brand promise

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This FUBCON Session of Real Estate Team OS features marketing and branding expert Nick Mallory, who’s got deep expertise in craft beer and who worked with Elysian Brewing, Rogue Ales, and the Craft Brew Alliance before joining Boneyard Beer as Brand Director.

Watch or listen to this Session with Nick for insights into:
- Your ability to open up conversation, remove obstacles, and unlock creativity by being an empathetic leader
- How a leader should always be working to hire their replacement
- The 6 characteristics every great brand or marketing initiative should have to stand out and differentiate in a commoditized market: Simple, Interesting, Meaningful, Unique, Understandable, and Unexpected
- How to ladder up from agent brand to team brand to brokerage brand to franchise brand
- Balancing investments into your brand promise and your client experience

At the end, find out who he honors to honor his own soul and why the toughest times give you the most learning and growth.

Connect with Nick Mallory:
- https://www.instagram.com/thenickmallory/
- https://www.nickmallory.com/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

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- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Interpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys! 

In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.
• Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.
• Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.
• Creating a clear product development roadmap can enhance the value of a company and make it more attractive for potential buyers.
• Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.
• Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.

Today’s Guest:

Chris Shipferling, CEO of GW partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.

Connect and learn more about Chris and GW Partners:

Website: www.gw.partners

LinkedIn: https://www.linkedin.com/in/chrisshipferling/

Email: chris@gw.partners

Recommended Site:
Salvit Advisors Leverage Playbook

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

“You have to care about your clients and how you can help them. Then, you have to have the confidence to communicate to the client–not by bragging on yourself but just by believing in yourself.” - Mike Meilinger

The finer details of this episode:

• Client Retention and referrals
• The Importance of mindset
• Following a Sales process

Episode resources:

• Summit Virtual CFO by Anders website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com
• CPA Firm Greenville SC | Accounting Tax Services (meilinger.us)

你是否注意到，去年此时此刻还是当红炸子鸡的元宇宙，现在已经很少有人谈论它了。在过去短短三年时间里，元宇宙从热门领域迅速走下坡路，它短暂的生命的确是一个非常好的商业教科书。在最新一集的“柠檬变成柠檬水”播客里，主持人俞骅和Poy Zhong 从元宇宙昙花一现的商业案例中，一起与大家分析我们从中可以学到的商业知识与教训，欢迎大家收听！

收听方式:
请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。

Thank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!

On this episode of the In the Club Podcast by Club Colors, we speak with Katie Vogel, the Licensing Manager for Creative and Digital Works at the University of New Hampshire. In her role, Katie ensures that she protects the copyrights and trademarks of the University of New Hampshire. She also ensures that the brand is being managed with fidelity and is appealing to a vast group of stakeholders.

With a brand vision to make opportunities accessible to everyone, the school releases marketing materials that embody the journey to becoming a Wildcat. Katie emphasizes the importance of communicating this vision outward to the campus community and alumni, making sure that the brand guidelines are publicly available.

As always, stick around as Katie shares her best advice on seeking mentorship, as well as answers questions on active listening and the top 3 people she would collaborate with on this episode's Hot Iron with JMo!

HIGHLIGHT QUOTES

Katie's advice on mentorship and active listening - Katie: "Choose your mentor wisely and make sure you're always actively listening. And with the active listening part, people show their colors, they show their true identities if you just spend time actively listening to them. You're able to be able to piece out their values."

The perspective education teaches increases chances of success - Katie: "I think one is exposing you the student to different perspectives and that's what a true education is. It's not supposed to be talking at you. It's supposed to be collaboration and understanding what everybody is bringing, bringing their experiences, and looking at it through different lenses."

Connect with Katie in the links below:

LinkedIn | Website

If you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content. 

EPISODE OVERVIEW

• Rob’s story and journey to where he is today (2:20)
• Creating your brand purpose (8:00)
• Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
• Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
• The business and artistic reason to invest in film (28:00)
• Ethical storytelling (33:00)
• A powerful moment of philanthropy in Rob’s life (41:00)
• Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)

For more information and episode details visit: www.weareforgood.com/episode/231

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuou

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

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If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

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In this episode of our CPA Influencers Series, Dawn Wagenaar interviews Jennifer Hamberger of Freed Maxick  on the topic of keeping their firm's brand consistent across all offices and how Freed Maxick keeps their brand promise fresh.

Jennifer joined Freed Maxick in 2012, bringing several years of marketing knowledge from consulting, medical, and global markets. She is currently the Chief Marketing Officer. Freed Maxick specializes in the healthcare, manufacturing, real estate, banking, agribusiness and private equity sectors and has more than 300 professional and administrative personnel working from offices in Buffalo, Batavia, Rochester, and Syracuse, NY.

Dawn begins the interview by asking Jennifer to provide two tips for keeping Freed Maxick's brand consistent across the firm while also keeping the brand promise fresh. Hear what Jennifer has to say on this topic and more in our latest episode of CPA Influencers.

On this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character.

It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout.

So why does the audience negatively respond to this? How is the brand managing a crisis?

Well. Fast-vertising was employed but didn’t help much from what we’ve seen in this instance and we discuss why.

What is your Brand Management playbook if ever you have a social media Peloton moment?Some Helpful Links

www.nerbrandagency.com/podcast

ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.

Learn more about NerdBrand
Hear more of the NerdBrand Podcast

This week, Matt and Rick discuss the brand promise of Alloy Personal Training. It's very important that you put your flag in the ground in regards to your brand and then build the right machine to meet that promise.

As a fitness entrepreneur, what do you really believe in? What is your fitness philosophy? This is the starting point to building a brand promise.

Once you've figured out your brand promise and your customer archetype, then you can build a machine around it and take it to the market as your business.

If you deliver consistently on your brand promise, your business becomes more credible in the customer's eyes.

Here at Alloy Personal Training, our brand promise is Look Good, Feel Great, Live Life to the Fullest. To deliver on this promise, we incorporate three pillars.

Listen in as Rick and Matt explain how we deliver on our brand promise here at Alloy Personal Training and why it has proved right for the last 30 years!

Key Takeaways

- What do you really believe in? (02:17)

- Strength training for our customer archetype (03:54)

- Why do your clients come to the gym (08:46)

- Pushing mindset change around exercise (12:17)

- How eating less is a huge predictor of lifespan (13:14)

- Lifestyle movement (19:19)

- Sleep is a big deal (21:44)

Additional Resources:

• https://alloypersonaltraining.com/
• Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Today on 10 Minute Mindset, Jacqueline Lieberman returns to explain what makes a brand human and how she works with businesses to diagnose and resolve business vs. brand problems.

Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people.

You can connect with learn more about Jacqueline and BrandCrudo at www.brandcrudo.com

See omnystudio.com/listener for privacy information.

Today on 10 Minute Mindset, Jacqueline Lieberman shares the difference between a marketing campaign and a brand truth, as how to measure the weight of your brand promise.

Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people.

You can connect with learn more about Jacqueline and BrandCrudo at www.brandcrudo.com

See omnystudio.com/listener for privacy information.

In today’s episode of Uncooked, we’re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research “gleefully violates the norms of traditional research,” why Grovemade relied on intuition and inspiration, becoming an overnight success, and how Benedetto Guitars is continuing a legacy founded on craftsmanship and fan loyalty.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Before your customers can know what your brand stands for, it’s critical to have a deep understanding of who you are first. In Part 2 of our Burning Question series on Uncooked, I continue to explore with fellow marketers how brands can become more human. Listen in as marketers of all kinds reveal their thoughts on the importance of brand purpose as a business strategy and why the new definition of service is to become equals with your consumer. There’s no better time than right now, to examine these important issues.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

In the current social climate, brands feel the need to act but don’t know what action to take. In this episode of Uncooked, I’m asking marketers and agencies what brands need to do in order to become more human. Listen in as we explore the psychology of fear and anxiety, the importance of listening to your consumers, and how to create a deeper understanding of what your customers are experiencing in the world today. We’ll also hear practical advice on how brands can live up to their promises and the questions to ask before publishing a campaign centered around a social issue.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

A brand is more than just the name and logo. Building a relevant brand takes time and effort. There is a lot that goes into it. Initially, you have to decide what the brand has to do and the promise it has to deliver. Eventually, if you do everything right and deliver on the promise, the brand will take a life of its own. You’ll get some people who will champion for the brand and take it to the next level.

Rick takes us through the process of branding he went through from the early stages when his gym was known as Good Bodies Personal Training which was a good name back then. This was until one of the subcontractors in the gym left with some clients to start a gym known as better bodies.  Rick had to change the name to NorthPoint Fitness. This went on for a while till the licensing business began and the name had to change. That’s when Alloy Personal Training business was born after a long process.

The name was just the start, trademark rights, branding  and launching were to follow which took about four and a half months. Having done with the logistics of branding, delivering on the promise was the most important thing. You can have a good sounding name and branding but delivering on the promise is what counts. 

Listen in to learn about how you deliver on the brand promise and the customer experience and grow your brand.

Key Takeaways

• How to build a brand (02:35)
• How we started our gym back in the day when it was called Good Bodies(03:31)
• Rebranding to Northpoint fitness (06:02)
• Searching for a new name that we could trademark for our licensing model (07:28)
• Settling on the Alloy Personal Training Business name (10:48)
• Delivering on the promise of the Alloy brand (17:00)
• How long it takes to build a brand (24:33)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Welcome to episode 26 and the opportunity to look at how well you are doing with your brand promise!

Today we continue our dialogue using the book "Clockwork", written by Mike Michalowicz.  Clockwork is a business guide designed to help entrepreneurs and small businesses create systems so that their business can operate ..... you guessed it.... like it Clockwork!

In episode 25 we looked at the Clockwork framework and discussed Efficiency vs Productivity.  You had an opportunity to explore and assess where you are spending your time and where you should be re-allocating time to create the efficiencies you need in your business.

Today's episode is focused on the second concept in the Clockwork model, and that is your brand promise.

Your brand promise is what your clients expect from you - and in order to protect and serve this, you must first identify what activities in your business directly feed into it. Mike calls this the Queen Bee Role, and we talk about this during the podcast episode.

Tune in for more insight into your brand promise, your Queen Bee Role and an exercise that will help you identify what that is for you!

For further details and links, please visit www.michellerisi.com/episode26

CX is about understanding all the interactions that customers and prospects have with your brand. In the mortgage industry, the end-to-end experience is changing. Phil Treadwell and Bill Staikos discuss the how to attract borrowers of the future and utilize design thinking to improve brand interactions. Phil Treadwell is the founder and host of The Mortgage Marketing Expert  podcast, and Vice President of Development and Regional Manager with the Mason-McDuffie Mortgage Corporation. Bill Staikos is the head of Customer Experience at Freddie Mac, Single-Family.