kurtz

When the daughter of a Vietnam veteran asks you to review "Apocalypse Now," you answer the call. Both Gene and Dick agree this movie is epic, but the topic of Marlon Brando's weight sparks an all-out war.

This 1979 adaptation of "Heart of Darkness" is both miracle and masterpiece, expertly depicting drug use (Big D verified) and the convoluted crossroads of the Vietnam War (Gene is a bit of an expert.) The attention to detail, recklessness and introspection hit American audiences with a film unlike any they'd seen before, and the shockwaves still resonate on this 2023 podcast.

Where Dick Ebert sees a disjointed plot, Gene Lyons sees the direct DNA of Joseph Conrad's groundbreaking novella. And where Gene sees a disappointing ending, Big D tells the story of the John Milius ending that never was.  

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Over the years, the face of marketing has significantly evolved. From direct to online marketing, one thing remained true—the value of audiences or consumers. In this podcast, Brian Kurtz talks about how his dream of building marketing infomercials for television made him pursue a career in direct response marketing. From his humble beginnings in list management, he specialized in working with buyers to capture their interest. 

For Brian, the main takeaway is to continue tracking the progress of your advertisements. Moreover, Brian also discusses why business owners should learn how to prioritize essential things in their work. Lastly, he shares his dreams and goals for his career in the future.

Understanding how running a multimillion dollar business requires an optimal marketing strategy. If you are interested to know more about direct response marketing and the processes of scaling your audiences and tracking your promotions, this episode is for you.

Here are three reasons why you should listen to the full episode:

1. Discover how Brian’s background in list management helped him venture into both online and direct response marketing. 
2. Explore essential and informative tips on promotion and generating positive audience response.
3. Find out how to be a successful business owner.

Resources

• Mailing List Strategies: A Guide to Direct Mail Success by Rose C. Harper
• Advertising Titans!: Insiders Secrets From The Greatest Direct Marketing Entrepreneurs and Copywriting Legends by Dan Lok, et al.
• Breakthrough Advertising by Eugene Schwartz
• The Origin of Illness: Psychological, Physical, Social  by Norberto R. Keppe
• The Best Business Podcast: The Godfather of Internet Marketing Shares His Words of Wisdom with Ken McCarthy
• Joe Polish interview with Brian Kurtz: Increase Your Business with Direct Mail
• How Paying for Better Postage Made Me a Better Marketer by Brian Kurtz on Copyblogger

Season 1 Ep. 09 "Punderson"

Originally Released: Feb. 19, 2020

Cole and Julie look into reports of an old urban legend at Punderson State Park, as the past comes back to pay them a visit. Don't miss this first installment of the Season 1 finale, Punderson!

Cryptic is Presented by Crooked Path Productions

Produced and Directed by Jeremiah Isley
Written by Adam Hoffman
Music by Cory Heddleston & Benjamin Payne
Editing, Sound Design, and Foley by Jeremiah Isley
Addition Foley by Sarah Isley

Starring

Joshua Isley as Cole Kurtz
Kristin Larsen as Julie Kurtz
DJ Remark as Chuck
and
Alan Gerding as Alastair Kurtz

Executive Producer Jeremy Snead

Look for our Season 2 Kickstarter Campaign, launching Feb. 26!

For more information and up to the minute news sign up for our email newsletter at: www.CrypticPodcast.com or follow us on Social Media: Twitter & Instagram @CrypticPodcast and on Facebook.

For early access to new episodes, exclusive content and merchandise become a patron of the show at Patreon.com/CrypticPodcast

Of course we'd love to hear from you! You can email us at info@crypticpodcast.com or call the Cryptic Hotline at 330-422-3839

Thanks for listening, and happy hunting!

Gila Kurtz takes her inspiration in life and businesses from dogs. As she shares on our Mentoring Minisode, it turns out dogs have a lot to teach us about how to manage ourselves … and our companies. Gila started out as a dog trainer and she’s the bestselling author of Fur Covered Wisdom...A Dog Can Change the Way You See the World. She’s also a serial entrepreneur and a Co-Founder and Co-Owner of Dog is Good, a lifestyle brand for dog lovers creating original messaging for products sold online and in retailers nationwide.

