ecommerce coach

Celebrating 200 episodes of the How to Sell Online podcast by bringing back six successful entrepreneurs to share updates on their businesses since they were last on the podcast.  They each discuss their growth and achievements, highlighting strategies that have helped their businesses grow.  They emphasize the importance of trusting the process, not giving up and being consistent.  They share podcasts that have been inspirational to them and what they’ve learned from the podcast. Celebrate this podcast milestone with us while learning how to grow your online business.

Shop with our guests:

• Megan Pyrah - Connect on Instagram: @heymsmegan 
• Laura Hutcheon - cottonandcrate.com
• Maria Simpson - 208supplyco.com/
• Trish Gower - boredtobrilliant.com
• Bev Schweigert - blessedbeboutique.com/
• Ronisa Clark - https://tealinlove.com/

Listen to recommended podcast episodes:

• Kati Oliver
• Mandy Bare
• Lisa Webb
• Rebecca Miller
• Denielle Lue
• Katie Meitzler
• 11 Reasons Why

Hear more from our podcast guests:

• Megan Pyrah
• Laura Hutcheon
• Maria Simpson
• Trish Gower
• Bev Schweigert
• Bev Schweigert
• Ronisa Clark

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Join the Print Sprint here.

Hear Natalya Bondole’s captivating journey of how she is at nearly a million dollars in sales with her online store, Loomlan.  She shares the challenges she faced, including a potentially 10 million dollar contract that would have overwhelmed her, pivotal decisions, and how her business model is working for her.  She shares how she has built her business in a way that she can help others the same way she was helped by someone many years ago. This episode comes full circle with valuable insights and inspiration, get ready to take notes!

Shop with Natalya:

• On her website: Loomlan.com (limited time offer of $250 off a $1250 purchase with code YESYOUCAN)
• On Facebook: @loomlan
• On Instagram: @loomlan

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Join the Print Sprint here.

Alison challenges the common belief that social media is crucial for online business success with guest Karen Sennikoff.  Karen shares her remarkable journey of achieving significant sales without relying on social media, the importance of being persistent in online marketplaces, identifying bottlenecks in your company and how to accelerate growth.  Alison and Karen discuss the benefits of hiring others and how to make sure they’re a good fit for your business.  As you listen to Karen’s story, be prepared to be inspired to pursue online business success without feeling compelled to be constantly active on social media.

Shop with Karen:

• On her website: Trendznmore.com (limited time discount of 30% off with code: canfam30)
• On Etsy

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Listen to the previous podcast episodes mentioned in the podcast here and here.

Learn how building a lucrative email list helped entrepreneur, Denielle Lue, reach six figures in her business in seven months.  She shares valuable insights with host, Alison Prince, about talking to customers, pivoting, advertising, and belonging to a community.  Danielle’s experience and advice provide a power-packed episode with tips to help you start building your own email list today.

Shop with Denielle:

• On her website: weprintupress.com (for a 20% discount, use code alison20)
• On Facebook: @weprintupressransfers
• Through email: hello@weprintupress.com

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Join the Print Sprint here.

King of Traffic, Matt Hagberg, shares the top three ways to drive traffic to your online store as he joins Alison J. Prince on this exciting episode.  With his extensive expertise and successful track record in the field, it makes this a must listen episode.  Get ready to take notes and implement what he shares about these proven strategies and start driving more traffic to your online store today.

Connect with Matt:

• Online at: matthagberg.com
• Instagram: @matthagberg
• Facebook: @matt.r.hag

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Join the Print Sprint here.

Learn how you can generate over six figures when selling a unique product in today’s episode. Host Alison J. Prince talks to Chavon Simmons about her Yard Card Queen business and how she’s been able to grow her business and pay cash for some fun things for her family.  Find out the obstacles Chavon has faced as she’s built her business and what steps she can take next to help her grow even more.  See how selling products online has life-changing potential as you listen to today’s episode.

Shop with Chavon:

• Website: yardcardqueen.com
  • Limited time offer with code becauseican for 2 yard cards for $30 with free shipping.
• Follow on Instagram: @ycqchesapeake
• Follow on Facebook: @ycqchesapeake

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Join the Print Sprint here.

