Know Thy Customer, Know Thy Price
When you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is:
…not taking the time to understand the customer.
This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assumptions about customers. This makes it very difficult to find prices that fit customers. Beyond pricing is makes developing the right offers, marketing them and selling them a bigger challenge than necessary. Typically companies end up pricing low because they feel insecure. They are new and feel that to entice customers they have to have a low price.
In this episode...
In this episode solocast episode I will go into more detail on the importance and what it means you need to do. We'll look closer at why businesses do this, what the consequences are when you aren't clear on who you're targeting and the #1 way to avoid making the mistake.
Let's take a closer look at why you need to "know thy customer".
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