customer marketing

Join us for an insightful discussion with John Gleeson, Founder & Managing Partner at Success Venture Partners and a pioneer in the world of Customer Success. Discover the strategic significance of Customer Success in early stage startups and how it serves as a vital bridge between customers and growth-focused teams as a company scales.

John and Sunny’s conversation covers:

• (01:05) John's journey into the software landscape
• (03:43) Delving into the world of Customer Success
• (07:57) Leveraging Customer Success as a proactive approach
• (14:21) Tailoring the Customer Success motion to different business models
• (18:41) Advice for navigating Customer Success at different growth stages
• (22:43) Identifying essential qualities in an effective Customer Success team member
• (24:22) Transitioning into venture investment and successful pivots into the VC world
• (28:35) Predicting the future landscape of Customer Success

Stay tuned through the end of the show (30:25) to learn: 

• What John’s beverage of choice is (hint: it’s neither Coke nor Pepsi).
• Who John thinks we should interview next.
• More details about the upcoming NYC Customer Success Meetup.

Learn more:

Customer Success Meetup (LinkedIn)

NYC Customer Success Meetup, November 9th (Eventbrite)

Success Venture Partners (Website, LinkedIn)

Featuring:

John Gleeson (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

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LinkedIn

Tune in:

Apple Podcasts

Spotify

Join us in this insightful episode with Hillary Curran, the Senior Director of Customer Voice & Implementation Strategy at Guru, as she shares her mission of integrating the customer's voice into strategic business decisions to drive growth. Discover how Guru leverages deep customer insights to prioritize their roadmap and sharpen messaging, all while empowering teams to achieve exceptional results.

In this episode, Sunny and Hillary delve into: 

• (00:57) Hillary's journey to Guru 
• (05:09) Growth at Guru over the past 5+ years 
• (10:14) Showcasing value and distributing insights internally 
• (14:43) Building a customer-centric culture and implementing a customer listening tour 
• (21:58) Advice for leading and supporting a team 
• (24:19) Defining success in a new, first-of-its-kind role 
• (27:35) Doubling down on the theme of 'trust' in the age of AI

Stay tuned through the end of the show (29:57) to learn: 

• Whether Hillary is team cats or dogs. 
• What YouTube show Hillary keeps up with. 
• Who Hillary thinks we should interview next.

Featuring:

Hillary Curran (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

Follow us:

LinkedIn

Twitter

Tune in:

Apple Podcasts

Spotify

In this episode, we dive deep with Will Crocker Hay, the VP of Customer & Partner Education at Braze, to explore various aspects of building and scaling successful customer-facing functions. Will shares insights gleaned from over a decade of experience developing critical customer-facing functions such as customer success, customer marketing, and customer education, along with valuable career lessons learned along the way. 

Will and Sunny discuss:

• (00:58) What Braze does.
• (02:15) Will's career journey and the pivotal points that shaped his path, including the early days of customer success.
• (07:24) Scaling customer and partner education.
• (11:12) Learnings for career progression and growth.
• (12:37) Launching the customer marketing function, including the initiation of the advocacy program, Firebrands.
• (23:48) Launching the Braze customer community, Bonfire.
• (27:13) Advice for choosing a great company to work for and the skills needed to succeed.
• (30:12) Will’s grand theory of customers.

Stay tuned through the end of the show (31:19) to learn: 

• Which Will chooses: city or country (...or both).
• Whether or not Will is an iPhone or Android supporter.
• Who Will thinks we should interview next.

