boost sales

Welcome back to another insightful episode of "From Passion to Profit." In this episode, our business expert, Nichola Page, unveils the secrets of boosting sales through a powerful strategy called lumpy mail. Nichola shares two impactful ways to implement this strategy, focusing on re-engaging with ex-clients or members and enticing existing clients to upgrade or explore new offerings.

Nichola kicks off by explaining the concept of lumpy mail, reminiscent of the days when physical mail was a primary means of communication. The key is to stand out with a brightly coloured envelope and an intriguing item inside, making recipients curious to open and explore.

She illustrates this with creative examples, such as tiny egg timers or packets of seeds, emphasising the importance of a tenuous link between the gift and the sales letter. Nichola delves into the structure of an effective sales letter, starting with a link to the gift, followed by agitating the problem, identifying the solution, showcasing results, and presenting an irresistible offer.

Whether reconnecting with ex-clients or promoting something new, the lumpy mail strategy remains consistent. The episode encourages listeners to think outside the box, stand out from the digital noise, and create memorable interactions. Nichola shares personal experiences of receiving lumpy mail and highlights the lasting impact it can have on potential clients.

Key Points:

1. Lumpy Mail Concept: Using physical mail to stand out and create memorable interactions.
2. Creative Examples: Egg timers, seed packets, or other intriguing items inside brightly coloured envelopes.
3. Sales Letter Structure: Link to the gift, agitate the problem, identify the solution, showcase results, and present an irresistible offer.
4. Two Strategies: Reengage with ex-clients or entice existing clients to explore new offerings.
5. Lasting Impact: Lumpy mail leaves a lasting impression, even if immediate results are not seen.

Nichola concludes by challenging listeners to think differently and step away from the social media crowd. Implementing offline marketing strategies like lumpy mail can set businesses apart, foster engagement, and lead to long-term success.

Resource Links:

• Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
• Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
• Website: http://www.thehfbc.com
• Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
• Instagram: https://www.instagram.com/nicholapageofficial/
• LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

WOOO roll in the money bags.. haha honestly.. 

We feel so confident that these top tips will help you generate more ( if not immediate) revenue, sales, cash flow.. AKA MONEY in your online business WITHOUT having to run ads! 

*Rushes to apply these strategies*

..well are you? You'd be silly not to!

I hope you find value! DM if you apply these and let me know how they go!

Love, 

Ruby Darcy Podcast xx

If you know someone who needs to hear this - share it with them or via your Instagram stories!
Tag me @rubydarcycoaching and it will mean the world!

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To find out more visit: rubydarcy.com.au

Instagram - @rubydarcycoaching

Podcast - Ruby Darcy Podcast

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The key to making more sales is a complex, evolving art, and while nobody needs to be told the value that sales bring businesses, everyone wants to know how to achieve more…

Joining us on The Company Doctor Podcast to unveil the secrets to sales acceleration is a bright mind and exceptional optimiser - Smart/tasking Founding Partner, Niall Anderson. 

This episode of the show promises to dive into why the ‘coach’ is always accountable, collaboration & co-creation are indispensable, and how to create likeability in your business relationships.

Key takeaways from this episode:

• Qualifying well is essential
• Differentiate and disrupt
• Be open to collaboration and co-creation

Nancy Harhut is the co-founder and chief creative officer of HBT Marketing. Nancy is the author of Using Behavioral Science in Marketing. Getting people to take action is what Nancy is all about. Her speciality is blending best-of-breed creativity with behavioural science to prompt response. Nancy’s been named one of the 10 Most Fascinating People in B2B marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist.

⏺️ Voics: https://www.voics.co/

🎙️ Podcast University: https://bit.ly/3Dqip2S

🎤 Podcast Accelerator: https://bit.ly/3f1ir81

📞 Schedule Free Call: https://bit.ly/3GsNyTU

(00:00) Introduction
(03:05) Why do you do what you do? 
(05:02) What behaviour triggers do consumers make?   
(07:07) What are customers searching for in social proof? 
(09:07) How to get quality testimonials for social proof
(11:16) How to get existing customers to leave reviews
(14:52) Eye-magnet words to increase engagement
(17:15) The best words to use for copywriting & sales
(20:33) The benefits of giving more than you get
(25:45) How to capture people's attention for free 
(29:30) How to generate urgency & scarcity 
(32:20) How to nail email marketing for sales
(33:50) How important is storytelling for sales?
(37:07) Behavioural science approach to storytelling
(39:50) Customer success stories & product stories
(41:30) The consistency principle for company loyalty
(46:00) The decision making process to make a purchase
(49:10) Behavioural science approach to promotions
(53:50) How to gain authority for marketing & sales

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Useful Links:

• Learn more about RetailBound
• Yohan Jacob

Here are some quick tips on how to increase your Black Friday sales! Simple and easy to implement AND effective! You ready?? Tune in!!

