budget allocation

In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.

KEY TAKEAWAYS

• Effective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.
• Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.
• Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.

QUOTES

• "We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement."
• "Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative."
• "Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."

Connect and learn more about Adam Stoczynski and Jason Heiss.
Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

This episode is a deep dive into Chris Rack's blueprint for marketing resilience in a down economy. 

Chris, the CEO of MRP, connects B2B marketers with revenue-propelling demand solutions across the buyer journey. Chris’s 17+ years in B2B sales and marketing technology include scaling organizations from sub $10M to $80-$100M annual revenue. His journey reflects a commitment to driving success for teams and clients, fueling MRP’s mission of impactful B2B connections via advanced account intelligence.

In this insightful episode, Chris shares his expertise on the nuances of marketing strategies in today's fluctuating market. From discussing the balance between demand capture and demand generation to exploring effective budget allocation for SaaS companies, Chris provides valuable insights into maximizing marketing efforts with limited resources. 

He also touches on the impact of generative AI and product-led growth in the current economic landscape, offering practical advice for CMOs and marketing leaders.

Tune in to hear how to get your marketing plans approved by your CEO in a tough economy and more with Chris Rack!

--

Mentioned Resources:

Gong - Revenue intelligence platform

Sybill.ai - AI personal assistant for Sales

Lavender.ai - AI sales emails coach

Regie.ai - Generative AI platform for Sales teams

Clay Labs - Personalized AI email platform

--

Timestamps:

• [00:00] Introduction
• [03:00] MRP's Demand Gen Solutions
• [03:38] Demand Generation vs. Demand Capture
• [06:16] Demand Gen is a long game
• [07:20] Doing more with less and growth expectations
• [11:07] How to think about budget reallocation in an uncertain economy
• [15:52] Podcasting as a demand capture & demand gen channel
• [18:48] How to get your marketing plan approved by your CEO & CFO
• [26:16] Misconceptions about Product-Led Growth
• [33:10] Is keeping your Tech Stack worth it in a tough economy?
• [34:31] The 3 tools a marketer can't live without
• [37:54] The role of Generative AI in marketing
• [44:06] Unveiling MRP's secret sauce

In this episode, we talk about 5 simple yet game-changing money hacks that could set you on the path to lifelong financial freedom.

We also cover how to prevent financial self-sabotage, the benefits of separating your bank accounts, understanding your emotional triggers related to spending, and how micro habits can make you a multimillionnaire.

Enjoy the episode!

TIME STAMPS:

0:00 - Intro

2:52 - The Psychology of Budgeting and Wealth-Building Strategies

7:48 - Money Management Strategies and the Time Value of Money

13:19 - Advises Against Taking Unnecessary Risks with Short-Term Savings Goals

17:30 - The Importance of Mindfulness in Spending

21:34 - Automate Your Savings to Accumulate Wealth

27:57 - Money Management and Creating Wealth through Micro Habits

30:37 - Outro

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SHOW NOTES LINKS

 https://www.inkosiwealth.com/
https://www.instagram.com/kulkarnisalena/
https://www.facebook.com/iamSalenaKulkarni
https://www.tiktok.com/@kulkarnisalena
https://www.linkedin.com/in/salenakulkarni/ 

-----

LISTEN TO THE PODCAST

Spotify: https://spoti.fi/464T8Y7
Apple Music: https://bit.ly/3t6hMZL
Google Podcast: https://bit.ly/48q6C29
YouTube: https://youtu.be/kXAf7lV9RzI 

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CONNECT WITH ME HERE

Facebook: https://www.facebook.com/iamSalenaKulkarni
Instagram: https://www.instagram.com/kulkarnisalena/
TikTok: https://www.tiktok.com/@kulkarnisalena
YouTube: https://www.youtube.com/@FreedomWarrior 

Guest: Eric Parizo, Managing Principle Analyst at Omdia [@OmdiaHQ]

On Linkedin | https://www.linkedin.com/in/ericparizo/

On Twitter | https://twitter.com/EricParizo
____________________________

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin

____________________________

This Episode’s Sponsors

Island.io | https://itspm.ag/island-io-6b5ffd

____________________________

Episode Notes

In this episode of the Redefining CyberSecurity Podcast, as part of our Chats on the Road series to Black Hat USA 2023 in Las Vegas host Sean Martin and guest Eric Parizo discuss the upcoming Omdia Analyst Summit at Black Hat USA.

Eric, the Managing Principal Analyst for the Omdia Cybersecurity Research Team, shares insights into the summit's agenda and the exciting research they have been working on. The summit covers a range of topics, including economic challenges in cybersecurity, proactive security, SASE, IoT and OT security, data security, managed security services, and AI in cybersecurity.

