019 Building Your Real Estate Practice by Vertical with Mike Heddle
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Episode 019 of Real Estate Team OS features Mike Heddle, Broker and Team Leader of Heddle Real Estate in Hamilton, Ontario.
Learn how he built their real estate practice on four specific verticals, including relocation, new construction, property investing, and referrals through a tight network.
Hear about the $300,000 they pay out in referral fees each year as a marketing cost he’s glad to pay - in large part because it’s a variable cost in their highly productive and profitable business.
And listen for specific language around a consultant’s approach, a sales partner, and a real estate practice.
Watch or listen to this conversation with Mike Heddle for:
- A quick dive into the necessary presence and balance of leadership, drive, systems, accountability, and culture for team success
- Flipping the org chart upside down as a leader (like a bee apiary)
- The need for a North Star to align individual goals and success with team goals and success (and an overview of their core values)
- The Heddle Group real estate team as a product of necessity (too much opportunity to deliver the level of service he was building his reputation on)
- Their first vertical - a relocation partnership with a world-renowned medical research center
- Their second vertical - a new home construction partnership with a builder
- The vertical strategy “makes the phones ring off the hook” and generates 120-140 organic, inbound leads each month
- Their third vertical - a real estate investment network (1/3 of their business, about 100 of the 300 transactions each year)
- Their fourth vertical - connecting with the top 1% in Royal LePage and the fortunate market dynamics an hour outside of Toronto
- A deeper dive into how you can leverage their third vertical - "the best ROI" in their business and “one of the strongest value propositions” they’ve put out to prospects, clients, and the market
- The four financial fundamentals of investment properties
- Specializing by vertical and lead routing by vertical
- Why he’ll likely always stay in sales production and won’t likely pursue a mega team structure
At the end, learn about the NHL teams he’s loved, the “wooden skis” upgrade, and a renewed focus on health (specifically: sleep).
Learn more about Heddle Real Estate:
- https://liveinhamilton.ca
Learn more about The Deal of the Week:
- https://dotw.ca
Connect with Mike Heddle:
- https://www.instagram.com/mike.heddle
Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos/
Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe
