Podcast Summary
Promote Snapchat presence on other platforms: Expand reach and attract new followers by using other social media channels to promote your Snapchat presence, build a community and leverage existing relationships.
Growing your Snapchat following requires utilizing other social media channels and collaborating with others. Gary Vaynerchuk emphasized that you should use every other platform to promote your Snapchat presence. This could include sharing your Snapcode on Instagram, emailing contacts, or even creating content centered around Snapchat on your podcast or blog. The key is to be persistent and brand yourself as a Snapchat expert or influencer. It's not about looking for a quick sales tactic or buying ads, but rather building a community and leveraging existing relationships. By using other channels to promote your Snapchat presence, you can expand your reach and attract new followers.
Focus on marketing and branding for growth on Snapchat: Emphasize your brand and platform in content, not just tactics, for long-term growth on Snapchat.
Marketing and branding are crucial for growing a following and user base, especially on platforms like Snapchat where there are currently limited growth hacking or paid advertising options. Gary Vaynerchuk emphasizes that he has built his success not just through tactics like Facebook ads or email marketing, but by focusing on marketing and building his brand. He suggests that content creators, like John Lee Dumas with his podcast, should make their content about their brand and platform, and not just focus on tactics. By leveling up thinking and focusing on marketing and branding, creators can build a strong following and sell more products or services. It's not just about the tactics, but the overall brand and value that is being brought to the table.
Leveraging unique skills on different platforms for growth: Focus on platform-specific skills and understanding unique strengths of each social media channel to build a successful brand and potentially monetize your content.
Building a successful brand and marketing yourself effectively is essential for growing a following, but it's not an easy task. Gary Vaynerchuk emphasizes that it's important to focus on platform-specific skills and understanding the unique strengths of each social media channel. For creators on Snapchat, like Cyrene and the speaker, there's an opportunity to expand beyond the platform by creating physical manifestations of their artwork at scale. The speaker believes they have the potential to make a significant income from selling prints of their drawings. While this may not directly answer the question, it's an important consideration for anyone looking to build a sustainable career in content creation. Ultimately, your unique skills and art are your greatest assets, and understanding how to effectively market them is key to success.
Leveraging unique skills on Snapchat: Growing a Snapchat audience requires effort and strategic use of multiple channels, including Taylor's drawing ability, and Gary Vaynerchuk's suggestion to utilize other platforms to drive awareness.
While some creative skills may translate well to various platforms, others may be unique to a specific medium like Snapchat. Taylor's drawing ability, for instance, stands out particularly on Snapchat due to its interactive and ephemeral nature. However, growing an audience on Snapchat can be challenging since the app lacks a natural discovery feature. To overcome this, Gary Vaynerchuk suggests using other platforms like Twitter, email, Facebook, and Instagram to drive awareness and growth towards your Snapchat channel. Ultimately, success on any platform requires effort and strategic use of multiple channels to build an audience.
Leverage other social media platforms to build a following on desired platforms: Effectively expand reach by utilizing email signatures, LinkedIn, and Instagram to create awareness and build a following on scalable platforms like Snapchat
Expanding your reach and building awareness for your presence on various social media platforms, particularly those that are scalable like email signatures, LinkedIn, and Instagram, can be effective ways to gain followers. Gary Vaynerchuk emphasizes the importance of this strategy, which he has employed successfully throughout his career, including with Snapchat, which he believes is on the cusp of mainstream adoption. He was impressed by how DRock drove awareness to his handle through various means, and encourages everyone to do the same. It's not about moving people to a new platform, but rather using other platforms to create awareness and build a following on the desired platform.
Staying ahead of the curve in business: Be attentive to emerging trends, jump in before widespread adoption, and stay true to your personal brand for success
Identifying and understanding the moment when a new platform or trend is on the rise and capitalizing on it can lead to significant success. Gary Vaynerchuk, a businessman and internet personality, has built his career on this principle. He has seen how platforms like YouTube, Twitter, and Instagram have changed the game and created opportunities for individuals to build their personal brands and businesses. He emphasizes the importance of being attentive to emerging trends and jumping in before you see widespread adoption, and staying true to your personal brand. He believes that focusing on being right and consistent is the key to making money and building a successful career. It's not about guessing or wasting time on every new trend, but rather, being strategic and selective in where you invest your time and energy.
Identifying emerging trends and opportunities: Stay informed and aware of cultural shifts to predict future trends and capitalize on opportunities
Gary Vaynerchuk, in the discussed text, expresses his ability to identify emerging trends and opportunities before they become mainstream. He emphasizes that this is not by chance, but rather a talent of understanding and being attuned to the early signs of cultural shifts. He encourages listeners to tune in to his daily vlog on YouTube, Monday through Friday at 12 pm, to gain insights and knowledge on the latest business trends. Essentially, Gary Vaynerchuk's message is that being informed and aware of the current cultural landscape can lead to significant opportunities and success. He is confident in his ability to predict future trends and encourages others to do the same.