Gila Kurtz is a serial entrepreneur who found her greatest passion working with dogs and their people. She is Co-Founder of Dog is Good, a lifestyle brand for dog lovers which creates original messaging and designs for products sold at retailers nationwide and online to celebrate the dog-human connection. Also the bestselling author of Fur Covered Wisdom...A Dog Can Change the Way You See the World, she shares how dogs can guide us to be better CEOs and team leaders.

Brian Kurtz has been a serial direct marketer for the past 40+ years. He’s never met a medium he didn’t like, and he spent the first 34 years of his career helping Boardroom, Inc., become a state-of-the-art direct marketing and publishing company. As founder of Titans Marketing, he now advises many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing.

Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have. 

Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums.

In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market. 

“It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz

Some Topics We Discussed Include:

• How to make sure you are always remembered
• What a fishing pole & rowboat have to do with your list
• What makes a great copywriter
• What makes a world-class creative
• The beauty behind a paid newsletter model
• The one medium that is preferable above the rest and why
• How to make a memorable impression to the VIP’s on your list
• How Brian was able to increase his business over tenfold
• Some of the lessons he learned from things that didn’t go as planned
• And much, much more!

Contact Brian Kurtz:

• Breakthrough Advertising
• The Brilliance Breakthrough Book
• The Legends Book

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
• OverDeliverBook.com get over 100 hours of content plus swipe files. 
• Titan Mastermind
• The Advertising Solution book
• Our episodes with Doberman Dan and with Ben Settle

In this episode, Brian Kurtz spoke about his start in the list management world, the most important principle in direct response marketing and the biggest mistake rookie marketers make when starting out.  Listen to this episode now to get the full scoop.

There’s is nothing quite like the feeling of your excited dog greeting you with pure joy the moment you walk in your front door. There is a company that has captured that feeling in a brand and we talk with Co-Founder of Dog is Good, Gila Kurtz, about how they did it. Their stylish, four-legged friend accessories have managed to resonate with customers hearts and can be found everywhere from Advanced Auto to Nordstrom. Find out how you can conquer the entrepreneurial setbacks when you're turning your passion into a career and where you can pick up a t-shirt that sums up the sentiment you feel for your canine best friend. Then, we discuss the value of a trusted relationship with strategic partner, Kevin Thompson, who has made over 600 successful business partnerships. Kevin explains how he began forming these symbiotic connections and what they have helped him achieve in his career. Join us to learn how to surround yourself with a solid network of entrepreneurs, avoid certain mistakes, and find success while helping others achieve it as well.

• [00:00:00] Capturing Lightning in a Bottle
• [00:04:57] A Leap of Faith for Your Passion
• [00:11:30] Show Up to Face Challenges
• [00:18:21] Value of a Trusted Relationship
• [00:26:02] Connect with High-Quality Clients
• [00:33:21] Create Solid Strategic Partnerships

Brian Kurtz, a serial direct marketer for the past 35+ years, says he never met a medium he didn't like. He spent the first 34 years of his career helping Boardroom Inc. become a state-of-the-art direct marketing and publishing company and is now sharing and teaching all he learned doing that. His expert message today: Marketing isn’t everything. It’s the ONLY thing.

On this episode of the Support is Sexy podcast, in addition to how to build your own winning pack, Gila Kurtz, co-founder and president of Dog is Good, shares with us why discipline is a key to success, the importance of routine and making it non-negotiable, licensing — and how that works in your business and the greatest lesson she learned from her dog (and what I learned from mine!).

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Also... RIP Star Wars Producer Gary Kurtz... More Joker Pictures "leak", "Yay!"... Bond 25 has a new director and release date...

