Live with The Pricing Lady, the Podcast

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.

"Who's your target customer?" I asked.

" Well, anyone." They responded with proud smiles.

"Oh no...here we go." I thought to myself.

When it comes to starting or running a business nearly every program, coach or consultant will ask you who are you targeting. There's a really good reason for that (hint: it's not to annoy you). It's because the answers to most of the questions you have around your business, depend on who you're targeting. 

Most things can be done in a much more targeted and efficient way when you're clear about who your offer (product, service, software or other) best serves. 

Everyone-itis is what I refer to as the disease of creating an offer targeted to towards everyone. Most businesses that suffer from it are at best struggling and sluggish. I've had many guests on the show share how when the made the decision to be more focused it shifted their business in the right direction. 

In this Episode I'll share 3 problems that casting too wide a net for your target customer can cause in your business. Enjoy!

Highlights:

• 0:00 Introduction
• 1:14 Casting a wide net
• 3:12 Aligning your communication
• 5:05 Becoming the generalist
• 6:30 Less than average
• 8:39 Can it be too narrow?
• 10:13 An example
• 13:58 Wrapping it up 

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode.

She was advised to raise her prices and when she did her conversion rate shifted. Maybe the price was better aligned with expectations. Maybe it was that she herself believed more in the price she was asking for. Maybe it was both and more. The fact is things changed for her business for the better.

In This Episode:

In this episode, I sit down and talk with Maggie Bergin. Maggie is a brand strategist on a mission to eliminate brand vagueness. She helps businesses build a distinct, compelling brand strategy so they can deeply connect with their ideal clients. She quite candidly shares with us her own Pricing journey. The mistakes she's made and how she's been able to learn from them and continue building her business. It didn't come easy she confesses and she feels her own pricing development will continue to grow. 

All of that and so much more. Enjoy!

Highlights:

• 0:00 Introduction
• 02:10 Getting to know Maggie
• 04:00 The Value clients get from Maggie
• 05:25 How she started
• 07:43 Pricing discussions at the beginning
• 11:18 Pricing mistakes
• 16:32 Are there generalizations in work
• 19:12 Wrap Up Questions

How to Reach Maggie:

Instagram: https://www.instagram.com/beunderstoodbranding/ 
LinkedIn: https://www.linkedin.com/in/berginmaggie/ 

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profits. It makes sense to put more rigor and thought behind what you're doing.

Preparing in advance for what you will do and when, and having a clear internal policy for your team (if you have one) will help you eliminate unnecessary discounting. It can also help you improve the effectiveness of the discounts you do offer. 

In this episode:

We take a look at 6 questions you should be asking yourself before you decide to grant that discount or even before you decide to lower the price. These questions will help you be more clear about why your offering them and help you be more clear about the business purpose behind the decision.

Highlights:

• 0:00 Introduction
• 02:45 Business Purpose of Discount
• 07:02 Impact needed for Success
• 08:01 Impact on Perception
• 09:04 Who am I really targeting
• 10:18 How can I monitor how this is going
• 12:19 Do I still want to offer a discount
• 14:07 Wrap Up

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Over the years I have heard the battle cries  from businesses and sales people about how the competition has such low prices.

"It's killing our business. What can we do?" They cry. 

Often they feel defeated and like they don't have a chance to be successful because these "cowboy" competitors are in the way, with their very low prices. "Shouldn't we lower our prices too?" They ask.

Not necessarily, in fact more often than not, it isn't the best solution. Just because the competition has a lower price doesn't mean you should too. Nor does it indicate that they have a successful business. Nor does it mean that all is lost for you. In fact, it might just be an opportunity.

 To figure out what to do and how to deal with what seems like a rogue competitor you need to understand WHY, they might have such low prices and what it means for you.

My mother always said to me, "Well Janene if your friends are jumping off a bridge it doesn't mean you have to as well." Little did she know I was often leading the charge. But that aside the same thing applies to your business and pricing.

