keyword search

Step inside the dynamic realm of blogging for teacherpreneurs with my special guest, Stephanie Royer, and unlock the secrets to crafting posts that not only captivate readers but also climb the ranks of search engine results. Stephanie, with her deep joins me to dissect the art of SEO, discussing the fine balance between keyword richness and natural flow in our content. We guarantee that by the end of our dialogue, you'll be equipped with the tools to fine-tune your blog's appeal and ensure that your valuable insights reach the audience they deserve.

This episode is a masterclass in optimizing your digital presence, emphasizing the importance of strategic structuring, the magic of meta, and the pull of powerfully engaging titles and descriptions. Stephanie's wisdom is particularly potent for fellow teacherpreneurs aiming to amplify their voice and elevate their online influence. Tune in as we provide actionable strategies for transforming your blog into a bustling marketplace of ideas, driving organic traffic that doesn't just visit but converts into a loyal customer base.

Stephanie's Bring Your Own Traffic Course
https://stephanieroyer.podia.com/bring-your-own-traffic

37 Places to Find Blog Post Ideas: A Free Guide for TPT Sellers: https://stephanieroyer.podia.com/blog-post-idea

Stephanie's Current Services and Openings:
https://stephanieroyersolutions.com/work-with-me

Stephanie's Instagram:
http://www.instagram.com/stephanieroyersolutions

Success in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be.

In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded search, and where these two fit in.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The first step is to figure out the stage you are in your business and the specific goals you want to achieve next. Once you simplify and understand these things, you can then come up with the best strategies to apply to your business.
• It helps to first check the profitability of your campaigns.
• When set up correctly, branded searches are cheap tools that are still effective to get a higher edge against competitors and control your ad listings.
• Limit the number of campaigns to run based on your budget for ad spend.
• The more you can consolidate the data coming back in, the more you are giving the model a chance to get running and learning as quickly as possible.
• Avoid running the same product in different asset groups.

Recommended Tool:
Google Analytics https://analytics.google.com/

Recommended Podcast:
Animal Spirits Podcast https://animalspiritspod.libsyn.com/

Today’s Guest:

Andy Janaitis has been in the digital space for 10 years now serving clients from different industries. He started PPC Pitbulls in 2020. They have a mission to support craft brands. They simplify digital marketing, boost online sales, and develop online customer relationships for these brands.

Connect and learn more about Andy and PPC Pitbulls here:
LinkedIn: https://www.linkedin.com/in/andyjanaitis/
Website: https://ppcpitbulls.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offe

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Paying for the wrong kind of traffic on Google will absolutely kill your conversions. 

In this episode, Jordan West talks all about negative keywords, and how to avoid wasting your hard-earned money on keywords guaranteed to not convert. 

Listen up and learn from this episode!

Key takeaways from this episode:

• By using negative keywords, we’re telling Google that we don’t want to bid on these specific keywords. There are a lot of keywords that we don’t want to show up for, that we might accidentally if not specifically stating otherwise. 
• One of the ways that Google ranks SEO is time spent on a page and amount of pages visited. If you’re showing up for irrelevant search terms, you’re not giving value.
• Some of the keyword searches we do not want to show up for:
• Amazon. We do not want to show up for anything to do with ‘Amazon’. If somebody is typing ‘Amazon’, they want to shop on Amazon. 
• App. Unless you have an app.
• Article. You don’t want to show up when somebody is typing ‘article’ because they are not at the bottom of the funnel, and their search has very little buying intent.
• Here are a few additional keywords you want to ensure you don’t show up for:
• Benefit/s, blog/s, books, blow-outs, cheap, cheapest, clear-outs (unless you’re running some clear-outs website), closeout, code, coupon code, deal-of-the-week, deal-of-the-day, deals, discount, discount codes, price shoppers, negative reviews, good reviews, comparisons, Amazon reviews, Advice.
• As an eCommerce brand, we also don’t want to show up for location-based searches, unless you have retail locations on that location.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Twitter: https://twitter.com/jordantwestecom

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

In this week's episode, Allie is joined by polymer clay artist Caitlin. Cait shares how she got started with clay, what it was like being creative and growing up with ADHD, and where her inspiration comes from.
 
Meet my Guest!
Ex's and Oh's was created in 2020 during a rough time in my life. Art was my way of coping. As a child, I took ceramic classes and was hooked on the texture and how the clay felt between my fingers (it was like a soothing mechanism). This was very therapeutic for me- I became addicted to making things, including earrings. I sold all 20 earrings I made on Facebook and couldn't believe people liked my creations. I had my first market in November 2020, and I remember meeting many incredible people- vendors and customers. They were the light. The light I have been searching for. So, thank you for allowing me to create something beautiful with a purpose. 

