kpm

The CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.

Follow  Nancy Winé on LinkedIn at: https://www.linkedin.com/in/nancy-wine-6518689a/
Follow 84.51˚ on LinkedIn at: https://www.linkedin.com/company/84-51/
Follow 84.51˚ online at: http://8451.com
Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.com

Nancy answers these questions:

1)  Can you help bring us up to speed on what 84.51 has been up to since it was established in 2015?
2) Please dimensionalize the data asset that 84.51 is managing for Kroger. How many customers? % of spend captured with HH identification? Average # of transactions and the like. What does this all mean for brands seeking to leverage your capabilities to efficiently engage Kroger customers?
3) Why is purchasing behavior a superior way to target customers for messaging…better than demographics and even search terms in many cases?
4) Looking at your on-site retail media, what are the offerings that brands can leverage and what are the targeting capabilities? What type of auction system do you offer for featured search? How does your team assist brands in their investment strategies?
5) What is Kroger Stratum and how do brands working with Kroger leverage this to inform their targeting efforts through Kroger Precision Marketing?
6) Recently, Kroger announced the introduction of its new Private Marketplace for offsite targeted messaging. Would you please walk us through how this supports brand tech stacks in serving up personalized media?
7) How does Kroger/84.51 deliver ROI measurement to all of your retail media solutions, on & off-site?
8) What is the best way for brands of any size to get into Kroger’s retail media solutions?

CPG Guys Website: http://CPGGuys.com

CPG Guys on Instagram: https://instagram.com/cpgguys

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In der 37. Folge lud uns das KPM Team freundlicherweise in die über 250 Jahre alten Hallen nach Berlin-Tiergarten ein und ermöglichte Paula und Timo eine exklusive Manufakturführung sowie ein Interview mit Jenja Carow, dem Head of Sales & Marketing von KPM Berlin.

Play Misty For Me Podcast Volume 3 We continue to journey deeper into the vast world of OST library breaks and incidental music from across the globe with some movie dialogue to join the musical seams together. Warning contains explicit content not suitable children or the easily offended . Enjoy the journey and please spread the word. Thanks PMFM

Ok Chill... kicking off 2012 with a trip to the library. A little mix dedicated to the many great library labels, musicians and composers; Alan Hawkshaw, Keith Mansfield, Alan Parker, Sammy Burdson, De Wolfe, KPM, Sylvester, Conroy Music to name a few. There's 1000's of good lib records worldwide but I would probably have to say that my faves came from London in the 60's & 70's and I think it has a lot to do with the cool production studios in the UK during that time. Funny, as a kid watching UK tv in the 70's & 80's funky grooves always popped on programs even the news & sports programs, I'm pretty sure the musicians would have listened to whatever was cool in the US at the time (Stevie, Herbie and Quincy Jones) then vibed off the influence. Of course library music has become a big and important part of Hip-hop and Beatmaking with producers and DJ's parting with plenty cash and traveling far and wide for a dope track, drum break or sample buried in tons of cheesy wackness. anyway hope you dig. PEACE. Marc Mac http://omniverse-records.bandcamp.com/ http://4hero.co.uk http://www.facebook.com/marcmac4hero

Victor Kiswell Abstract Grooves (Soft Beats)
(MP3 Podcast on www.ParisDJs.com) 2009-03-16

'This is a psychopath's mix, 36 tracks in 30 minutes!' said Grant Phabao after spending 4 intense hours mastering the thing... So here's the first mix from Victor Kiswell on ParisDJs.com, months in the making, but reaaally worth the wait. Victor Kiswell is one of the world's top record diggers. Everyone in the business buys records frop him, from Madlib to Loik Dury... His melted selection is an astounding piece of work. Enjoy the show!

