ecomm

“Why” can often feel like the word less traveled in marketing. Yet, it’s one of the most revealing questions to ask. Brent Baldwin, Founder of NYOO Agency, lives by the word “why,” curious to uncover the intent behind campaigns, messaging, and data-driven tactics. In this episode, Tom and Kyle chat with Brent to discuss his “why” philosophy, the reason leadership resiliency is often tied to “ego,” and strategies for brands to differentiate themselves in the market.

#11: Hungry for more from the Mayfair team!? Welcome to today’s Lunch Break episode where we take you behind the scenes of Mayfair and into the minds of our team. Our merchandise is the biggest part of our business and the process of bringing our products to our community has transformed immensely over the years. Remy and Amy make up our E-commerce team and they oversee the entire lifecycle of each merch drop. You’ll get to hear all about what they are currently working on, and how they work with multiple teams inside and outside of Mayfair to bring you all the pieces you love! They will also give you a little background on their expertise and where they came from, plus some rapid fire questions! #MAYFAIRWORLD

Get In Touch With Remy and Amy:

Follow Remy on Instagram HERE

Follow Amy on Instagram HERE

MERCH

We are offering 20% off with the code MAYFAIRWORLD. Shop our “most likely to sell out” products HERE. 

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Follow Sam on Instagram HERE

Follow The Mayfair Group on Instagram HERE

Shop The Mayfair Group HERE

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This podcast is produced by Nikki Butler Media

Shifting your entire business model in the midst of a global pandemic may seem like a daunting task. But, as Marina Parejo can attest, it can also be equally rewarding. Listen to Kyle and Tom’s unaired interview with Marina, the former Head of E-Commerce at O2 Industries, as she candidly discusses their pivot from B2B to DTC as COVID-19 broke out, resulting in a whopping 24,000% growth. The three chat about how DTC founders can cut the jargon and optimize their marketing strategies to get tangible results and how Marina approached everything from positioning to retention.

Hear from Tim Fitzgerald on how he rose from Level Agency intern to Team Lead of our Ecommerce division.

While Tim admits that the world of digital marketing is dynamic and challenging, he also argues that it's not always as complicated as many make it out to be.

Listen as he discusses this idea and provides insights into the future of Ecommerce marketing.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency. 

The founder’s journey can be messy, chaotic, and heartbreaking at times. Despite the stories of overnight successes we’re often fed in the media, starting and scaling a business is rarely a linear path forward. In part two of Commerce Chefs’ Founders Keepers series, Tom and Kyle share previously unreleased nuggets of wisdom from past founder guests all about the long and winding road to entrepreneurial success. They discuss the benefits of delusion in the business world, how a compelling narrative can keep a sense of purpose at the forefront, and why balance is so key for founders. The episode features raw and real clips from five founders who have seen massive success with their businesses. Sharing candid views on passion, purpose and finding joy along the way, the founders dig deep on what makes them tick and the big “why” that underscores it all.

Will and Kayla talk to Austin Blair, co-founder of StudioBridge - an eCommerce management app. The trio talk about the career journey that led Austin to move abroad to Dubai, the differences in marketing in different countries, and the lasting importance of video.

Brand equity matters, but that doesn’t necessarily mean that it’s top of mind for every company or consumer. So, as a DTC leader, how much energy should you put towards creating it? In this week’s episode of Commerce Chefs, Tom and Kyle chat with three experts that have built incredible brands by building long-lasting relationships with their customers. Meet Aaron Powell, the customer-service obsessed Founder of Bunch Bikes and a successfully funded Shark Tank superstar, and Steve Miller, the VP and Executive Creative Director at Fuse Create who's worked with iconic brands like Air Miles, Hilton, and Canadian Tire. Plus, welcome back Matt Taylor, Director of Consumer Insights at Jamieson Vitamins who you may remember from episode 07, “Resurrecting Retail.” They discuss the importance of brand equity, the recipe you need to successfully create it, and how providing magic to your customers will always generate ROI.

What if disruption wasn’t a destination, but the byproduct of a worthwhile journey? On this week’s episode of Commerce Chefs, Kyle and Tom chat about what disruption actually means and how leaders can use it to their advantage… without going overboard. They sit down with two incredible guests: Geoff Cottrill—marketing legend and previous exec at Converse, Starbucks, Coca-Cola, and even the Grammy Foundation—and Khaleed Juma—former Creative Director of Shopify and now fractional CMO at various brands, including General Assembly Pizza. Together, they come to the conclusion that disruption is not about where you’re going, but how you get there and can better everything from your big picture mission to simply sending emails to your colleagues.

Jared Curry of Scope 16 Marketing joined host Mark Galvin on "How's Your ePresence?" to talk about digital marketing.

Jared, 18-years-old, read Rich Dad Poor Dad by Robert Kiyosaki and it changed his life. Through an online course, he and a friend learned everything they could about digital marketing their junior year of high school.

Now, Jared oversees a team of remote digital marketing geniuses. Scope 16 has scaled clients from 6 figures to 7 figures, is a Digital Marketer Certified Partner, and is a Facebook Ads Certified Partner!

