conversational marketing drift consultancy

Gabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market. 

Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds  top High User Adoption Best of Spring 2021, High Performer Spring 2021, and   Best Support Spring 2021. 

If you've been following Gabriel, as I have had the pleasure to do so over the last year or so, you'll notice an interesting pattern of high-quality, engaging, and well thoroughly planned out content execution on LinkedIn and other platforms. 

We deep dive into his scientific method approach and how he creates a framework of planning and reverse engineering his team's content engine to drive demand and inevitably turn followers into revenue.  

He also is generous in sharing his point of view on failures, why he feels it's important to have marketing campaign failures, and how that buys trust and credibility  in terms of latitude from other C-levels and sales when you are up-front about expectations of experimenting with content campaigns. 

There are many nuggets and key takeaways for other SaaS founders and heads of marketing or sales in this episode.  

Three key learnings you'll get are the following:

• How to work from a scientific method to create content that solves problems and resonates
• How to approach entering the U.S. market if you're a SaaS company from APAC or abroad
• How transparency in the funnel and leveraging Saleswhale can lead to 2X more conversions
• Why it's important to keep the middle of the funnel engaged to help build pipeline sales and close velocity

I'm certain you'll get even more from this episode by following Gabriel on LinkedIn, signing up for his newly minted newsletter, and  reaching out to him about Saleswhale. 

Darryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine. 

He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals.  

We discuss marketing attribution to sales pipelines and what metrics are important to a CRO. 

Darryl shares some lessons learned on the people process of managing a revenue team and how to avoid misunderstanding and negative outcomes with your sales teams. 

He explains the criticalness of breaking down silos between marketing and sales, both in process, people and to build a culture of revenue team first, department or divisions second approach. 

We discuss some of the mar-tech that he deploys at VanillaSoft to rev up his demand-gen engine and how reverse engineering revenue goals to SQLs is key to putting a strategic demand gen plan for successful revenue attainment. 

As always, Darry doesn't hold back, he injects a bit of his humor but is all business about the practical and pragmatic approaches to build a world-class revenue team at VanillaSoft. 

He also gives us some of his favorite marketing/sales book recommendations such as Blue Ocean and some insights on what advice he would have given a younger Darryl Praill. 

Christopher Lochhead Show Notes:

Check out his legendary podcast at:  www.lochhead.com

You can connect to him via LinkedIn at https://www.linkedin.com/in/christopherlochhead/

Follow and sometimes, if you're lucky enough to catch one of his Facebook workshops/chats you can drink some libations with Christopher and his Oddcast podcast crew on Facebook: https://www.facebook.com/christopher.lochhead

Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the "augmented marketer", and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way. 

However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platforms and AI software. 

We discuss an incredible collaboration with WPP (world-renown advertising agency) which led to a whitepaper and study on the 5 trends shaping the future decade of MarTech. 

The five trends he covers in more detail below:

1. “No Code” Citizen Creators
2. Platforms, Networks & Marketplaces
3. The Great App Explosion
4. From Big Data to Big Ops
5. Harmonizing Humans & Machines

If you'd like to contact Scott to learn more about MarTech, he can be reached at the following:

Scott Contact Info:

LinkedIn Profile: https://www.linkedin.com/in/sjbrinker/

Twitter Profile: @chiefmartech

Published Books:  Hacking Marketing

Scott's Book Recommendation:

Antifragile Things that Gain from Disorder by Nassim Nicholas Talem 

Chief Editor at:  www.chiefmartech.com

Karishma Veljee bio:

Founded a high-volume sales hiring recruitment firm, called Karvel Consulting  and also the co-founder and president of DigitalHire.com a video interviewing platform designed to help businesses connect better with candidates during the hiring process while saving 40% of valuable time back to focus on their business. 

She attended Clark University, where she graduated with a B.S. in Economics and Political Science 

She shares her POV from first-hand experience working in high sales hires call-centers and understands the challenges which HR recruiting teams have during the hiring process. 

She shares three business books for folks that want to take new knowledge and get 1% better each day. 

To connect with Karishma, you can reach her via LinkedIn a the following:

https://www.linkedin.com/in/karishmaveljee/

Fewer flights mean more driving, the trillion-dollar automotive industry has been busy working on how to win millennials car buyers as more people pack and drive during C19.  

