google ads search partners

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason talk about why they encourage new users to turn off Search Partners and Display Network and focus their advertising on Google only. 
   
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Show Notes:
Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely. 

(7:49) How long should you give your campaign before you expect to see results? 
Results take time. Wait a minimum of 90 days.

(10:20) How to set your first month’s budget
It will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.

(15:34) Turn search partners and display network off on campaign
If you're new to Google Ads and concerned with your budget, you want to focus your advertising on Google only. 

(21:14) Location targeting with advanced options
People are constantly on the move. Go as wide as possible in your service area.

(31:35) Bidding
Start by using automated bidding with max clicks.

(35:29) Match types 
Try using broad match with max clicks or phrase match; exact match can restrict your results. The most important thing is having good keywords. 

(43:17) How to find a good set of no brainer, high-value keywords you can't get hurt with 
There is no fool-proof method. The key is to test and learn.

(48:36) Ads
You only need 1 responsive ad in the ad group. Do not include the name of your company in that ad.

(50:18) Extensions
Extensions are different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. You don't get to control how often they show up.

(51:38) How you can track leads
Calls from ads, website calls, and lead forms 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2     
 
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
“Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you’ve already maxed out your budget? In this episode, we’re discussing different strategies to make your traffic better by being more selective about the traffic you get. Remember, the goal is profitability and then growth. Shrink your campaign, get an awesome ROAS, then increase spend as much as you can.

(4:14) “If the market is bigger than your budget, then you have the ability to be more selective about what traffic you get inside of that market.” – Jason

(6:51) Review search terms for low quality coming from high volume and loose keywords

“It can be hard for a client to understand that even if they like a keyword and it makes sense for their business, there’s a difference between something making sense and it being a good keyword or an appropriate keyword vs. understanding we’re limited by budget and focusing on great keyword.”  – Jason

(10:40) Possibly prune lower performing ad groups 

“It’s such a joy to see clear metrics ad group to ad group. Pruning gives attention to what matters most.” - Chris

(13:30) Segment partners data

If you’re not aware of Search Partners, look it up. It might be eating up some of the budget you don’t need to be spending.

(16:17) Device performance

It’s as important as pausing an ad group or an unproductive keyword. Adjustments will depend on the type of business. 

(19:23) Review location settings

Consider layering cities, zip codes, neighborhoods, and counties with radius.

(22:20) Review the schedule 

Are you 24/7 or not? Not all times are of equal value.

(29:00) Age demographics

“It’s always the last thing I go to. I have no proof of how old the user actually is.” – Chris

(33:42) Income demographics

Make changes only after you have a significant amount of data to prove a certain demographic is showing high profitability and you’re severely limited by budget.

(35:47) Consider targeting specific audiences (based on observation data)

“If the observation shows great volume and conversion rate on the audience, it’s not that risky to target only that audience plus the keyword.” - Chris

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/   
 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
 Creative Commons — Attribution 3.0 Unported— CC BY 3.0
 Free Download / Stream: http://bit.ly/2Pj0MtT
 Music released by Argofox https://youtu.be/8BXNwnxaVQE
 Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8