Featuring:

Will Crocker Hay (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

Follow us:

LinkedIn

Twitter

Tune in:

Apple Podcasts

Spotify

In this episode, Ciana and Sunny dive into:

• (01:41) Ciana's first corporate job (which she found via Craigslist)
• (04:45) Learning the ropes of customer advocacy at Kronos
• (07:03) Building customer advocacy from the ground up at SumTotal Systems, leading to a successful acquisition
• (12:40) Why customer references matter
• (14:15) Why customer advocacy
• (16:26) Expanding the customer advocacy remit at Zerto, and  supporting another successful acquisition
• (24:08) Finding Snyk and how Ciana helped them become a Leader in the Gartner Magic Quadrant
• (28:47) The role of the voice of the customer in new business generation
• (32:28) Developing the Customer Value Study at Snyk to help sales teams communicate ROI
• (39:38) Ciana's take on the future of customer advocacy and how to collaborate effectively

Stay tuned through the end of the show (44:51) to learn: 

• How Ciana got her office to stock up on Diet Coke.
• What type of pastry Ciana is obsessed with and why.
• Who Ciana thinks we should interview next.

Featuring:

Ciana Abdollahian (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

Follow us:

LinkedIn

Twitter

Tune in:

Apple Podcasts

Spotify

In this episode, Elizabeth and Sunny dig into:
(01:07) Elizabeth's early career experiences
(11:21) Qualities to look for when hiring, and how to test for them
(17:57) Going deeper into community & advocacy
(22:35) Benefits from investing in community & advocacy
(29:03) Skills and lessons for career growth
(38:51) Building the Slack Developer Community

Stay tuned through the end of the show (46:18) to learn: 
What cartoon characters Elizabeth named her cats after.
Why Elizabeth has to stay loyal to Netflix over YouTube.
Who Elizabeth thinks we should interview next.

Featuring:
Elizabeth Kinsey (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)  

Follow us:
LinkedIn
Twitter

Tune in:
Apple Podcasts
Spotify

Welcome to The Peerbound Podcast! I'm your host, Sunny Manivannan. Today we embark on a journey into the heart of the enterprise software industry. 

As a SaaS executive with a passion for innovation, I witnessed firsthand the incredible transformations happening in the world of enterprise software. But what truly fascinates me is the power of the customer's voice. In the ever evolving landscape of software purchasing decisions, I firmly believe that customers are now more than ever turning to their peers for guidance. 

Customer marketing and advocacy have become the secret weapons of the world's leading software companies. It's not just about selling software. It's about fostering relationships, building trust, and harnessing the collective wisdom of those who use your technologies day in and day out. 

On The Peerbound Podcast, we're diving deep into this dynamic industry. We're here to celebrate the leaders behind the scenes—those visionary minds who are driving this transformative movement. 

Our mission is simple: to showcase how these powerhouse teams are amplifying the voices of their customers to accelerate growth. We'll explore their strategies, their innovations, and their journey to the forefront of customer-centric marketing in enterprise software. 

So, if you're passionate about the future of software, if you believe that the customer's perspective is the ultimate source of truth, and if you're ready to uncover the strategies that are reshaping the industry, you're in the right place. 

Join us on The Peerbound Podcast, where we bridge the gap between technology and humanity. It's time to unlock the potential of peer-driven decision-making. And together we'll navigate the exciting world of customer marketing and advocacy in enterprise software. Stay tuned for inspiring stories, thought provoking insights and a deeper understanding of how customers are shaping the future of software. 

Welcome to Peerbound, your compass in the world of customer influence.

LinkedIn - Sunny Manivannan

LinkedIn - The Peerbound Podcast

Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort.

Here’s what you’ll learn:

• What makes LinkedIn a compelling marketing channel
• How to grow a personal brand on LinkedIn
• B2B2B: How to help customers market to their customers

Being a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.

Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis. 

Andrew brings 15 years of experience in advising Series A to E companies on how to get to growth. He has built and led global teams of up to 20 people across North America and Europe, and managed global expansions.

Along the way, Andrew has gathered a wealth of knowledge and actionable insights on all things B2B marketing.

He joins Markigy to unpack this all. Let’s get into it.

So, you landed that new role. You’re joining the company, it’s day one. What do you do? 

According to Andrew, two things: Ask the questions nobody else is and build rapport with people who matter.