Sometimes we just have to start anyway, even when we don't feel ready.  Natalie Johnson has shipped over 8,300 orders despite never feeling prepared and joins Alison J. Prince on the podcast to share more about she used a DBA to pivot her business, why quality (and being able to look in her customers’ eyes) is part of her business values, and how she’s built a business around her schedule. Natalie, a mother of 6, also shares how she’s been able to increase her confidence over the years and why saying “yes” is helping her grow her online business in ways she’d never expected.

Shop with Natalie:

• Website: IvoryHomestead.com
  • Use code AlisonJPrince at checkout to save 25% off your purchase (limited time offer) 
• Follow on Instagram: @ivoryhomestead
• Follow on Facebook: @ivoryhomestead

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.

The secret to a successful business is to identify a problem and come up with a solution that your customers will love. That’s what Steven Cooper, owner of Lavayoo and the guest on today’s podcast, has done with his unique lava sand-filled microwaveable heating pads. He and Alison J. Prince talk about the importance of creating your online company based on what you’re passionate about, the way to build systems that will allow you to hire for key roles, and how you need to rely on logic when it comes to growing your business. They also talk about upsells, planning, and more. Listen now. 

Follow Steven Cooper:

• Shop Lava Bags at lavayoo.com
  • Save 25% off your purchase when you enter ALISON25 at checkout 
  • (limited time offer) 
• Follow on Instagram: @lovayoo
• Follow on Facebook: @lavayoo

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Join the Print Sprint here.

Goal setting in business is essential! If you don’t know where you’re going, you’re never going to get there.   Alison helps JaLyn Morris—the owner of Morris Made—discover her true business goals through a step-by-step, start-at-the-beginning process. Applying this same process to your own online store gives you the information you need to set your own goals.

- Shop with JaLyn at: https://www.shopmorrismade.com/

- Find JaLyn on Instagram and Facebook: @shopmorrismade

Connect with Alison:

- Facebook and Instagram: @alisonjprince

- Get your free Because I Can planner (you just pay shipping) at https://go.alisonjprince.com/life-planner-order2

- Learn about the 0-100K System and how you can launch and grow your own online business at https://0-100k.com/master-class-reg-page

I don’t know a single person out there that doesn’t want to increase their online sales. 

Heck--why on earth would you be in eCommerce if you DIDN’T want to be more profitable? 

My guess is that you’re working REALLY HARD to hit your profitability goals in your online store. That you’re doing everything possible and that you’re trying to get everything precisely right. 

Well, social media expert Elise Darma is back on the podcast with me to talk about why doing LESS work is one of the best ways to get MORE sales. She is also talking about—and I LOVE this—why there are times when being less precious (aka—less perfect) will help you connect far better with your ideal customers. 

Elise is incredibly knowledgeable, a lot of fun, and will have you rethinking your eCommerce social media approach. 

Start listening now.

About My Guest

Elise Darma is an Instagram marketing educator who specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app in a way that is bearable and efficient. She’s helped over 20,000 people truly grow their businesses, sell more programs and build money-making brands

Where to Find Elise:

Online: EliseDarma.com

On Instagram: @elisedarma

On YouTube: youtube.com/ElisaDarma

On TikTok @elsedarma

Previous podcast episodes: 

Why You Are Not Growing on Instagram

Are TikTok and Reels Really Necessary for eCommerce Brands

Additional Resources

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

Online: alisonjprince.com

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the 0-100K System

Do you ever procrastinate? 

Or maybe overthink things a little too much?

Or do you allow yourself to become a tiny bit distracted when really you should be working on your online business? 

My friend, I have BEEN there way too many times to count. Especially when I need to post a product. 

Yep—even after all this time I can stare at a blank screen, my fingers hovering over the keyboard, and come up with about 135 things I could be doing outside or in the house. Like taking our dog Goose for a walk, or sweeping the kitchen floor, or dreaming up a new business idea.

Procrastination is the real deal!

