google marketing

We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours?

Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through!

Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling. 

She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. 

For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks.

For more episodes and information, visit us at www.papidigital.com/podcast

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If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode.

We will go over what’s involved in making a LIVE Show and how to be successful at it. 

On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows.

Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation.

As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!”

For more episodes and information, visit us at www.papidigital.com/podcast

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Academic studies? What does that have anything to do with moving the needle in your business?

Okay, bare with me here you’ll want to listen to this episode.

Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it?

Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this.

Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! 

Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. 

For more episodes and information, visit us at www.papidigital.com/podcast

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Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns?

Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it.

Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media.

He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.

For more episodes and information, visit us at www.papidigital.com/podcast

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Slogans feel like an afterthought.

They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.

Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. 

The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

For more episodes and information, visit us at www.papidigital.com/podcast

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Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing.

Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work?

The short answer is yes it does but it now requires creativity to make it work. 

On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions.

Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. 

Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months.

For more episodes and information, visit us at www.papidigital.com/podcast

Link to Influencer Marketing Budget Calculator

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As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! 

When it comes to LinkedIn I’ve met many people who use many different strategies.

On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm.

Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business.

Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn.

For more episodes and information, visit us at www.papidigital.com/podcast

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Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone?

There are 1 billion YouTube views per day so, why isn’t your business on YouTube?

On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How.

Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube. 

He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue.

For more episodes and information, visit us at www.papidigital.com/podcast

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We all want our ads to perform better. What’s the secret?

The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers.

On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets.

Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000’s of local businesses.

With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results.

For more episodes and information, visit us at www.papidigital.com/podcast

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Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones.

Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results.

On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). 

For more episodes and information, visit us at www.papidigital.com/podcast

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The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle.

These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path?

It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results.

Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions.

For more episodes and information, visit us at www.papidigital.com/podcast

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Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome.

It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry.

There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry.

On this episode of Growth Hack we’ve brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiring

digital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone.

For more episodes and information, visit us at www.papidigital.com/podcast

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Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important.

The internet is so busy and it’s only getting busier, how do you become memorable?

This episode will give you one key aspect on how to not be forgotten. 

We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior.

Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. 

He uses a process called Brand Ventriloquism to match any brand’s writing style, and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of.

Should we be making decisions solely on data? With all the data in our hands, what’s missing?

Well according to our guest today Tim Ash he believes the data experts are missing something key.

Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.  

Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.  

Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.

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Very excited to launch the Insite Sessions podcast, hosted by Insiteful partners, Paul Warren and Chris McLean.

Our plan is to drop an episode every Tuesday at roughly 3:00pm Melbourne time.

We're mindful of how time poor everyone is these days, so these sessions will go between 12 & 18 minutes and our goal is to drop as much value as we can in those 12 minutes.

You can view the first session on YouTube here - https://www.youtube.com/watch?v=UDLZAAvK794

Please be sure to subscribe and turn on notifications so you don't miss an episode.

Cheers!

Paul & Chris

Connect with us at: https://www.insiteful.com.au

In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well.

I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about.

Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche.

Spoiler alert we didn’t hire Caroline but we wished we did!

For more episodes and information, visit us at www.papidigital.com/podcast

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Do you think you know your audience? Well we are here to challenge that very notion.

On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!

Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.

Learn what distinguishes a customer from a consumer and what this means for the success of your brand.

For more episodes and information, visit us at www.papidigital.com/podcast

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Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? 

Are the growth hacks you are using working?

If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! 

Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be.

For more episodes and information, visit us at www.papidigital.com/podcast

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