google ads campaign launch

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 7.

Check search terms
Add negative keywords
Add keywords (if needed)
Check spend of ad groups based on the value of traffic
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled "Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 6.

Check search terms
Add negative keywords
Add keywords (if needed)
Check ad schedule/devices/location if struggling with search impression share

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 5.

Check search terms.
Add negative keywords.
Add keywords (if needed)
Check differences in SIS and positions.
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 4. 

Check search terms.
Add negative keywords.
Add keywords (if needed)
Search search impression share and positions.
Keep SIS(rank) low
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 3.

Check search terms.
Add negative keywords.
Add keywords (if needed).
Change match types or modify keywords (If seeing a lot of unqualified search terms).

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 2. 

Check search terms.
Add negative keywords. 
Look for broad keywords to add.
Add keywords (if needed)
Add keywords based on value & risk.
Adjust bids.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 1. 

Set the bids and the budget.
Set keywords to phrase match.
Wait. Don’t make big changes yet.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

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Show Notes:
Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

(5:08) What to do on day 1 of a new Google Ads campaign

(14:39) What to do on day 2 of a new Google Ads campaign

(24:54) What to do on day 3 of a new Google Ads campaign

(31:09) What to do on day 4 of a new Google Ads campaign

(35:43) What to do on day 5 of a new Google Ads campaign

(38:32) What to do on day 6 of a new Google Ads campaign

(41:56) What to do on day 7 of a new Google Ads campaign 

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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Free Download / Stream: http://bit.ly/2Pj0MtT
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Get Opteo for free for two months - https://opteo.com/psp2     

 Show Notes:
Two things happen when you launch a Google Ads campaign – either you get too much traffic or not enough traffic. In this episode, we're giving actionable steps that you can take whether you’re getting too much or too little that will help you tease out what’s causing the issue and fix your campaign. We also discuss search news about new site link design testing.

(5:06) Google Ads With Larger Sitelinks Block Design Also

(8:59) Too much traffic is typically caused by either a keyword quality issue, an auction issue (location and time), or a position and CPC issue (bidding too much)

(11:20) Are one or more keywords literally driving all your traffic? 
Break them out into their own campaign to cap them (if automated), lower bids on them (if manual), or pause them if they’re no good.

(14:39) Are your search terms garbage? 
What keywords are bad search terms coming from? Are you running broad or loose phrase? Or did you miss the mark on your targeting and you’re not in the right spot in the funnel? 

(20:44) Are you running on too many auctions? 
Too big with your location and time settings? Feel free to get choosier – better location, better times

(21:17) Bidding too much? Budget being spent way too fast? 
Check absolute top percent and top percent and see if you can lower bids and still spend your full budget (but get more clicks overall).

(26:16) - Not enough auctions? 
Are your location and time settings reasonable?

(28:47) Are you bidding too low? 
Check absolute top percent, top percent, and impression share lost due to ad rank.

(31:00) Are your keywords too tight? 
Check search volume for your area in the keyword planner. Are you only using exact match? Are your keywords super long-tail (4 or more words)? 

(36:52) Final tips
For both problems, experiment with one change for a day or two and see if it helps. Sometimes it will take multiple days to solve. Plan on this being your first 30-45 days.

Remember, you can run multiple campaigns playing around with these changes and options and see if any of the campaigns perform better.

Ramp-up is real. Maybe it’s not low volume and it’s just ramp up or watch out maybe you’ll be in ramp-up for a week then all of the sudden you’ll start getting a ton of bad traffic and too much traffic will be your issue.

Search News:
Google Ads With Larger Sitelinks Block Design Also  - https://www.seroundtable.com/google-larger-sitelinks-block-design-on-google-ads-32189.html

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/   
 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
 Creative Commons — Attribution 3.0 Unported— CC BY 3.0
 Free Download / Stream: http://bit.ly/2Pj0MtT
 Music released by Argofox https://youtu.be/8BXNwnxaVQE
 Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8