hard choices

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en-usJune 11, 2023

The 2 Reasons Your Business Isn't Growing | Ep. 162

We've all been there when you've got an amazing product or service, but it feels like nobody knows about it. It's like shouting into the void, right? Well, that's obscurity, my friend.

It's the first hurdle you gotta clear. Because no matter how incredible your offering is, if people aren't aware of it, they can't buy it. It's as simple as that.

Once people do know about you, you gotta establish credibility. They need to trust that you can actually deliver on your promises.

Think about it…would you buy from someone you didn't believe in? Probably not.

Overcoming obscurity and building credibility are the keys to success. And let me tell you, it's a journey. Take my business, for example.

At Invictus Capital, we raise capital from investors, and our minimum investment is a whopping $50,000. That's a big deal…and I take that responsibility seriously.

To attract investors, we've had to overcome obscurity and make ourselves known. But we've also had to build credibility, proving that we have the knowledge and expertise to help them achieve their goals.

And let me tell you…it's not easy, but it's essential.

It's all about doing what you say and being true to your values. It's about consistency in your actions and behavior.

And that's something people notice over time. They pay attention to how you talk, how you act, and how you grow.

So, whether you're just starting out or have been at it for a while, focus on overcoming obscurity and establishing credibility.

It's a powerful combination that can take your business to new heights.

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en-usJune 07, 2023

My Billion Dollar Morning Routine | Ep. 158

Today, I want to dive into a topic that I've covered before, but it's one that keeps popping up, so I figured it's worth revisiting.

It's that one question I get asked so often…the ever-elusive morning routine.

I'm always curious about what successful people do in the mornings. Is it a variation of the famed "miracle morning" by Hal Elrod, or do they have a completely different approach? Do they even follow a morning routine?

We've all heard the saying that winning the morning means winning the day, and when I embarked on my own journey of personal growth and success, everyone emphasized the importance of starting with a structured morning routine.

I fell into the trap of believing that I needed a meticulously planned morning checklist to set myself up for success, mentally and physically.

But here's the thing…it became a double-edged sword.

Some days, life just happens. Sometimes, despite our best intentions, we miss our wake-up time or fail to check all the boxes on our morning routine checklist.

And when that happened to me, I felt like the entire day was ruined. I believed that if I didn't win the morning, I'd lose the day. It became a source of frustration and stress.

I had to eventually pivot away from that fragile system I’d made for myself and learn how to tweak things around to make way for something better.

And so, if you find yourself in a morning routine that does more harm than good, then maybe it’s time to change things up.

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en-usJune 03, 2023

How To Vet A Good Business Idea | Ep 153

So, you've been listening for a while and you're all pumped up about starting your own business.

But here's the thing…you're kinda freaking out because you're not sure if your ideas are any good.

Will they actually work? Will they be a waste of time?

Trust me, I've been there too.

Here's the deal: a lot of people get stuck in this phase of overthinking.

Here's the secret sauce: any idea can be great if you execute it well. But you gotta pick one and go all-in.

Entrepreneurship is tough, and the odds of success are low. But guess what? Failure is part of the game.

My first few businesses? Total disasters. But those failures taught me valuable lessons that eventually led to success.

The only way to know if your idea rocks is by getting out there and finding customers.

If people are willing to pay for what you're offering, then you're onto something.

So ditch the perfect business plan and fancy branding. The customer is what matters.

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en-usMay 29, 2023

Who Will You Be In ONE Year From Today | Ep. 152

From racing rally cars in Austin, Texas with an entrepreneur mastermind to embarking on a couples retreat in Ireland with my life partner Jamie…it's been a rollercoaster of experiences and deep introspection.

As I sip on Pedialite to recover from a recent stomach virus…I reflect on the recurring theme that has emerged from all these encounters: the importance of goal setting and future casting.

Often, we begin moving without direction, only to find ourselves far from where we truly want to be. So, I want to introduce this mind-blowing concept called "in one year."