Find Jared Curry:
https://www.scope16.com
https://www.facebook.com/jared.curry.9619
https://www.linkedin.com/in/jared-c-948167169

ePresence:
http://www.epresence.me
http://www.twitter.com/epresenceme
http://www.linkedin.com/company/epresenceme
http://www.fb.me/epresenceme
http://www.instagram.com/epresenceme

Mark Galvin:
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg
http://www.instagram.com/epresencemg

Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, target market, branding, strategic marketing, strategic planning, paid social media, Facebook Ads, entrepreneurship, ecomm

ePresence, LLC © 2021

In our inaugural episode (ooooo that sounds fancy), Kyle and Tom dissect the tension of leading a purpose-driven brand and the challenges that arise from operating in a market that wasn’t designed for it. They use big 10-letter-words and bad jokes and bring in experts Angela Wallace (COO of Bogobrush and Founder of A.W. Impact Agency), Richa Gupta (Founder & CEO of Good Food For Good), and Natatsha Vandenhurk (CEO of Three Farmers), to explore how purpose has driven their businesses, while asking the vital question: is having a purpose worth it? (or maybe more importantly, does anyone really even read these episode synopses?

After selling tens of millions of dollars online through physical products, Aaron Cordovez shares why this opportunity is bigger than ever right now.

This show is all about ideas and new tools - making it a must listen! Shoe E-commerce is exploding but big challenges remain from how shoes are delivered to how consumers shop and interact with shoes online. Team FDRA discusses bold ideas brands can consider to increase profits through new delivery options, new tools to help increase clicks to conversions and reduce returns!

The cannabis buyer landscape is changing fast! More and more people are ordering cannabis online from dispensaries while they quarantine during the Coronavirus. Our guest is Cam McNeeley, Co-Founder & COO of Moss Crossing. We discuss how 90% of their sales are now coming from online purchases, and what it takes to deliver a solid buyer experience.

Link to Join Email List Community for insights we don’t share anywhere else.

Link to Periodic Contact Page

#43 Today’s guest has built, bought, and sold several 7- and 8-figure online businesses during his 15-year-long career. And he’s sharing what he’s learned along the way with us today!

Michael Jackness from EcomCrew.com was an early adopter who got started in the online poker world way back in 2004. From there, he moved to affiliate marketing before making the leap to physical products with his first ecommerce store. Since then, he’s learned a ton about how to successfully make money online, and today, he’s bringing his wealth of knowledge and candid insights to the show.

In this episode, you’ll learn:

• His lessons learned from growing and selling multiple 7- and 8-figure online businesses over his career
• The importance of profit margins, supply chain management, and keeping customers happy
• His advice for other entrepreneurs who want to grow and sell an online business

...and a whole lot more!

You can find all of the links and resources that I mention in today’s episode at FlourishingImpact.com/43.

In this episode, I discuss WHO will actually buy from you. 
We will cover

• Facebook audience insights
• How to use magazines to find your best customer and what you should be posting to capture their attention
• Google maps
• Your competitors
• How to use social media 

Transcript 
https://justaskparker.com/pages/podcast/episode-77-5-steps-to-identify-your-ideal-customer/

Email marketing is not dead! 
In this session I cover 3 important mistakes you are definitely making! 
1. Buttons 2. Distractions 3. Benefits to buy

WEDNESDAY 6TH MARCH
2PM NEW YORK  |  7PM LONDON  |  11AM LOS ANGELES  I'll cover the following:  ✅opt-ins
✅welcome emails
✅regular emails
✅abandon cart emails
✅sale confirmation email
✅after sales emails
✅members emails
JUMP IN ASK QUESTIONS AND LET ME HELP YOU TOO!
We will be moving fast and covering as much as possible!
You haven't seen a session like this so don't miss it!
Make sure to mark yourself as "going" or else you will miss the start time!
SAY YES HERE 
I hope to see you there! 

Caroline discuses 3 mistakes she see's being made by 99% of her Just Ask Parker clients. THESE issues is what is stopping you from getting sales. 
It's easy to blame a lack of sales on a million things.... And yes it's likely you need more than this to fix your sales conversion issue, but just take it right back to basics. Fix these 3 issues first. 
If you are looking to make your first 1000 sales then get working on what is stopping people from adding your products to cart in the first place....

This 3 Day Online Summit Has Been Created For Shopify Store Owners
Todays guests are Michael Jackness of Ecomm Crew, Mike of Glambassdor, Christy the legal expert and David Duncan or Brandsnob.
www.winningwithshopify.com

HIGHLIGHTS INCLUDE:

• Learn the $17k pre-launch strategy from one of our speakers who nailed it
• Holiday season! How to get influencers to promote your products
• Are your products right for influencers?
• How one Shopify merchant gets 1 MILLION sales a year using Social Media Influencers
• How to spend nothing using the  gifting strategy
• Why using Micro Influencers is now the #1 strategy for merchants
• How to get you offer inside your potential customers Apple wallet BEFORE they even buy!
• How to work with influencers for free
• How to choose the best influencers for your brand
• The TRUTH on the results eCom stores get from influencer promotions (what others won’t tell you)
• A list of influencers you can work with immediately

AND MUCH MORE!

Herein we will give a short history of Black Friday as well as some insights into event based campaign planning. As a rule, we always try to sneak in some general affiliate marketing advice and maybe a fun story or two.

Be sure to subscribe to the Pod, Comment and tell your marketing friends!