In this Episode

In this solo cast episode I share with you 6 reasons why they might have low prices and why it may not be the same for your business even though you offer the same / similar product, service or software. Then we take a look at what it means you should do. Enjoy the episode!

Highlights:
  - 0:00 Intro
  - 2:41 Who's the target
  - 4:10 Value perception
  - 5:38 How to set prices
  - 6:31 The strategy
  - 9:10 The tactics
  - 10:44 Profit margins
  - 11:24 What to do

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

"Sometimes it's just as simple as asking for more."

These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower value. But most come to a point in time where they know they must raise their prices. That's when fear often gets in the way. Reality is if you don't test the waters and ask for more you'll never know what's possible.

My guest in this episode has done it himself and seen it with his clients, sometimes you simply have to test your prices and see what happens. Then test it again.

In This Episode:

I sat down with Bob McIntosh, Co-Founder of 3 Degrees Consulting. Bob is a national speaker and entrepreneur having spent over 3,500 hours on stages and helped more than 15,000 people across the US, he’s a #1 Amazon best-selling author and has been personally responsible for helping thousands of entrepreneurs generate millions in profits through digital marketing.

He shares with me his own pricing journey and behaviors he sees in his clients that get in the way of their pricing. That and so much more, so you'll have to give it a listen.

Podcast Highlights

• 00:00 Intro
• 1:58 Getting to Know Bob
• 3:13 The Value Bob delivers clients
• 5:35 How he started
• 7:10 Pricing at the beginning
• 11:39 Internal thinking
• 15:39 Asking for more
• 19:37 Biggest takeaway & wrap up

How to reach Bob:

Facebook: https://www.facebook.com/TheBobMcIntosh

Instagram: https://www.instagram.com/TheBobMcIntosh

LinkedIn: https://www.linkedin.com/in/TheBobMcIntosh/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Ease-based pricing. No it's not a technical term but it some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it just because it's easy, it's probably not the right thing to be doing. And just think of all those years you've spent getting great at what you do or your product does. The schooling, the hours of learning, experimenting, getting it wrong, getting it right and making it "easy" for others. Doesn't that count for something?

And just because it's easy for you, doesn't mean it's easy for everyone else. If they were to take the same path as you to know what you know or do what you do, then they too would have to invest all that time, energy and resources to get the results. You're offering short cut of sorts...and that has value. If you're pricing based on ease, then you're ignoring the value you deliver.

In this episode...

That's precisely what this episode's guest found herself doing. Dr. Carrie O. Graham, owner of Carrie O. Graham Learning Solutions and Adult Education Expert confesses she defaulted to what was easy. She soon recognized it left her feeling that what she was charging wasn't matching the time and energy she put it in nor did it reflect the value of her offer.

How to reach Carrie:
WEBSITE: https://learningandsolutions.com/home
Inst: https://www.instagram.com/drcarriegraham/
Linkedin: https://www.linkedin.com/in/carriegrahamphd/

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there's less price transparency, it may feel like you're missing out on a key piece of price setting information because you have no idea what the competition charges.

Of course the competition is an important pricing consideration for many but what does it mean for your business? Can you only know what price to offer when you know the competition?

It begs the question, should I based my prices on the competition?

In this episode, we break this down and talk about when and how to use the competition when it comes to price setting in your business.

Podcast Highlights

  - 0:00 Introductions
  - 1:23 What's Your Strategy?
  - 3:08 Small business specificities
  - 4:59 Rules of Thumb
  - 7:24 When not to
  - 8:50 How to use it
  - 10:11 Wrapping it up

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start.  They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and the uncertainty in your prices makes communicating them feel incredibly awkward. Of course, learning the hard way may also lead to some great successes. Probably with more pain than necessary along the way.

What can you do? Listen to others who have gone before you. Learn from their mistakes and successes. Someone like my guest on this weeks' show.

