branding strategies

In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.

KEY TAKEAWAYS

• Effective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.
• Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.
• Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.

QUOTES

• "We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement."
• "Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative."
• "Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."

Connect and learn more about Adam Stoczynski and Jason Heiss.
Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this inspiring episode, "Branding Brilliance: Empowering Mompreneurs with Mary Maloney," we delve into the transformative world of personal branding for female entrepreneurs. Our expert guest, Mary Maloney, offers invaluable insights into how personal branding is essential for the success and confidence of mompreneurs. She highlights the nuances of personal branding in the digital era, emphasizing the importance of a cohesive presence both online and offline.

Mary shares strategies for women to embrace their uniqueness, thereby creating a personal brand that stands out authentically. Addressing common challenges and fears, she provides practical advice on how mompreneurs can overcome self-doubt and build a resilient brand. Furthermore, Mary delves into the dos and don'ts of leveraging social media platforms for effective branding and recommends tools for maintaining brand consistency across various channels.

As personal branding is an ongoing journey, Mary discusses how to monitor and evolve a brand effectively. For those just starting, she outlines actionable steps and common pitfalls to avoid. Looking towards the future, she predicts trends in personal branding, offering insights on how mompreneurs can stay ahead of the curve. The episode concludes with Mary's encouraging words, motivating our listeners to embark confidently on their personal branding journey.

Listeners can also find out how to connect with Mary and learn about her upcoming events, making this episode a treasure trove of inspiration and guidance for any mompreneur looking to enhance her personal brand and business success.

Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram and Facebook!

Get Your FREE Course Topic WorkSheet HERE - You'll need it for this episode!

Are you ready to have MORE time...

to do what you actually want to do....

to stop chasing people down for money...

but have people beating down your door to pay you for your knowledge...

do you believe you can turn your passion into a ....

profitable online course? 

If you're tired of trading time for...

• money
• repeating yourself daily
• feeling like you're never heard
• spending hours on the phone or zoom
• promoting products you're not passionate about
• or going back to school try to get another degree

 then Course Mastery Institute is for you.

No matter your age, capabilities, or field...you can turn your knowledge into a tangible product, course, or digital asset that provides value and gives you the most precious commodity...TIME!

Tune in to discover expert insights on creating, launching, and managing successful online courses. Learn about leveraging AI tools for content creation, positioning your course in the market, implementing effective branding strategies, and optimizing revenue and conversions. Uncover pre-launch preparations, a 5-part launch strategy, and crafting high-converting sales pages. Gain valuable tips on managing courses and students efficiently, and pivot for future success. Don't miss out on a special limited-time offer! Sign up within the next 24 hours and receive a $150 discount on the Course Mastery Institute for podcast listeners ONLY! 

Mastering Online Course Creation: Metaphysical AI Tools, Branding, and Launch Strategies

Exclusive Sign-up Link For Podcast Audience Only! 

This podcast episode covers essential aspects of online course creation, offering valuable insights on leveraging AI tools, branding, and effective launch strategies to optimize revenue and conversions. It provides guidance on pre-launch preparations, a 5-part launch strategy, and managing courses and students efficiently. Don't miss out on a special limited-time offer!

Want to be a guest on the podcast and be interviewed by Maggie? Reach out to metaphysicalaf@gmail.com

In this episode of In The Club Podcast by Club Colors, Austin Maxwell and Breck Dismukes revealed the extraordinary journey of Kanga Coolers from a college project to a successful business venture. Listen in as they share the behind-the-scenes preparation for Shark Tank. Breck and Austin discuss the power of social media and the impact it has had on their brand. They emphasize the importance of taking risks and not being afraid of failure. They also talk about the value of authenticity and building a strong team culture. Breck and Austin share their vision for the future of Kanga Coolers and their desire to inspire and mentor others.

KEY TAKEAWAYS

• Taking risks and being willing to fail is essential for personal and professional growth.
• Social media provides an opportunity for organic virality and reaching a global audience.
• Building a strong team culture and supporting each other's goals is crucial for success.
• Authenticity and transparency in content creation can resonate with audiences and build brand loyalty.
• Embracing challenges and learning from failures is a key part of the entrepreneurial journey.

QUOTES

• "The biggest point of fear is right before you jump. After you jump, you're not scared anymore."
• "We're hitting at least 75, 100 pieces of content a week right now. It's amazing."
• "Even content that is not well received still has an impact."
• "There is no such thing as a bad reaction to content, as long as it is viewed." 
• "Take the most high-risk path you possibly can when you're as young as possible. You have the least to lose and the most to gain."
• "People want to do business with people that they love, that they like spending time with, and that they trust."
• "If the problem arises, find a solution. Find three solutions and then pick the best one."
• "Keep asking why, but also listen to folks that have been there, done that, bought the t-shirt."
• "Don't stop learning. Be open-minded and continually try new things."
• "In three years, we want to have 10 million advocates of the brand."

