google ads bids

This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the first priority when managing a Google Ads campaign - bids and budget.

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This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 5.

Check search terms.
Add negative keywords.
Add keywords (if needed)
Check differences in SIS and positions.
Adjust bids (if needed)

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This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 4. 

Check search terms.
Add negative keywords.
Add keywords (if needed)
Search search impression share and positions.
Keep SIS(rank) low
Adjust bids (if needed)

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This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 3.

Check search terms.
Add negative keywords.
Add keywords (if needed).
Change match types or modify keywords (If seeing a lot of unqualified search terms).

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This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 2. 

Check search terms.
Add negative keywords. 
Look for broad keywords to add.
Add keywords (if needed)
Add keywords based on value & risk.
Adjust bids.

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This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 1. 

Set the bids and the budget.
Set keywords to phrase match.
Wait. Don’t make big changes yet.

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Show Notes:
Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

(5:08) What to do on day 1 of a new Google Ads campaign

(14:39) What to do on day 2 of a new Google Ads campaign

(24:54) What to do on day 3 of a new Google Ads campaign

(31:09) What to do on day 4 of a new Google Ads campaign

(35:43) What to do on day 5 of a new Google Ads campaign

(38:32) What to do on day 6 of a new Google Ads campaign

(41:56) What to do on day 7 of a new Google Ads campaign 

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Today's question comes from Bernard, in Austria. Bernard wants to know how high he needs to bid on no-volume keywords.

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