brand consistency

This week we take a look through the iridescent, rainbow lens of leadership, with Dr Steve Yacovelli, aka ‘The Gay Leadership Dude™’, to ask the question: what does it mean to be a truly inclusive leader?

Well beyond the DEI acronym and its all too often tick-box allyship mentality, we explore the essence of inclusive leadership and what every impactful leader can learn from the six competencies that naturally show up in the LGBTQ+ community: being authentic, leading with courage, having empathy, effective communication, building relationships, and influencing organisational culture.

We talk all things pronouns, bringing your full self to work, managing your unconscious bias, and finally, we pull at the seams of diversity, to reveal a single beautiful truth: every single human on this planet is diverse!

Find out about:

• Learnings from Steve’s 25 years in the leadership, development, change management, and diversity and inclusion consulting space
• What it means to lead with a Pride Leadership mindset
• Why inclusive leadership must go beyond the superficial celebration of the DEI acronym to foster belonging for all
• The five dimensions of diversity and what it means for leadership
• Why a feedback-rich culture is critical to creating belonging in the workplace
• Why learning in a group of 3 can have greater success than learning in pairs

Don’t miss the next episode: subscribe to the show with your favourite podcast player.

And download the free 1-page summary, so you can always have the key points of this episode to hand.

Put the episode's best takeaways into practice with Skillding. Visit skillding.com/workshop to begin your journey from learning to doing. Track your progress as you hone your new skills. Start now!

Links:

Watch the video recording of this episode on YouTube.

Connect to Steve Yacovelli:

LinkedIn

Website

Support the show: Make a one-off donation and contribute to the ongoing costs of running the podcast.

Check out the podcast map to see the overview of all podcast episodes: https://workshops.work/podcast-map

IN THIS EPISODE

Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).

Here's what you'll get:

• Why branding guidelines are crucial for entertainers
• How to develop your own brand guidelines (including a FREE font tip!)
• Should you invest in a logo? Learn the surprising truth!
• How to create a brand that resonates with your audience

Listen now and take your entertainment career to the next level!

Notes:

Referenced website "quiz" link: https://brandingentertainers.com/yourbrandvoice

00:00 Introduction
01:18 Word of the year [Leading you]
03:03 A consistent haircut [Leading teams]
03:56 Brand consistency [Leading organisations]
07:32 The Twelve Days of Christmas [Behind the scenes]
09:16 Consistency [Word of the week]
09:56 Final step
10:15 Close

THE SUNDAY SCHOLAR takes a lighter look at leadership. Full of ideas, insights and inspiration. It’s our weekly newsletter—reimagined as a podcast. Something to be expected. Something to look forward to.

In this episode, we explored the concept of brand personality and why it's crucial for connecting with your audience on a human level.

Imagine meeting someone for the first time; you subconsciously evaluate their character traits, their tone of voice, and what they talk about to determine if they're a threat or a valuable connection. The same principle applies to brands. Building a human brand is all about creating a feeling that resonates with your audience.

To achieve this, we discussed a five-step framework to define your brand's personality:

Know Your Target Audience: Understand who your customers are and what they desire. Your brand personality should align with their needs and motivations.

Identify Brand Archetypes: Brand archetypes help you pinpoint the dominant character traits of your target audience. This step helps you connect with your customers on a deeper level.

Determine Your Brand Role: Decide how you can serve your customers' needs and aspirations. Are you like them, guiding them, or simply moderating their experience?

Find Your Brand's Archetypal Mix: Define the dominant archetypes that should shape your brand's personality. This step ensures consistency in your messaging.

Bring Your Brand to Life: Take actions that align with your brand's personality consistently. Just as people express their personalities consistently, your brand should too.

Remember, your brand's personality is a key element in creating lasting connections and building trust with your customers. It's the foundation upon which you can authentically represent your business, allowing it to grow and evolve while maintaining its core identity.

By following these steps, you'll be well on your way to transforming your business into a magnetic brand that resonates deeply with your audience, fosters lasting relationships, and drives success. So, take this framework and start crafting a brand personality that your customers won't be able to resist!

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

In this inspiring episode, "Branding Brilliance: Empowering Mompreneurs with Mary Maloney," we delve into the transformative world of personal branding for female entrepreneurs. Our expert guest, Mary Maloney, offers invaluable insights into how personal branding is essential for the success and confidence of mompreneurs. She highlights the nuances of personal branding in the digital era, emphasizing the importance of a cohesive presence both online and offline.