Connect and learn more about our guests through the links below.

Austin Maxwell’s LinkedIn: https://www.linkedin.com/in/austin-maxwell-164103113/
Breck Dismukes’ Linkedin: https://www.linkedin.com/in/breckdismukes/
Website: https://kangacoolers.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Austin Maxwell and Breck Dismukes revealed the extraordinary journey of Kanga Coolers from a college project to a successful business venture. Listen in as they share the behind-the-scenes preparation for Shark Tank, the unexpected twist in the promotional products industry, and the pivotal role culture plays in their company’s growth.

KEY TAKEAWAYS

• Preparation is Key: Discover how Kanga Coolers' founders meticulously prepared for Shark Tank by subjecting themselves to intense scrutiny and feedback, which ultimately shaped their success on the show.
• Crowdfunding and Industry Revelation: Learn how crowdfunding platforms like Kickstarter kickstarted their business and how unexpected opportunities in the promotional products industry revolutionized their trajectory.
• Cultural Foundations: Understand the significance of a strong, fun, and supportive company culture in driving motivation, commitment, and camaraderie among team members.

QUOTES

• "Well, we believe that there's no such thing as being overprepared."
• "We got roasted. We got ripped to shreds. We went back and analyzed that video and picked apart the things that we liked."
• "The importance of culture is unbelievable... Winning is fun and it's supposed to be fun."
• "We are building those layers of management right now... So you do need people that are loyal and bought in."

Connect and learn more about our guests through the links below.
Austin Maxwell’s LinkedIn: https://www.linkedin.com/in/austin-maxwell-164103113/
Breck Dismukes’ Linkedin: https://www.linkedin.com/in/breckdismukes/

Website: https://kangacoolers.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

Hey Friend! I'm Super Excited for you to listen to this episode and hear about what's coming up!

In this episode, I have some BIG News to share with you! I'm officially launching and rebranding the podcast to focus on the world of online course creation. 

With years of experience in education and psychology, my passion for teaching and lifelong learning has led me to dive deeper into helping course creators build their businesses. 

In this episode, Robbin explains why turning your knowledge and skills into an online course can not only help you serve more people but also accelerate your business growth. I break down the three phases of course creation: building, launching, and delivery, and shares insights on how to personalize these phases to match your passion and personality. Whether you're just starting or looking to take your course creation journey to the next level, this episode is packed with valuable information. So grab a pen and paper, and let's dive into the world of Online Courses Made Easy!

📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, so go to
https://robbinkent.com/coaching/ and let's make it happen!

🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy - How to Build, Launch, & Deliver Courses!’ 👉https://robbinkent.com/community

If you haven’t done so already, follow the podcast. I've recently added a Friday episode...
(aka BFF's) Business Forward Fridays and, if you’re not following, there’s a good chance you’ll miss out. Follow here!

Grab my FREE Checklist to know exactly what you need to do to Build, Launch, and Deliver your digital course!

👩‍💻Course Creation TECH Checklist: Click HERE!


LET’S STAY CONNECTED:
My website: https://www.robbinkent.com
Email: robbin@robbinkent.com
Instagram: https://www.instagram.com/robbinkkent
Facebook Page:...

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. 

Dive deep into the thrilling world of B2B marketing with us as we unpack the monumental shifts reshaping client experiences and the ripple effects on marketing strategies. Picture a world brimming with opportunities yet fraught with challenges. While the B2C realm dazzles with fresh, innovative business models, B2B finds itself at a crossroads, wrestling with stock market whirlwinds and the rollercoaster ride of cryptocurrencies. And if you thought gold was the safe haven, think again!

But that's not all. Remember the good old days of handshake deals and face-to-face client chats? They're being replaced by a digital era where every ping could be a potential deal but also lost in a sea of endless notifications. With a booming global population and a cacophony of digital ads vying for attention, how do you ensure your message doesn't just become another drop in the ocean? And with technology leveling the playing field, standing out isn't just about being good; it's about being exceptional.

So, where does that leave us? In this episode, we chart the course for the future of B2B marketing. We'll explore the magic of centralized data management systems, the unsung heroes that could be your ticket to cutting through the noise. Harnessing data, embracing innovation, and crafting strategies that resonate - that's the trifecta for B2B success. Join us on this exhilarating journey and discover how to not just survive but thrive in the B2B arena!

Join us as we go behind the scenes with Michele Bellisari, a seasoned real estate agent, blogger, and public speaker in this high-energy episode. Michelle shares her secret sauce - leveraging her network to expand her real estate venture, develop her blog, and grow her public speaking engagements. She also offers valuable advice on making conversations meaningful and keeping your clients loyal. Come along as she takes us through her unique branding strategies that have attracted new clients and collaborations. And get the inside scoop on how her  "Sooo Boca" multi-media brand came to be!

