how to increase sales

This podcast introduction sets the stage for an exploration of Digital Adoption in the sales function, with a specific focus on the perspectives of Account Managers and Business Development Representative Managers. It emphasizes the transformative impact of digital technology on sales and teases the insights that will be shared by industry experts and practitioners throughout the episode.

Aryaa introduces her guest, Nick Roetter, a Senior Account Director at Whatfix, who is passionate about using digital adoption technology to enhance user experiences and productivity. They discuss various aspects of digital adoption and its impact on sales professionals.

• Nick emphasizes that digital adoption is not just about completing tasks but about driving behavior and ensuring technology is used effectively. He highlights how it helps sales operations by providing accurate data and streamlining processes, making reporting to executives more reliable.
• The conversation also touches on how different industries, such as healthcare, supply chain, and compliance, benefit from digital adoption. Nick stresses the importance of educating and evangelizing this concept, especially in industries where technology plays a critical role.
• Nick then talks about the ongoing nature of digital adoption as software interfaces change and the need for continuous user support and training. 
• They conclude by highlighting the importance of user-friendliness and customization in digital adoption tools.

The second guest on this podcast is Akhil, a BDR (Business Development Representative) leader with over seven years of experience. Akhil manages a team of 10+ BDRs across the US and EMEA regions, focusing on maximizing technology investments for their clients. 

• He discusses the prospecting tech stack his team uses, emphasizing the importance of tools like Outreach.io for outreach sequences, ZoomInfo for contact information, Demandbase for prioritizing accounts, Highspot for content sharing and analytics, and Salesforce as the core CRM.
• Akhil also highlights the significance of fast-tracking tech stack enablement for new BDRs, mentioning the role of Whatfix in providing in-app guidance and assistance during onboarding, reducing the time it takes for reps to become proficient in using these tools.
• The conversation delves into the evolution of BDR training from traditional methods to digital adoption platforms like Whatfix, emphasizing how learning in the flow of work enhances employee retention and reduces frustration.
• Furthermore, Akhil addresses the day-to-day challenges faced as a BDR manager, stressing the importance of accurate data input into CRMs and how tools like walkthroughs and beacons improve data hygiene and forecasting accuracy.

Overall, the discussion showcases how digital adoption is transforming the sales function and its potential to improve efficiency and productivity across various industries while emphasizing on it’s critical role in streamlining BDR operations, improving training efficiency, and enhancing the quality of prospecting efforts in the ever-evolving sales landscape. 

Working with influencers is one of the best ways to grow your online business exponentially.  Find out where you can find influencers when you have a specialized product as Sara Olsher of Mighty + Bright talks to Alison about how finding a powerful group of influencers came as a result of one of the hardest times in her life: when she was fighting cancer.  During her interview with Alison, Sara shares about the product that took her years to fully perfect and how she’s expanded that single product to suit a variety of audiences. She also outlines her specific methods for reaching out to influencers that she thinks she can help AND partner with. Get the details in this episode of the How to Sell Online podcast.

- Shop with Sara at Mighty + Bright

- Connect with Alison on Facebook and Instagram

- Get your free Because I Can planner (you just pay shipping) here

- Learn about the 0-100K System and how you can launch and grow your own online business here 

Check out the free new course https://www.flashhub.io/escape-now-start/

Check out the free new course 

https://www.flashhub.io/escape-now-start/

Flash Hub provides tools, workflows, and skills to hire freelance experts and set up your first team in a matter of days. Develop virtual leadership skills, solve the digital agency hamster-wheel issue, and easily build freelance teams. We have selected best practices and the most valuable skills you need to work smart, trimmer, and grow a digital business that is easy to sustain and lets you work from virtually anywhere.

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💡 QUESTIONS AND VIEWS HIGHLIGHTED IN THIS EPISODE:

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♨  EXCERPTS YOU MIGHT WANT TO JUMP IN

00:00 Intro 

02:30 Part 1 

08:35Part 2 

09:55 Part 3 

11:38 Part 4 

15:05 Part 5

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Visit FLASH HUB  to get free access to the virtual business builder training. Learn how to build, grow, and scale your business with virtual teams and global freelancers in this free training.

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For our international community. This is an English episode and you can find the transcript of this conversation now in more than 25 languages, on our blog, atHappyScribe Public, or watch the video with subtitles for this episode on our YouTube Channel. You'll find all the links in the show notes below.  

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🔗 LINKS & HINTS IN THIS EPISODE

Follow us on Facebook and engage in our daily discussions: 

✅  FACEBOOK

Connect with us on LinkedIn: 

✅  LINKEDIN

Support Virtual Frontier show on Patreon:

✅  PATREON

Find the transcripts to this episode on Happyscribe:

✅ HAPPYSCRIBE

Drop us a message:

✅ PODCAST EMAIL: podcast@flashhub.io

✅ BLOG

Tim talks about the importance of doing marketing from the inside out and offers several examples that you can use to help drive more sales for your business from your marketing campaigns.