Mary shares strategies for women to embrace their uniqueness, thereby creating a personal brand that stands out authentically. Addressing common challenges and fears, she provides practical advice on how mompreneurs can overcome self-doubt and build a resilient brand. Furthermore, Mary delves into the dos and don'ts of leveraging social media platforms for effective branding and recommends tools for maintaining brand consistency across various channels.

As personal branding is an ongoing journey, Mary discusses how to monitor and evolve a brand effectively. For those just starting, she outlines actionable steps and common pitfalls to avoid. Looking towards the future, she predicts trends in personal branding, offering insights on how mompreneurs can stay ahead of the curve. The episode concludes with Mary's encouraging words, motivating our listeners to embark confidently on their personal branding journey.

Listeners can also find out how to connect with Mary and learn about her upcoming events, making this episode a treasure trove of inspiration and guidance for any mompreneur looking to enhance her personal brand and business success.

Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram and Facebook!

Ever wonder what it takes to manage a family business successfully? Our guest, Todd Miller, a seasoned entrepreneur from the residential roofing sector, offers a deep dive into how he's done it. He introduces us to the world of Isaiah Industries, a company his father started back in 1980 and he's been a part of since 1986. Todd’s story of stepping into his father's shoes after a stroke is inspiring and enlightening, revealing the intricacies of assigning the right roles to the right people for business excellence.

Switching gears, we tackle the challenges that even giants like Tesla face in the solar roof sector, emphasizing the undeniable importance of systemization in business. Todd draws from the philosophy of the E-Myth, reinforcing the need for inspiring stakeholders and maintaining consistency, akin to how McDonald's has sustained its brand despite high employee turnover rates. It's a conversation that broadens our understanding of business dynamics, particularly in the family-run context.

And let's not forget the art of sales. This episode delves into personal connection and the potency of robust information in closing a deal. We analyze why contractors may take the low bid and discuss the teachings of Jeb Blunt, an NLP practitioner, and Bill Gladwell, a scholar of Neuro-Linguistic Programming. From contractor presentation strategies to the essence of people buying from people, we expose the subtleties of the home services industry. So, are you ready to soak up some invaluable business insights from Todd Miller? Tune in!

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Welcome back Brand Leader, in this second episode of the BRANDINFLOW Podcast, you'll delve into the heart of brand identity. Discover how it's more than just visuals - it's about mastering the human aspect of your brand to transform your business into an irresistible magnet. You explore how to master the human aspect of your brand, which involves understanding your target audience's identity patterns, preferences, and day-to-day life.

You're guided through the process of creating a visual mood board of your dream customer, helping you better understand and connect with them. Similarly, you learn to visualize your brand, considering how it would talk, look, react, and what it believes in.

You're introduced to the concept of a brand vocabulary list, a collection of words and phrases that encapsulate your brand's message, values and beliefs. This list should be consistently used in your communication to create a strong brand identity.

The importance of trust in building a brand is emphasized, explaining that trust cannot be built overnight and requires consistency over time. You're encouraged to always align your actions with your brand persona and your dream customer persona.

This episode is a must-listen if you're ready to build and grow a brand that deeply resonates with your audience and achieves long-term success.

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr?lang=en

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

Are you ready to get someone else in to help you with your brand? If you are, how do you communicate it with them so that they understand what you're about and they can confidently implement things in a cohesive, consistent way? In this episode, we’re talking about exactly how you can communicate your brand to your contractors or employees or collaborators to keep things consistent no matter who’s creating things for you.

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Show Highlights:

• Introducing Scott Schmidt
• What it takes driving creative operations at PwC
• The importance of having a single system of record for your in-house team
• The importance of creating technology planning horizons
• Keeping an eye on the overall quality of brand voice and brand consistency
• The importance of team bonding and team cohesion

Quotes:

SCOTT: The importance of having a single platform for work and records

“We know they're not all gonna work the same, but to be able to have everything in a single place in our system of record. And that was the most important thing is that it could not only have the team work together or work separately, when appropriate, but also to gather the metrics for our leadership, that show that we can prove that we are. One of the things is very important for an in-house agency is proving your value.”