But I recently was listening to a podcast featuring Jack Conte, CEO and co-founder of Patreon. His insights into procrastination and distraction made me start thinking about them—and about the idea of finishing something—differently. 

Get ready to take some notes and have a few “aha” moments! 

(And if you like this episode as much as I think you will, I’d appreciate it if you’d leave a 5-star review.) 

Connect with Alison: 

Facebook: @alisonjprince

Instagram: @alisonjprince

Online: https://www.alisonjprince.com/

>>>

Get your FREE product ideas here

Get your free Because I Can planner here (you just pay shipping)

Click here to join the 0-100K System

Do you remember that Friends episode with the couch? With Ross yelling “PIVOT!!!!!!” as Rachel and Chandler tried to navigate the staircase? 

I seriously cannot even THINK about that episode without laughing. And you KNOW that when my husband Jared and I are in the process of moving furniture at least one of us says it. 

All humor aside, though, pivoting—or being willing to pivot—is such a huge deal in business. That's why I’m really excited to have you get to know Donna Evans, who I’m interviewing in this episode of my podcast. 

When Donna decided to start her online store, it was a time in her life when she was already pivoting. A change in her job led her to pursue a dream she’d held for 6 years: starting an ecommerce business. 

But as you’ll hear in the podcast, that wouldn’t be Donna’s last pivot. And one pivot probably won’t be the last you experience when you start your own business. Here are three reasons to pivot in your online business: 

Reason 1: When you test products, but they don’t sell. 

Reason 2: When products are selling, but you don’t feel interested in them/ passionate about them. 

Reason 3: When products you are handcrafting are becoming too much for you, and it’s time to bring in a manufacturer

Listen as Donna tells you more about her story, where she’s headed next, and how she and her daughter are figuring things out together. 

Additional Resources:

Shop with Donna: Rockthisout.com

Follow on Instagram: @rock_thisout

On Facebook: @rockthisout

Connect with Alison: 

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the 0-100K System

Do you know how many people talk to me about how much they’d like to have an ecommerce store? Unfortunately, there’s always some sort of “but” involved in the conversation.

As in:  I have dreamed of selling products online for years, BUT… 

…I’ve got little kids—where would I find the time?

…I don’t even know what I’d sell. 

…where would I get the money? 

…I’ve never run a business before.

I could go on and on and on.  

What I’ve learned from these conversations about starting online stores…and the reasons why people say they can’t…is that oftentimes people seem to need PERMISSION to live their dreams. 

It sounds silly, right? I mean, we’re adults! 

But at the end of the day, people—maybe even you—need someone to say, “You have the right and the permission to go after your dreams. Whatever your age or situation or background may be, you can do this…and I can even show you how.” 

This episode shares one of my “aha” moments—and tells you about why I’ve written my new e-book, Permission to Sell.  As you listen, I hope you have an “aha” moment of your own. 

Additional Resources 

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Download my free e-book, Permission to Sell, here.

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

Today’s a big day on the podcast—the kind that makes me want to start dancing in the middle of my kitchen. I’m so, so, SO excited because the one and only Lisa Bilyeu is joining me, and we’re talking about her new book, Radical Confidence. 

If you’re not familiar with Lisa Bilyeau, get ready to become a fan. She is smart and funny and wise—and she uses her unique brand of storytelling to help people keep moving forward.

That’s why I 100% believe that everyone who has an online store or is thinking about getting into ecommerce should listen to this episode. I don’t know anyone who hasn’t had to face pretty much everything that Lisa outlines. 

• If you’ve ever felt like you don’t fit in…
• If “life” got in the way of you living your dreams…
• If you’re willing to ask yourself some tough questions…
• If you’ve thought about starting an online business but are afraid of failing…
• If you’ve ever let your emotions get out of control …

…and pretty much if you’re BREATHING, you should listen to this episode (then go order Radical Confidence).

One note: If you’re a regular listener, you already know that my podcasts tend to fall firmly in the G-rated space. This one, however, includes language that moves it up to more of a PG-13 rating. Depending on your own preferences, you may want to listen without little kiddos around. 