About Time Parkin
Tim Parkin is a consultant to marketing executives globally. By applying more than two decades of experience merging behavioral psychology and technology seamlessly, he unlocks rapid growth for international brands and award-winning agencies alike.
 
Tim has contributed to and been featured in AdWeek, Forbes, TechCrunch, and many other major industry publications. He's a member of the American Marketing Association, Society for the Advancement of Consulting, and an inductee to the Million Dollar Consulting Hall of Fame. 

 EPISODE LINKS:

• Tim Parkin Consulting
  https://www.timparkin.com

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podcast for entrepreneurs

Are you attracting all the best clients to your business?
The ones that are profitable, that you really enjoy working with, and that are easy to deal with?
And specifically that are in your Target Market? 

Listen to today's episode for a strategy on how to help your Target Market find and recognize you as the very best provider of your product or service.

Connect with me on LinkedIn
Watch each episode on our YouTube Channel
Watch this episode on our YouTube Channel
Schedule a Discovery Call with me
www.kaizenperformance.com

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 44, we discuss 4 brands that we have liked thus far with strong cart pages & why we love them. Optimizing your cart page can dramatically increase your sales & we wanted to dedicate an episode on this topic.

Timestamp:

00:55 What's a Sliding Cart?
1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste.
3:58 Matt tells us 2 Favorite Cart Pages in his second point which are Drunk Elephant & Amazon.
6:44 Third Favorite eCommerce Cart Page we like is by Frank Body.
9:45 Fourth Favorite eCommerce Cart Page we like is by Sugar & Kush. Matt discusses an ideal way to collect customer information & payment so that you don't lose the customer.
14:16 Cart Page Check-List

I recently heard this cool analogy about lighthouses—it made me think. Lighthouses don't care who gets their light; they just shine consistently. 

As business owners or regular folks, we're like lighthouses, providing guidance without worrying about outcomes. Now, finding ideal customers involves knowing them inside out, figuring out where they hang out, and having a clear plan when you get their attention. It's not about collecting contacts and doing nothing; it's about guiding them home with each interaction.

_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

ChatGPT

Podcast Show Notes:

Welcome back to the Mind of George show! If you're watching, you'll see my evolving studio—still figuring it out, but we're getting fancy with lighting and cameras. First time having an office outside my home, feels like being a kid in a playground.

Today, I'm in rainy Montana, inviting you to visit because our event tickets are 60% sold out. Hurry to mindofgeorge.com if you haven't grabbed yours yet. We'll be hugging, high-fiving, and having a blast.

Now, let's dive into today's topic: sales. Specifically, the three-step visibility and marketing strategy. Attention, context, and customer journey. Attention is like a lighthouse—stop your ideal customers, make them see and hear you. It's not about hoarding attention; it's about attracting the right audience.

Context is building a world for your ideal customers. Like a department store, your brand story, and messaging must be consistent. It's about creating an environment that helps them make a purchasing decision.

Finally, the customer journey. Lead your customers forward at their pace. It's a journey, and your role is to show up consistently and congruently. Understand they're navigating different stages.

So, the essence of effective selling is getting the right attention, building a world (context) that attracts and keeps your ideal customers, and guiding them through a customer journey. Think of your business like a digital brick-and-mortar store with curb appeal, a welcoming storefront, and a smooth customer journey.

Reflect on these three questions: Are you getting the right attention? Do you have the right world built for your customers? And is your customer journey designed to lead them one step closer to their goals? Take 30 minutes, grab pen and paper, and ponder these questions. It's time to refine your approach and boost your sales game. Thanks for tuning in!

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive skincare market through her clever branding & marketing tactics. We discuss everything from packaging design, creating multi-step guides, using hashtags properly and much more to help you understand how this brand grew tremendously such that they sold to Shiesido in 2019 for $845 million.

Timestamps:

00:40 Intro to Drunk Elephant
3:15 Create a multi-step plan to help sell product combos. Drunk Elephant creates routine guides that help the customer with their skincare regime by providing different product types for solving the same problem but are more impactful when combined together based on their instructions.
5:29 Using vibrant colors when packaging your products & other brand assets.
7:15 Focus on your competitive advantage
10:45 Leverage The Power of Hashtags. Customers post their experience using Drunk Elephant products & use #BareWithUs hashtag so that Drunk Elephant sees that these users are posting about their product. Drunk Elephant takes some of these features and posts them on their page.
12:59 Keep it simple stupid (KISS). Drunk Elephant uses lingo that makes their skincare products fun and easy to use.
18:39 Use fun animated videos to educate your consumer. Drunk Elephant use animated characters and storyline to create short videos that help the consumer understand how the product is used. In this excerpt, we share how you can outsource this help at an affordable rate to help you go this route.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

If you are a business owner, I'm sure you know that the health of your business is profit.

The question is, how do you increase sales and profit in a way that feels aligned? In this episode of the Awaken Your Business Podcast, allow Todd Palmer to walk you through how.

In this episode you will learn:

• How to sell in a way that's authentic
• How to become  a great leader
• How to build an intentional mindset

So who is Todd?

Todd went from being a struggling entrepreneur with $600,000 in debt to making the INC 5000 (a record total of 6 times!) as one of America’s fastest-growing companies. 

Today, as a collaborative business advisor and CEO of Extraordinary Advisors, Todd helps his clients ditch their comfort zone, dive into their “failures,” and re-frame their mindset to be more authentic, transparent, and vulnerable to affect real change along the path to success. 

He knows that business success begins and ends with people, and he isn’t happy until his clients trust themselves (the leaders) AND their decisions

You can connect with Todd using the website: www.extraordinaryadvisors.com

If you want to join a community of heart-centered business owners who are looking to collaborate with you, I'll see you in the serving circle:

The Serving Circle - Heart-Centered CEO Collaboration

If you want to participate or contribute to these Free Bonus Group Coaching Calls please join the Serving Circle and Sign up for the Call’s zoom link

Join the Serving Circle - https://www.facebook.com/groups/theservingcircle

Gain access to the coaching call zoom link - https://tyson-coaching.mykajabi.com/pl/2147876654

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha. Through their successful marketing & branding, they made their flowers the Louie Vuitton of roses. People from all over the world place Venus Et Fleur on their dining table, office space, etc… similar to individuals wearings Louie Vuitton shoes as a symbol of brand. We wanted to grasp some of their successful marketing strategies so that you can take away some of these and start implementing them into your business

Timestamps:
3:15 Capture Your Audience's Birthday & Other Personalization Categories To Help You Serve Better Creatives. In this part, we discuss how Venus Et Fleur uses Customer' data to design creatives for Birthdays, Anniversaries or any other special occasions.
5:00 Create a gift section on your site to boost sales during special events or holidays
7:21 Highlight your press release mentions in some of your creatives (especially across a cold or warm audience [which is someone that has visited or engaged with your brand but hasn't purchased]
9:11 Separate responsibilities between your partners in your business.
13:19 Harness the power of celebrities / influencers. In this segment, we discuss how Venus Et Fleur sent customized flower arrangements to key celebrities like Cardi B, DJ Khaled, Paris Hilton, and many others. The customization included something that resonated/related to the individual
16:45 Create Limited Time Offers For Holidays With Multiple Products

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 24, we dissect into Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. CBD is still a highly regulated industry & it’s not the easiest to market since there are a lot of limitations especially with Facebook & other platforms. In 2019, Recess had about 4,000 accounts nationwide and executed a strong DTC strategy with a brand-marketing first approach. In this episode, you will learn how to market yourself in a highly regulated industry by diving into Recess’s strategy.

Timestamps:
@1:15 Who is Recess?
@3:07 Using paid media in a highly regulated market
@6:27 Using Futuristic minimal web design and branding
@8:52 Leverage Collaborations To Attract Millennials
@11:58 Use millennial incentives to increase brand awareness. In this segment, we discuss how Recess paid millennials via Venmo for referring new customers.
@13:28 Create content that helps create data.
@16:13 Focus on marketing the experience, not just the ingredient/product itself. Recess took a similar approach to Redbull in the fact that they don't discuss the ingredient, but the feeling.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

➜ Learn sales strategies & tactics with Keenan
➜ Sales pitch examples & live training
➜ Watch Episodes: https://www.youtube.com/playlist?list=PLB4dN4CeVzK6jMdBGX8hsBzNgMScyAAkr

Learning to pitch your product or service over a sales call is no easy feat.

The tactic of Gap Selling takes lots of hard work to get right, and not nearly enough people use it to its full potential. I've realized this after getting bad sales calls all the time, so I decided to take them to turn them into opportunities.

This is Gap Sell Keenan, where I take calls from REAL people with things to sell. If I like what they're selling, I'll buy it.

If I don't, I'll school them on what they did wrong.

"Funnel Dust" includes all the stuff that you're building, that you may not know you've built. Here's how to identify your sawdust (or funnel dust) and how to use it to increase sales…

Because when you identify all the stuff you’ve built along the way, you can turn around and sell it! By doing that, you can break even on ads, funnel costs, whatever… 

In this episode, I’ll share some of my own strategies to identify and sell this sawdust and maximize the cash flow in my funnels. Let’s jump right in!

Key takeaways:

• When you create something, it’s never just the one thing (01:17)
• How I paid off the ads and broke even on a funnel (05:10)
• This is the question you need to ask yourself (07:10)
• How to take your sawdust and turn it into an upsell (09:56)
• Here’s another strategy where I actively use this principle (12:08)
• This is how Russell Brunson found and used his sawdust (13:36)
• These are the biggest takeaways from this episode (15:09)

Additional Resources:

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial

Get Russell Brunson’s book Traffic Secrets

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!