​I quit my job in January 2022 to become an artist full-time. Since then, I have hosted markets for other local vendors, like myself, to connect with the art community. In May of 2022, I decided to put aside hosting markets due to having to decide between making art or creating a space for artists. I chose to make art- so here we are! It was the best decision for my family and me. So here's to jumping into the unknown and doing what I love!

xoxo- Cait

 Connect with my Guest!

• Instagram: https://www.instagram.com/exsandohs_studio/
• Website: https://www.exsandohsstudio.com/

Follow the Wandering Creatives Podcast:

• Instagram: @wanderingcreativespod
• Twitter: @wandering_pod
• Twitch: https://www.twitch.tv/wanderingcreative

Be sure to like, subscribe, rate, and review!

Do you have questions or comments? 
 
You can text or call us on our hotline: 252.419.6004, and we will include them in a future episode of the Podcast! 

CALL US AT: 252-419-6004 and leave a message.

In this week's episode, Allie is joined by artist and market organizer Megan Ryan. Megan shares how she got started as a market organizer, what's she's learned as the organizer of Freckled Hunnies Markets and shares tips for makers applying to markets.
 
 Connect with my Guest!

• Instagram: https://www.instagram.com/freckledhunnies/
• Instagram: https://www.instagram.com/evergreen_studiosnc/
• Website: https://www.freckledhunnies.com/

Follow the Wandering Creatives Podcast:

• Instagram: @wanderingcreativespod
• Twitter: @wandering_pod
• Twitch: https://www.twitch.tv/wanderingcreative

Be sure to like, subscribe, rate, and review!

Do you have questions or comments? 
 
You can text or call us on our hotline: 252.419.6004, and we will include them in a future episode of the Podcast! 

CALL US AT: 252-419-6004 and leave a message.

Raleigh, NC, crafter Lauren Hooper joins Allie this week to discuss what it's been like traveling as an artist and maker. Lauren shares how she packs for trips and what it was like moving and living abroad whilst having a creative business.
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Meet My Guest!
Lauren Hooper is a crafter, adventurer, and storyteller. After living overseas with her husband and pup for six years, she has repatriated to Raleigh, NC, and has created a career out of creativity and adventure. She runs Radiant Art Retreats, hosts the podcast How She Creates, teaches online courses for creatives at Lauren-likes.com, and sells handmade clay jewelry and weavings. Her work explores the intersection of art, travel, and good in the world.

Connect with My Guest!

• Blog: www.lauren-likes.com/
• Instagram: www.instagram.com/laurenlikesblog/
• Podcast: www.lauren-likes.com/podcast/
• Online Courses: courses.lauren-likes.com/workshops/
• Newsletter: lauren-likes.com/newsletter 
• Etsy: https://www.etsy.com/shop/laurenlikesart
  • Use promo code Creative22 for 22% off!

Follow the Wandering Creatives Podcast:

• Instagram: @wanderingcreativespod
• Twitter: @wandering_pod
• Twitch: https://www.twitch.tv/wanderingcreative

Be sure to like, subscribe, rate, and review!

Do you have questions or comments? 
 
You can text or call us on our hotline: 252.419.6004, and we will include them in a future episode of the Podcast! 

CALL US AT: 252-419-6004 and leave a message.

In this week's episode, Allie is joined by fiber artist Rebecca Robinson.  Rebecca shares her process for creating whimsical works of fiber art and talks a little about how fiber art helped her gain confidence and find herself again after becoming a mother.
 
 Connect with my Guest!

• Instagram: https://www.instagram.com/rebeccafiberart/
• Website: https://www.rebeccarobinsonfiberart.com/
• Etsy: https://www.etsy.com/shop/RebeccaFiberArt

Follow the Wandering Creatives Podcast:

• Instagram: @wanderingcreativespod
• Twitter: @wandering_pod
• Twitch: https://www.twitch.tv/wanderingcreative

Be sure to like, subscribe, rate, and review!

Do you have questions or comments? 
 
You can text or call us on our hotline: 252.419.6004, and we will include them in a future episode of the Podcast! 

CALL US AT: 252-419-6004 and leave a message.

