#contentmarketing

The one, the only, Marcus Sheridan, master of content marketing and author of the groundbreaking book They Ask, You Answer, is on today’s episode and we’re just super honored to have him. 

Prepare for an impactful conversation filled with Marcus’ invaluable insights into the art of asking the right questions (a sneak peek at his next project), becoming transformative communicators and pathfinders, and leading others to their "light bulb" moments. That’s not all! He’s also addressing the pricing elephant in the client meeting room - to list or not to list prices on your website and sharing his take on AI.

Nicole doesn’t let Marcus get away too quickly and plays a round of not-so-rapid lightning round of questions. Find your comfy spot and get ready to unearth a wealth of wisdom.

ABOUT MARCUS SHERIDAN

Marcus Sheridan is a highly accomplished husband, father, entrepreneur, influential speaker, and best-selling author in the realm of sales and digital marketing.  Marcus gained widespread recognition for his remarkable journey as a business owner of River Pools and Spas, where he defied the odds and turned his struggling business around using a simple yet powerful methodology he developed based on Inbound Marketing.

With his groundbreaking book, They Ask, You Answer Marcus has inspired numerous businesses to harness the power of content marketing and embrace a customer-first approach. TAYA strategies have been shown time and again to drive revenue growth for companies around the world.

INSIDE THIS EPISODE 

• 5:28 Discovering the power of public speaking 
• 7:15 Success vs. fulfillment
• 10:27 Are you asking the right questions? Marcus’ next big project.
• 23:10 Reflecting on profound questions and crafting a framework
• 26:29 To list or not to list pricing on your website and learning to “vanguard”
• 37:18 How do you know you’re asking the right questions?
• 40:44 Vanguarding examples
• 49:24 Should marketers utilize AI and missing the TikTok train
• 1:03:43 Lightning Round

RESOURCES & LINKS

• Visit https://marcussheridan.com/ to learn more about Marcus Sheridan and his insightful book They Ask, You Answer. Don’t forget to purchase your copy!
• Get your copies of The Five Dysfunctions of a Team by Patrick Lencioni, Good to Great by Jim Collins, How to Win Friends & Influence People by Dale Carnegie, and The Lion, the Witch and the Wardrobe by C.S. Lewis at your favorite book retailer
• Discover the experience of HubSpot’s Inbound https://www.inbound.com/ and be sure to check out HubSpot https://www.hubspot.com/hp
• Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg
• Learn more about DMG Digital at dmgdigital.io

Looking to overcome marketing blunders and find inspiration from the experts who have been there?

Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts!

Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io.

Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital

Content marketing is an integral part of digital marketing. It involves consistently creating and sharing valuable, educative, and informative content to attract and convert prospects into customers. Content marketing helps businesses to build trust with the targeted audience, increase brand awareness, and drive more leads.

Understanding how content marketing works is essential for any business looking to leverage it for growth. In this episode, Dr. Terri Levine discusses the essentials of a good website and how to get your prospects to commit through content marketing.

Tune in for amazing insights!

Key Highlights From The Episode:

[0:40] What’s in for you in today’s episode; Content marketing 

[1:43] Essentials of a good website

[1:51] How to get your prospects to commit when they visit your website

[1:53] #1 Give a low or no-risk offer

[2:06] #2 Direct them to a piece of content

[2:22] #3 Give some type of an offer

[2:37] #4 Give more content, education, and value 

[3:01] Terri Levine’s final words and call to action

Golden Nugget:

• You build trust with your prospective client family members when your content continues to give them value and education [2:52]

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Social media and content marketing are powerful tools to help businesses reach their target audience and grow their brand. Businesses can connect more easily with their target audience by leveraging social media platforms such as Facebook, Instagram, TikTok, and LinkedIn.

Content marketing helps businesses build trust with their target audience by providing them with valuable information, training, and education so that reverse marketing can work.

By leveraging social media and content marketing, businesses can gain greater visibility in the online space, build relationships with customers, and generate more leads.

Tune in and learn! 

Key Highlights From The Episode:

[0:38] Today’s focus; Social media marketing and content marketing

[0:54] Selecting the right social media platform

[1:14] The impact of social media referral marketing 

[2:07] How search engines work 

[2:46] What you should do when people start connecting with you on your social media

platform

Golden Nuggets:

• Social media marketing and content marketing are great ways to have people find out who you are as you give them value and education [0:41]

• When selecting the social media platform, choose a platform where your target audience hangs out [1:00]

• People are more likely to invest in your product and services if they are referred to you by a client family member, or friend [1:14]

• 90% of people on social media buy based on a recommendation from a friend, while less than 14% trust the ads they see on social media [1:34] 

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Instagram is one of the most powerful social media platforms for marketing today. However, you must be strategic about your approach to get the most out of your Instagram marketing efforts.

