email marketing best practices

Hey Performance Marketers, welcome to the second part of the episode - we’re going to continue modeling a new lead generation business. This time I’m diving deeper into email list management. 

I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business. 

What’s the best part? 

You don’t need to have any product to sell, or huge investment, or even employees - you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)

So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.

Welcome to another episode that is worth listening to several times.

Let’s jump in!

Key Takeaways:

• A one-man shop generating millions of dollars from email list management (00:00)
• A list management agreement (example) (04:45)
• The power of owning an email list (07:52)
• Get 15-20 years of experience for free (10:05)
• Variables and projections explained (11:20)
• You have to hustle, but don’t share your equity without a really good deal (15:08)
• What does the 0.6% click rate really mean? (17:29)
• Pikers who spam people (20:59)
• Groupon deals (example) (22:38)
• A model to be always profitable (24:55)
• Reasons to listen to this podcast multiple times (26:47)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

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- Subscribe to Eric’s YouTube Channel.

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So, here's the deal in the podcast - getting where you want is easier when you learn from someone who's been there. Going solo and banging your head against the wall for years? Not a smart move.

Tip: Keep your content simple. Don't jam too many ideas into one post; it dilutes your message. People love stories, so share them. Your own story? Super powerful. And no need for super-hype in your copy; it's outdated.

Oh, and don't be boring. Long copy can work, but mix in some education and entertainment. Change is inevitable, so embrace it. Protect your core stuff, but be open to tweaks. Be the director of your own show, always improving that "director's cut."

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

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Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

Making email work is less about the fancy words and more about the vibe – the whole context thing, not just the words. Picture it like a chill road trip with your subscribers. They hopped on your email list for a reason, right? Maybe it was a giveaway or some cool offer. But what usually happens? We show up, drop some goodies, then go ghost for a while. Not cool.

Here's the real deal – you gotta think relationship, not just sales. Imagine your emails are pit stops on this journey with your peeps. Now, if you've been MIA, don't just hit them with a cold pitch. Warm up those engines with a simple 'Hey, my bad for ghosting. Let me make it up to you' message. Then, gradually share some cool stuff, and when the time feels right, drop the pitch. It's like making them realize they need your cool car without pushing it on them. The secret sauce? Context over copy, every time. It's about creating a vibe that makes them feel taken care of, not just another sales target. Easy, right? Keep it chill, keep it real. That's the email journey vibe.

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

Let's break down email myths. It's not just a sales pitch; it's a connection. Simplify, don't overcomplicate. When folks share their email, they expect something in return. It's a deal. Email's purpose? Craft a journey, not just sell. Understand the delay in action after the initial interest – guide, don't bombard. Emails are like road trips; start with a warm welcome, then guide strategically. Psychology matters; trust is built when seeking answers. Emails are relationships, not just messages. Design the first email like a first date – set the vibe. 

Design thinking encourages flexibility; focus on possibilities. Email isn't hard; it's about connections, not complex plans. People want leaders; they pay for access and accountability. In emails, keep it real, simple, and build connections for the win!

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

In this podcast on email marketing, the focus is on common mistakes and best practices. It advocates for simplicity, emphasizing the importance of a personal, friend-to-friend approach over unnecessary complexity. The discussion highlights the value of patience in cultivating relationships and cautions against "email stuffing," promoting a gradual, relationship-driven approach. The significance of consistent touchpoints and trust is underscored, emphasizing the interconnectedness of email with other business elements.

Practical advice is shared, stressing clarity, confidence, and directness in emails. Consistency is portrayed as key, urging a constant inbox presence for lasting connections. The podcast sees email as a journey, emphasizing the alignment of storytelling, value delivery, and calls to action. Crucial elements like formatting, purposeful links, and mobile optimization are emphasized for an optimal user experience.

The privilege of being in someone's inbox is highlighted, urging protection by consistently delivering value and avoiding unnecessary diversions. The podcast concludes with a powerful assertion: authenticity triumphs. Humanizing emails, prioritizing transparency, and simplifying buying journeys are presented as keys to mastering email marketing, rooted in building meaningful relationships with subscribers.

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

Hey, it's Wednesday, and I've got a funny story for you. I love talking, happy or sad, it's my thing. Today, let's talk about the two most overlooked areas in digital marketing: confirmation pages and transactional emails.

Quick tip: confirmation pages matter. They set the tone for your customer relationship. Surprise them with value—videos, gifts—on that page. Don't kill the buzz after a purchase.

Now, transactional emails—they're gold. From order receipts to shipping notifications, use them wisely. Guide customers on what to do before their product arrives. Eliminate buyer's remorse and create excitement.

Bonus: think beyond digital. Handwritten notes, packaging—every touchpoint matters. Make it memorable.

Remember, these small touches can make or break your customer journey. Stay awesome!

_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.