apartment industry

Hello! This is Multifamily Off the Cuff Episode #19. Thank you so much for listening!

On this episode, Fernando invited a very special guest for the second time. Aisha Price was here discussing some interesting numbers within the multifamily industry. 

Aisha has more than 20 years of experience in the multifamily industry. She has worked in pretty much all the positions from leasing agent to regional manager.

These were some of the questions they discussed:

• What is Tax Credit, and it works for rental properties?

• Is there a difference when it comes to yearly budgets between a conventional property and a tax credit one? 

• When is the best time to send price updates if you are already working with a property and why is that the best time?

• Who makes the final decision when deciding which vendor supplier will provide the service to the property?

• What is the best approach to contact and then follow up with a regional if you are a vendor supplier trying to get their business?

All these questions and more were discussed in this episode. Please take the time to listen to this one as it would guide you through great ways to manage the networking approaches when trying to sell your services to a property. 

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes and `keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Hello! This is Multifamily Off the Cuff Episode # 17. Thank you so much for listening!

This episode was very special. Fernando had the pleasure to talk to Gina Da Silva. Gina has been working with the multifamily industry for 20 years. She started as a leasing agent, and now she is at senior property level and specializes in rehabs. 

These were some of the questions they discussed:

• Out of the services that’s being provided to the Multifamily which one you think it is the most difficult one to deal with? Hint hint – It’s not cleaning for her!
• In your opinion, How does the life of a property manager look like on site? Tell the vendor what we don’t know!
• How important is the interaction between maintenance and office staff and its downfalls.
• In your opinion if you could change something for the better of the industry. What would that be??

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes and `keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Hello! This is Multifamily Off the Cuff Episode # 16. Thank you so much for listening!

We had the pleasure today to talk to the first Service Regional Manager invited to our show: Christopher Phillips. He has been working with the multifamily industry for 22 years. He has an incredible experience and knowledge on the industry, and he shared great info with us. 

These were some of the questions we discussed with him:

1. Out of the services that’s being provided to the Multifamily which one you think it is the most difficult one to deal with?
2. Let's talk about Plumbing? What are your pet peeve when it comes to plumbing services? Best and bad practices you have experienced?
3. What methods have you implemented to improve communication within your team and outside services providers? 
4. Restoration / mitigation and it's nightmare. From your experience. what do you think it can be improved.?

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes and `keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Hello! This is Multifamily Off the Cuff Episode # 15. Thank you so much for listening!

Today, Fernando had the pleasure to talk to Aisha Price. She is a very successful regional manager and has been working with the multifamily industry for 21 years.

Aisha shared with us a little bit of her great inside knowledge within the industry such as:

• The different management styles regarding operation and training from the 4 companies she has worked for.
• How she teaches her team to really understand what a resident is looking for when they are about to rent a new home, so they can provide the best fit.
• Painting and cleaning companies are the most difficult service providers to deal with from her experience.
• The biggest struggle the industry is facing right now is hiring the right people, so a change is needed regarding where to start looking for great employees.
• How they really appreciate service providers who care, follow up, and check with them to make sure everything is going well.

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes and `keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

This one is for my PMs..

Hello! This is Multifamily Off the Cuff Episode # 14. Thank you for listening!

We have a very very special guest today! Our first leasing agent in Multifamily of the Cuff: Ashlyn Gray. Ashlyn works for Lansbrook Village and she is just awesome! You really need to listen to what she said in this episode because she spoke from her heart and it was great!

Here are a few of the things we discussed with Ashlyn:

• How she got into the multifamily industry with no previous experience.
• A very detailed description of what it means to be a leasing agent. 
• Asking for your ID when visiting an apartment community is simply part of their job! Stop overreacting at this!
• To all the regionals, property managers and even owners: Hire with heart! 
• Trade shows advice for all supplier partners: take in consideration leasing agents! For real!

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes, and keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Hello! This is Multifamily Off the Cuff Episode # 13. Thank you for listening!

We are very excited for our guest today – Wendy Rivera! Wendy has worked for multifamily industry for over 20 years. Her experience is a great deal to learn from!

Some of the questions we discussed today:

1.- Out of the services that are being provided to the multifamily, which one is the one you think is the most difficult to deal with?