As part of our EOY, and plan ahead focus “strategic business strategies” series, and also in reverence to Veterans this week, we wanted to share a part of a candid and insightful conversation with Ryan Leschel, content marketer at the JM&A Group, a division of the $17Billion diverse automotive parent company JM Family Enterprises.  

We have a very real and candid conversation around him and the marketing team's content strategies to help dealerships across the nation better serve their customers.  

⚡Pillar Content Executed Creatively  

🗽Ex-Marine Vet Mindset Impact (protecting our liberties)

📚 Business book recommendations

Contact info for our guest, Ryan Leschel can be contacted via 

LinkedIn at: https://www.linkedin.com/in/ryanleschel/

Ryan shares his unique POV, using the lens of military-life as a Marine Corps vet and how it's shaped his work and life.

John Rougeux Bio and Show Notes:

LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/

B2B Growth Podcast Co-Host

FlagandFrontier.com  Category Design Strategist

Book Recommendations to get 1% better:

• Never Split the Difference by Chris Voss
• Marketing High Technology by William H.  Davidow

7 Category Design Business Strategy Criteria  & What CD is Not:

1. Category Design Isn't Necessarily Being First to Market
2. Category Design Isn't Winning Awards on Gartner, G2Crowd, or Forrester
3. Category Design Isn't a Gimmicky Slogan or Advertising GTM campaign
4. Don't Vilify Something that is Good at Another Context as Nemesis to base Category Design
5. There Has to Be a Significant Business Pain Identified by your ICP or Buyer Personas
6. You Should Be Able to Solve a Problem in Meaningful way Not Just Surface-based, but Deeper
7. You Need Buy-in from CEO/Founder C-level stakeholders To Launch a Category Design Business Strategy

Sergio Marrero, is the Managing Partner for a double-line venture capital investment firm he founded over 2 years ago, called Rebel One Ventures, www.RBL1.com. 

His goal is to educate via his online VC programs to both founders and investors, how to leverage VC monies to leverage their companies growth trajectory. 

His comprehensive programs go through the nuts and bolts of creating a fundraising pitch deck, identifying the key metrics investors look for, and how to stand out among the crowd. His programs take from his decade-plus experiences with top notch venture firms he's worked at, his own experience as a start-up founder, and research from Harvard case studies and others to help create the winning formula which entrepreneurs  can follow to secure funding.

In this episode, he candidly discussed his VC journey, both as founder and investor, one which took him to Chile for the launch of an HR educational startup, back-packing through South America during this experience, and the lessons he learned from the failed start-up. 

Sergio Marrero has some interesting concepts of how founders of color and women should look at VC or not as a financial instrument to fund the growth of their businesses. 

He describes his own experiences with two failed start-ups, what he learned with Deloitte's Innovation and Growth Group, and how his collective experience gave way to his current company, Rebel Fund Ventures, RBL1.com

We discuss the generational wealth gap and lack of access to VC funding for founders and investors of color, and how his programs can change this gap. 

We wrap up the conversation with some of his favorite both business and fictional books that are helping to shape his mindset and his outlook of the VC community through and post C19. 

Bio and Contact information: Kathy Fasanella

Expertise in Resume Writer, LinkedIn Specialist, Life Coach, Mentor, Healthcare Executive Consultant, Owner of MyHireRoads.com

Outside of MyHireRoads.com, she's mentoring GWU Students by reviewing and revising their resumes as well as identifying career directions based on their skill sets. 

She set up a mentoring program for GWU Milken School of Public Health utilizing Smartsheet as a project management tool. She was able to work with the students to have 39 first-year students matched up with 57 alumni members who were seasoned executives in their field.

She the creator of affordable resumes, LinkedIn Profiles with coaching, mentoring services for students as well as Senior individuals reentering the job market after being laid off or re-engineered.

Formerly she was VP of Business Development and Insurance Compliance at Diopsys, I collaborated with the President and CEO of the company to file patents and conduct clinical trials that generated revenue of up to $60 million each year. 

She contributed to the commercialization of a breakthrough technology to screen for visual and hearing disorders in infants and preschool children. 

She additionally worked with New York legislators in Albany, NY to establish a vision-screening bill which authorized reimbursement
 

Key Contributions:
- Co-authored the business plan for Diopsys, Inc, named "Most Successful Startup Company" at the New Jersey New Venture Conference in 2001.