In the second half of our chat, we shift gears to explore the power of one-on-one conversations with Chella, a maven in empowering women entrepreneurs. Learn how meaningful engagements can allow you to raise the bar and even demand higher pay for speaking gigs. We also emphasize the importance of keeping in touch with past clients, because who knows where a simple hello can lead? We wrap up the episode with Daniel Hall, sharing his experience with the Owwll podcast platform. Prepare to unlock the power of relationships for business growth and step up your networking game in this insightful episode!

Join the App: Owwll App | Join Owwll today using referral code CONNECT for a $10 credit!

Email the Show: Feedback@Owwll.com

Connect with the Owwll Community on Social Media (@OwwllApp): Facebook | Join our Facebook Group! | Instagram | LinkedIn | TikTok | Twitter | Clubhouse

Interested in supporting the show? Contact the Owwll Podcast team today!

Contact OceanTree Creative for your FREE podcast episode production. Just mention that you heard this on the Owwll Podcast! We also help you with your social media presence, whether you are a podcaster, or a small business owner/entrepreneur! Let's get your message to your crowd!
http://www.oceantreecreative.com / 763-331-1632

Whether in a corporate role or owning a business, you likely hear a lot about personal branding. We’ve even discussed the importance of a personal brand on this show. And we’re going to do it again today because there’s a new book available that’s different.

And it’s an honor to introduce you to my friend and former corporate colleague, Valerie Nifora. We’ve known each other for decades and reconnected over the last couple of years because we have something in common. We love to write and share with others what has worked for us.

Valerie is an expert on personal branding, and I invited her to share what she knows with you. Valerie Nifora, an award-winning, bestselling fiction and nonfiction author, has spent most of her career as a marketing and communications leader for the Fortune 50. In addition, she’s been a ghostwriter for corporate executives and has executed award-winning campaigns using her unique gift as an inspiring storyteller.

Her new book, Unleash the Power of You | A Step-by-Step Guide To Creating and Sustaining Your Own Personal Brand, hit #1 in two categories in March pre-sales and is now available worldwide.

Let’s talk about what it means to create and sustain your personal brand with Valerie.

CONNECT WITH VALERIE NIFORA
Author | Marketing & Communications Leader

Website: valerienifora.com

LinkedIn: www.linkedin.com/in/vnifora

Check out Valerie’s Personal Branding School:
personal-branding-school2.teachable.com

Valerie’s Book: Unleash the Power of You | A Step-by-Step Guide To Creating and Sustaining Your Own Personal Brand


CONNECT WITH YOUR HOST, MARÍA TOMÁS-KEEGAN
Certified Career & Life Coach | Transition Expert

Get Your Free Book: Get Unstuck!
thrivewithmaria.com/getunstuck4

Take This Free Assessment: Do I Stay Or Do I Go? Now or Later? Decision Tool
thrivewithmaria.com/DecisionTool16

Join My Private Facebook Group: Career Transition Roadmap | Support for Professional Women
 www.facebook.com/groups/careertransitionroadmapforprofessionalwomen

Visit my website for additional books & training:
 transitionandthrivewithmaria.com

Branding is something that a lot of people overlook, especially if they already have an idea of how they want their brand to present itself. 

It's important to really dial in what you want the core message of your brand to be so that way it doesn't distract from who you are or what you do. 

See why branding and positioning are both keys to use for better interactions with investors.

#Branding #positioning #investors #investingtip #brandingforinvestors #positioningforinvestors #investing #brandingstrategy #positioningbrands #Brandpositioning
----------------------
The largest association in the family office wealth management industry with 140,000+ current members—become a member today. Since 2007, the Family Office Club has been working with family offices by helping them create family offices, identify deal flow from our live conferences, and connect with quality investment firms and independent sponsors.  

To learn more, and get two chapters from Richard C. Wilson's best selling book, "The Family Office Book: Investing Capital for the Ultra-Affluent." please download our free Family Office Report PDF on single and multi-family offices right now by visiting: http://FamilyOfficeReport.com

Membership and our events please see http://FamilyOffices.com or to learn more about setting up your family office please see http://SingleFamilyOffices.com

►Where to follow and listen to Richard:

Twitter: https://Twitter.com/RichardCWilson
Website: http://www.FamilyOffices.com
LinkedIn: https://www.Linkedin.com/in/singlefam...
iTunes: https://itunes.apple.com/us/podcast/f...
Products: http://FamilyOffices.com/wp-content/u...
Facebook: https://www.Facebook.com/Family-Offic...
Trainings: https://www.InvestmentCertifications.com
Bootcamps: http://FamilyOffices.com/Capital
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----

► Subscribe to My Channel: https://www.youtube.com/user/familyofficesgroup
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Richard is a  bestselling author and for 10+ Years the Family Office Club has attracted over 1,500 registered family offices with $1 trillion+ in assets. Richard is an internationally renowned speaker on leadership, Family Offices space, entrepreneurship, social media, and finance. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

We do at Hallmark Abstract Service, all of the time!

