Igor Gasanov was born in Belarus and traveled to America at the age of 3 in search of a better life. He has always had an entrepreneurial spirit for as long as he can remember. With a passion for helping brands grow, Igor has successfully invested in and led companies in the consumer and financial services industry, such as Canon Cigars and Life Capital.
In 2020, Igor saw an opportunity to bring his consumer and financial service expertise together and co-founded BOND, a price comparison site for auto and homeowners insurance. With his pulse on the volatile insurance industry, he is working to set a new standard for the industry overall, starting with the customer experience. With Igor at the helm, BOND has successful partners with all of the major insurance brands to provide customers with instant quotes.
Here’s a glimpse of what you’ll learn:
- How Igor Gasanov’s mother has inspired him
- What his first entrepreneurial endeavor was
- How Igor persevered in cold calling despite setbacks
- What thinking outside the box really looks like
- Why honesty has been the best policy for Igor
- The piece of advice Igor’s mother gave him that drove him
- What it is that BOND offers within the insurance industry
- What set Igor and BOND apart enough that corporations would work with him
- The ins and outs of insurance
- Why Igor and BOND embody Martin’s theory of transactional versus transformational
In this episode…
Igor Gasanov says that from a young age he was always motivated to be a problem solver. He credits his mother for believing in him and supporting the ideas that led him away from school and into entrepreneurial ventures. What he learned by pounding the pavement, cold calling for customers, and convincing institutions to believe in his business taught him to think outside the box and go the extra mile for customers.
Igor’s mindset is to be different, to not do what everybody else is doing. He started his company, BOND, by being very honest with customers, and by telling them exactly how insurance would work. Though he began to question this process at first, when customers would walk away, he realized the value in his principles when those same customers would return and thank him for his honesty.
In this episode of What CEOs Talk About, host Martin Hunter and guest Igor Gasanov break down exactly what BOND does in the world of insurance and how they are customer-focused. Igor explains the nuances of the insurance world and how it operates. He chose the show’s title because his company is a small differently-thinking little business in a world of corporate giants. But he is proving that putting customers first and having an inclusive, supportive place for employees to work does make all the difference.
Resources mentioned in this episode:
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