SCOTT: Importance of team bonding and cohesion

“Make sure people are happy and able to work efficiently and collaboratively. I'm sure being in-person at times would be great and when we can do it, when we can come into in-person collaborate, it does happen. We do try and get together when possible. But it's something that we've been very fortunate that we were already in a position where we were ready to work virtually.”

Connect with Scott and find out more about his work:

Scott Schmidt | PwC | PwC.com

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Empower your brand with Pica9, the brand-to-local marketing platform that helps world-class distributed brands empower their franchisees and dealer networks. 

BOOK A DEMO NOW!

Show Highlights:

• Ben's journey to creative operations
• Changes in client-agency relationships
• Creativity and flexibility getting harder
• Finding "shapeshifting" talents
• Brand integrity, consistency, adaptability

Quotes:

What Kevin sees in clients nowadays: “The client, these days, at least, what we hear a lot, is the client is starting to clamp down on budgets and creating tighter and tighter boxes into which that creative product has to fit.”

Ben on the scalability of the agency model: “When you have an agency model like this, and that relationship is good, and you're delivering quality and delivering on your promise, when people invest or companies invest in one type of marketing that generally naturally expands.”

How Ben picks the right talent: “I always try it what is what seems I would say, comes across as great talent or who could be, is usually someone with a diverse background, who has done multiple things at multiple different agencies.”

How important is brand consistency according to Ben: “Brand consistency is, I would say, more critical than ever, but what has to be considered and it's a big consideration and should be thought about all the time. How do you keep that fresh and adaptable for all those places that your brand has to be consistent in?”

Connect with Ben and find out more about his work:

• About Ben
• About Prager Creative
• Prager Creative Website

Empower your brand with Pica9, the Brand-to-Local Platform that helps world-class distributed brands empower your franchisees and dealer networks. 

BOOK A DEMO NOW!

if you've ever wondered how things are behind the scenes when building a business, I'm giving you all the dirt with no filter. It's not all bad, but knowing a few things before getting started can help you along the way. If you're an entrepreneur, by the end of this episode, you'll be nodding in agreement. 

Find out more by following us!
IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com

Have you published in the last week a video on your social media account? Maybe it was you dancing around in your kitchen to a song. It’s amazing to see business owners using video content to boost their brand awareness and increase engagement. But at the same time I see you forgetting to take into consideration your brand personality when crafting these videos. You know how important it is to stay consistent with your branding, and you do this using similar colours, fonts on your static posts. Learn how to be even more intentional with your branded video content your publishing on Social Media. 

• Show Notes: oliviagoodenough.com/blog
• For Custom Brand Identity Enquires - Please Use Enquire Form On My Website: oliviagoodenough.com
• Instagram: @olivia_goodenough
• Email Adress: design@oliviagoodenough.com

--DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!Thank you for supporting The BrandMade Podcast so I can continue to provide you with free helpful branding information every Wednesday!

In this episode of our CPA Influencers Series, Dawn Wagenaar interviews Jennifer Hamberger of Freed Maxick  on the topic of keeping their firm's brand consistent across all offices and how Freed Maxick keeps their brand promise fresh.

Jennifer joined Freed Maxick in 2012, bringing several years of marketing knowledge from consulting, medical, and global markets. She is currently the Chief Marketing Officer. Freed Maxick specializes in the healthcare, manufacturing, real estate, banking, agribusiness and private equity sectors and has more than 300 professional and administrative personnel working from offices in Buffalo, Batavia, Rochester, and Syracuse, NY.

Dawn begins the interview by asking Jennifer to provide two tips for keeping Freed Maxick's brand consistent across the firm while also keeping the brand promise fresh. Hear what Jennifer has to say on this topic and more in our latest episode of CPA Influencers.

How does brand identity inform your ecommerce approach and growth strategy?

For Jim Coudal of Field Notes, it’s about putting the brand first and then figuring out how to “make the ecommerce piece of it work to show the brand in its best light.” Noah Bernsohn of One Design Company joins the conversation as well to help shed some light on why Craft Commerce was the best fit for the Field Notes site.

Listen to learn how Jim’s focus and consistency around knowing the Field Notes brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries and limits with growth and sales.

Key takeaways

• The original audience for Field Notes were other design nerds
• Field Notes wanted something specific and unique for their site, so they chose Craft Commerce
• Field Notes puts brand first
• One Design Company also built the Craft site

Resources:

• FieldNotesBrand.com
• One Design Company