Why? After the first 30 days, you’re expected to start delivering results, so use the first month to build relationships with the C-level and other key stakeholders across the organization.

Understanding the business, competitors, the organization, and the challenges is paramount. That allows you to see what others don’t, start suggesting changes that will lean on insights, and deliver results. 

Andrew knows a thing or two about this and how it helps marketers jump off the hamster wheel of completing tasks to shift towards a more strategic way of working.

But that’s not all, Andrew also has a lot to say on the subject of soft skills in marketing. And what a fascinating take that is.

In this episode of Markigy, Andrew and Leanne dive deep into the following topics:

• Why the first 30 days are essential for success (and what happens after that!).
• Weaving your personality into your professional life.
• Real-life case studies of shifting marketing strategy on-the-fly.
• How to approach personal branding the right way.

The actionable takeaways mentioned in this episode are:

• Relationship building is your first task in a new marketing role.
• Question how things are done early-on. Be curious!
• You can’t market a product or service without a compelling narrative.
• Don’t go too granular if you don’t have the resources to execute.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success.

This episode features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from their customers. So listen to gain tips on building trust with your audience, and keeping it.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. 

Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. 

Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:15 - Selecting customers for testimonials 

03:00 - Creating and repurposing customer testimonials 

04:42 - Mapping testimonials to customer journey 

07:32 - Don't stop at deal close 

08:40 - Framework to map testimonials to customer journey 

10:20 - Working with revenue teams to get customer videos 

13:41 - Real videos are more important than AI 

15:45 - How to make the customer story compelling 

18:35 - Hooks and click baits aren't the same

20:00 - Rapid Fire 

26:26 - Connect with Dustin on LinkedIn 

27:12 - Parting msg: Repurpose repurpose repurpose 

💌 Connect with Dustin Tysick💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/dustintysick/ 

Also, please listen to the episode on: 
➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740 
➟ Spotify 🔗 https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM 
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #customermarketing #content 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  compelling customer testimonials

Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. 

If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:40 - Why bottom funnel content is ignored? 

04:22 - What content to focus in initial stages 

06:56 - Don't go too broad too early 

08:38 - Components of product comparison page 

14:21 - Framework for customer marketing 

15:07 - Mistakes to avoid in your newsletter 

18:20 - Picking the case stories is a balancing act 

20:45 - Most companies don't take advantage of their About Us page 

24:33 - Always start with brand positioning 

26:09 - Rapid Fire 

38:31 - Connect with Mark on LinkedIn 

38:55 - Parting msg: Marketing is balancing act 

💌 Connect with Mark Evans💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/markev/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/avoid-these-mistakes-in-your-next-customer-newsletter/id1686734014?i=1000622961027 

➟ Spotify 🔗 https://open.spotify.com/episode/5MWsCT9CXJwGzdLNc7bGny 

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTYxMzIwYTQtN2Q4Yi00NDljLWE5MTMtYjFhMzQ0ZGQ5YWFl

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #customerexperience #content 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

mark evans podcast 

customer marketing 

customer newsletter

product messaging frameworks 

saas sprints podcast 

marketing spark

This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.

In this episode of Growth Marketing Camp, we discuss:

💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)

💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)

💎 How to leverage your current customers to help inform your strategy and the content you are creating

In addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!

Here are some of the key topics that Nick and Paris discussed in this episode:

• (2:27) How to Build a Personal Brand as a Saas Marketer

• (4:57) How Often to Post on Social Media

• (7:10) How to Grow Your Followers on LI & Stand out with a Strong POV and Narrative

• (11:32) What Are the Keys to Success with Account-Based Marketing

• (18:37) Skyrocket Your Personal Marketing with Gifts Giving

• (22:07) What Are the Best Touchpoints in the Buyer's Journey for Gift Giving?

Guest:
LinkedIn
Alyce

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Hey CX Nation,

In this week's episode of The CXChronicles Podcast #186  we welcomed Jay Baer, Founder of Convince and Convert based in Bloomington, IN.

