market share

In this episode, we are going deeper into the transformative power of brand authenticity and its essential role in setting your business apart in a crowded marketplace. The discussion focuses on why staying true to your brand's values and promises is more crucial than ever in building trust and loyalty with your customers. Through engaging storytelling and expert insights, you're guided through the importance of consistency, credibility, and integrity in your brand's messaging and actions.

You'll learn that authenticity isn't just about being transparent with your customers; it's about consistently delivering on your promises and maintaining a clear, genuine brand identity. The episode underscores how authenticity fosters trust, turning leads into loyal customers and advocates for your brand.

The conversation then shifts to practical strategies for achieving and maintaining brand authenticity. Key elements include staying consistent in your messaging, ensuring your brand actions align with your stated values, and the importance of integrity in building a credible and memorable brand. Real-world examples, such as Dove's commitment to raising self-esteem among women and Patagonia's environmental advocacy, illustrate how authenticity can differentiate your brand and drive long-term success.

This episode is a must-listen if you're looking to deepen your understanding of brand authenticity and explore actionable ways to infuse authenticity into every aspect of your branding strategy. Whether you're a small business owner or part of a larger enterprise, you'll discover valuable insights on making authenticity a cornerstone of your brand's identity and customer relationship.

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

2023 is nearing its end but our episodes are not. Take a deep breath, it's time for A Mental Health Break with Renzo Del Castillo. 

Areas discussed include:
-overcoming loss and change in relationships
-competing with yourself
-mental health benefits from traveling 
-creating a legacy for his family
-the mindset needed to transform from childhood obesity to excellent health
-being consistent in life

Renzo Del Castillo was born in Lima, Peru, in 1983, and was educated at the University of Florida, leaving with a B.A. in English, specializing in Victorian Literature, and an M.A. in Mass Communications, specializing in Intercultural Communications. 

Renzo currently resides in Miami, but he prioritizes traveling to experience and be exposed to the tenets of other cultures. He strongly believes that it is through art that we find the divinity of truth, the pathway of communication with others; and that through this connection we are made whole. 

About his book Still: Still is a collection of poems that focuses on the immigrant experience: a family's journey from Lima, Peru to Miami, Florida as political refugees and asylum seekers and the impact that had on the life of a boy as he grew into a man. 

Renzo Del Castillo’s poems often reveal larger moral concerns, touching in their language the world of politics and betrayal that cannot help but impose upon the world of private language. 

There is a lovely and intimate tone, used to remind the reader that imagination triumphs over, or sometimes through, adversity.

Have a question for a guest or host? Want to become a guest or show partner? Let's chat! Send an email to podcastsbylanci@gmail.com.

Music Credits: Adventure by MusicbyAden | https://soundcloud.com/musicbyaden

Brought to you by Tampa Counseling and Wellness- Dedicated to helping individuals looking to positively transform their lives through compassionate counseling and wellness coaching. If you struggle with depression, anxiety, or other mental health issues, call now for a free consultation. 1 813 520 2807

In this episode, we're going to uncover the power of understanding your competition. You'll discover why this is crucial and how to identify the right competitors, whether they're big names or hidden gems in your field.

The main takeaway is straightforward: To succeed in business, you need to see things from your customers' perspective. We'll walk you through the steps of competitor research, from analyzing their looks to understanding their messages and strategies.

You'll also learn about their pricing, offerings, and what makes them different. Plus, we'll dive into customer reviews for valuable insights.

This episode will change how you view your competition and equip you with practical tactics for success. Tune in to gain an edge in your industry by mastering competitor research.

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

A rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all. 

In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headless websites, augmented reality, loyalty programs, branding, social media sales platforms, machine learning, connected TV, and consumer consciousness. Jordan offers practical advice and strategic guidance for those looking to thrive in the competitive e-commerce market. Incrementality and multi-touch attribution are emphasized, along with tracking the right metrics for financial stability.

Listen and learn in this episode!

