david meerman scott

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.

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Produced by PodForte

First released in 2007, The New Rules of Marketing and PR  spent six months on the BusinessWeek bestseller list.

Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!

What We Talked About

• New additions to the new rules of marketing and PR
• What you need to know about Newsjacking
• Future trends in marketing and PR
• How real-time marketing and PR works
• The one marketing lesson you need to learn from the Grateful Dead [hint: it's free]

About David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.
 

Connect with David Meerman Scott

https://www.davidmeermanscott.com

Facebook https://www.facebook.com/dmscott

Instagram https://www.instagram.com/dmscott

LinkedIn. https://www.linkedin.com/in/davidmeermanscott/

Twitter https://www.twitter.com/dmscott

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social M

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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HIGHLIGHTS

04:19 Starting on Wall Street and striking out on his own 

07:24 Building up the courage to dive into entrepreneurship

13:09 Stay fit at 60: Mixing it up and eat healthy

17:17 Reimagine in-person events to create successful virtual events 

25:16 David's secrets to presenting your best in virtual events 

29:28 Fanocracy: Passion is infectious  

35:37 Connect with David

QUOTES

10:19 "If you have a stock where one goes down to zero but you've got many other investments, you'll end up being fine...  And I think that the fear was overcome really quickly when I looked at it from this perspective of I call it the portfolio theory of work."

12:25 "If you follow this philosophy that I've been following of the portfolio theory, multiple income streams, multiple things that you like to do, do the stuff where you add value, I think I could be working until they carry me out of the studio toes first."

27:28 "You don't need to spend $2,000 necessarily, but good sound is more important actually than good video. And it makes a huge difference because most people don't have good sound."

28:32 "I'm a huge, huge believer in these several things. Simply standing up, number one, and simply number two, having equipment better than the other guys. And it doesn't need to be a lot of money."

31:14 "There's something that was super surprising as we were researching fandom and building tribes and so on. That is, the importance of passion. Passion, we learned, is infectious. When you're passionate about what you do, that passion rubs off."

You can learn more and follow David on the following links below.

• LinkedIn - https://www.linkedin.com/in/davidmeermanscott/
• Website (Fanocracy) - https://www.fanocracy.com/
• Website (Stand Out Virtual Events) - https://standoutvirtualevents.com/
• Instagram - https://www.instagram.com/dmscott/
• Twitter - https://twitter.com/dmscott

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• LinkedIn - https://www.linkedin.com/in/jordanbenjamin/
• Website - http://mycoreos.com/
• Podcast - https://www.mycoreos.com/podcast
• Email - Jordan@MyCoreOS.com
• Twitter - https://twitter.com/jbenj09