She can be reached for a complimentary consult on her services via  LinkedIn

A little background on Phil Schoen:

Born in Los Angeles and raised in Miami, he was the kid that used to sneak my transistor radio under his pillow at bedtime, slowly turning the dial so he could listen to a game from those far-off, exciting places like St. Louis or Cleveland.

He worked at his high school radio station for fun, earning a degree in broadcast journalism from Bowling Green State University. Along the way, he called his share of games and even narrated documentary videos for one of his professors. Eventually, he realized his voice was his calling.

He began pursuing his career at various radio stations in New Jersey and Ohio before his love of the beautiful game led him to Texas to work for a minor league soccer team. A return to South Florida led to a return to broadcasting and the start of his television career.

Today, in addition to calling soccer matches alongside the legendary Ray Hudson, he's launched his own company, VoiceGoals, Inc., providing voice-overs, voice acting, and narration around the world.

Fun Facts About Phil:

• He was the first voice of Major League Soccer, serving as the lead announcer for the first five years of MLS’s existence.
• He has announced games in three different World Cup tournaments, (1994, 1998 and 2006,) and three different Copa Americas, (1993, 1995 and 2015.)
• He provided commentary for EA Sports FIFA 2000 soccer video game.
• He and his family have participated in mission trips to Honduras for the past five years.
• He enjoys swimming, biking, golf and even kicking the ball around when I have the time.
• He loves to read, listen to audio dramas and old-time radio and watch British TV shows like “Sherlock” and “Doctor Who”
• His grandmother, Adrienne Ames has a star on the Hollywood Walk of Fame and my grandfather has had his work exhibited at the Metropolitan Museum of Art in New York City.

To learn how to get professional voice over talent and production for your organization, visit:

VoiceGoals to learn more and schedule a Zoom call and to hear voice over and broadcasting samples visit, PhilSchoen.com

Episode Summary

In today’s episode, we have a very special guest Bryan Smith, Co-founder of MyLeon.co, a very niche AI Employee Engagement Platform, it's a new kind of thinking for HR and C-levels looking to really empower their employees in an individualized way towards creating a super performer.

Bryan shares an interesting conversation around his origin story growing up in Philadelphia, his sports science consultant career journey with a U.S. Track & Field Olympic athletes, which catapulted him to better understand the need to individualize employee engagement programs for companies who are looking to create top performers. 

He talks about what's wrong with the corporate culture is everything mentality currently in companies and how to better serve one employee based on their individual goals, psyche, physical, motivational and work and life skills, versus the standard HR/Talent Management status quo of one to many approach or style.  Below are just some of the takeaways from this interesting episode. 

1. Culture alone won't guarantee loyalty or high performance
2. Curating to an employees individual needs is where the future of EX is heading (actually it's here already)
3. Never second-guess your journey, as an entrepreneur you have to believe in your mission/vision 

We also take the fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what he would say to a younger Bryan Smith.

You'll also see and hear his book recommendations during this episode to get 1% better each day! 

KK Diaz Professional Background:

He helps business leaders drive digital transformation, business strategists, digital marketer, and investors. A 5x Author with knowledge of 5 South African dialect languages.  He is a life-long learner and entrepreneur (started at 9 selling candy in school with his cousin Vincent). 

He is CEO of A-Game Business, a consultancy that helps businesses around the world to drive digital transformation that improves business performance, customer experiences and increases brand equity.

His latest book, 'Thrive', helps business leaders unlock digital transformation, remain relevant and avoid disruption. For a FREE copy go to: www.agamebusiness.com/digital-transformation-ebook/

As a philanthropist, for 12 years now he devotes his spare time to E4+C (Entrepreneurs For Positive Change), a collective of entrepreneurs who donate their time and efforts to supporting disadvantaged communities and Non-Profits to grow. KK Diaz headed on an epic journey that would see him climb Mt Kilimanjaro as one of the E4+C Projects. He now helps soon-to-be-released prisoners to start businesses and learn digital skills so they can start businesses and careers when they leave prison. This is how he's helping to reduce crime and recidivism.

