ecommerce brand

The time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners. 

In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with major brands, Jordan outlines a new approach to content sourcing and explains why TikTok shops will transform influencer marketing and customer acquisition. 

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok shops have the potential to revolutionize the direct-to-consumer industry.
• Leveraging TikTok shops can lead to influencer collaboration, content generation, and direct-to-consumer sales.
• The process requires intense pitch refinement, influencer negotiation, and content management.
• Businesses with established product-market fit and a willingness to iterate are best suited for TikTok shop integration.

Recommended Tools/App:

Refunnel: https://www.refunnel.com/

Archive: https://archive.com/

Social Snowball: https://socialsnowball.io/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results.

In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a game-changer. He dives into the power of influencer seeding and how it can significantly impact your brand's visibility and customer base. He shared practical tips on leveraging this strategy to its fullest potential.

Listen and learn in this episode!

Key takeaways from this episode:

• The concept of influencer seeding is a natural progression of building real-life relationships and leveraging the law of reciprocity.
• The significance of monitoring brand mentions and utilizing tools like Archive and Refundnel for aggregating and managing mentions.
• The importance of creating buckets to categorize and engage with individuals who have mentioned the brand and created content.
• Ways to engage with influencers on platforms like TikTok Shop for potential collaboration.
• Utilizing resources such as Shopify Collabs and Social Snowball for identifying and engaging with influencers.

Recommended App/Tool:

Archive: https://archive.com/

Social Snowball: https://socialsnowball.io/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Create some buzz with warm-up emails and effectively leverage SMS marketing that teases your BFCM offers without cannibalizing current sales. Think early bird specials and thank-you messages to loyal customers – building anticipation and showing appreciation goes a long way! 

In this episode, Jordan West covered essential strategies to prepare for Black Friday and Cyber Monday 2023. He talked about optimizing your site for email capture, launching email campaigns early, personalizing your emails, and updating your homepage with seasonal creatives. He also emphasized the importance of mobile and desktop friendliness and gathering feedback to ensure a top-notch shopping experience. 

Listen and learn in this episode!

Key takeaways from this episode:

• Planning and launching email marketing campaigns early for BFCM.
• Optimizing your site for email capture and testing different offers to entice sign-ups.
• Setting up data feed for personalizing email campaigns for different customer segments.
• Sending warm-up emails with hints and teasers to create excitement without cannibalizing current sales.
• Updating your homepage with seasonal creatives like creating gift guides and ensuring mobile and desktop friendliness.
• Auditing your entire email sequence and series, updating them to be holiday-themed for BFCM readiness.

Recommended App/Tool:

Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course

Shopify: https://www.shopify.com/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

In this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience.  

1REC Website: https://www.1rec.co/
Andrew’s LinkedIn: https://www.linkedin.com/in/andrewneelon/
Andrew’s favorite book: https://amzn.to/3QN2Cm3

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

It Takes an Ecosystem to Grow Internationally

• Jason Nyhus is the SVP of Global Sales at Digital River, focusing on helping brands go global
• “The honest reality of today is a lot different than it was a decade ago. If you make any product, you are inherently global overnight.”- Jason
• Just because you’re able to take people’s money, doesn't mean you will be able to fulfill the brands promise. You have to make sure that you will still be able to deliver an on-par experience. You have to be able to serve the demand
• There are two categories to consider:
  1. Where is the product coming from? Does it have to cross the border?
  2. Where is the payment being taken? Does that also have to cross the border?
• The more onshore, the better. Better in terms of products, how long it takes to get there and making sure you have the appropriate payment methods.
• A brand can really screw up when they go global if they surprise their customers in a negative way.
• “It's not just your flagship. If you're going cross-border, it's your only ship.” -Brian
• “A lot of people think that they can execute an international global expansion. The question is, should they do it themselves or should they find help from some of the companies that you have on this podcast? Because I think that's probably the most likely best path for a lot of them.” -Jason

Associated Links:

• Want to learn more about going cross-border? Download our free Step by Step guide!
• Get connected with Avalara!
• Learn more about Jason Nyhus and Digital River 
• Listen to our other Step by Step seasons
• Find our other Future Commerce episodes on our website

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Running an e-commerce business is not easy. You must satisfy your customers for getting more orders and for the success of your brand. Appealing and innovative custom packaging boxes are great for e-commerce businesses as they excite the happy emotions of the customers when they received their online orders at their doorsteps. You must create an eye-catching design and engaging colourful images and graphics for your custom packaging boxes to give your consumers the best experience.

Listen to the amazing podcast which is all about why creative custom packaging is essential for your e-commerce business.

Read Our Blog: https://bit.ly/3KFTObs
Our YouTube: https://bit.ly/3qH6Xcy
Listen to More Podcasts: https://bit.ly/3HYQ96u
Like our Facebook: https://bit.ly/3hOXCdV

Vinny took quite literally the saying of "test your market". Hear how he started out this idea of building a men's grooming brand specifically targeted at the community! With that said, it's a marvel how he's allowed the public to decide every square inch of his website, brand name, details, and more! Vinney has built a leading e-commerce brand that has serviced thousands of Toronto citizens and beyond!

Listen now to see if your idea will survive the public market!

Instagram: @buildabeardco

#0040 What would you do if your significant other broke up with you on a sticky note?

Not many people would think "Start a business" but that is exactly what Rachel Khona did.

Rachel has written for many large outlets such as The Washington Post, Cosmopolitan, The New York Times, and Playboy.

After her boyfriend broke up with her on a sticky note, she decided to create her own stationary and ecommerce business, Crimson and Clover Studio.

Since starting her company, Crimson and Clover Studio has been featured in Buzzfeed, The Huffington Post, and Cosmo.

In the interview, we talk about her story and how she has been able to start and grow Crimson and Clover Studio.

Make sure you visit the Episode 40 Show Notes for all the links discussed in this episode.

At the end of the day, the product makes the business.

In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Paid ads can result in secondary benefits like organic reach, which is difficult to measure.
• Not giving credit on organic purchases that resulted originally from paid ads to paid media itself prevents growth.
• Don’t make rash decisions based on little sets of data that might not even be correct.
• Add new creatives, test new creatives, and stick with the dashboard to know what’s going on.

Sales Video Creator: https://funnysalesvideos.com

App: https://creatormarketplace.tiktok.com

TODAY’S GUEST

Ryan is the Co-Founder of Tru Earth. He is a purpose-driven direct-to-consumer brand builder.

Tru Earth®, based in Vancouver, Canada, is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans.

Connect and learn more about Ryan and Tru Earth here:

Website: https://www.tru.earth

LinkedIn: https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=ca

Facebook: https://www.facebook.com/Ryan.Craig.McKenzie

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

When your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.

In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Skepticism is also curiosity – use it to your advantage.
• Creative asset management should be an in-house position at your brand.
• No one knows your brand better than you.
• Brand your marketing material early and often.

Book Recommendation:

Principles by Ray Dalio
https://www.principles.com

TODAY’S GUEST

Matt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.

Learn more about Matt and his company here:

Website: https://vktrygear.com/pages/the-insole

LinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory