercise regularly, read frequently, and spend a significant amount of time planning their finances and investments. While the specific amount of wealth required to have options varies, it's important to have a clear understanding of your financial goals and progress towards them. Fidelity, T. Rowe Price, and JPMorgan provide helpful benchmarks for retirement savings based on household income and retirement age. However, these guidelines should be used as a starting point, and individuals should consider their unique circumstances and goals when determining their savings targets. To learn more about millionaires and their habits, consider reading "The Millionaire Next Door" by Thomas Stanley and William Danko.

    • Making good money, saving, and investing wisely for financial successTo achieve financial success, focus on earning well, saving as much as possible, and making smart investments with your savings.

      Becoming financially successful involves making good money, saving as much as possible, and wisely investing that savings. This timeless equation, as shared in various books like "The Next Millionaire Next Door," "Rich Habits," "Millionaire Mystique," and "How Rich People Think," remains consistent regardless of the specific financial goal. Whether you aim for a million, a billion, or even a trillion dollars, The Motley Fool is here to support you on your journey. It's essential to remember that people on the program may hold interests in the stocks discussed, and The Motley Fool may have formal recommendations. Always make informed decisions and avoid buying or selling stocks based solely on the podcast content.

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    • Criminals and Nation States Purchase Malicious Command and Control Servers Near Victim’s Locations to Reduce Malicious Signature. Attackers will not typically link their activity directly to their destination command and control servers in Russia or Eastern Europe. Typically, they establish C2 nodes near server farms, virtual physical locations, or individual machines physically located near their victims.  In this case, Bendallaj and Panin used servers in Atlanta. Gaining access to the local infrastructure can provide critical information about the commands and signatures the attackers used in their attacks.

     

     

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    00:00 - Intro

    00:21 - Patrick Laverty Intro

    00:55 - Intro Links

    -          Social-Engineer.com - http://www.social-engineer.com/

    -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

    -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

    -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

    -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

    -          CLUTCH - http://www.pro-rock.com/

    -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

    07:20 - Intro Chat

    09:11 - Todays Topic: Tips for Having Difficult Conversations

    10:00 - Outline for Parents

    12:10 - Map Your Terrain

    16:22 - Define Your Goal

    17:40 - Decide on Your Pretext

    20:05 - Imagine Your Rapport Building

    21:50 - Identify Potential Influence Building Techniques

    28:47 - Run a Quick Manipulation Check

    31:31 - Pump Up the Nonverbals

    36:30 - Conduct an Authenticity Check

    39:21 - Prepare for Likely Contingencies

    40:48 - Solidify Gains

    43:40 - Next Month: ???

    44:00 - Wrap Up & Outro

    -          www.social-engineer.com

    -          www.innocentlivesfoundation.org

     

    Find us online

    -          Chris Hadnagy

    -          Twitter: @humanhacker

    -          LinkedIn: linkedin.com/in/christopherhadnagy

    -          Patrick Laverty

    -          Twitter: @plaverty9

    -          LinkedIn: linkedin.com/in/plaverty9

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    • FBI warning and increased reporting of financial processing attacks against healthcare providers via phishing and social engineering
    • Ambry Genetics settles class action lawsuit for $12.5m following 2020 breach of over 230,000 patient records
    • OCR announces $300k settlement related to improper disposal of specimen containers with PHI on labels
    • New FBI report on medical device security vulnerabilities and recommendations for healthcare organizations
    • Updates on cyberwarfare trends stemming from the Russia/Ukraine conflict; Ukraine issues warning to allies of potential new cyberattacks from Russia
    • President Biden signs new cybersecurity guidelines following CISA recommendations
    • New federal cybersecurity requirements from the Office of Management and Budget (OMB) and NIST accreditation for third-party vendor risk management
    • Healthcare sector leads all industries in fixing software security flaws; report highlights and analysis

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