Someone once said to never keep your company a secret, a thought which sounds simple but is actually much more complicated.

So, on to the podcast!

Public Relations, Branding, and Marketing Are Keys To A Company's Business Development and Client Maintenance!

Our guest today on the Do You Ever Wonder podcast is an expert in accomplishing these things for her clients, and we wanted to learn more.

Please welcome the Founder of Elkordy Global Strategies, Mary Elizabeth Elkordy.

In this episode Mary Elizabeth provides some of the secret sauce and insights concerning how to pursue exposure, and then the right and wrong ways to pursue it.

In the past Hallmark Abstract Service CEO Mike Haltman had the good fortune to appear on several news shows both radio and television, and he spent his time with Mary Elizabeth picking her brain about...

- Approaching media,
- Dealing with personalities,
- Building Relationships,
- Recognizing Their Pain Points,
- Who To Reach Out To, And The Message To Convey When You Do.

For anyone involved with business development, regardless of the industry or position this information is extremely valuable!

Please enjoy the episode, and...

If you want to reach Mary Elizabeth her email address is mary@maryelkordy.com and her website is https://elkordyglobal.com/.
____________________________________________

The Do You Ever Wonder podcast is brought to you by New York title insurance provider Hallmark Abstract Service.

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What's your favorite podcast platform?

Whichever one it is, Do You Ever Wonder is on there!

Apple : https://podcasts.apple.com/podcast/id1589834260
Spotify : https://open.spotify.com/show/29rcULIGYPoa2k1SL1nfeb
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Amazon : https://music.amazon.com/podcasts/5824f1cf-0719-4617-b874-e9ff1f38456e/do-you-ever-wonder-with-your-host-mike-haltman
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A shockingly serious and dare we say informative episode. The Simblified boys talk about branding and its evolution. Along the way we answer questions such as what a brand is, whether brand building is worth it, and all that. Lots of our favourite examples in here. We apologize if this comes out like a marketing class - much of the lucidity might come from the fact that 75% of the panel has taught in an institute.

If you're into marketing or heck, just even curious about WTF a brand really is, this might be the episode for you.

Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified.

A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit, and Tony attempt to deconstruct topics with humor (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humor", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go".

Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified!

You can contact the hosts on:

Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltrades

Naren: twitter.com/shenoyn / instagram.com/shenoynv

Tony: twitter.com/notytony / instagram.com/notytony

Srikeit: twitter.com/srikeit / instagram.com/srikeit

See omnystudio.com/listener for privacy information.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can take away for your business.

Timestamps:

1:00 How Bite Toothpaste was created
2:59 Build A Product Catalog Around Your Valued Proposition.
4:32 Create a strong cart upsell strategy. When you select a product on Bite, the product shows up in a sliding cart with different types of upsells that would go along with the product (With amazing visuals)
6:44 Why Brands Are Creating Products That Are Eco-Friendly & Should You?
9:32 Making Your Content Viral
12:20 Market your mission statement, not just your product.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.

Timestamps:
00:47 - Introduction to FrankBody
3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing.
8:20 Nobody can relate to corporate jargon. So leave that shi* at home
11:16 Should you use PR to increase brand awareness?
16:02 Increase Your Average Order Value By Offering Free Shipping
19:30 - Be Strategic When Raising Money
24:32 - When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That's because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more
26:30 - Micro vs Macro Influencers. Which one is better for your brand?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.

Timestamps:

02:56 - Start With An Outstanding Product that solves a problem
04:52 - Leverage The Right Partnership And Brand Ambassadors. Yeti has 120 brand ambassadors that tell their story through different video series's
07:02 - Align Your Brand Persona to Match Your Customer Based
08:46 - Build a Lifestyle Content Strategy
10:50 - Strategically Leverage Old school Marketing Tactics
15:33 - Realness Goes a Long Way: We Are Living in the Age of Authenticity

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are today

Timestamps:
01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all-in on it.
04:08 - Have a Strong Mission And Story
06:41 - Implement A Push Notification Strategy
09:36 - Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.
12:20 - Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors, and so forth.
14:52 - Find Strategic Investors

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.

Timestamps:

2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 - Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 - Create partnerships with companies, charities and local events
12:49 - Encourage Your Customer’s To Share On Social Media.
14:09 - Create fun, silly, relatable events to gain traffic and brand awareness

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn