Little Debbie
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Little Debbie
Little Debbie started out in 1934 as McKees , the same year Chris lost his virginty to Miss Anita. O.D. McKee and his wife Ruth began selling 5¢ snack cakes from the back of his 1928 Whippet. Not Whipple, unfotunately. It wasn't unti 1960 that they started selling the individually packaged snacks as "Little Debbie" (named after their granddaughter) that we know today. Debbies parents didn't even know their daughter was the face until the first cartons were being printed. Debbie McKee-Fowler currently holds the position of Executive Vice President and serves on the McKee Foods Board of Directors, and it introducing the 4th generation of McKees to leadership roles in McKee Foods.
In 1960 the cost of a carton of Little Debbie oatmeal cream pies was only $.49. After its initial introduction, more than 14 million cakes were sold within 10 months. While the Oatmeal Creme Pie was the original Little Debbie snack cake, there were 14 different varieties by 1964 including the ever-popular Nutty Buddy® Wafer Bars and Swiss Cake Roll.
As of 2013, McKee ships more than 900 million cartons of Little Debbie products each year.
https://www.cspdailynews.com/category-management-handbook/snacks-sweet-snacks-2016
According to CSP Daily News, in 2015 Little Debbie cake brands had $99M in sales, with 121.1M units sold. According to the same report, Little Debbie controls 165% of the market dollars, following the Hostess brand; BUT, controls 28.9% of the units in the market, with Hostess holding only 26.1%.
https://www.bizjournals.com/nashville/blog/2014/07/ranking-the-richest-families-in-tennessee.html
Finally, according to a 2014 article from Biz Journals.com, states the McKee family and the business has a net worth of $1.4B.
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