Clients he's worked with include Iron Mountain, Sasol, Henley Business School, Anglo Zimele, MacRobert Attorneys, The Da Vinci Institute, Distinctive Group, Dell Financial Services, Oracle, The JHB Chamber, Workshop 17, BMGlobal, Sun Goddess and many others.

His most recent appointment has been as Executive Chairman  at The Pangea Foundation serving in Johannesburg, Gauteng, South Africa. 

Their Purpose: To give everyone an opportunity to live a life of dignity.

The Pangea Foundation drives township economic revitalization. We achieve this by supporting government, non-profits, and corporates in rolling out meaningful economic transformation and job creation initiatives within communities that need it the most.

His book recommendations to get 1% better are the following:

1. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Hardcover – September 26, 2017  

by W. Chan Kim  (Author), Renée Mauborgne  (Author)

2. Reinventing Organizations: An Illustrated Invitation to Join the Conversation on Next-Stage Organizations Paperback – June 30, 2016

by Frederic Laloux (Author), Etienne Appert (Illustrator)

3. Scaling Lean: Mastering the Key Metrics for Startup Growth Hardcover – June 14, 2016

by Ash Maurya (Author)

KK Diaz's books and free eBook download can be found on his website here. 

Sam is currently an Administrative Resident at Johns Hopkins Bayview Medical Center, which was founded in 1773, the Johns Hopkins Bayview Medical Center, which is one of the oldest, continuous health care institutions on the East Coast. 

He is also a third-year student of the Masters in Healthcare Administration program at The George Washington University- Milken Institute School of Public Health. He was elected President of the MHA student association by my colleagues for the 2019 year.

During his collegiate studies, he Triple Majored at Drake University in Des Moines, IA- B.S. Biology, B.S. Psychology, and B.S. Neuroscience along with an Honors Track focus on Moral Philosophy. He graduated with honors in December of 2014.

After completing these degrees he attended two years of Medical School at Des Moines University School of Osteopathic Medicine before deciding to make the career change to pursue an administrative role in healthcare.

During his transition, he worked as a Substitute Teacher for the School District of Clayton in St. Louis Missouri, his home town, teaching all subjects in grades K-12.

We discuss what he’s seeing first hand as part of the front-line in healthcare during this global pandemic and data around Covid-19 and the challenges of sharing data within our current U.S. healthcare systems.  

We get some of his insights and recommendations to new healthcare entrants in the frontline, nurses, med-techs and admins, and what he sees is happening for them as they enter into the system during C19.  

We get some of his must-read medical journals and websites to get better information around C19 and our healthcare systems.

📈 current data resources for C19 John Hopkins and others

👨‍🏫 importance of mentors or career counselors/coaches

👩‍⚕️ tips and advice for new workforce entrants to healthcare services

Sam explains the complexity of sharing data across multiple health systems and how this deters a more collective and holistic approach to tackling C19  87-second video clip.

👉 Get more about his inspired approach to leveraging your unique origin story on this week's Healthcare pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show 

We listen today to Natalie Born, she's a strategic corporate innovation expert consultant, she describes her career journey and points of views around the art of corporate innovation to drive organizational growth. She has been focused on creating corporate innovative strategies to drive growth and disrupt industries for almost two decades.  Natalie implements the innovation design process to make a positive impact on leadership's way of thinking about innovation to drive revenue and market share results.

Natalie has an incredible career background working in senior executive management roles at leading companies within diverse industries, such as CareerBuilder, First Data, ADP, IHG and now currently as VP of Innovation at Territory.co

We have a very powerful conversation around what organizations can do to embrace and execute innovation, how to approach innovation with a team and futurist mentality, and how to be disruptive in your industry to win. 

Growing up in the Peach State

Growing up in a small town of Duluth, Georgia for Natalie, she always felt that she was the only one, she didn't belong, in the '80s there wasn't too much diversity in suburban Georgia. 

However she took that feeling of being different through her collegiate experience from Oglethorpe University to Maryland's Global Campus for her MBA and during an overseas business education program in India during her MBA, all these experiences began to shape herself to the corporate professional executive and consultant she has become

“Noticing that I was different at a young age was difficult, but as I grew older I embraced being different and how  special it is to bring your differences to the table" – Natalie Born. 

Challenges to break through doors, being the only women and of color at the table in companies and tech 

Natalie describes and shares how her childhood, collegiate experience, and early corporate experiences prepared her to have a diversity and design thinking approach  throughout her career. 

