ideal customer avatar

Discover how to magnify your business success by laser-focusing on the RIGHT audience in this enriching podcast episode. We delve into the power of the Ideal Customer Avatar (ICA), a tool that can radically transform your marketing and engagement strategies. This episode unpacks the process of creating an ICA and how it can pave your way to stellar business growth.

By effectively profiling your ICA, including age, gender, profession, interests, and more, you'll gain the insights to make your marketing messages resonate with the most promising prospects. Unleash the power of targeted messaging and watch your conversion rates soar!

Learn how your ICA can shape every facet of your business, from product and service design to website optimization and ad campaigns. With a thorough understanding of your customers, you'll be able to tailor your offerings and communicate in a way that speaks directly to them.

We also delve into keeping your ICA relevant as your business evolves, ensuring that your strategies stay sharp and effective. Your ICA is a dynamic tool, growing and changing with your business, leading you on the path to continuous success.

Join us as we chart a course to an unforgettable business future, navigating the complexities of consumer needs, wants, and behaviors. Don't miss this vital episode!

Thanks for listening, if you loved this episode please take a screenshot on your phone and post it to Instagram or Facebook, tag us at ChiroTunes and let us know why you like it and what you want to hear in the future.

Facebook
Instagram

Be sure to subscribe, rate, and review the show wherever you're listening and before we go, if you're a chiropractic practice owner... I'd love to send you that free book, the "7 Principled Secrets behind... The Unforgettable Practice".

Just tell me where to send it, sharing your best email you'll receive value packed content from our email community and instant access to your new book, with strategies to help you move from empty, uncertain and impersonal communication to filling you practice with engaged committed patients in confidence and clarity.

The Unforgettable Practice

Lastly if you're a good old fashioned entrepreneur or business owner, I'm putting together a quick guide to creating "The Unforgettable Business: 7 Principal Building Blocks", let me know if you're interested and I'll put you on the waitlist...

7 Principle Building Blocks

Until next time, you unforgettable business builder you!

Para poder ser exitoso en nuestro negocio debemos conocer constantemente las necesidades de nuestros clientes. Para esto regularmente realizamos encuestas, focus groups u otros medios para preguntarle al cliente lo que desea, pero ¿Qué pasa si el cliente no sabe lo quiere o no sabe expresarlo?

En este episodio conoceremos la herramienta Ideal customer avatar (ICA) o avatar del cliente ideal, el cual nos servirá para pensar como el cliente para ser proactivos en nuestra propuesta de valor y lograr así ser relevantes.

Why create a business? In episode 85, why spoke about WHY, and today we will speak about HOW to create a brand! Now, let’s speak about  HOW  we will create a brand and not just a business.

Here are the four tips on HOW to create a Brand! 

1. Learn as much as you can about who is the Ideal Customer Avatar - also known as - ICA or avatar - who is your business meant to serve? - great to understand their psychographics and demographics. 
2. Create an emotional connection to the brand through copy and other mediums. A feel-good emotion will connect your ICA to the brand and help to increase the lifetime value of your customer. 
3. What does your logo look like- keep it simple while eye-catching and ensure it’s consistent on all social platforms.
4. Socialize your brands so your ICA knows your business exists. Influencer marketing can help you achieve this goal with less stress. 

Catch the Training - How to sell more with Influencer Marketing Training: https://www.bossitclub.com/IMME

Remember, it will take time for a brand name to grow, but once it does, it will be hard to keep up with the business as your brand will be doing a lot of the selling for you! 

Remember, you got this!

Sophia 

P.s. Catch episode 85 all about WHY you need to take the time to create a brand by clinking over to www.bossitclub.com/85

A Team Dklutr Production

Ever feel like you're struggling to know exactly how to talk to your customers? In this episode, entrepreneur, author, and podcast host Candice Coppola is sharing her tips and tricks on data mining and how it's the answer to your problem. We'll talk about what it is and what the process looks like, how it will help you craft your messaging, and how it will give you the testimonials, social proof, and client insights that you need to give your business raving fans.

Check out the show notes for this episode: hayleyluckadoo.com/post/candice

‎ 

Connect with Candice:

• Check out Candice’s website
• Follow Candice on Instagram @Candice.Coppola
• Join the Ideal Client Blueprint Masterclass

‎ 

Want more from Females on Fire?

• Grab your ticket to the Females on Fire Conference to join us live and in person for 2 days of business and personal growth!
• Join the Fire Starter Club to get exclusive trainings, resources, live networking and co-working calls, and more!
• Join the free Females on Fire Facebook Community to network with other women in business and get first access to all the fun things.

‎ 

If you enjoyed today's episode, please

• Text 'PODCAST' to (910) 541-9177 to be first to know about episodes and even text in your questions about the episodes!
• Post a screenshot from the episode on your Instagram Stories and tag @hayleyluckadoo & @femalesonfire so we can repost you!
• Leave a podcast rating/review on Apple Podcasts or Spotify.
• Subscribe for new episodes every Wednesday and Friday.

‎ 

Enjoy these offers from our affiliate partners:

• Get 50% off Flodesk for life: flodesk.com/c/HAYLEY
• Run your online business the easy way with Thrivecart: hayleyl--checkout.thrivecart.com/thrivecart-standard-account
• Use code ‘FEMALESONFIRE’ to get 10% off your supplements order at GutPersonal: gutpersonal.com

‎ 

Want to start get featured on podcasts and in the media? Grab our free Pitch Kit to help you craft the perfect pitch and get your foot in the door! femalesonfire.co/pitch

We all know how important our ideal client is for business, but even when you know who that is, how do you find them and get them to book you? In this episode, marketing expert Heidi Thompson is giving her advice on how to clone your best clients and start booking more of the clients you love working with.

Check out the show notes for this episode: hayleyluckadoo.com/post/heidi

‎ 

Connect with Heidi:

• Grab a copy of Heidi’s book Clone Your Best Clients

‎ 

Want more from Females on Fire?

• Grab your ticket to the Females on Fire Conference to join us live and in person for 2 days of business and personal growth!
• Join the Fire Starter Club to get exclusive trainings, resources, live networking and co-working calls, and more!
• Join the free Females on Fire Facebook Community to network with other women in business and get first access to all the fun things.

‎ 

If you enjoyed today's episode, please

• Text 'PODCAST' to (910) 541-9177 to be first to know about episodes and even text in your questions about the episodes!
• Post a screenshot from the episode on your Instagram Stories and tag @hayleyluckadoo & @femalesonfire so we can repost you!
• Leave a podcast rating/review on Apple Podcasts or Spotify.
• Subscribe for new episodes every Wednesday and Friday.

‎ 

Enjoy these offers from our affiliate partners:

• Get 50% off Flodesk for life: flodesk.com/c/HAYLEY
• Run your online business the easy way with Thrivecart: hayleyl--checkout.thrivecart.com/thrivecart-standard-account
• Use code ‘FEMALESONFIRE’ to get 10% off your supplements order at GutPersonal: gutpersonal.com

‎ 

Want to start get featured on podcasts and in the media? Grab our free Pitch Kit to help you craft the perfect pitch and get your foot in the door! femalesonfire.co/pitch