Got it? Great--start listening now: 

Additional Resources:

Order the Book: radicalconfidence.com

Follow Lisa on Instagram: @lisabilyeu

Listen to Lisa’s Podcast (Women of Impact) on Apple Podcasts, Google Podcasts, YouTube, or whatever podcast platform you prefer.

Connect with Alison: 

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the 0-100K System!

I am so dang happy to introduce you to one of my fantastic students, Angela Taylor. Even though she was incredibly nervous because she’s a fellow introvert, she was a great sport about being selected for a hotseat during a recent training. 

Now, this is actually my second hotseat interview—my first one was with Norma. If you haven’t given that a listen, be sure to listen to it after you enjoy this one. I’ll drop the link in the notes.

And let me take a sec to explain hotseats and how I use ‘em. 

I choose students at random to talk one on one with me so I can work with them if they’re stuck…and celebrate them for everything they’re doing. It’s such an awesome way to learn, because even if you’re not the one in the hotseat. 

I like to call it “we” learning instead of “me” learning. 

Okay, back to Angela. 

I’ve gotta give her some big “woots!” for what she’s done. She is an ACTION taker and is so, so, SO willing to learn.  

Where she’s had a bit of a struggle, however, is knowing just how many products she should bundle together to sell online…or whether bundling is the right option for her!

Plus, we take a dive into the 5 things to check if your products aren’t selling online—and what you can do about ‘em. 

Ready to learn more?

Additional Resources 

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

Today I’m talking TikTok with Olivia Starling, who has found incredible success building and growing an online store using TikTok. 

Now, when I think of TikTok, I think of teenagers and people dancing all over the place. 

And yes, I admit to having been drawn into TikTok’s plethora of video content, descending down a tunnel filled with recipe videos, makeup tutorials, puppies, and people who haven’t yet heard of what the acronym “TMI” is all about. 

But Olivia has cracked the code needed to use TikTok as a viable way to promote your products and grow your online shop. In this episode of the Because I Can Life podcast, she shares so much good information about how you can make this social media sister work for you too. 

Here are 3 tips to grow your ecommerce store with TikTok: 

1. Create real content that resonates with real people. People are TIRED of being sold to. Give them something beyond merely a sales pitch.
2. Combine TikTok with other social media platforms. According to Oliva, her strategy includes TikTok, Facebook, and even Instagram. It’s about capitalizing on the strength each one offers.
3. Never use content just once. If you’re going to invest time or money—or both!—don’t just publish it in one place, one time. You need to get as many eyes on your content as possible (including the content you’re not creating on your own.That’s a hint.)

And there is SO MUCH MORE where those come from, so you are DEFINITELY going to want to listen!  

Additional Resources 

Follow Olivia: 

On Instagram: @oliviaisnotaninfluencer

Olivia’s Website: OliviaIsNotAnInfluencer.com 

Product Website: Starlettegalleria.com

TikTok Secrets PDF: www.tackleyourtraffic.com

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

Hi there! Welcome to the latest episode of my podcast, where I am talking about creating successful businesses selling products online. 

And today, my friend, you are getting to join me and my students in a little something we like to call a hot seat. 

It sounds scarier than it is. And actually, it’s pretty dang awesome. It’s when I get to work one on one with a student to see what’s going great, where they’re a little stuck, and what they can do to move their business forward. 

In this episode—and this hot seat—you get to meet Norma, who has created a product that is fan-bom-diggity-tastic. Her goal is to help kids kick their “I’m bored” and screen-time habits and use their time to explore starting simple businesses. 

I KNOW! Isn’t it a great idea?! 

But Norma was feeling a little unsure about a few things, including how best to help parents see how her product works. And she had doubts about something so many new online business owners struggle with: pricing! 

Listen to find out more about Norma’s business, her challenges, and how together we find solutions that work for her (and maybe for you, too!) 

Additional Resources 

Shop with Norma: houseinabottle.com

Follow on Facebook: @HouseInaBottle

View on Instagram: @houseinabottleofficial

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

Partnerships in any kind of business can be hard to navigate. But what about building a successful ecommerce partnership—is it just as challenging?  And what if your partner was your mom or your child? 