With the right strategies, tools, and techniques, you can boost your Instagram marketing and get more done in less time. This way, you’ll have more impact and influence with your content, thus increasing your income.

One way to boost your Instagram marketing is to repurpose your content. Repurposing content allows you to get more mileage out of a single piece of content and reach a wider audience. It also helps you save time as you don’t have to create new content from scratch every time. Repurposing existing content allows you to tailor it differently so that your content can have maximum impact.

If you are looking for quick ways to boost your Instagram marketing, tune in to this amazing episode and learn tips to help you speed up your Instagram flow.

Tune in for more insights!

Key Highlights From The Episode:

[0:34] Intro

[1:12] Today’s theme; Quick ways to boost your Instagram marketing

[1:29] #1 Repurpose your content 

[1:50] #2 Build simple templates branded to your company

[2:27] #3 Outsourcing and delegating social media

[2:44] What you get when you work with heartrepreneur agency

 Golden Nuggets:

• To speed up your social media flow, you should repurpose content that has already been working. [1:23]

• You don’t need to start from scratch when creating social media content. You should build templates branded to your company and populate them with new or repurposed content. [1:49]

• “Teamwork makes the difference.” [2:42]

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

In the world of coaching and consulting, being good at what you do is not enough. To stand out and establish yourself as an authority, you need to differentiate yourself from others in your field. The solution? Creating cornerstone content that showcases your expertise and using it to boost your influence and income.

In this episode, Dr. Terri Levine shares practical tips on how to create effective cornerstone content and leverage it to maximize your influence and income in coaching and consulting. 

She also delves into finding the right channels to share your message and crafting content that fosters a deeper connection with your audience. Don't miss out on this insightful discussion!

Tune in now and take the first step towards growing your influence and income.

Key Highlights From The Episode:

[0:47] Today’s focus; How to own your niche by creating Cornerstone Content

[1:16] How to create heart-to-heart relationships with prospective clients 

[2:24] What is the best way to create impact, influence, and income?

[2:30] #1 Find out the channels that are best for you to use 

[3:00] #2 Create one piece of cornerstone content and leverage it 

[3:46] #3 Only show up to teach and help

[4:20] #4 Focus on content that deepens the connection with your audience

[4:29] Terri Levine’s final words and how to connect with her

Golden Nuggets:

• The best way to create heart-to-heart relationships with prospective clients is to invite them to be featured in an interview. [1:08]

• To create a circle of influence, create one cornerstone content that becomes the epicenter of all your activity. [3:15]

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

An aspiring entrepreneur in the real estate industry must expand their portfolio, and marketers are here to help you get quality deals! 

We are joined by Brian Driscoll, a seasoned investor and the co-founder of Motivated Leads. He shares key tips for conducting side work, empowering and creating leaders in your team, understanding current market trends, and generating quality leads through digital marketing strategies so you can build your own successful real estate business!

Make sure to join us as we discuss how you can become a successful entrepreneur in the competitive real estate market.

Episode Highlights

• Brian’s journey to the world of SEO digital marketing 

• Digital marketing and its help in expanding business

• How to make your own big nest egg before quitting your job

• Selecting and aligning people with your company’s core values

• The market trends you need to prepare for as an aspiring entrepreneur

• Why your business should focus on getting deals over leads 

• Good CRM drips and thinking outside the box in creating solutions

• 3 different ways to make money and the 3-letter option intent

• How the seller’s intuition gauges potential customers and investors

Resources

Traction: Get A Grip On Your Business - Gino Wickman

Follow or contact Brian: 

• Motivated Leads’ Site | www.motivated-leads.com

• Brian Driscoll’s LinkedIn | www.linkedin.com/in/bryan-driscoll-seo-real-estate-expert

• Facebook: www.facebook.com/motivatedlead

• Instagram: @GrowthStackers 

Join the Community

I'd love to hear your comments and questions about this episode. Here are some great ways to stay in touch or get involved in the My Freedom Foundry community!