Jay is a Marketing & CX expert + Hall of Fame Keynote speaker who has written countless books (including Hug Your Haters) & speaks all over the world about how business leaders can improve their customer experiences & success.

He also has an awesome twice monthly newsletter the Baer Facts: on marketing, CX, tequila and other life hacks. 

I had the privilege of spending time with Jay and several other CX/CS thought leaders in Philadelphia a few years ago at an event for Comcast and we've remained connected ever since, he's hands down one of the best in the business & we were thrilled to have him on the podcast.
 
In this episode, Jay and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for him across his own customer focused business leader journey.

**Episode #186 Highlight Reel:**

1. Learning from 8 generations of entrepreneurialism in the Baer family
2. Why modern consumers demand that the companies they support are fast
3. In down economies CX, Customer Success , & Retention becomes paramount 
4. Why most customers expect a response from a contact us form within a day
5. Leveraging your employee feedback to attract and retain world class talent
 
Huge thanks to Jay for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience and marketing success space into the future.

Click here to learn more about Jay Baer

Click here to learn more about The Time To Win

If you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. This is the easiest way that we can find new listeners, guests and future business leaders to join our customer focused community!

And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" available on Amazon +  check out the CXChronicles Youtube channel to see all of our customer focused business leader video content + our past podcast episodes!

Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!

Contact CXChronicles Today

• Tweet us @cxchronicles
• Check out our Instagram @cxchronicles
• Click here to checkout the CXC website
• Email us at info@cxchronicles.com

Remember To Make Happiness A Habit!!

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible. Hear why relationship-building is all about listening, how to navigate the stakeholders to customer success, and get your customers ready to talk for you. You’ll also learn how customer advocacy helps with brand identity and positioning, what questions to ask your customers, and why a story has to be an honest story to be a great story. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team. Hear the best ways to capture customer insights, interview your customers, and repurpose the content inside and outside your company. You’ll also learn how the role of the analyst is changing, why video testimonials remain the most powerful, and why you should always use the customer as the North Star in your decision-making. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this previously recorded LIVE episode from MOPsCON 2022, Kristin and Kristin are joined by Etumos Founder, Edward Unthank to talk Customer Success Operations, CSOps.

Catch this slightly lengthier but also interactive episode to learn more about customer success operations including why it should be part of Rev Ops, what a pilot program can do for your organization, and getting started with understanding your customer set.

Jump to 44:08 to hear the three takeaways on CSOps.

Hear previous episodes and access a transcript at https://etumos.com/must-contain

Pitch us your idea for the pod at https://bit.ly/must-contain-pitch

Here are some of the key topics that Drew and Paris discussed in this episode:

• Why curiosity is one of the keys to career success

• Better focus and performance in the workplace with the concept of deep work

• The challenges of working in a startup environment

• The post-pandemic state of the events industry

• New vs. old marketing – and why the fundamentals never change

• The value and use of customer research & the customer-centric approach

• What is 5 to 9 marketing or marketing after-hours

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book, Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt 

Guest:
LinkedIn
LASSO

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company. Hear how to build relationships, be curious, tailor your advocacy program to each customer, and differentiate. You’ll also learn why people don’t relate to brands just for the logo, the power of stories of transformation, Valeria’s 3 Golden Rules for customer advocacy programs, and the differences between different types of customer content. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Enable Us Chief Marketing Officer Cece Lee and Chief Customer Officer Lynn Pietryga share how to set a strategy for your customer content program. Hear how to make sure your customer content is aligned with your value proposition, why video is the most powerful form of content, and how webinars and other longform pieces of content can be chopped up into smaller, shareable bits for social media. You’ll also learn why there’s no need to boil the ocean, how to measure your marketing content, get to “Yes” efficiently, and how to maintain a close relationship between marketing and customer success. To learn more about Testimonial Hero and the importance of customer storytelling, go to Testimonialhero.com