Most successful magicians eg. Mac King and Lance Burton could make a living doing something else because they have understood the fundamentals of business.
Magic is simply a tool to make a living. In this episode of Magician Business podcast, magician/business owner /business lecturer Jim Keplinger takes us through the all important first steps of making a business plan.
How To Make Money As A Magician is a fair sub-title; you are really planning out how you are going to make your money. The value of a business plan is that is a roadmap for your success. Just like a Monopoly board.
In this episode we talk about:
Creating an executive summary ( a big name but super simple to do)
Mission statement .. keeping them simple and placing them where you can see them
About honesty and how it can only benefit you
A list of the top things you can do right now
Setting goals as part of your plan
The importance of Google +
The importance of having a good email address
Should you incorporate as a company?
A simple way to do market research
Knowing the true costs of your business
Expenses vs. investments
How much are you really worth?
Insurance or no insurance?