brand safety

In our 98th episode of the award-winning MVP - The Master’s Voice Podcast, Anuj Singhal - Managing Editor of CNBC-AWAAZ is in conversation with MediaBrief Founder-Editor Pavan R Chawla. Anuj is a highly regarded stock market anchor known for his wealth of experience and expertise in the world of stock markets and investments.

Anuj's journey at CNBC-TV18 and Network 18 began in 2003 when he joined as a research analyst. Over the past 21 years, he has achieved significant milestones, culminating in his role as the Managing Editor of CNBC-Awaaz in September 2022. He played a pivotal role in establishing CNBC Awaaz's leadership position in both linear television and digital media.

Under Anuj's leadership, CNBC Awaaz has become a trusted and brand-safe platform for responsible businesses. He is also a prominent figure in the finance sector on social media, with over 250,000 followers. Anuj's accurate market predictions have earned him the nickname 'Nifty Magician.'

In this episode, Anuj shares his recommendations for 10 stocks suitable for medium to long-term investments, emphasizing the importance of seeking advice from SEBI-registered investment advisors. He also addresses the issue of 'finfluencer' misinformation, discussing how individuals can protect themselves from false financial information disseminated by influencers who may inadvertently share misinformation due to ignorance or, in some cases, disinformation driven by vested interests.

Anuj sheds light on how CNBC Awaaz upholds its editorial credibility through rigorous fact-checking processes to ensure a brand-safe environment for advertisers focused on brand safety. He provides an overview of CNBC Awaaz's journey, highlighting its growth in viewership, ratings, and strong credibility.

Anuj delves into the channel's content policy, emphasizing the values and strategies that drive their approach to informing, educating, inspiring, and engaging viewers in the business world. He also discusses significant content initiatives and their impact, including positive policy changes they've triggered.

Shifting focus to the media industry, Anuj shares his insights on its growth across various platforms and identifies opportunities for the nation and economy. He underscores the continuous learning and development efforts in place for CNBC Awaaz's employees and teams.

Anuj's beliefs are deeply influenced by the wisdom of the late Rakesh Jhunjhunwala, a renowned investor. To discover the impactful words Jhunjhunwala shared with Anuj, tune in to this episode to benefit from Anuj's insightful views and guidance. We hope you enjoy the conversation and find it usefuland insightful. 

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Whether it’s leaving the comfort of a steady paycheck to pursue photography, or checking out the possibilities of AI, sometimes the greatest rewards lie on the other side of fear. Teresa Au speaks to photographer Tobi Shinobi about his first career in law, making a name on Instagram, and why drone photography is so peaceful. Tobi also shares his perspectives as a brand strategist, advising the same types of corporate clients who hire him for their shoots.

What you’ll hear in this episode:

• Learn about Tobi’s upbringing in East London
• Why practicing law and photography are so opposite
• The importance of being exposed to the arts
• How the shift from law to photography was both a jump and a push
• There’s no time for fear when you’re so busy
• Growth and progress are not linear
• Professionalism as a means to creativity
• Listening to clients
• What Tobi loves about photography
• The best way to shake a bad mood
• How the AI revolution is like the Industrial Revolution
• The difference between fear and respect
• Controversy over AI use in photography
• The AI we’re already using without realizing it
• Tobi’s “real life” Photoshop technique
• What makes you more or less of an artist?
• The thing that makes both AI and photography exciting
• How creative strategy is like storytelling
• Why storytelling is so essential to human beings
• Are you cut out for working with brands?
• Brand safety and authenticity
• Tobi’s one word for 2023 (and 2024)

Tobi Shinobi is an award winning photographer and videographer based between London and Chicago who was just named one of Adobe’s 2023 Firefly Creators to Watch. His work encompasses high profile events, product photography, architecture, and interviews. An early Instagram star, he has over 200,000 followers across online platforms. Tobi finds beauty in often gritty urban landscapes and his distinctive focus on detail, perspective, geometry, and symmetry allows for a new appreciation of architecture. 

