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    Winning Instagram with the $1.80 Strategy | #TBT

    enAugust 16, 2018

    Podcast Summary

    • Gary Vee's New Kids' Shoes Selling QuicklyDespite having limited time due to a side job, Gary Vee maintains an active online presence and seeks out conversations with his audience to build his personal brand.

      Gary Vee, an entrepreneur and motivational speaker, recently released kids' shoes with the brand k Swiss, featuring clouds and dirt designs, which are selling quickly on their website. For parents or young entrepreneurs looking to purchase, it's recommended to do so promptly. During the conversation, Gary shared his goals of building his personal brand, ultimately aiming to write books, motivate people, and inspire them as a living. Shane, who was observing Gary's team, asked about Gary's Instagram presence and offered to help. Gary revealed that he spends around 7 hours a day washing dishes for his side job, leaving limited time for brand building and social media engagement. Despite having low engagement on his posts, Gary actively seeks out conversations online to connect with his audience.

    • Engage in meaningful interactions for community growthInvest time in leaving thoughtful comments on 9 top posts daily across 10 hashtags to build an audience, increase karma, and become a valuable community member. Contribute meaningfully and listen to others for genuine connections.

      Engaging with a community through meaningful interactions can significantly grow your online presence. This strategy, which I'd like to call the "18¢ strategy," involves leaving thoughtful comments (costing $0.02 each) on 9 top posts per day across 10 different hashtags. This investment in time and effort will result in building up an audience, increasing your karma, and becoming a valuable member of the community. Remember, the key is not to spam or only focus on self-promotion. Instead, be present, choose positivity, and contribute meaningfully to the community. Listening and understanding others is crucial for making genuine connections. As Shane put it, "The way to win is to listen and then contribute." Although it might take time, the rewards are worth it. By following this strategy, you'll gain 3 to 4 meaningful followers a day, leading to 100 new connections each month. This consistent growth will keep you motivated and fresh within the community. The hidden benefit? You'll discover new content and learn from others, enhancing your own growth and development.

    • Learn from successful social media content to enhance your own strategyDaily consumption of high-performing content inspires growth and knowledge, leading to improved content creation and community contribution.

      Investing time and effort into learning from successful content on social media platforms like Instagram can significantly enhance your own content creation and strategy. Gary Vaynerchuk emphasizes the importance of consuming high-performing content daily to gain inspiration and knowledge, which can lead to personal growth and community contribution. Instead of just being given the answer, Vaynerchuk encourages individuals to learn the process, just as teaching someone to fish will benefit them for a lifetime. Additionally, VaynerMedia's one-day consulting session, the "4 D's," has shown impressive returns for businesses, making it an exciting new offering for those looking to improve their digital presence.

    • Stay informed and adapt to the digital landscapeTo succeed in today's business world, be proactive, persistent, and willing to learn and adapt to the latest trends and technologies. Create valuable content, build a strong personal brand, and engage with your audience.

      Learning from the GaryVee.com 4D Podcast is that if you're serious about taking your business to the next level, it's essential to stay informed and adapt to the ever-changing digital landscape. Gary Vaynerchuk, a renowned entrepreneur, investor, and internet personality, shares insights on marketing, social media, entrepreneurship, and personal growth. He emphasizes the importance of creating valuable content, building a strong personal brand, and engaging with your audience authentically. Additionally, Gary emphasizes the need to be consistent and persistent in your efforts. He believes that success doesn't come overnight but requires hard work, dedication, and a willingness to learn and adapt. Furthermore, he encourages entrepreneurs to focus on building relationships and networks, as they can be invaluable resources for growth and success. In essence, the key takeaway from the GaryVee.com 4D Podcast is that to succeed in today's business world, you need to be proactive, persistent, and willing to learn and adapt to the latest trends and technologies. By staying informed, creating valuable content, and engaging with your audience, you can build a strong personal brand and grow your business.

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