They also touch on budget allocation and how organizations are shifting their resources and investing in external security capabilities. While security budgets are generally holding steady or increasing, the economic uncertainty may impact the second half of the year. The conversation highlights the importance of demonstrating ROI and value in existing security spend.

The concept of proactive security takes center stage, as Eric explains that it involves finding and addressing threats before they impact an organization.

They discuss the three broad categories of security solutions: preventative, reactive, and proactive. Proactive security is seen as the missing piece in the cybersecurity puzzle, allowing organizations to get ahead of security problems and reduce overall risk. Eric teases the attendees of the summit with the promise of exploring specific proactive solutions and the potential for proactive security platforms that bring together various proactive capabilities.

Throughout the conversation, Sean and Eric provide a sneak peek into the summit's agenda, emphasizing the importance of the topics being discussed and the cutting-edge research being presented. The episode showcases the expertise and knowledge of Eric as a leading analyst in the cybersecurity field and offers valuable insights for security leaders and professionals.

Hosted by Sean Martin, the Redefining CyberSecurity Podcast provides listeners with thought-provoking discussions on cybersecurity topics.

Stay tuned for all of our Black Hat USA 2023 coverage: https://www.itspmagazine.com/bhusa

____

Resources

Omdia Analyst Summit: https://www.blackhat.com/us-23/omdia-analyst-summit.html

For more Black Hat USA 2023 Event information, coverage, and podcast and video episodes, visit: https://www.itspmagazine.com/black-hat-usa-2023-cybersecurity-event-coverage-in-las-vegas

Are you interested in telling your story in connection with our Black Hat coverage? Book a briefing here:
👉 https://itspm.ag/bhusa23tsp

Want to connect you brand to our Black Hat coverage and also tell your company story? Explore the sponsorship bundle here:
👉 https://itspm.ag/bhusa23bndl

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-cybersecurity-podcast

Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/podcast-series-sponsorships

Guest: Eric Parizo, Managing Principle Analyst at Omdia [@OmdiaHQ]

On Linkedin | https://www.linkedin.com/in/ericparizo/

On Twitter | https://twitter.com/EricParizo
____________________________

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin

____________________________

This Episode’s Sponsors

Island.io | https://itspm.ag/island-io-6b5ffd

____________________________

Episode Notes

In this episode of the Redefining CyberSecurity Podcast, as part of our Chats on the Road series to Black Hat USA 2023 in Las Vegas host Sean Martin and guest Eric Parizo discuss the upcoming Omdia Analyst Summit at Black Hat USA.

Eric, the Managing Principal Analyst for the Omdia Cybersecurity Research Team, shares insights into the summit's agenda and the exciting research they have been working on. The summit covers a range of topics, including economic challenges in cybersecurity, proactive security, SASE, IoT and OT security, data security, managed security services, and AI in cybersecurity.

They also touch on budget allocation and how organizations are shifting their resources and investing in external security capabilities. While security budgets are generally holding steady or increasing, the economic uncertainty may impact the second half of the year. The conversation highlights the importance of demonstrating ROI and value in existing security spend. The concept of proactive security takes center stage, as Eric explains that it involves finding and addressing threats before they impact an organization.

They discuss the three broad categories of security solutions: preventative, reactive, and proactive. Proactive security is seen as the missing piece in the cybersecurity puzzle, allowing organizations to get ahead of security problems and reduce overall risk. Eric teases the attendees of the summit with the promise of exploring specific proactive solutions and the potential for proactive security platforms that bring together various proactive capabilities.

Throughout the conversation, Sean and Eric provide a sneak peek into the summit's agenda, emphasizing the importance of the topics being discussed and the cutting-edge research being presented. The episode showcases the expertise and knowledge of Eric as a leading analyst in the cybersecurity field and offers valuable insights for security leaders and professionals.

Hosted by Sean Martin, the Redefining CyberSecurity Podcast provides listeners with thought-provoking discussions on cybersecurity topics.

Stay tuned for all of our Black Hat USA 2023 coverage: https://www.itspmagazine.com/bhusa

____

Resources

Omdia Analyst Summit: https://www.blackhat.com/us-23/omdia-analyst-summit.html

For more Black Hat USA 2023 Event information, coverage, and podcast and video episodes, visit: https://www.itspmagazine.com/black-hat-usa-2023-cybersecurity-event-coverage-in-las-vegas

Are you interested in telling your story in connection with our Black Hat coverage? Book a briefing here:
👉 https://itspm.ag/bhusa23tsp

Want to connect you brand to our Black Hat coverage and also tell your company story? Explore the sponsorship bundle here:
👉 https://itspm.ag/bhusa23bndl

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-cybersecurity-podcast

Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/podcast-series-sponsorships

In this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe. 