Key takeaways from this episode:

• Voice-enabled search is expected to grow significantly, with smart devices like Alexa and Google Home becoming more prevalent.
• Headless websites are a growing trend, but not necessarily beneficial for all brands. Flexibility may increase, but the investment may not be worth the returns for most businesses.
• The use of augmented reality (AR) and virtual reality (VR) for enhancing consumer experience, especially in the fashion industry, will continue to rise.
• Traditional loyalty programs are becoming less effective, and brands need to look for innovative ways to provide value to their customers, such as unique programs like Toki.
• Business-to-business (B2B) e-commerce is anticipated to remain a significant opportunity for brands to reach more consumers through avenues like corporate gifting and partnerships with various retail outlets.
• Machine learning is evolving and is expected to be integral in various aspects of business operations, including marketing, sales, and customer engagement.
• The rise of "dark social" through private messaging apps emphasizes the importance of genuine word-of-mouth marketing and the challenge of tracking such interactions.

Recommended App/Tool:

Toki: https://apps.shopify.com/toki-loyalty-rewards

Shopify Sidekick: https://www.shopify.com/ph/magic

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Unlock the secrets to building a brand that your customers can't resist. Join us in this engaging podcast episode as we dive into the world of value-driven branding.

Imagine having the tools to understand your customers' desires better than ever before, and using that insight to shape your brand's success. That's precisely what we'll explore together.

We'll dissect the layers of value – from practical benefits to emotional connections – and show you how these principles can transform your business strategy. You'll gain a deeper understanding of how value impacts your customers' lives and decisions.

Throughout the episode, we'll share real-world examples, including how brands like Netflix apply these principles effectively.

By the end of this podcast, you'll be armed with valuable insights and strategies to leverage the elements of value in your own branding efforts.

Get ready to embark on this enlightening journey into value-driven branding. Tune in now and discover how to take your brand to the next level.

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

In the 11th episode of the BRANDINFLOW podcast, you'll be guided through the nuances of pinpointing and truly understanding your target audience, an essential step for anyone looking to elevate their business into a brand that resonates deeply with customers. This exploration is not just about demographics; it delves into the psychographics of your audience, understanding their hobbies, preferences, and deepest desires.

You'll discover practical strategies for gathering insightful data about potential customers, moving beyond assumptions to real, actionable knowledge. The podcast sheds light on how simple observations and interactions, often overlooked, can be a goldmine of information. It's a journey into the heart of consumer psychology, where you'll learn to connect with and influence your audience effectively.

Moreover, the episode introduces innovative tools and concepts that can revolutionize your approach to market research. These insights are not just theoretical; they're immediately applicable, offering you a chance to reshape your brand's strategy to align more closely with customer needs and aspirations.

By the end of this episode, you'll have a clearer vision of how to define and engage your target audience, turning them into loyal fans of your brand. It's an essential listen for anyone serious about making a meaningful and lasting impact in their market. Tune in to unlock these valuable insights and transform the way you think about and interact with your potential customers.

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Check out the website: www.brandinflow.com 

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

In this podcast episode, I dive deep into the topic of the California FAIR Plan and its role as an insurer of last resort for homeowners in the state of California. I explain how the amount carriers pay and receive in premiums is based on their market share and why some insurance companies may find the risks too high to offer coverage. I also debunk the misconception that the FAIR Plan may run out of money and assure listeners that the premiums charged reflect the unique risks of the properties in uninsurable areas or risks.  Additionally, I provide historical context and explain the purpose of the California FAIR Plan emphasizing its importance in providing basic coverage to those who cannot obtain insurance elsewhere. Tune in to stay informed on the latest changes and developments surrounding this important insurance option.

Insurance Hour is hosted by renowned insurance expert Karl Susman. Karl is a frequent guest on television stations such as ABC, CBS and FOX, and now his popular radio program is syndicated across several key radio stations throughout California.