MAKE YOUR GOALS A REALITY COURSE COMING 2022!!! :)

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THANK YOU SO MUCH! Every review helps get the word out!
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As always choose love! Love doesn't care what you look like or your age. Doesn't matter if you're white, black, brown, or beige! Love on everybody! I love you!

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Sleigh Gals Virtual Live Women's Workshop was Saturday, December 12th. It was a phenomenal workshop guiding you to leveling up your life and business!

In this episode you will learn about:

• How to choose clothes as an asset in your entrepreneur tool box. 
• Using words to help you describe the highest version of yourself and using that to dress yourself up.
• How you can elevate yourself by choosing to choose a different high standard for yourself in what you wear for your business.

ABOUT STEPHANIE GILSTRAP:

Stephanie is a Women’s Wardrobe Coach that helps mamapreneurs feel sexy, sassy and sophisticated so they can stand in their power to boost sales. She is the founder of Mom2MILF Style Method, her signature 60-day wardrobe mentorship, and Daily Style Upgrade, her daily Outfit Blueprint membership program.

Follow Stephanie on IG

Ready to LEVEL UP your business? Text: BUSINESS to (323) 524-9857 to become a Founding Member of my new 12 week Business Coaching Program for women!

Resources:

• The Get Up Girl
• Joanna Vargas on Instagram
• Joanna Vargas on Facebook
• TikTok @joannavargasofficial
• Join my monthly online academy: LIVE FULLY ACADEMY
• Operation Underground Railroad – OURRescue.org
• Learn more: Dance Your Life
• TEXT: BUSINESS to (323) 524-9857 to get on my VIP lift for my next upcoming business coaching group! 

You know how selecting the profile pic you put on Tinder is important (I am way too old for that but you know what I mean....). Well first impressions count.

Today I want to run through some quick actions you can take and changes that can make immediately to your ecommerce store that can make difference to your online sales and overall website conversion rate and average order value.

Who doesn't want that??

And if you are about to launch a website or product based business then tune in, you need to hear the facts here and essentials to setting it up.

Listen to find out what else you should be doing online to your socials, menus, imagery, and more.  What the heck is a CTA (By the end of this you will  have lots of them) ?

Let's keep it short and sharp so you can go on ahead and spend time zhushing up your website and socials as first impression count and we want more sales and that cha ching sounds coming into our inbox.

To go deeper on this and really Get your business online ready head to :

https://www.thelotco.com/getyourbusinessonlineready

Or to find out more of what I do head to:

https://www.thelotco.com.au/

Thank you so much for listening to thelotco business podcast.  If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast. 

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here https://www.thelotco.com/training

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

Promote your Crowdfunding campaign or product on Gadget Flow today!

In this episode, Dr. Theodore Schwartz and Ken Davidov from Liftid talk about the benefits of tDCS and how to market a new and unique product.

- What is tDCS
- Benefits of using Liftid
- How to market a new and unique product
- How to prolong the function of our brains

Useful Links:

• Learn more about Liftid
• Dr.Schwartz
• Ken Davidov

Meet your host: Evan Varsamis - NYC based Entrepreneur, Founder / CEO at Gadget Flow Inc, Investor and Marketing Advisor at Qrator Ltd and contributor at Forbes, Inc, HuffPost and American Express Essentials. Sprint Crowdfunding Fund and Crowdreach advisor and speaker. His work has been featured on Mashable, The Next Web, Entrepreneur, Fortune, Forbes, and Web Summit

I met Michelle Ward (aka: The “When I Grow Up Coach”) almost 10 years ago via her newsletter. It caught my eye while I was stopped at a stop light one day. (bad jen!) After that email I became a fan, and when I moved to NYC (where Michelle lived) I got the chance to work with her in person, and even visit one of her ukulele shows!

This lady is an encouraging bag of talents. She’s a business coach, an actress, she plays uke, she writes her own songs, and is the mother is the spunkiest little five year old you’ve ever met!

She’s also the one who suggested I write a book in the first place!!

Head to our show notes for all the extra info & Links!
www.jenipherlyn.com/blog/28