With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world of e-commerce.

When I was pre-recording this episode with Blake and Torii they mentioned something that stuck with me, which was that they want to burst the myth that Meta Ads no longer work. 

They went further on to say that the reasons social advertising media buying might not be working is down to one or both of these reasons, 

1/ There is inadequate product/market fit

2/ Marketers are losing a lot of event data (up to 80 per cent) on meta advertising

Why You Should Listen to This Episode:

1. Get in on some Secrets of Powerhouse Brands: they share insights into the strategies and success stories of top brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Discover how these brands have achieved remarkable growth and learn from their experiences.
2. Crafting Brand Bibles for Creative Excellence: Explore the importance of brand bibles in creating a strong and consistent brand identity. Blake and Torii discuss the essential elements of brand bibles and how they contribute to effective storytelling and customer engagement.
3. Mastering the Art of Creatives: Delve into the world of creatives and discover the winning formulas for creating captivating ad content. Learn the secrets behind compelling hooks, messages, and copy points that drive direct response and maximize conversions.
4. Unleashing the Potential of App Stack: Get an insider's view on the must-have tools and technologies for successful media buying. Blake and Torii share their go-to app stack, highlighting the platforms that have proven instrumental in achieving optimal performance and scalability.
5. Decoding What's Working: Stay up-to-date with the latest trends and strategies that are driving results in the ever-evolving media buying landscape. From effective budget allocation to innovative retargeting approaches, gain valuable insights that can elevate your e-commerce business.

If you’re looking to get a scoop on how to go about smarter media buying on meta, then pay attention.
So without further ado, let's get started!

-----------
 
SPONSORS:
 

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. 

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

In this episode of Unpacked with Ron Harvey, marketing expert Nathan Yeung shares valuable insights on the relationship between marketing and sales. They discuss the true cost of marketing efforts, budget allocation, and the importance of focusing on the right tactics. 

Nathan emphasizes the need for practicality, maximizing resources, and understanding the total addressable market. They also explore effective conference marketing strategies, including timing, drip campaigns, and interactivity to attract quality leads.

Connect with Ron
Just Make A Difference: Leading Under Pressure by Ron Harvey

“If you don’t have something to measure your growth, you won’t be self-aware or intentional about your growth.”

Learn more about Global Core Strategies

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Disclaimer:

The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this ...

Ready for a fiery face-off?  Will Tarashuk and Desmond Ryan go head-to-head in a sizzling debate on police funding, mental health, and the ultimate question: where should the money come from?  Should we defund the police or reallocate resources more effectively? Fasten your mental seatbelts and dive into this riveting dialogue as they unravel the complex web of law enforcement and public health funding. It's time to take a stand and have your voice heard! 

If you want to be a guest on Talking with Tarashuk  please email me at will@apspodcast.com with a link to your website and let me know why! 

Please consider a Donation to help fund the show
https://gofund.me/8eec395d 
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Watch the full episode here: https://youtu.be/xhS6srX5uwk
Watch More Clips from this Episode: https://www.youtube.com/playlist?list=PL5dHaEIxnIkSnejnOytrsEH8xVtF94Z3v
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Here’s what you will discover in this remarkable episode:

- There is a formula for Marketing Spend for GROWTH

- If you do not follow this guideline for marketing spend you will stifle your growth

- Most chiropractic practices languish because they break this rule

- You can supercharge your business with this critical behavior 

- You will enjoy predictable growth in revenue and profit if you follow this rule

- Spend the money that you are going to lose (if you don’t) 

Episode Highlights

04:16 - What does reinvesting into your business really look like?

06:23 - To make the full ascension to your potential, you have to shift your job into a business.

09:26 - Understanding that a budget is actually a budget allocation, you can shift and spend when needed. 

13:28 - 8 to 12% of your top revenue goal should be allocated to marketing

15:48 - Think about the “rules of the jungle”, and what it looks like to show up. You need to pay to play.

18:14 - The three elements of a remarkable marketing plan

23:09 - An example of how budget allocation can work to attract new patients.

27:05 - Utilizing a robust gifting system as a part of internal marketing

29:42 - Dr. Patrick McMahon from success partner, Syntropy joins Dr. Pete to discuss how Syntropy is helping chiropractors consistently deliver an undeniable experience. Many chiropractors find themselves either bored, beat up, or burnt out, and Syntropy teaches them how to expand their knowledge and become better adjusters while protecting their own well being also.

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Syntropy please visit: https://www.syntropychirotraining.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business