Brian Kurtz, a serial direct marketer for the past 35+ years, says he never met a medium he didn't like. He spent the first 34 years of his career helping Boardroom Inc. become a state-of-the-art direct marketing and publishing company and is now sharing and teaching all he learned doing that. His expert message today: Marketing isn’t everything. It’s the ONLY thing.

A new, data driven tool which cuts patient assessment time from weeks to, literally, 30 seconds is the hot new technology for professional athletes. Eventually, maybe sooner, it will be coming to a large joint clinic near you. Maybe your clinic. This innovation feels like a game changer. It measures muscle health and therefore rehab milestones and progress.

Today we are joined by a friend and one of my esteemed mentors - weather he knows he is or not.. A man you should all know and if you don’t you will soon… The one the only… Brian Kurtz..

Let me tell you a little bit about Brian..

Brian has been a serial direct marketer for over 35 years.

He’s never met a medium he didn't like..

.and yes he's had much success, which I’ll tell you about in a minute… But he also admits to trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids because it “seemed a good idea at the time..."

So after 34 years and many of them as VP of the company, Brian left his beloved and the world famous Boardroom in January, 2015.

Over 34 years he mailed close to 2 billion pieces of direct mail (and he did NOT lick every stamp!).

For those of you who don’t know, Direct mail is the godfather of what most of what works today in online marketing. It’s just done digitally now.

He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of media, both offline and online, using the most innovative direct marketing techniques while working beside the most legendary copywriters and consultants who have ever lived in the history of the world, ever...

Under Brian's marketing leadership, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).

Brian was instrumental in building Boardroom’s print and electronic newsletters, including Bottom Line/Personal, Bottom Line/Health, Bottom Line Secrets and Daily Health News.. All which are now around 2 million subscribers.

Think about that the next time you’re stuck in traffic.. Look around and think about how many people you can see in their cars and then close your eyes.. To try and imagine 2 MILLION subscribers..

He was also responsible for selling tens of millions of books, mostly in health and finance, for consumers. His new mission for the next 35 years of his career is as the Founder of “Titans Marketing LLC”. He will be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art in direct response today.

In September of 2014, to kick off that mission, Brian hosted an event I was fortunate enough to attend.. An event many call the event of the decade: "Titans of Direct Response."

"Titans” brought together the greatest minds in direct response marketing from the last 50 years...both as speakers and attendees. Titans Mastermind is the next big step in that mission as “The Bridge.”

Brian writes and speaks regularly; recent content can be found at www.briankurtz.me. But truth be told, Brian is really just a Little League Baseball Umpire and does this direct marketing stuff on the side...his ultimate goal is to umpire in the Little League World Series in Williamsport, PA while he is still upright...and he hopes it happens soon…

Enjoy!


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Mission Statement:

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Host Cynthia Bemis Abrams takes a long look at her favor 4- woman ensemble drama. Sisters has been so relegated to obscurity that only 2 seasons on DVD, though some episodes can be found on YouTube. Cynthia remains loyal to the Emmy Award winning show (for cast and crew categories). Further, Cynthia explores the post-Sisters careers of Swoosie Kurtz, Patricia Kalember, Sela Ward and Julianne Phillips. 

Plots included interracial and inter-faith marriage, three plane crashes, menopause, foster parenting the son of a deceased patient, surviving a coma - list nearly never ends. Akin to daytime serials, Sisters is a rare escapist drama that focused on women.

Marc Davis: Walt's Renaissance Man: Animators Andreas Deja and Bob Kurtz recently visited the Walt Disney Family Museum to host a presentation about Marc's technique, work, and influence - as well as his fine art and Papua New Guinnea studies (and we even have a special exclusive guest appearance by Alice Davis!) Next, Kristen attends the D23 Fanniversary event in Seattle, Washington, and offers her own review of the event, the attendees, and the moments that stood out to her. Then we continue to catch up on Mousetalgia's listener email, with topics including what to expect from a May visit to the park, combining annual passes and tickets to get a Premier Pass; binge-listening to Mousetalgia's archives, and more. Plus: If you had to convert a Disneyland attraction to a Frozen-themed ride, which would you choose?