“Alot of people talk about luck, I personally don't believe in luck, but rather in alot of hard work, working twice as hard to get ahead” – Natalie Born.

What a reverse merger at CareerBuilder taught her about having a superior work ethic

Natalie describes how a week after the company she was working within HeadHunter was acquired by CareerBuilder and being fired and hired again as part of the leadership team by CareerBuilder in a span of a week.  She has always had a drive to over-deliver and do much more than the bare minimum, always striving 150%, to wanting to do more to get to the next level. 

Her Reason Why and Origin of Her Entrepreneurship Journey

“My career reached a level after more than 15 years in corporate, where it wasn't about me and I really wanted to help others around ideation, innovation and knowing how to help people freed from their mind ” – Natalie Born. 

Becoming intentional  about providing diversity and inclusion towards a more equitable and innovative corporate culture.

"Cheryl Sandberg talks about until you have a diverse set of candidates how can you pull the trigger on hiring that person. You need to bring the elephant into the room and painting it red and having those discussions around diversity and the same opportunities for career advancement." Natalie Born.

The Art of Corporate Innovation with Design Thinking and Planning for Future  Growth

“Innovation is no longer individual based, it's now very team-based, so it's all about getting the best and brightest team together and then you draw, putting all the ideas on the table, bad and good ones, to let the good  ideas take shape and win.” – Natalie Born.

 

Most companies will be disrupted by not being disruptive proactively

“Too often companies are so focused on how much money we are making today that we are not creating the future. My fear is that large organizations are not disrupting themselves, so they end up being disrupted” – Natalie Born. 

 

Pivoting and forecasting into the future is more imperative than ever

“If your a leader you have to be a futurist. Corporations struggle with leadership side or innovation and the ability to create the future."– Natalie Born.

 

Back to the Future with Natalie Born

“Don't sweat the small stuff, overempahasis the things that have long-term impact and under-emphasize the things that have short-term impact” – Natalie Born. 

 

Book recommendations to help you get 1% better

1. Scaling Up by Verne Harnish

2. From Impossible to Inevitable by Aaron Ross and Jason Lemkin 

3. The Art of Opportunity by Marc Sniukas, Parker Lee, and Matt Morasky 

Bio:

Natalie Born is the VP of Innovation for Territory Global and the Founder & Host of The Innovation Meets Leadership Podcast. As an innovation consultant, Natalie helps her clients move from idea to execution. Natalie has spent the last 15+ years designing and creating products with the goal of creating customer delight. She has contributed to two approved US patents during her career and is passionate about helping organizations leverage the incredible talent they have, to create the outcomes they want.

Natalie worked with organizations such as CareerBuilder, First Data, IHG, and ADP, leading major initiatives in the acquisition, integration, and international product development in over 18 countries. Throughout her career, she has authored numerous articles and speaks nationally.

* Received her Masters of Business Administration  and International Business from the University of Maryland Global Campus

* Received her Masters of Business Administration  and International Business from the International Management Institute, New Delhi India 

* Received her Bachelors of Science, Business Administration  from Oglethorpe University 
* She is a Scrum Alliance  ScrumMaster® (CSM®), Project Manager PMI Certified 

You can connect with Natalie at the following:

LinkedIn Natalie Born

The Innovation Meets Leadership Podcast 

Facebook Innovation Meets Leadership 

Instagram Innovation Meets Leadership

We listen today to a former colleague and HR and Organizational Leadership expert, as he describes his career journey and seven factors that drive exceptional work performance. Our guest, Michael Sabbag, whose entire background has been focused on creating leadership to help us become performance all-stars at work and in life.  

Not only has Michael had an incredible career in senior HR and  Talent Management roles across  leading companies within diverse industries, such as PWC, Comcast, Learn.com, Sixt an Uberesque German-based global company, and now currently with one of the largest public healthcare organizations BrowardHealth.org in Florida. 

We have a very powerful conversation around what we can do to become a peak performer at work and in life. 

Boyscouts Eagle creds

Growing up Michael was in the boy scouts and worked hard to earn his Eagle badge, one which only less than 2% of all Boy Scouts achieve. The work-ethic and sense of emphatic and positive leadership developed from his experience with the Boy  Scouts at a very young age. He has carried those values with him through his career calling within talent management and organization leadership development. 