In this episode I sat down with Kristen Westcott, online business strategist and copy writer for coaches. When she started her business she made two simple mistakes. She's also seen, as a coach herself, how others struggle with pricing. We can learn from her experience and better understand what doesn't work and what does.

Reach Out to Kristen:
https://www.instagram.com/kristen.westcott/
https://www.kristenwestcott.com/facebook
https://www.linkedin.com/in/kristenwestcott/

Book Recommendations:
The Work, by Byron Katie
Delivering Happiness, by Tony Hsieh
The Big Leap, by Gay Hendricks

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Aligning the price to the value you deliver makes sense. But too often it's simply not the case.

Selling a high value offer at a low value price is a situation many businesses find themselves in. Often because they don't understand the value of what they're offering. Sometimes that's combined with a lack of confidence in charging the higher price. Either way the result is the same, they're undervaluing their offer. 

That's what I spoke about in this episode with Amanda Berlin, she's a visibility and business consultant for entrepreneurs. Helping them grow their business and impact based on tactics used and honed over 12 years in the corporate PR world. 

We talked about how the first step is awareness, because only once you know the problem can you start to solve it. Only then are you ready to raise your prices. There are many ways to go about it. This is one of the things that Amanda shares with us in this episode of Live with the Pricing Lady. She realized she was selling a high touch, high ticket offer at a low ticket price. What did she do? You'll have to listen to find out.

Reach out to Amanda:

• Instagram: https://www.instagram.com/amandagailberlin/
• LinkedIn: https://www.linkedin.com/in/berlinamanda/
• Facebook: https://www.facebook.com/amandaberlin
• Twitter: https://twitter.com/AmandaBerlin

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them achieve their goal. They do so to "save" money but make it hard for to get the results they're seeking. And often you'll find they are less engaged in doing the work. For the business, it means less consistent outcome, more work and when you're more efficient (i.e. add value by bringing customer results in shorter time) you don't get paid for that added value. 

If you're using time-based pricing then you're going to want to listen to this episode and hear about Sandy's journey.

In this episode

I sit down and talk with Sandy Kaufmann, Lovecoach. She helps single women identify what stops them from finding love and transform it. She shares with us what she's learned about pricing along the way. Like many she started out with time-based pricing, it seems safe. We talk about why and how she made that shift from time-based pricing to package pricing and what it did for her business.

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Have you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then you're not alone. It's more common than you think. It's not bad nor are you stuck with that. When it comes to pricing, most people don't understand the economic value of their offer. Nor do they have a clear way to set prices they feel confident about. Without that how could you possibly feel that confidence you seek.

We pile the pressure on ourselves and are sometimes suffocating under the heaps of expectations others toss our way. It's no wonder so many people feel twinges of imposter syndrome. Pricing often brings out a lot of internal conflict around money, success and worthiness. It doesn't do you, your business or customers any good.

We know what it feels like, but the real question everyone is asking is...

"What do I do about it?"

This is why I invited expert guest, Sherine Lovegrove, to join me for an episode. She helps women suffering with Imposter Syndrome (who self-sabotage, procrastinate and sophisticatedly hide) to walk their learn how to walk their path with more confidence, with power and with grace. We had a frank discussion about the relationship between imposter syndrome and pricing. She talks about what it is, how to notice it, and what to do to start shifting.

Reach out to Sherine:

• Website: https://www.sherinelovegrove.com
• Linkedin: https://www.linkedin.com/in/sherinelovegrove/
• Facebook: https://www.facebook.com/sherine.lovegrove

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Price setting is a thought process not a mathematical calculation.

Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process where you look at different aspects to determine which prices are best. Businesses that treat pricing as a math problem are missing one of the most important rules of pricing:

Pricing is rooted in a deep understanding of the customer and what they value.

