kate toon

Today's episode takes us on a bit of a detour from our usual guests who are within the  marketing and business world.

We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.

Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom.

In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates.

So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time.

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours'

& I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of the day.

I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disappoint on honesty, vulnerability, and the reality of what it takes to build the incredible business that Kate has built.

Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.

She's a misfit. A motivator. An entrepreneur. An educator.

 Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. 

Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. 

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).

She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. 

She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. 

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. 

All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.

https://www.katetoon.com/

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Ever wondered how you can turn the chaos of parenting into a successful venture? We're excited to have Kate Toon, an award-winning entrepreneur, author, and a pro at juggling business and parenthood, shedding light on this very subject. Kate’s latest book, "Six Figures in School Hours," is a riveting chronicle of her journey to entrepreneurial triumph while still fulfilling her responsibilities as a parent. She's here with us to share her profound insights, from setting up firm boundaries to fostering a positive mindset.

Join us as we also hear from two brave women who took the plunge into entrepreneurship after becoming mothers. They open up about the struggles they faced while trying to find a balance between their businesses and nurturing their young ones. As they share their stories, you'll find that success isn't a rigid, universal concept. Instead, it's a fluid, self-defined construct that evolves over time, taking into account the sacrifices and rewards that come with being a working mother.

Lastly, we'll be navigating through the intricate balancing act of parenthood and entrepreneurship. We discuss the importance of involving children in the business and making it a part of their lives. Learn effective time management strategies and understand the concept of insourcing, a clever way of delegating tasks within the family. Kate Toon also shares her experiences as a successful SEO copywriter, emphasizing the need to be realistic about financial compromises when starting a business. Don't miss out on this episode; it's a treasure trove of insights and inspiration for parents considering starting their own business.

This episode is brought to you by Flossi Creative and Business Money Magnet, join NOW!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
Instagram
Facebook
LinkedIn
Website

Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – ...

Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is!

Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.

Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans.

But there is another way.

Joining us on this episode to talk about growing a business, without guilt, is none other than award-winning digital marketing coach and business mentor Kate Toon. 

This episode covers:

• The pathway to a profitable business when you’re a parent
• How your parenting style can fit into your business
• What is parenting guilt and how it can impact your growth
• How to get the most value out of your time

Read the full episode show notes and grab tickets to the Digital Marketing Collective Conference at https/www.madmarketingmums.com//episode33

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

In her many years in business, Kate Toon has absolutely mastered the art of building, growing, and nurturing online communities. 

And in this episode, we get her brain on this exact topic! 

In this episode, you will be able to:

• Learn tactics for building vibrant online communities on Facebook.
• Gain insights into why transparent intentions and your group name plays in gathering a crowd
• See the dividing line between free and membership-based communities and the level of dedication they require
• Realize the importance of coherent structure and the use of hashtags in efficient group content organization
• Grasp the value of realness, personal charm and balancing self-expectations in the process of successful community establishment

If you’re looking for a shiny-toothed, glossy-haired marketing guru promising you magical marketing solutions, then you’re in the wrong place.

Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.

She's a misfit. A motivator. An entrepreneur. An educator.

 Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. 

Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. 

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).

She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. 

She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. 

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. 

All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.

https://www.katetoon.com/

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.

Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success.

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.

Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders.

She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.

IN THIS EPISODE: 

• Why the 4-hour work week is a lie and what we need to know instead
• What it means to insource your family into your business, and how this approach shifted everything about the way Kate built her own business
• How Kate parents differently as an entrepreneur, why she made some huge changes to her business model in order to prioritize time with her son, and the impact of those changes
• The biggest ghosts that haunt Kate as a human/business owner, and how she wrestles through them even when they keep showing up
• And of course, lots more 

CONNECT WITH KATE: 

• katetoon.com
• facebook.com/katetoon
• linkedin.com/katetoon
• instagram.com/katetoon
• youtube.com/@katetoon
• twitter.com/katetoon

Ever wondered how to build a six-figure business while still having time for your kids? Join our riveting conversation with award-winning entrepreneur, SEO wiz and copywriting guru, Kate Toon, as we dive into her new book, 'Six Figures in School Hours' and uncover her strategies for success.

We discuss the delicate balancing act of managing a thriving business and being a devoted parent. Kate shares her insights on understanding success metrics, managing guilt, and recognizing triggers that can lead to negativity. We also explore how to involve your family in your business and create healthy work-life balance.

Don't miss our discussion on productivity and its role in managing both your business and parenthood. Kate offers her advice on setting realistic goals, effective communication, and ensuring self-care. Remember, there is no one-size-fits-all solution - the key is to be kind to yourself. Tune in and get inspired to create a successful business that fits effortlessly into your life as a parent!

Want to connect with Kate?

Find Kate on her website , Instagram or LinkedIn

This episode is brought to you by Flossi Creative and Business Money Magnet, join NOW!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
Instagram
Facebook
LinkedIn
Website

Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – ...

Have you ever found yourself wondering "Why do I never get any calls or new clients from my website?" or "How does SEO even work? Is it some kind of magic that only gifted people can perform? Or can I learn it and DIY?"

Amy Hooke asked herself those very questions - and in her quest, found answers from Writing Entrepreneur and SEO Wonder Woman, Kate Toon. And in this fun episode, Kate will share the answers with you.

Kate Toon's digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 9000 small business owners grapple the Google beast and write better content.

Key Takeaway: "SEO is not magic, you don't need special juju. It's logical and anyone can learn it."

Helpful links:

Kate Toon's Free SEO Nibbles Course
https://therecipeforseosuccess.com/seo-courses/seo-nibbles/

Kate Toon's Recipe for SEO Success

https://therecipeforseosuccess.com/

Confessions of a Misfit Entrepreneur by Kate Toon (Kindle eBook)
https://thesavvybookkeeper.com.au/misfitentrepreneur (affiliate link)

15 Min SEO Consult with Amy Hooke (Bookkeeping Business owners only!)
https://thesavvybookkeeper.com.au/freestrategy/

See omnystudio.com/listener for privacy information.

We’re kicking off our very first interview episode with Kate Toon with lots of tips and advice on Podcast SEO. Tune in, take notes, and get ready to drive more listeners to your podcast.

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

In this episode:

• What is podcast SEO?
• Why is SEO for podcasts so important?
• The 3 Big Problems
• Top 5 SEO Tips for podcasters – what podcasters should do on each episode
• Tips on naming episodes
• Measuring the effectiveness of SEO copy
• The difference of SEO for podcasts versus traditional SEO on blogs & websites
• What should be included on episode notes? Is a transcript a must-have?
• How podcasting benefits SEO
• Difference between SEO for Spotify vs. Apple Podcasts – which one suits best

For full shownotes, go to https://www.podcastva.com/podcast/podcast-seo-drive-listens-kate-toon/