Yeah. Let that one sink in. 

Well, today on the podcast I welcome mother-and-daughter duo Diane Kesinger and Brenna Potash. They’ve worked together to make their business—Bee + Me—a success both in terms of earnings and great customer relationships. 

Diane and her husband have been long-time entrepreneurs. One of the things I absolutely, cartwheels-inside-my-chest LOVE about their story is that they had their kids work with them in their business and now see the benefits from that choice. 

It’s something I can relate to, as my kids have worked right alongside me (and when it comes to my girls, they even started their own online store!) Kids learn so dang much about hard work. 

What I also really appreciate is how Diane and Brenna complement one another’s skillsets—something crucial to building a successful ecommerce partnership. For example, Brenna excels at product photography, while Diane is great with the logistics of packaging. It’s a balance that works really well and allows each to focus on what they do best.

Anyone thinking about partnering up to start an ecommerce business could learn so much from these two women. That includes not only a parent and his or her child, but also husband and wife, best friends, siblings or anyone else who wants to maintain a great relationship while working together.  

Something else to listen for in this interview: the importance of stepping back to look at how far you’ve come. It’s so easy to see everything that’s wrong or that still needs to be done…or how far ahead of us someone else seems. Does that sound (or feel) familiar? Listen to the podcast now to learn how to overcome that and a whole lot more.

Additional Resources 

Shop Bee + Me Boutique: BeePlusMe.com

Find Them on Instagram: @beeplusme 

Follow Them on Facebook: @beezerandme

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

A couple weeks ago I was in a training and brought in Annie Fuller who talked about the ‘nap time hustle’.  Limited hours and building a cash creating business.👈

It was so good, I decided to turn it into a podcast so you could hear it!

We talked about how she did this during pregnancy

How she made sales with a newborn and TWO toddlers

…and how she found her dream product to sell.

My friend, you are about to get some awesome, amazing, fantastic (you get my drift) knowledge to share with you today. 

First, she doesn’t let something that some people use as a reason NOT to start an online store stop her. In fact, this successful seller has transformed an excuse into a very powerful “why.” 

Next, when she saw sales of her first product start to fall, she saw it as an opportunity to do something she’d dreamt of for approximately…forever. And she is ROCKING it. 

Oh—and if that’s not enough, she’s been running her business in just a couple of hours a day, during what she calls the “nap time hustle.”  

My gracious, there is so much more to share, but how ‘bout you listen as Annie shares her story, her journey, her adventures…and so much more.  

Additional Resources 

Shop Find Your More Fashion: FindYourMoreFashion.com

Follow on Instagram: @findyourmorefashion and @AnnieCFuller

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

Well hello there, and welcome to this episode of my podcast—where I’m teaching you #1 way to avoid being the face of your online brand.

I’ve had so dang many people outside of that group tell me that they’d LOVE to have a successful ecommerce store but the idea of being the face of their brand stops them from ever getting started. So I surveyed the students in my 0-100K System not too long ago, and I learned that the majority of them also absolutely do not want to be the face of their brand. 

Truly, I get it. When I started my first online store, I didn’t want anybody to know who I was, either.

That’s why I’m introducing a special guest today as part of my podcast episode. It’s fair to say that she was key to me hitting the million-dollar mark (and multi-million-dollar mark) with my first online store.  

Her name is Nikki and she’s the kind of neighbor everyone wants to have. Her husband’s an attorney, she has three kids and she drives a minivan. And she loves finding cool, affordable products for herself and her family. 

And there’s one other thing you should know: she’s not real. 

Nikki is the avatar, or the buyer persona, I created for my online shop. It was thanks to her—and a method I followed almost religiously--that I didn’t have to be the face of my ecommerce business. 

Curious about that method?  Well, there are 6 steps, and I go over every single one of them in this podcast episode. And to make it easy to remember, I came up with the acronym “HEROES.” 

Additional Resources 

Find out how Krista built a million-dollar tee-shirt business without being the face of her brand. Click here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!