When you understand that you realize that a mathematical equation can’t possibly incorporate the a customers perception of value for example or how they feel about the brand. Or for that matter the competitive environment. Which means in order to set the best prices for your business, it's time to think about pricing in a different way. Start thinking about it as a thought process - one where you incorporate the different aspects that drive your pricing. 

In this episode of Live with the Pricing Lady, I dispel some of the myths around price setting and share with you the formula I use with clients (hint: it’s a thought process people). The great thing about the thought process is it applies to just about any type of business. Meaning it can work for you too.

Podcast Highlights

• 1:25 Introduction
• 2:42 Where to begin
• 4:46 Get clear on your offer
• 6:18 What's the value?
• 8:33 What else is out there?
• 10:48 What will it take to be profitable?

Links:
Grab your copy of the Willingness-to-Pay Survey DIY Guide & Tool.
https://thepricinglady.com/landing-page-willingness-to-pay-tool-and-guide/

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it. 

These are just a few of myriad reasons people give for giving things away for free and for setting very low prices. The problem is these excuses are a way to avoid the possibility of someone rejecting your offer. But the questions are, will these excuses get you where you want to be in a reasonable time frame? 

The simple answer is, no.

None of these are the decisions of a savvy business owner. One who's making decisions in order to build a profitable business that will be there for the long term for their clients. It's true that a business without money to reinvest back into the business won't be there for long if at all. 

That's what I speak about with this week's guest in this episode of Live with the Pricing Lady.  She started her business while in a corporate job. And felt very conflicted about charging clients. But even after leaving the corporate world, she still found reasons not to charge. Until one day she saw the light and starting valuing what she did, and charging for it.

Valentina Coco, helps leaders and managers create support systems for people to perform at their best. Helping them to create strong, inclusive teams, that function - driving results and innovation.  Growing up in a small town in Sicily, she dealt with bullies and marginalization as a half-Chinese “goody toe-shoes.” Which is in part why now she's dedicated to  diversity and inclusion in the corporate world.

Episode Highlights:

• 1:52 Introducing Valentina
• 3:08 How she got started
• 8:21 Transitioning from the corporate world
• 10:56 Corporate clients versus individuals
• 14:47 Do you take yourself seriously?
• 18:12 Is it a business or a hobby
• 23:44 Biggest takeaway
• 25:24 The value her clients get from working with her

Connect with Valentina:

• Twitter : https://twitter.com/valejustcoco/
• Inst: https://www.instagram.com/coco_consulting/
• Linkedin: http://linkedin.com/in/cocovalentina
• Facebook: https://www.facebook.com/artofinclusiveleadership/

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Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon

Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business

BUT is it the right thing to do for your business?

Great question! 

As my mother used to say, "Just because everyone else does it doesn't mean you have to."

We're exposed to this tactic all the time as consumers but it's a flawed strategy for most small businesses. In fact, most businesses spend more time, energy and creativity trying to lower their prices then they do putting efforts into maintaining or raising prices. Competing on price alone, is very risky especially for small businesses.

In this episode we'll take a look at three reasons why it might not be right for your business.

Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because:

• it was easy,
• you felt ashamed of your prices,
• guilty to charge that much,
• anxious or afraid to ask for it,
• too lazy to stand up for your value,
• to be “fair”, or 
• to prevent objections?

If so, you’re not alone. These nasty discounting habits seem harmless and many people fall victim to them.. But just because others do it, doesn’t mean you should too. If this is what you’ve been doing and you’re not earning enough it’s no wonder. There is a time and place for discounting in some businesses. Once it becomes a habit or something you lean on when you feel uncomfortable then chances are you’re not granting them for a good business reason. Meaning it’s hurting not helping your business.

It’s time to kick the habit and get smart about IF or WHEN you use them. And if you choose to use them to be smart about what types and how you can use them to truly help your business.