Picture yourself a year from today.

What's changed? What's the same? It's like peeking into the crystal ball of your future self.

But here's the secret sauce: every decision you make today shapes that future self.

It's all about the books you read, the habits you rock, the squad you roll with, and the investments you make.

They all add up….like building blocks to your ultimate self. So be intentional.

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en-usMay 28, 2023

You Are Not An Exception | Ep. 149

Recently, I made a poll asking: Would you rather have a million dollars today or the skills of a billionaire in five years?

It's a loaded question, and to me, the answer is obvious…you have to go for the skills. Let me tell you why.

Money is never the solution to all our problems. It can depreciate, be stolen, and even become devalued over time.

On the other hand, having the skills, knowledge, resources, and ability to make money will never leave you wanting.

However, I was surprised to find that 30% of my audience chose the million dollars. Many argued that it could improve the quality of their lives, help them acquire skills and invest for retirement.

While these things may be true, in my experience, things that are given without having been earned tend to leave us easily.

Think about the lottery. Reports suggest that 70% of people who win the lottery will go bankrupt within only a few short years. That's a massive majority of people.

My question is…what makes you think you are the exception?

If we don't yet have the skills or the ability to make a million dollars, chances are….we won't know how to use it properly if it's just handed to us.

Now, I'm not saying that everyone who chooses the million dollars will lose it. There's a chance that some of my listeners are the 30% who can make it work.

But the point is, you have to be honest with yourself and know where you stand.

Ultimately, my message is clear: choose the skills, and you'll never want for money in your life.

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en-usMay 25, 2023

How to Make Something WONDERFUL | Ep. 148

Today, I've got something truly remarkable to share with you. I recently stumbled upon a book that has completely blown my mind.

It's called "Make Something Wonderful" and it's filled with the wisdom and insights of none other than Steve Jobs himself!

Steve Jobs was a master at his craft, and he believed that one of the best ways to express appreciation to humanity was by creating something wonderful.

And let me tell you, after reading this book, I couldn't agree more.

As an entrepreneur and content creator, I strive to create meaningful content that positively impacts the lives of others. And that's exactly what Steve Jobs did with his creations.

He put all of his care and love into making something wonderful, and in doing so, he left a legacy that continues to inspire us today.

So if you're looking for a dose of inspiration, if you're looking to take your creations to the next level, then you need to get your hands on this book.

It's a love note to humanity, a reminder that we all have the power to make something wonderful, and that by doing so, we can change the world. Let's make it happen!

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en-usMay 24, 2023

Video Games Are Ruining Your Life | Ep. 146

I recently tweeted about video games and the responses I got were intense.

So in my tweet, I mentioned porn, junk food, and video games, and I said that there's no such thing as cheap dopamine…you don't realize the true cost you're paying.

And while most people can agree the other two aren't great, there are a lot of folks out there who are convinced that video games are harmless.

But let me tell you, I've played my fair share of video games in my life. I grew up with the Internet and I was playing video games before they were cool. I'm talking original StarCraft and Diablo.

But here's the thing…for me, video games became an addiction.

I would spend 15 hours a day playing and it was ruining my life. So I had to cut video games out of my life completely to get away from that addiction.

Now, I know not everyone has the same experience as me, and that's totally fine.

Some people can play video games for 30 minutes a day and be totally productive in other areas of their lives.

But even if you're only playing a little bit, there are hidden costs that you're paying for that cheap dopamine hit.

Even if you think you're being totally productive and functional in other areas of your life, these costs are still impacting you more than you realize.

And remember, I'm not saying you should never play video games again. I just want to start a conversation about the true costs of our recreational activities.

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en-usMay 22, 2023

Most Unsuccessful People Lack This Trait | Ep. 143

Today, I'm super pumped to talk about a sneaky trait that I've noticed in so many successful people that the rest of us seem to be lacking.