2.- In your opinion, what are the struggles that are affecting the industry right now? How do you think they can be solved?

3.- What is the service you enjoy the most out of all the services provided to the industry? Why?

4.- How do you like to be approached when a supply partner is trying to get your business?

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes, and keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Welcome everyone! This is Multifamily Off the Cuff Episode # 12. Thank you for listening!

For this episode, we have a very special guest from the service provider side. Luis Allen is the founder and owner of Gambol Fitness. He has been providing his services to the multifamily industry since 2018.

We had a great conversation with him, and we covered multiple interesting subjects when working for the industry. 

• What services does Gambol Fitness provide to the apartment indsutry?
• What has been the best approach for them when selling their services to the multifamily?
• What are the most difficult challenges they have experienced while working for the industry?
• What is their recommendation to all new business in order to prevent damaging a relationship with a client?
• What is the best experience they have had working with the multifamily?

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com.

P.S.: As promised during the interview, I am sharing my doctor’s office information. The name of the office is Women’s Care Florida, and my doctor’s name is Julia L. Freling 

Welcome everyone! This is Multifamily Off the Cuff Episode # 11. Thank you for listening!

Our episode today is dedicated to the ugly red flags when working as a service provider for the multifamily industry.

• Wrong behaviors exist in any type of industry, and the multifamily is not an exception. This is the main subject for today: The ugly practices and lies.
• When it comes to overdue payments, there are few properties who are experts on making the worst excuses and tell horrible lies just to avoid paying service providers.
• Don’t be afraid of collecting your money and always double check if the payment information they have provided is accurate. 
• What are some bad behaviors from the management team when it comes to provide the services on site?
• Is there a way service providers can be prepared to deal with the red flags?

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Hello! This is Multifamily Off the Cuff Episode # 10. Thank you for listening!

Our episode today is all about the busy season.

What is a busy season in the multifamily?

• Understanding the differences between communities’ styles and why it is important to know this.
• When are the busy seasons depending on the type of community you work with.
• What is the most important aspect when getting prepared for the busy season? Hint Hint: Manpower!
• Why do you need to understand payment cycles in order to be ready to go through the busy season with more confidence?

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Hello hello! This is Multifamily Off the Cuff Episode # 7. Thank you for stopping by!

We had a very special guest today – Denise Jackson! Denise has worked for Lincoln Company Properties for 32 years, holding a VP position as of today. So, you must believe her when she says she has seen pretty much everything in the multifamily industry. 

Denise shared with us great tips and advises from her tremendous knowledge within the industry:

• How do the owners select the management for their properties?
• Why is it so important to maintain and protect company values?
• What happens when you fail to keep and respect your company values?
• What is the service Denise considers to be the most difficult to deal with within the multifamily?
• What to do when a property is sold and you, as a service provider, still have open invoices with the old management. 
• Why some management companies pay faster than others? Understanding the internal management structure helps service providers to be clear on what to expect.
• What is the service provided to properties that is usually enjoyed the most by management?  

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Thank you very much for listening episode number 6 of Multifamily Off the Cuff. 

On this episode, we had the pleasure to talk with Kara Bonzheim. Kara is our first guest from the service providers side, and it was fantastic to learn from her great experience in the industry.

Kara has been working for the service provider side of the multifamily industry for 25 years.

We discussed a great deal of effective information for everyone wanting to know more about being a service provider:

• The key word and the one thing that will make you succeed as a service provider in the multifamily is: Involvement
• Some great tips on how to get involved with the apartment associations from the local ones to the national one.
• What is a supplier partner?
• What happens when you are an introvert? How do you get involved if Networking is not your thing?
• Great personal relationships with clients don’t secure a business relationship. This is very important to understand.
• Is social media alone a good strategy to get into the industry?
• Rejection hurst! But you need to be comfortable with it because it’s going to happen. 

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Post Covid Reaction

Welcome back everyone! Thank you very much for listening episode number 5 of Multifamily Off the Cuff. 

On this episode, we had the privilege to have Bree Scaccia –Senior Property Manager of Novel Midtown - as our guest. 