In this episode…

In this solo cast episode of Live with the Pricing Lady we first have to take a look at why you’re doing it and how it’s hurting you and your business. Like anything else your intention here is important. If your intention is good but it’s not serving you then something has to change. Then I’ll share with you 5 Tips to avoid the nasty discounting habits that are killing your profits.

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Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon

Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Price and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay.  As well as how the price impacts your brand. When you under the role they both play and the way in which they influence purchasing behavior you'll better understand your business.

This week on Live with the Pricing Lady I'm talking with special guest, Pete Canalichio from BrandAlive. BrandAlive is on a mission to help brands become more alive in the hearts of those that experience them. They do that by helping companies write a better story through compelling content, inspiring platform talks, in-depth consulting workshops, and practical tools.

Want to reach out to Pete?
www.petecanalichio.com
linkedin.com/in/petecanalichio-brandalive

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Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon

Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Knowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue you in it's time and reasons to do so.

Many clients ask me the question "How do I know when to change my prices?" Often they are asking, because they know it's needs to be done but aren't sure why and how. The fear of losing even one customer is so big they can't reconcile it in their minds. 

As a result, many small businesses avoid raising prices until it's become such a huge a problem (i.e. they're losing sales or profits) they only other choice is to shut down. Sustainably profitable businesses are  proactive when it comes to pricing and making changes. As a result they can often ride out tough times better than the rest. 

In this episode of Live with the Pricing Lady look at the 10 signs that tell you it's time to change, or even raise, your prices.

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

LPL Guests:

Guest Application: https://thepricinglady.com/podcastguestapply

Podcast Guest Guide: https://thepricinglady.com/tplpc-guests

The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you'll be faced with challenges. Some will exist due to your own thinking.

Change your thinking and change the quality of your mind. Often being able to overcome the adversity of your thinking is what allows you to finally move forward when your stuck or find the courage to do what is needed to get where you want to go.

I remember in one of my earlier jobs a boss came in and said "Janene we're taking XYZ part of your job and handing over to this person." My first reaction was fear.  Which was a strange reaction because it was a part of my job I really didn't like. Once I realized that, "click" I felt like the luckiest person in the world. At first I made myself a little crazy. But once my mind shifted so did my attitude.

I walked in and wrapped all the things up related to that so I could hand it over to the new responsible person...then I could focus on what I really enjoyed. I had overcome the adversity of my thinking and that gave me space to focus on the right things.

In this episode...

In this episode of Live with the Pricing Lady, featuring expert guest Kamile Cawley, she shares with us her business and pricing journey. She'll talk about how she's been able to achieve more and how she's been able to overcome adversity of your own thinking.

Kamille is a Network Maven and Connection Strategist helping entrepreneurs elevate their vibe, connect to their message and build a community that allows them to have more momentum and abundance in their life and business. I'm excited to have her on the show and I know you're going to get so much out of this.

Let's take a look at how you can overcome the adversity of your thinking; to go from business failure to success.

Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception.

A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The message your prices deliver. What message you deliver with your prices and the message your actions around pricing communicate to your customers. 

You're communicating a lot! Whether you realize it or not, not only what you say but what you do matters in pricing. And the clarity of those messages is critical to your business success. 

In this episode...

That's what we're talking about in this week's episode of Live with the Pricing Lady with my guest expert Kate Gilbert. She helps high-achieving professionals improve their public speaking by finding their authentic voice and building confidence. She's going to be sharing with us her own pricing journey as well as her take on the importance of a clear message.

Let's take at what Kate has to say about how to have a clear message and how it might be impacting what your customers are willing to pay.

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Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Entrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business for months even years.

Unfortunately too many businesses leave PRICING to the last minute and then suffer the consequences. Often their profits suffer.

In this episode of Live with the Pricing Lady I share  3 reasons why it helps you to start with pricing early on. When you understand what it helps you to do or avoid then you'll see why it's important to do it earlier rather than later. Helping you to mitigate even avoid some of the downsides of waiting until the last minute.

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Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon

Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.