google marketing

Today, Kaity, Dori and (new guest) Taylor talk about the importance of using authentic social media content over using stock photos & stock footage

In this episode, Kaity and Dori talk about the importance of networking as a marketing tool for your small business. 

Kaity & Dori discuss the concept of "Unlearning" when it comes to marketing, and creating content for your business.

Kaity and Dori talk about the power of color in company branding and marketing campaigns. They also get off-topic and discuss Marvel vs DC, Starbucks cups, and other nonsense.

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In this episode, Mike Edge of Tread Partners and the Host of the Gain Traction Podcast join David and Lucas live at ASTE. Mike discusses a career journey that saw him transition from industrial sales to the world of Internet marketing during the rise of Google, sharing his experiences and strategies in curating concise campaigns that deliver high ROI.

Topics discussed:

02:38 Love transforms with a child's primal need.
07:06 Avoid falling into old thoughts and behavior patterns.
11:57 Friend's dad in prison due to past.
17:20 Keeping kids close to God leads to maturity.
24:25 Father: Protector, provider, and old-school gentleman.
28:39 No fighting in the house, boys.
35:07 Prestigious tri-state area, successful client acquisition.
42:10 Consider returning to the automotive industry, which requires due diligence.
47:22 MSOs struggle to allocate a budget effectively for ads.
49:07 Expertise in cost-effective online customer acquisition. Manage resources.
53:25 Leverage expertise and experience to gain advantage.
58:40 Neil considered offering a guarantee for effectiveness.
01:04:02 TV ruled messaging. Now, it's dispersed.

Kaity and Dori are back to talk about SEO. What is it? Who has it? Who wants it? 

Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. 

Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. 

Before even becoming a parent himself, Scott teamed up with fellow designers Asa Giffin and Reed Schmidt in 2009 to bring Guava Family to life with the mission to make gear more efficient, simple, and elegant to meet their needs and the needs of people like them, particularly those with active lifestyles. 

Guava Family's products are loved by active parents across the country, and have received prestigious innovations awards such as TIME Best Inventions, Fast Company's Innovation by Design, and a Red Dot. 

Scott holds an MBA from the Stanford Graduate School of Business and a BS Mechanical Engineering from Santa Clara University. 

He holds several patents in the Action Sports and Juvenile Products industry. 

He lives with his wife and 3 kids in Carlsbad, CA where, when not working, he loves spending time in the ocean, and teaching his little ones to surf and ski.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:01] What are Guava Family’s products?
• [01:30] Where the idea of Guava Family came from
• [03:07] Getting the first customers and initial sales
• [04:50] Guava Family’s first platform on 2013
• [05:27] Experiencing Ecom at its “infancy”
• [06:28] Guava Family’s marketing platforms and channels
• [07:38] How Scott balances Amazon and D2C
• [08:07] Guava Family’s customer service ethos
• [09:31] Sponsor: Electric Eye electriceye.io/connect
• [10:28] Sponsor: Sendlane sendlane.com/honest
• [11:55] Scaling a business without taking capital
• [13:09] Word-of-mouth marketing in the baby industry
• [15:49] Determining if a product line is worth doing
• [16:45] Selling commodity product online might be harder
• [17:35] Know what your business model is and stick to it
• [18:21] Where to find Guava Family products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Award-winning, portable travel cribs guavafamily.com
• Connect with Scott linkedin.com/in/scottcrumrine
• Schedule an intro call with one of our experts electriceye.io/connect
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Kaity and Dori talk about ChatGPT, as well as its strengths and weaknesses.

As usual, we have a corresponding blog with this episode! You can find it here: https://bigshotmad.com/2023/03/how-to-use-chatgpt-for-marketing/

So, you’re thinking about starting a PPC campaign to boost your company’s sales, but you’re not sure where to start. Fret not!

Here is the corresponding blog post for this episode!
https://bigshotmad.com/2022/09/9-ppc-faqs-that-every-new-advertiser-should-ask/

You’ve probably heard A LOT about AI lately…

“It’s going to replace us! It’s going to take over the world! It’s going to take steal all of our private information!” 

We won’t be getting too deep into the general ethics and power of AI in the world right now. That’s a rabbit hole we don’t really want to dive into at the moment. In this blog, we’ll be talking about the crazy world of AI Art, and if it’s something you can use to help elevate the visuals of your small business. 

Artificial Psychology Book: https://www.amazon.com/Artificial-Psychology-Quest-Means-Human-ebook/dp/B004OBZZ06
View All The AI Art Piece We Discuss In This Blog: https://bigshotmad.com/2023/03/is-ai-art-good-for-small-businesses/

Your website is the cornerstone of your digital marketing campaigns. Most of the efforts you are putting into social media, search engines, and email marketing will lead to your website. This is why it’s critical to have a properly designed website that is sure to convert users into leads. 

In this episode, Kaity and Dori talk about 5 website design strategies you need to use if you want to your website to make money.

What steps do you take to diagnose a campaign that isn't working?

Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?

Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. 

Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

This episode talks about the first step toward good marketing: problem-solving

Every business solves a problem. You just need to name that problem and use it as the structure for your marketing efforts. 

Read our blog about this topic at: https://bigshotmad.com/2022/08/small-business-strategies-what-problem-are-you-solving/

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.

What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.

On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished.

This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far.

Right now we are planning and recording some amazing episodes but we want to hear from you!

What topics haven’t we covered and what do you want to hear about!

Reach out to me on LinkedIn or message us through our website.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.

Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.

On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.

Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/