Tobi provides social strategies for an array of digital content from video to photos for brands. He regularly works for clients such as Audi, Adidas, Coca-Cola and Samsung. He is an alumnus Adobe Lightroom Ambassador and Sony Global Imaging Ambassador. His first solo photo book, Equilibrium, is available now, and he starred in the award-winning documentary, I Take Photos. He is currently showing work in Brazil and in Chicago, some of which was recently selected as part of the 2023 MvVO awards. 

Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. 

Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. 

Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. 

Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.

Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud

Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections.

Guest: Rich Raddon

Host: Mike Shields

Contrary to popular belief, it’s not just your crazy relative spreading falsehoods online. In part 2 of our 3-part series, Sean and Aggy uncover where climate misinformation comes from - and why is it put out there in the first place?

The Stop Funding Heat podcast is produced by Stop Funding Heat: www.stopfundingheat.info 

Thanks to our guests today! Find them at https://desmog.com/ and https://influencemap.org/ 

References 

We do our best to reference as many of the conversation points we cover in our interviews. If there’s something missing, please do get in touch at hello@stopfundingheat.info

For an interesting look at how the tobacco industry’s tactics are mirrored by fossil fuel industries, check out this BBC podcast https://bbc.in/3uYlqDI

Climate gate - debunked: https://bit.ly/3oY7SVg

2021’s Counter-COP summit run by Heartland Institute, as reported by Channel 4 https://bit.ly/3sUHtJ7

Brexit climate denier map: https://bit.ly/34K3get

Monsanto hiring firms to target journalists and activists: https://bit.ly/3sUHqwV

Majority of UK want a net zero referendum - debunked: https://bit.ly/3gV5UQK

Climate denier ads paid for by Centre for Brexit Policy: https://bit.ly/3s1MVKE

InfluenceMap found 25,000 ads from 25 entities seen over 430 million times in 2021 https://bit.ly/3JDXj1c

Ballot Measure 1 to increase fossil fuel taxes in Alaska falls https://bit.ly/3H1KKeH

Climate Action Tracker https://climateactiontracker.org/

European Citizens Initiative to ban fossil fuel ads like with tobacco https://banfossilfuelads.org/

Science Museum strikes new deal with fossil fuel company Adani https://bit.ly/3BtZba9

Fossil fuel companies have spent $1 billion on climate brand building in just 4 years https://bit.ly/3v0XbVI

“Japan Climate Leaders Partnership” successfully lobbies Japanese government to set more ambitious climate goals https://bit.ly/3oTTo8L

Frackfeed is still offline at time of launch https://www.frackfeed.com/ 

Not Sure About That - Executives from oil companies refuse to pledge not to spend money to oppose efforts to reduce climate change

Not Sure About That - Oil companies hearing - will not do anything about their climate misinformation: https://nyti.ms/3LVsLu7

Not Sure About That - “William Shatner did not go to space”: https://bit.ly/3LJA340

Not Sure About That - Concrete can grow: https://bit.ly/3JCBRK9

Not Sure About That - Boris Johnson calls Net Zero by 2050 “heroic” https://bit.ly/3LMbWBJ 

In the first of our three-part series we discuss a fascinating theory of change - can you influence what's published online by talking to directly to those that fund it - the advertisers?

The Stop Funding Heat podcast is produced by Stop Funding Heat: www.stopfundingheat.info 

Thanks to our guests today! Find the Conscious Advertising Network and their manifestos at https://www.consciousadnetwork.com/

Find CheckMyAds at www.checkmyads.org and become a "Checkmate" at https://checkmyads.org/membership/ 

References
We do our best to reference as many of the conversation points we cover in our interviews. If there’s something missing, please do get in touch at hello@stopfundingheat.info

Not Sure About That - Is Coral Improving in the Great Barrier Reef? https://climatefeedback.org/claimreview/coral-cover-great-barrier-reef-improved-2021-but-doesnt-mean-reef-growing-quickly-contrary-to-daily-wire/ 

Not Sure About That - No, Electric Vehicles Are Not 7 Times More Expensive Than Petrol Equivalents https://climatefeedback.org/claimreview/electric-cars-arent-seven-times-more-expensive-than-gasoline-powered-cars-as-claimed-on-facebook/ 

Not Sure About That - Patrick Moore’s graph makes no sense https://archive.is/2Jqjr 

Fake news travels six times faster than the truth on Twitter - Harvard Study - https://www.science.org/doi/full/10.1126/science.aap9559 