Creativity Coach for Multi-Passionate Artists, Diane Foy joins Allie this week to discuss how to manage multiple passions and how to develop an authentic personal brand.⁣
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Meet My Guest!
Multi-Passionate Artist coach Diane Foy draws on her 16+ years of experience as an arts and entertainment publicist working with the likes of Perry Farrell, Sass Jordan, Big Sugar, DOA, Mackenzie Phillips, Robb Wells, and Tyler Blackburn, to empower artists, musicians, and actors to slide into the spotlight with the impact and income to match.⁣
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As a multi-passionate artist, she loves that she can draw on her photography, fashion, and makeup artistry experience one day and her journalist, publicist, and marketing experience the next.⁣
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Diane believes that artists have the power to change lives with their talent. Her mission is to educate, motivate and empower multi-passionate artists to embrace their authenticity, creativity, and purpose so that the world can experience that power.⁣
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Connect with My Guest!

• Instagram:https://www.instagram.com/dianefoyarts/
• Website: https://dianefoy.com/
• FREEBIE: https://ebook.dianefoy.com/
• Book a FREE Session: https://bookme.name/dianefoy/discovery-coaching-session

Follow the Wandering Creatives Podcast:

•  Instagram: @wandering_creative_
• Twitter: @wandering_pod
• Website: www.couttscreations.com/podcasts
• Sponsor the Pod: https://couttscreations.com/podcast-sponsorship-opportunities/ 
• Be a Guest or a Featured Maker: couttscreationsllc@gmail.com

Be sure to like, subscribe, rate, and review!

Do you have questions or comments? 
 
 You can text or call us on our hotline: 252.419.6004, and we will include them on a future episode of the Podcast! 

CALL US AT: 252-419-6004 and leave a message!

In this week's episode, Allie is joined by Taylor Smith of Studio Sisters.  Allie and Taylor discuss what it takes to impact Etsy and how to use keywords and search engine optimization to get your goods out there.

Taylor Smith is a public speaker, creative business expert, and podcast host. A former teacher-turned-CEO, Taylor is now the co-owner of Studio Sisters, a  creative powerhouse that produces vinyl stickers and is ranked in the top 1% of all Etsy shops globally. Knowing that making and selling handmade can be a challenge, Taylor now teaches other small business owners and creatives how to get more sales and grow their businesses online.

Connect with my Guest!

• Podcast: https://www.shopstudiosisters.com/podcast
• Instagram: https://instagram.com/shopstudiosisters
• Dream, Create, Sell: https://studiosisters.teachable.com/
• Website: https://www.shopstudiosisters.com/
• Etsy: http://shopstudiosisters.etsy.com/ 

Follow the Wandering Creatives Podcast:

• Instagram: @wandering_creative_
• Twitter: @wandering_pod
• Website: www.couttscreations.com/podcasts
• Sponsor the Pod: https://couttscreations.com/podcast-sponsorship-opportunities/ 
• Be a Guest or a Featured Maker: couttscreationsllc@gmail.com

Be sure to like, subscribe, rate, and review!

Do you have questions or comments? 

You can text or call us on our hotline: 252.419.6004, and we will include them on a future episode of the Podcast! 

CALL US AT: 252-419-6004 and leave a message.

There are many ways to drive traffic to your website. Organic, direct, paid, referral, social—each has a place and purpose in the greater marketing scheme. 

Organic traffic has long been held up as the “best” type of traffic. The truth? It depends. All too often organic traffic is driven by surface-level content that doesn’t actually convert customers. 

In this episode, as part of our Kitchen Side series where we take you behind the scenes at our agency, the Omniscient team debates the value of organic traffic. We discuss why keyword search volume is overrated, the value of differentiating in a new space, and how your tactics should change along with your company goals. 

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Connect with Alex on Twitter or LinkedIn

Connect with Allie on Twitter or LinkedIn

Connect with David on Twitter or LinkedIn

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Vanessa is based in both San Diego and Hawaii, but you will find her on an airplane photographing weddings across the country. Some of her favorite locations include Colorado, New York City, Seattle, and of course, Disney Weddings! Her work has been featured in worldwide publications, to include Destination I Do, People Magazine, The Knot, Brides, Martha Stewart Weddings, ABC News, Today Show, Good Morning America and many more.

Vanessa was also voted #1 Wedding Photographer in Hawaii by Hawaii Magazine in 2018 and 2019. She created the viral #flagbaby image and Military Tea Time Sessions.

Website: https://vanessahicksphotography.com
Instagram: https://www.instagram.com/vanessahicksphotography

About Us! Women Who Brunch:
Women Who Brunch is a community of women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

WWB Website: https://womenwhobrunch.com
WWB Instagram: https://www.instagram.com/womenwhobrunch

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com