• FREE Facebook Group - My Freedom Foundry - Free Yourself With Real Estate Investing | www.facebook.com/groups/myfreedomfoundry 

• Freebies and Resources To Help You Excel Your Business | www.pauldavidthompson.com/work-with-me 

• Grab your copy of my best-selling book: ESCAPE: Money Mindset to Freedom with Stocks, Real Estate, and Starting Your Own Business HERE

If you like what you hear, please subscribe and leave a rating/review!

Beaucoup d'entre vous, j'en suis sûre, sont persuadés que le content marketing est une bonne forme de marketing...

Beaucoup plus intelligente, intéressante et inspirante que le marketing traditionnel...

mais beaucoup d'entre vous se disent aussi que le content marketing n'est pas fait pour leur entreprise car celle-ci n'est pas suffisamment sexy ou considérée comme quelque peu ennuyeuse.

Eh bien, vous avez tort ! (sauf votre respect ;-)

En fait, c'est peut être même bien le contraire…

Car en partant de ce postulat pensé par la majorité, on ne produit pas de contenu et donc le domaine en question reste opaque et flou…

C'est le cas pour beaucoup de domaines... notamment le domaine financier, chimique, médical ou encore le domaine de l'énergie, de l'assurance et j'en passe.

Ce trou béant dans certains domaines d’activités est une véritable aubaine pour créer du contenu qui soit qualitatif et qui bouscule les codes pour être ‘top of mind’ dans la tête de vos prospects, partenaires et clients et ainsi créer de la notoriété pour votre entreprise…

Alors... comment débuter le travail de création de contenu dans ce type d'entreprise?

Tout d'abord, nous vous conseillons de discuter avec vos collègues du département Sales ou encore les product managers.

Eux sauront les questions les plus fréquemment posées par vos utilisateurs finaux.

À partir de ces discussions, vous pourrez construire une partie de vos piliers de contenus en simplifiant et en rationalisant toutes les questions et interrogations que votre produit ou service soulève.

Une autre partie de votre contenu peut être pensée en allant à la rencontre de vos clients.

Recherchez des histoires qui montrent comment votre produit a un impact.

Obtenez des études de cas, capturez des témoignages de clients.

Enfin, dernière piste à étudier lorsque vous cherchez des sujets, regardez ce que fait la concurrence...

Pas pour copier bien sûr, mais bien pour vous différencier, apporter de l'originalité et surtout pour augmenter la qualité et la pertinence des informations. 

Étudier d'autres domaines d'activité vous permettra aussi de recueillir des best practices.

Faites juste attention à une chose...

Votre contenu n'a pas besoin de ne parler que de votre produit, on ne le répètera jamais assez.

Il doit parler des problèmes qu'ils résolvent, des situations dans lesquelles ils sont utilisés.

Vous devez apporter de la valeur plus que vendre!

Chez Absolute, nous appliquons la règle des 70/30… c’est-à-dire 70% de contenu inspirationnel pour 30% de contenu produit ou service, directement lié à votre business.

C'est toute la stratégie du content marketing 😉

Une fois que vous avez listé les différents sujets à aborder dans votre stratégie de contenu, un autre conseil est d'être simple et visuel...

Une image, infographie, vidéo ou carrousel vaut mieux que 1.000 mots.

Transcrivez donc vos idées de la manière la plus simple possible.

Évitez le jargon et le vocabulaire business.

Si cet article a pu vous convaincre de commencer à étudier une stratégie de contenu pour votre entreprise, vous m'en voyez ravie !

A bientôt pour un nouvel épisode!

L'épisode du jour va parler de la seule chose à laquelle tout marketeur devrait penser... roulement de tambour... j'ai nommé son client final. 

Et non son propre boss ou le grand patron auquel on veut faire plaisir en pensant qu'il aimerait telle ou telle action marketing 🙂

Non, non, ce n'est pas comme ca que ca devrait marcher.

Alors bien sur en plus de créer ou de faire évoluer vos produits et services en fonction des feedback ou des besoins de vos clients, les fonctions marketing d'une entreprise doivent elles aussi se baser sur le client pour réfléchir à leurs actions.

Cela passe tout d'abord par dresser le portrait-robot de vos différents grands groupes cibles. 

Ce que nous appelons dans notre jargon des buyer personas ou personas tout court.

En règle générale, on recommande de définir 4 ou 5 profils représentatifs différents. Ce chiffre peut bien sur varier selon votre activité. Mais n'en faites pas trop quand même :-)

La définition de ces persona est basée sur des informations biographiques et démographiques, des critères psychologiques, des motivations ou encore des objectifs. 

Il jouera un rôle déterminant dans votre stratégie d'inbound marketing, car il est celui pour qui vous créerez du contenu.

Alors maintenant se pose deux hypothèses: 

Hypothèse 1:

Vous créez tout fraichement votre entreprise ou votre nouveau projet entrepreneurial et donc vous n'avez pas encore de client.

Dans ce cas, il faudra pour définir vos personas vous baser sur des études de marché, des analyses de votre secteur d'activité, l'étude de la concurrence ou encore des enquêtes d'un panel de personnes que vous rencontrerez dans les premiers mois de votre activité.

Hypothèse 2:

Votre entreprise existe depuis un certain temps et vous avez à votre disposition des data-base de clients ou encore des abonnés sur les réseaux sociaux que vous pouvez analyser comme point de départ.

Dans tous les cas, l'ensemble des éléments recueillis doivent permettre d'identifier les caractéristiques communes à chacun des consommateurs de votre marque et vous aider ainsi à générer vos personas.

A partir de ces constats et avec une bonne liste des questions à vous poser vous devriez ensuite pouvoir faire des grandes catégories de clients.

Hubspot la fameuse plateforme CRM a fait une long liste de 100 questions... je ne vais pas vous les énoncer toutes ici mais je vous mets le lien dans la description de l'épisode (lien).

Et dernière astuce, mais super importante!
échangez avec vos collègues sur votre vision de vos clients ou prospects. 

Une fois ce travail assez amusant fait, il sera temps de nommer votre Buyer Persona.

L’usage veut que l’on donne un prénom facile à prononcer et un nom de famille correspondant au métier 🙂 

A vous de jouer donc!

N'oubliez pas dans votre questionnement de vous demander, par quel biais vos différentes personas s'informent.

Cette question vous permettra de définir les différents touchpoints ou canaux pour y publier vos contenus.  

Et voila! vous êtes maintenant prêts à commencer le travail de stratégie éditoriale et de ton of voice pour aboutir à un calendrier éditorial qui tient la route!

Mais ce sera l'objet d'un autre épisode!

Je vous dis à bientôt donc 😉

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"Send something out as often as it is helpful." - Ronnie Kassiff

Ronnie Kassiff is an inbound marketer with almost a decade of marketing experience.

Since 2017, she has been working as a freelancer for an array of clients all over the world, helping them to take their businesses to the next level through marketing automation, email marketing, inbound marketing, content marketing, and more. She helps them achieve their desired results while staying true to their brand voice and mission and provides clients with bespoke packages as an independent consultant.

If you're looking to get started with email marketing platforms like Mailchimp, Infusionsoft and Hubspot, and learn content strategies to attract the right sort of customers to your business, this episode is for you!

In our wide-ranging conversation, we discuss how to reach new customers using content strategies; some of the biggest marketing mistakes Ronnie sees businesses make; what metrics to measure when assessing email marketing campaigns; and so much more!

You can find Ronnie at the following:

• LinkedIn: Ronnie Kassiff 
• Website: www.rkinboundmarketing.com 
• Email: hello@rkinboundmarketing.com

Resources and tools  mentioned in this episode:

Mailchimp

Infusionsoft

Hubspot

Monkeypod Marketing

Zapier

Hubber

Gmail

GoDaddy 

Salesforce

ManyChat

Messenger

Key Points:

Ronnie’s approach to content marketing (4:04)
Reaching new customers using content strategies, giving value and the balance in between (7:00)
Endpoint marketing system automation (10:47)
First steps and starting small (16:50)
Too much content? (19:40)
Content for the sake of content (22:32)
Metrics in assessing email marketing campaigns (26:55)
Black hat vs. white hat marketing (30:28)
Biggest marketing mistakes Ronnie sees businesses make (37:17)
Future marketing trends (41:21)
Put your users first (49:29)

Be sure to follow me on Instagram @entrepreneurscanparty

​If you haven't already, please rate and review the podcast on Apple Podcasts!

** Want to make this your best year yet? Claim your FREE Annual Blueprint & Strategic Life Plan, packed full of 96 thought-provoking, mind-shifting questions! Visit my website – scottstockdale.co.uk – for details **

The Top 14 SEO Tips for 2019

It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. Here is the list of the most important ranking factors for you to dominate search in 2019.

Author: Aleh Barysevich
Source: https://www.searchenginewatch.com/2018/12/10/ranking-signals-2019-optimize/

–

Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.

Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!

You can also watch his episode here: https://bestseopodcast.com/

Follow us on:

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