Crazy, right? Most of us go through life looking for confirmation of our beliefs and ideas, trying to prove that we're right all the time.

Think about it, we tune into the same news channels, we friend people on social media who share our views, and we block the ones that don't. We're living in echo chambers.

But the ones that win…they're not afraid to change their minds when new facts come to light.

They're not afraid to say, "Hey, I was wrong about that, let me look at it from a different perspective."

And let me tell you, I've struggled with this myself for a long time, but ever since I got on the personal development train, this has been something that I've had to work on constantly.

And it's not just about being successful in your career, this trait permeates all aspects of your life.

So, are you willing to look for reasons why you're wrong? Are you willing to challenge your beliefs and opinions?

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en-usMay 19, 2023

How to Live Longer (and BETTER) | Ep. 141

A long time ago, I found myself in a pretty bad spot. Life was not going my way, and I was deep in debt with a recent breakup.

But I refused to let my circumstances dictate my future. I knew I had to take control of my life and start making some changes.

One of the concepts that helped me turn things around was the four spheres of influence. And today, we're going to dive deep into one of those spheres, exercise.

Now, I know what you're thinking, "Exercise? Yawn."

But trust me, this is not your typical "go to the gym and lift some weights" kind of episode. We're going to break down the three levers that can change your life: endurance, VO2 max, strength, and stability.

We're talking about getting in the best shape of your life, living a long and healthy life, and feeling incredible every single day.

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en-usMay 17, 2023

This Is The Worst Advice I've Heard In A Long Time | Ep. 140

I'm going to talk about some seriously bad advice I came across on the internet.

The advice came from a guy I follow on social media who has hundreds of thousands of followers. While I usually like his content, this piece of advice was a real bummer.

Basically, the advice said that if you have to force yourself to create something, you should go create something else.

At first glance, this might sound like good advice…after all, if you're struggling to create something, maybe it's just not for you, right?

Wrong. Creating anything…whether it's a book, a painting, a video, or anything else…is always difficult.

And if you go into it with the expectation that it should feel easy, you're setting yourself up for failure.

The truth is, the best creators, artists, and designers know that creating is always going to be difficult. They don't expect it to be easy, and they don't give up when it gets hard…I used to be like this too.

But the truth is, if you want to create something great, you have to be willing to put in the work. It's not going to be easy, but that's okay.

If you're struggling to create something…keep pushing through, even when it's hard.

Remember that creating is always going to be a challenge, but that's what makes it so rewarding when you finally succeed.

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en-usMay 16, 2023

3 Bad Habits That Are Keeping You From Living The Life of Your Dreams | Ep. 139

In this episode, I'll be sharing three habits that I battle against in my own life and how you can overcome them too.

First up, falling into the comparison trap. This is the number one habit I would remove from your life if I could.

We all fall into this trap….comparing ourselves to others and feeling discontent with where we are.

The gap between where you are and where you want to be is always infinite, so you'll never close it.

But the truth is, if you focus on where you came from and where you are now, you'll realize that you're doing pretty well.

The second habit is negative self-talk. We all have that voice inside our heads that tells us we're not good enough, smart enough, or talented enough.

But guess what? That voice is lying to you! It's time to interrupt that pattern…you are capable of achieving great things, so start believing it.

Last but not least, the third one is procrastination which leads to a lot of stress and anxiety. We've all been there, putting off tasks until the last minute. Instead, break tasks down into small, manageable steps and tackle them one by one.

Let's start recognizing these patterns and make positive changes in our lives.

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en-usMay 15, 2023

Top 5 Marketing Books | Ep. 138

Today, I’ll be diving into the exciting world of marketing and reveal the secret weapons you need to skyrocket your success.

Get ready to take your business to the next level with these five game-changing books on marketing.

We'll start with Robert Chaldini's "Influence," a groundbreaking book that unlocks the six tools of influence and teaches you how to use them in your marketing efforts.

Next up is "Story Brand" by Donald Miller, a must-read for anyone who wants to captivate customers with their brand's story.

Then we'll explore the powerful insights of Russell Brunson's "Dotcom Secrets" and "Expert Secrets," which will teach you everything you need to know about sales funnels, customer avatars, and product positioning.

And last but not least, we have "Contagious" by Jonah Berger, a fascinating exploration of why some ideas and products become wildly popular while others languish in obscurity.

Trust me, these books are packed with actionable strategies and tips that will revolutionize your marketing efforts and help you grow your business like never before.

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en-usMay 14, 2023

I Owe You All An Apology | Ep. 135

So, today, I wanted to take a moment to apologize for the tech problems we've been having. You all know we're committed to putting out an episode every day, but man…it's been a struggle!

I wanted to give you a peek behind the curtain and explain what's been going on behind the scenes.

I've got some big goals for this podcast, and getting it out there every day is just one of them. But let me tell you, coordinating a team to make that happen is no joke.

And unfortunately, we had some serious miscommunications with one of our editors, which led to some major hiccups in our systems and processes.

Turns out the damage was worse than we thought - we ended up repeating some old episodes by accident!

I go into all the details on the episode, but the bottom line is this: we're working super hard to fix things and get back on track.

We're totally committed to bringing you the best possible content, and we're not gonna let these technical difficulties get in the way.

So stay tuned, and thanks for sticking with us!

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en-usMay 11, 2023

This Is The TRUTH About Doing The Work That Nobody Talks About | Ep. 132

In this episode, I will be spilling the tea on the unsexy truth about doing the work that no one else will tell you.

Sure, everyone talks about success, entrepreneurship, investing, and greatness, but let's be real...the daily grind that gets you there is often mind-numbingly boring.

But hey, I'm not just saying this...I learned it the hard way!

When I left my manufacturing company, Escape Climbing, to start my real estate private equity firm, Invictus Capital, I had no personal brand or digital presence. It felt like starting over from scratch!

But guess what? Building a personal brand through content creation isn't just for short-term monetization....it's all about the long game.

I want to have a track record that people can look to when I start a new venture so I don't have to start from square one every time.

It's a brilliant strategy, folks, and I truly believe it can help others achieve success.

So buckle up and get ready to hear the real talk on doing the daily work that pays off big time.

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en-usMay 08, 2023

THIS Is How To Effectively Slide Into Somebody's DMs | Ep. 128

Today, I'm excited to share with you a conversation I had with one of my coaching clients who's been struggling with cold DMs, emails, and calls.

He was having a tough time getting people to respond, let alone convert into paying customers.

But fear not, because in a previous newsletter, I laid out a playbook that shows how to go from a low-paying job to a million-dollar business in just three to five years.

One of the key strategies is to develop a high-value skill and find prospects to deliver that value to..and one way to do that is through cold outreach.

Now, we all know that cold outreach can work, but it's not easy. Most people underestimate the number of people they need to reach out to before they start seeing results.

When I started my window washing business, I had to knock on hundreds of doors to get just two yeses. But those two yeses turned into referrals…and that's how we grew the business.

So, the key is to get your foot in the door and deliver excellent value, which can lead to more referrals down the road.

Take the time to build relationships and understand your prospects' needs before pitching your solution.

And always remember, it's a numbers game, so keep at it and don't give up!

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en-usMay 04, 2023

My 5 Rules for Life | Ep. 122

Today I'll be sharing my personal struggles with ADHD and finding motivation, and the valuable lessons I've learned along the way.

We'll explore the power of progress over perfection and the significance of creating more than consuming.

I'll also reveal my personal rules for a fulfilling life and how the ability to think critically is key to success in both personal and professional spheres.

Let's not forget… life is a constant battle, and acknowledging ongoing challenges is essential in pursuing purpose-filled and meaningful activities.

It's important to make the right choices, even if they're not easy.

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