google ads for beginners

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Chris and Jason discuss how you can track your leads in Google Ads including calls from ads, website calls, and lead forms.
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Jason and Chris chat about extensions - different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets.
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, we're talking about responsive ads and Chris explains why it's unnecessary to include the name of your company in your ad.
   
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Unfortunately, there is no fool-proof method for choosing keywords, but that's no reason not to start your campaign. In this episode, Chris and Jason talk about the value of testing to find high-value keywords. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason explain why they suggest Google Ads beginners start by using automated bidding with max clicks. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris discuss location targeting and dig into some advanced options to help you effectively reach as wide an audience as possible in your service area. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason talk about why they encourage new users to turn off Search Partners and Display Network and focus their advertising on Google only. 
   
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Probably the question we hear most often is, "How much should we spend?" In this episode, Jason and Chris explain how to set your first month's budget.
  
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!

Search News:
A change to how Smart Bidding strategies are organized: https://support.google.com/google-ads/answer/10512715

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/