COVID 19 has been the most discussed subject for the past two years, and of course we needed to ask how it impacted the industry. But we also talk about many other important things:

• Bree has been in the industry for 16 years mostly working with new constructions getting them fully leased and running.  
• Multifamily provides HOMES to families and individuals, not units or apartments. 
• How a military background has helped Bree to apply leadership and passion to what she does within the industry. 
• What is the most common mistake property managements make that affect service providers? Lack of Communication.
• Why is important to understand that multifamily differs from all other industries?
• How did COVID 19 change the way business is being done today between service providers and management? Personal connection and human interaction were lost.
• When it comes to relationships between service providers and management, what does loyalty mean to a property manager? 
• What is your biggest pet peeve that service providers don’t do? Taking complains personal!
• Goal number a property needs to hit to be in the spotlight with the owners – This depends on the owner; they all have different perspectives.
• Why is it important to know the numbers and a little be of financials within the industry?

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Facing the struggles.

Welcome back everyone! Thank you very much for listening our fourth episode of Multifamily Off the Cuff. 

On this episode, we took some time to recap some of the most valuable advises from our two first guests Sherrie Ngo and Dustin Miller. 

We also talked about the struggles every business face when they first start working with the multifamily industry.

We discussed a great deal of effective information for everyone wanting to know more about the industry:

• What is the biggest financial struggle for a business that just started working for the multifamily industry? Hint: The name is Cash, and its last name is Flow!!!!!
• What is a reasonable amount for covering expenses? Since every business is different, we discussed this specific item in terms of time instead of money. 
• Is the same to work with residential regarding admin processes? NO!! There are multiple admin processes that are required in order to get paid.
• What is a COI and why is it so important?
• It is not all about struggles even when the title of this episode implies it so. There are several benefits from working with this industry. 
• What’s the reality when you ask for a loan before year three on business? 

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. If you have any questions or topics you would like to listen here, please send us an email at irene@multifamilyoffthecuff.com

Welcome back everyone! Thank you for taking some time to listen our 3rd episode of Multifamily Off the Cuff. 

On this episode, we had the amazing opportunity to share some time talking to a very special guest: Dustin Miller

Dustin has been working with the multifamily industry for over a decade on the property management side.  He has worked in different markets like Florida and Georgia, so he has a great experience and industry knowledge.

We discussed very interesting points about the multifamily such as:

• How the pandemic has increased the amount of time people stay at home and how the multifamily industry has had the need to improve the apartment communities to serve the residents in a better way based on these changes.
• Rents grew 24% last year, and they are expecting 24% more for this year.
• Can you guess how many people a day are moving to Florida? We talked about this, and the number is impressive. 
• The biggest pet peeve when it comes to receiving services: When vendors don’t show up on time.
• Why is so important to make sure we don’t add more stress to the residents on their moving experience. 
• Vendors need to understand the industry and its necessities, so they can provide appropriate service. 
• How and why a utility company became the best customer service provider to Dustin.
• Vendors, please understand that Multifamily works Monday – Monday and for some services 24/7. 
• What would be a great way to improve even more the resident experience? 

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes and keep up with the new episodes. 

Welcome back everyone! Thank you for taking some time to listen to our second episode of Multifamily Off the Cuff. 

On this episode, we had the pleasure to have Sherrie Ngo as our very first guest! What an honor!

Sherrie has more than 25 years of experience working with the multifamily industry, so believe her when she says she has seen pretty much everything!!

We discussed a great deal of effective information for everyone wanting to know more about the industry:

• Colleges and universities across the country are recognizing the multifamily industry as a career.
• Differences between building phase, the lease up, and the stable (long term hold) phase of an apartment community. 
• Who is the most important component inside the multifamily: hint hint: The Resident!
• Why is so important to provide a great move in experience. 
• Strategies to improve the relationship between management team and vendors.
• Why so many companies are not brave enough to work with the multifamily industry.
• Is the price the first thing management companies look at when choosing a vendor?
• The importance of following processes and keeping a great communication in order to maintain the day organized. 
• Build the relationship and aim for long term relationship.

Thank you for listening! Please leave us a review, so we can keep improving! You can follow us on IG – Multifamily_off_the_cuff to see all the behind the scenes keep up with the new episodes. 

Multifamily Off the Cuff is the only Podcast that will show you how to work with the Multifamily Industry.

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