google ads search terms

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 7.

Check search terms
Add negative keywords
Add keywords (if needed)
Check spend of ad groups based on the value of traffic
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

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This is a portion of Paid Search Podcast episode 314 titled "Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 6.

Check search terms
Add negative keywords
Add keywords (if needed)
Check ad schedule/devices/location if struggling with search impression share

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 5.

Check search terms.
Add negative keywords.
Add keywords (if needed)
Check differences in SIS and positions.
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 4. 

Check search terms.
Add negative keywords.
Add keywords (if needed)
Search search impression share and positions.
Keep SIS(rank) low
Adjust bids (if needed)

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 3.

Check search terms.
Add negative keywords.
Add keywords (if needed).
Change match types or modify keywords (If seeing a lot of unqualified search terms).

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 2. 

Check search terms.
Add negative keywords. 
Look for broad keywords to add.
Add keywords (if needed)
Add keywords based on value & risk.
Adjust bids.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 1. 

Set the bids and the budget.
Set keywords to phrase match.
Wait. Don’t make big changes yet.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss using search terms to influence lead quality in Google Ads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

(5:08) What to do on day 1 of a new Google Ads campaign

(14:39) What to do on day 2 of a new Google Ads campaign

(24:54) What to do on day 3 of a new Google Ads campaign

(31:09) What to do on day 4 of a new Google Ads campaign

(35:43) What to do on day 5 of a new Google Ads campaign

(38:32) What to do on day 6 of a new Google Ads campaign

(41:56) What to do on day 7 of a new Google Ads campaign 

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If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.

(5:44) The difference between the quantity of leads and quality of leads in Google Ads

(13:53) Using search terms to influence lead quality in Google Ads

(24:13) Using ad copy to get better leads in Google Ads

(28:35) How your landing page influences lead quality

(32:07) Lead forms versus phone call leads in Google Ads

(37:31) How demographics influence lead quality in PPC campaigns

(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads

(52:39) Loosening up your judgment of search terms that might not look right

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to recap the changes to phrase match and broad match modified incorporated earlier this year as mentioned in this Google Ads Help article. If you embrace it by using your negative keyword skills and second-level thinking, there are a lot of opportunities. 

(6:22) Introduction to the main topic

(8:21) Changes to phrase match and broad match modifiers and Jason's theory about personalized results (https://support.google.com/google-ads/answer/10286719)

(16:21) Examples of how the changes are affecting results

(29:31) Should I just run exact match keywords?

(32:26) Is the looseness a bad thing or a good thing?

(34:54) Does Google know about the user? 

(38:08) Do search terms even matter? 

(39:20) How do I control my search terms?

(40:30) How does this affect brand campaigns?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf

Here's how I'm handling this change in Google Ads.

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Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

• Not focusing on your search terms.
• Focusing on your search terms too much.
• Getting incorrect conversion data.
• Over bidding, bidding more than you need to.
• Failing to optimize page titles,
• Sending traffic to the wrong page of the website, from a user experience perspective.
• Not growing your budget, or your business.
• Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  

Howdy ya'll, welcome back to the Paid Search Podcast. Today we talk about the importance of search terms and manual bids. They're simple concepts, easy to overlook, but they are so very important! We cover why these two concepts are so important and how they influence our Google Ads management.

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Show Notes - https://paidsearchpodcast.com/importance-of-search-terms-and-manual-bids/

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Work with Jason - https://rothmanppc.com/ 

Work with Chris - http://www.chrisschaeffer.com/