Listeners can now tune in to Insurance Hour on:
-- KMET 1490 AM & 98.1 FM
-- KALZ 1400 AM
-- KZSB 1290 AM
-- KFIV 1360 AM
-- KSTE 650 AM
-- KTIE 590 AM

In addition to traditional radio, Insurance Hour has embraced the digital age. The program is available on several popular streaming platforms, ensuring that listeners can access the show at their convenience.

Audiences worldwide can now enjoy Insurance Hour at InsuranceHour.com, on YouTube, Amazon Music, Tuneln, Alexa, Apple Podcasts, and the iHeartRadio app.

For more information about "Insurance Hour" and its programming, please contact Lara Starr at pr@insurancehour.com

In this episode of the BRANDINFLOW Podcast we dive into the world of brand positioning to reveal the secrets that can make your business irresistible to your audience. We'll explore the essential steps to transform your business into a memorable brand that stays top-of-mind.

Brand positioning is a critical element of your overall branding strategy. Just think about your favorite clothing brand for a moment. It's likely the first one that comes to mind. Our goal is to help you achieve the same level of prominence for your business.

In a nutshell, here are the five key steps to define your brand's position:

Step 1 - Understand Your Audience: Dive deep into your audience's demographics, psychographics, identity patterns, and behavior.

Step 2 - Analyze Competitors: Identify and examine your primary competitors targeting the same audience.

Step 3 - Bridge the Gap: Find the gap between what your audience wants and what competitors offer.

Step 4 - Discover Your Differentiator: Uncover what makes your brand unique.

Step 5 - Craft Your Positioning Statement: Create a clear statement that encapsulates your target audience, benefits, challenges, and uniqueness.

Taking your time with this process is essential as it forms the foundation for your brand's success. Remember, you have the power to shape how your audience perceives your brand. Mastering brand positioning can make your brand the preferred choice.

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Instagram: https://www.instagram.com/kuebra.omr/

Website: www.brandinflow.com

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

In this podcast episode, Tudor welcomes Henry Payne to discuss the ongoing United Auto Workers (UAW) strike and its impact on the automotive industry. They highlight the seriousness of the strike, its effect on major automakers like Ford, Jeep, and GM, and the potential ripple effects across the country. They delve into the demands of the UAW and question the feasibility and consequences of these demands. The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Monday, Wednesday, & Friday. For more information visit TudorDixonPodcast.com

See omnystudio.com/listener for privacy information.

In this podcast episode, Tudor welcomes Henry Payne to discuss the ongoing United Auto Workers (UAW) strike and its impact on the automotive industry. They highlight the seriousness of the strike, its effect on major automakers like Ford, Jeep, and GM, and the potential ripple effects across the country. They delve into the demands of the UAW and question the feasibility and consequences of these demands. The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Monday, Wednesday, & Friday. For more information visit TudorDixonPodcast.com

See omnystudio.com/listener for privacy information.

Challenges and Opportunities in New York's Emerging Cannabis Market: Insights from Nicolas Guarino, CEO and Founder of Naturae

Nicolas Guarino, CEO of Naturae shares his insights about the cannabis extraction industry and the evolving New York market. Guarino shares his journey from CBD to THC-focused brands, discusses the challenges in the market, and outlines the company's strategies. They explore the future of New York's cannabis market, supply and demand, and maintaining a strong market share. Tune in for insights into the cannabis industry and Naturae Oils' path to success.

Nicolas Guarino is CEO and Founder of Naturae. Naturae is currently one of six cannabis companies licensed in New York State for all supply chain activities and they are the largest producer of CO2-extracted cannabis oils in the state. Their house brand, Jaunty, is New York’s number-one-selling cannabis vape brand, available in all of the state’s licensed dispensaries, and the only brand to use CO2-extracted cannabis oil in all its products

https://naturaenewyork.com/
@naturaenewyork
info@naturaenewyork.com

On this episode of The Full Desk Experience, host Kortney Harmon sits down with special guest Dan Mori to discuss the importance of clear communication and instructions in achieving success in the workplace. In this episode, you'll learn about how:

Clear communication and support are crucial for employee success. Managers should evaluate whether they have provided clear instructions, training, and support before assuming an employee is not the right fit.

