customerempathy

When Sarah LaFleur started M.M.LaFleur, she wanted to help women dress efficiently and comfortably for the office. Now that most of her customers are working from home, Sarah has to rethink her brand and her marketing to stay relevant. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.

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Today’s episode is from the keynote that I gave at the Hearing Innovation Expo in Las Vegas two months ago. I talked about context and how the world's view of marketing has changed forever. Make sure to hit me up and leave a review to let me know what you thought!

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A lot of people get into the sales business, but become defeated when they discover they’re not closing prospects and maximizing their profits. What they don’t realize is, it’s not the client who’s not buying, it’s them as the salesperson who’s not committing to getting the “yes”. Listen to Bedros Keuilian and Craig Ballantyne talk about the power of believing in your product, being an effective listener, and selling by dramatic demonstration of proof.

 

Here’s what you’ll discover:

 

3:55 - Why you have an obligation to sell in order to help more people.

8:27 - How to find the problem, agitate it, and then offer a solution to close the sale.

13:10 - Why you need to become a professional listener to allow prospects to talk themselves into the sale.

14:30 - Why you need to wholeheartedly believe in your product or service in order to have the confidence to ask for the sale.

16:53 - Why you need to have dramatic demonstration of proof.