“Soft skills or interpersonal skills are the hardest and most important for senior leadership to hone into" – Michael Sabbag

Leading with strategy, not tactics to achieve better outcomes

Michael describes the incorrect thought process of using the commonly used sandwich method of starting off with a positive statement, then the middle attention to the challenge and finishing it off with a positive affirmation, during our one-on-ones with your team or direct reports. This method is both outdated and ineffective according to him.  He believes that there should a direct approach, using empathy, but squarely focusing on where the skill or achievement gaps are and then focusing on how to  coach via positive reinforcements. 

“Healthcare leaders in our system  cannot start off with tactics, we must start with the Why, the strategy to get to our outcomes. At Broward Health our why is to have the best patient outcomes for them and also their families” – Michael Sabbag

What's the focus for remote workers  in healthcare or in general?

Michael describes the critical importance of having clear expectations of goals and deliverables for remote workers.  Also being more conscious and deliberate around  communication  and touching base more often with a remote workforce.  At Broward Health their remote team is using Microsoft teams, but regardless of tech platform, err on the side of over-communication. 

“Ping your folks on line and ask then how they are doing, tell them what you're doing and what they think, keep the same hallway conversations, but just do them via virutal platforms” – Michael Sabbag

Back to the Future with Michael Sabbag

“Don't sweat the small stuff, overempahasis the things that have long-term impact and under-emphasize the things that have short-term impact” – Michael Sabbag. 

 

Book recommendations to help you get 1% better

1. The Seven Habits of Highly Effective People, Stephen R. Covey 

2. The Advantage: Why Organizational Health Trumps Everything Else In Business 

3. Dare to Lead by Brené  Brown 

Bio:

Michael Sabbag Michael Sabbag is an impactful HR, training, and OD strategic expert and also an author on culture, performance, strategy, and coaching

He has dedicated his career to helping organizations become more successful by creating highly engaging cultures and exemplary people processes. Working in Learning and Development, Human Resources, and Organization Development as a Vice President and consultant, he has:

* Worked at the executive of organizations for over 18 years and have consulted for 16 years

* Authored "Developing Exemplary Performance One Person at a Time" published by Davies-Black and ATD Press

* Received South Florida Business Journal 2010 Excellence in Human Resources award

* Transformed and had a significant impact on companies of all sizes in a large number of industries

* Received a Masters of Arts in I/O Psychology with a focus on improving workplace performance

*Been certified in executive coaching as an ECCP (Executive Coach Certified Professional)

* Achieved the rank of Eagle Scout 

He can be reached at the following:

LinkedIn

https://www. michaelsabbag.com

We have a very open and authentic discussion around Gonz's journey from his native and beautiful Venezuela, leaving behind family, friends and his culture to seek his creative studies at the Austin School of Film. 

Gonz shares his real-life struggles and opportunities to break into the creative b2b space in Boston, where he experienced some creative career accelerations staring with Mass Challenge, The Grommet, and through some hyper-growth years with SaaS leader Drift. 

He's now looking to make the same creative brand magic happen for Alyce, an A.I. Powered Gifting/Personalization B2B SaaS platform, also headquartered in Boston. 

We delve into his rebel with a "cause or not", point of view around the synergies of creatives in b2b tech, with marketing and sales or lack thereof, and how he's looking to change the dynamics of brand building in b2b tech. 

He is both generous and vulnerable in sharing some clarity around a topic that may be more prevalent these days around "Mental Health" in the workplace. He shares what makes sense to focus on his wellness for him and some toxic examples he's seen in tech. 

We discuss getting into the Back to the Future DeLorean to do some rear-view mirroring to get his take on what advice he would give himself or others to make their journeys smoother.

Then we get some insights into his creative mindset and what books and film he's consuming these days to help him to get better each day or inspires his career and life paths. 

Top 3 Books Gonz and of course a Netflix film documentary fav of his, which he recommends to young creatives and or anyone searching to improve 1% better each day are:

1. The Power of Now by Ekhart Tolle
2. The Creative Quest by Quest Love
3. Aaron James Draplin Designs
4. Chefs Table Netflix Original

You can reach, connect, and follow Creatives in Tech with Gonzalo on:

LinkedIn

Creatives In Tech YouTube