Vice asks ad industry to re-think LGBTQ blacklists https://www.thedrum.com/news/2018/10/15/vice-asks-industry-rethink-blacklists-lgbtq-and-important-issues-are-avoided 

70% of climate safe content in unmonetized - appears in Change The Narrative report via CHEQ Inc and Media Bounty https://docs.google.com/presentation/d/1I_KDqD4vBylcMz39Rk3107gAhl5IWQk9AY-BnUZTfVE/edit#slide=id.p 

The Times - Advertising funding terrorist content (2017) https://www.thetimes.co.uk/article/big-brands-fund-terror-knnxfgb98 

Google introduces demonetization of climate misinformation content https://support.google.com/google-ads/answer/11221321?hl=en 

WARC Guide to Conscious Media Investment - Explainer https://www.warc.com/newsandopinion/opinion/conscious-media-investment-the-moral-and-commercial-imperative/4391 

The Sleeping Giants campaign https://twitter.com/slpng_giants 

See omnystudio.com/listener for privacy information.

This is an episode of The Credder Podcast with host Chase Palmieri and special guest Antony Cousins, CEO at Factmata.

In this conversation, we discuss Antony's new role as CEO, his experience at the UK Ministry of Defense, his take on the developing situation in Afghanistan, the need for brand safety and narrative monitoring products for online businesses as part of their PR strategy, the challenge of selling a "black box" AI solution for content credibility, Bitcoin, simulation theory, and much more!

https://factmata.com
https://wefunder.com/factmata
https://twitter.com/factmata

Follow Credder:
Twitter | https://twitter.com/CredderApp
Facebook | https://www.facebook.com/CredderApp
LinkedIn | https://www.linkedin.com/company/credder
Patreon | https//www.patreon.com/credder
Website | https://credder.com

Well, you can ignore that part about "Brand Safety," because we're spending upwards of 40minutes talking about HUMAN-ANIMAL HYBRIDS. They're real, but they don't sound real! In one of the most entertaining episodes of MCREC thus far, Dane freaks out about Human-Animal Hybrids and hopes at the very least that their existence can save the Uighurs of Xinjiang, China from the Chinese Communist Party. Laugh and Learn and Laugh some more. You might want an accompanying drink for the show!

This episode features no Philosophy Reflections and no Song of the Day to Check Out. It's nevertheless, a doozy of an ep.

Em meio à polêmica, todos se perguntam: de quem é a responsabilidade quando a publicidade aparece em um ambiente que não é safe para a imagem da marca? E por quê isso acontece? Quais os conceitos desses termos e como eles se relacionam de fato?
À medida em que novos contextos comportamentais e tecnológicos vão surgindo, é exigido das empresas atuantes em publicidade digital um diálogo mais frequente e analítico. Assim, garantimos que os conceitos em discussão sejam do conhecimento de todos e que estejam na mesma página sobre as melhores práticas vigentes, garantindo uma atuação eficaz, segura e transparente.  Nesse episódio, contamos com a participação de Paulo Arruda, Diretor Comercial Digital na Kantar IBOPE Media e professor no IAB Brasil; Pedro Ramos, Sócio no Baptista Luz Advogados e Conselheiro do IAB Brasil; e Vitor Bellote, Market Director do time de Supply Evangelism na Xandr e Presidente do comitê de Ad Verification e Combate à Fraude do IAB Brasil. 

See omnystudio.com/listener for privacy information.

A lot of companies are focusing on producing content and campaigns that get executed, but they don’t perform. They are neither good at attracting prospects, nor maintaining a relationship with existing customers. Smart brands are leveraging unique stories that reach individuals and create long-term sentiment that drives businesses to meet their objectives. Christoph Trappe provides his insights on how to use authentic storytelling to successfully drive digital marketing results.

Whether you are a seven-year-old trying to explain what you were just doing on a video game, to how you communicate in business and in life, we are all storytellers. Some brands tell their stories in more conservative ways, while other brands lean into the risk profile and experiment with what resonates with consumers. How should everyone, from individuals to big brands, tell stories, and tell them well? Fred Faulkner provides a perspective on how to balance the risks and opportunities that come with content marketing. 

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.