Tracklisting :
01. Jean-Claude T - The Sun Is Coming Up
(from 'The Bicentennial Poet' album, 1976 / Philadelphia)
02. Les McCann - Benjamin
(from 'Much Less' album, 1968 / Atlantic)
03. Shamek Farrah - First Impressions
(from 'First Impressions' album, 1974 / Strata East)
04. The Vampires of Dartmoore - Tanz der Vampire
(from 'Dracula's Music Cabinet' album, 1969 / Metronome)
05. Hysear Don Walker - Children of the Night
(from 'Complete Expressions Vol. 2' album, 1972 / Brunswick)
06. Vincent Geminiani - Ophis le serpentaire
(from 'Musiques pour un voyage extraordinaire' album, 1972, MPI)
07. Gianni Ferrio - L'appartamento vuoto
(from 'La morte accarezza a mezzanotte' album, 1973 / Ariete)
08. Flowers and Morgan - Light 4
(from 'Bass and Percussions' album, 1971 / KPM)
09. Arawak - Accadde a Bali
(from 'Accadde A...' album, 19?? / Squirrel)
10. Bernard Fevre - Mister Green
(from 'Suspense' album, 1975 / Musax)
11. Giampiero Boneschi - Sisy
(from 'A New Sensation in Sound' album, 1974 / Cam)
12. Brian Bennett - Discovery
(from 'Fantasia' album, 1980 / Bruton)
13. Hugo Montenegro - Spaceport
(from 'Toomorrow' soundtrack, 1970 / RCA)
14. Brian Bennett - The Unknown
(from 'Breath of Danger' album, 1974 / Themes)
15. The John Payne Band - Spaces
(from 'The Razor's Edge' album, 1979 / Freedom)
16. Alan Tew - Surveillance
(from 'Drama Suite part II' album, 1976 / Themes)
17. Riz Ortolani - Serena e Lomunno
(from 'Confessione di un Commissario di Polizia al Procuratore Della Repubblica' album, 1971 / RCA)
18. Johnny Pearson - Fugitive
(from 'Visual Impact' album, 1976 / KPM)
19. Raymond Guiot - Oriental Vibrato
(from 'Indicatifs' album, 1975 / Tele Music)
20. Les McCann - The Harlem Buck Dance Strut
(from 'Layers' album, 1973 / Atlantic)
21. Bernard Lubat - A pas de velours
(from 'Vibraphones' album, 1976 / Tele Music)
22. Daniel Janin - Sand and Rain
(from 'Dinha Mantha's Power' album, 1974 / PSI)
23. Alan Tew - Drama Blackcloth
(from 'Drama Suite part II' album, 1976 / Themes)
24. Paddy Kingsland - Vespucci
(from 'Fourth Dimension' compilation album, 1973 / BBC)
25. Paradox - Cassian
(from 'Moving On Through' album, 1980 / Music De Wolfe)
26. Joachim Sherylee (a.k.a. Jacky Giordano) - Just Moody
(from 'Music Report' album, 1977 / Rouge)
27. Nick Ingman - Under Pressure
(from 'Race to Achievement' album, 1976 / KPM)
28. Michel Gonet - Flower Dance
(from 'Phasing News Vol. 2' album, 1976 / Tele Music)
29. Erkin Koray - Estarabim
(from 'Erkin Koray 2' album, 1976 / Dogan)
30. Bernard Lubat - Vibraphone crescendo
(from 'Vibraphones' album, 1976 / Tele Music)
31. Raymond Guiot - Basse Duettino
(from 'Basse contre basse' album, 1976 / Tele Music)
32. Les Baxter - Necronomicon
(from 'The Dunwich Horror' album, 1970 / Varese)
33. Churchill - Here We Are
(from 'The Fool in Me' album / AVI)
34. Orchestra Gary Pacific - Soft Wind
(from 'Blue Butterfly' compilation, early 1970s / Selected Sound)
35. Ex Ovo Pro - It's Raining in My House
(from 'European Spassvogel' album, 1976 / Amayana)
36. Caravelli - L'etrange Docteur Personne
(from 'April Orchestra Vol. 16' album, 1977 / April)

All original artwork covers are available on www.parisdjs.com

Credits :
Selected and mixed by Victor Kiswell (victorkiswell.com)
Audio mastering by Grant Phabao (grantphabao.com)
Artwork by Djouls (djouls.com)