Building a strong organizational chart and career development plan is essential. Regular check-ins, professional development plans, and identifying potential replacements for key roles help retain talent and future-proof the organization.

Succession planning is critical for a successful organization. By involving individuals in their own career path and development, organizations can avoid fractures and ensure continuity. "Try before you buy" promotions and shadow programs can help individuals explore higher roles before committing.

Joe Rare is an Owner and CEO of Level 9 Virtual, a serial entrepreneur, investor, outsourcing expert, and owner of multiple digital companies, wedding venues, and real estate investment properties. He is known for his expertise in scaling businesses and managing growth, competition, and innovation. Joe is passionate about creating freedom in his time and building businesses that can operate without his constant presence.

In this episode of The Disruptive Successor Show, Joe Rare shares his mindset and strategies for building successful businesses and achieving work-life balance. He emphasizes the importance of starting with the end in mind and building businesses that can operate without the owner's constant presence. Joe discusses the lessons he learned from Robert Kiyosaki's book "Rich Dad, Poor Dad" and how it shaped his approach to entrepreneurship. He also highlights the value of business process standardization and the role it plays in scaling a business. Joe shares his personal experiences as a father and husband, and how he balances his entrepreneurial ventures with family time.

HIGHLIGHT QUOTES

• "The business owner needs to be the smartest working, right? If he's the smartest working, he's going to put more effective people into operation that can accomplish more than he can by himself." - Joe Rare
• "Building out processes for a business is time-consuming, but it saves a ton of money in the long run." - Joe Rare
• "Double down on marketing and training during a recession to gain market share." - Joe Rare

Connect with Joe through the link below.

• LinkedIn: https://www.linkedin.com/in/joerare/

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at  www.DisruptiveSuccessor.com

Tesla and Ford made a deal to let Ford use the Tesla charging standard (NACS) on their Mustang Mach-E and other electric vehicles.  Why would Ford want to use Tesla’s technology? That’s the content of this podcast – and the lesson it can teach small businesses.

We often have a great idea.  But then it doesn’t seem to sell.  This podcast explains why.  We overlook what it is we ask of the customer. Often our new big idea asks a lot – a change in business practice, a change in technology, a change in supply chain, a change in pricing, etc.  We often make that ask without very clearly explaining what the customer will get in return.  We don’t focus enough on the VALUE the new idea gives – we don’t explain how the new idea meets an unmet- or poorly-met need.  And, we don’t explain how trends indicate that the customer will be making these changes eventually, so working with our new idea can help them change faster and get to the VALUE quicker.

Ford wins by making the entire Tesla charging network available to its e-customers.  Thus eliminating range anxiety, and other charging concerns.  Ford can focus on the benefits of its vehicles instead of the infrastructure obstacles.  Tesla wins by moving toward a single standard for charging, which benefits all e-customers, and could be a very profitable business for Tesla.  Tesla, Ford, Motorola, Sprint, AT&T – listen in to how smart businesspeople achieve faster adoption by making their customers’ lives easier, solving their unmet or poorly met needs.

Thinking points:

• Do you struggle to get customers to adopt your innovations?
• Do you know your Value Proposition with customers?
• Do you know your customers’ unmet and poorly met needs?
• Do you know how to leverage trends to get customer adoption and early market share wins?

In this episode of The BAM Effect, Jon shares five big findings from HCPs about market access including why sales reps are key to HCP engagement and what information doctors find most relevant to their practice. As a former district sales manager, Jon tells the story of how he learned this the hard way and how to avoid his mistake. Listen through the end of this episode to discover this week’s Key Takeaway and Action Steps to improve market access pull-though. 

To see the full show notes, episode resources and action steps, visit our website. 

Have a question for Jon? Tried the Action Steps? Email us at Jon.bambalas@precisionvh.com.