marketing podcasts

In April of 2022, the design-forward home scenting company, vitruvi, made a bold move that shocked their followers; they archived their entire Instagram feed, leaving up only a 3-grid with the phrase, “change is in the air.” Their followers guessed new packaging or the introduction of a brand color, but vitruvi took it a few steps further with an entire rebrand, launched in one day. The rebrand was impossible to ignore on social media, with posts from their 250+ affiliates sporting their new signature “Homebody” sweatshirt going live on the feed. A move that had been two years in the making, vitruvi saw a 50% increase in social media engagement following the launch. For episode 53, we’re sitting down with vitruvi’s Senior Brand Marketing Manager, Scout Shmygol, to dive deeper into the rebrand. Scout takes us through the process from inspiration to design and launch. We talk about vitruvi’s goals with sonic marketing, disruption in the air care space and future-proofing their business. She also lets us in on the major change they made the week of the relaunch. This episode is a perfect case study on the level of thought and care that goes into a successful ecommerce rebrand.

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. How vitruvi went from a Tumblr blog to a Forbes featured business.
2. What was the inspiration behind vitruvi’s major rebrand?
3. How vitruvi leaned into what wasn’t working to future-proof their branding.
4. Where did the art direction for the rebrand come from?
5. Playing on all the senses for a holistic online brand experience.
6. What is sonic branding?
7. Why did vitruvi archive their Instagram feed before the relaunch?
8. How did vitruvi time their UGC content with their relaunch?
9. How Scout works to avoid blinders as a marketer. 
10. What is Natural Habitat and how did vitruvi get Shay Mitchell on the cover?
11. What would they do differently if they could do it all again?
12. Translating a very polished brand to TikTok. 
13. The best piece of advice Scout’s been given. 
14. Who is making waves for Scout and why?

Discussed in this episode:

1. vitruvi: https://vitruvi.ca/ 
2. vitruvi on IG and TikTok: @vitruvi 
3. Scout on IG and TikTok: @scoutshmygol
4. Aruliden: https://aruliden.com/ 
5. The Defining Decade: https://megjay.com/the-defining-decade/ 
6. Fable: https://fablehome.co/ 
7. Parade: https://yourparade.com/ 

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.

How did a hard kombucha brand manage to disrupt the alcohol industry and reach a net-zero carbon footprint while simultaneously building a powerful ambassador program? Ask JuneShine, a hard kombucha brand based out of San Diego. For episode 44 of the Waves Social podcast, we sat down with Annie Atwell, Director of Marketing at JuneShine, to talk about her experience working for a leading-edge, sustainable alcohol brand. We learn how JuneShine came to be (and how alcohol was never the priority), how they’ve managed to keep their values central even as they’ve grown and what’s next for the brand. Annie also talks about her own career path in marketing and the top advice she gives to other marketers. 

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. What is JuneShine and who is their audience? 
2. What hole did JuneShine fill in the alcohol market?
3. How did Annie get started with JuneShine and what has her career path been like?
4. Explaining the concept of ‘clean alcohol’ and what inspired JuneShine’s disruption in the industry.
5. What were the most pivotal moments for JuneShine’s growth in the early days?
6. Annie explains why she attributes JuneShine’s success to their local community. 
7. The importance of creating an amazing in-person brand experience.
8. JuneShine’s ambassador program: How ambassadors are chosen, their involvement in the business and how the program contributes to business objectives.
9. How to activate your local community and the importance of patience. 
10. How JuneShine deals with marketing restrictions on their industry. 
11. How to build a successful lifestyle brand.
12. How JuneShine hit a net-zero carbon footprint and what’s next for their sustainability journey. 
13. Is it hard to share the sustainability messaging with new consumers?
14. What’s the best piece of career advice Annie’s been given?
15. Where does Annie find her career inspiration and how does she balance her multiple career passions?
16. Tips for avoiding going into career ‘auto-pilot.’
17. Finally, who is Annie seeing make waves online?

Discussed in this episode:

1. JuneShine - https://juneshine.com/
2. JuneShine Instagram - @juneshineco
3. Annie’s LinkedIn - https://www.linkedin.com/in/annelieseatwell/ 
4. Annie’s Instagram - @alsoknownasannie 
5. Blue Land - @blueland
6. Grove - @grovecollaborative
7. By Human Kind - @byhumankind
8. The Package Free Shop - @packagefreeshop

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.

Show Notes:

1. Before we dive into our main stories, we touch on St. Paddy’s Day, the start of March Madness and Tom Brady coming back from his 2-month retirement.
2. Today’s hot tea: Instagram adds parental controls after Meta receives backlash from parents. We discuss if it’s a helpful move, or simply virtue signalling on Meta’s part. 
3. Mike Tyson takes a bite out of the cannabis industry with the launch of his new ear-shaped edible. Is it just a weird move or a smart marketing angle?
4. Finally, Pete Davidson just needs some space. Literally. Davidson will be the third celebrity to take a Blue Origin flight and experience 11 minutes above Earth’s surface.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Manny Abella (@_abella) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. What’s been keeping us up at night: The internet debates over doors vs windows. We weigh in and talk about the importance of a great comment section on social media.
2. Today’s hot tea: LinkedIn launches a new solution to fill career gaps. Will it lead to better hiring practices?
3. Major moves! Russell Wilson has been traded to the Denver Broncos. We talk about the Seahawks deleted tweet and what’s on everyone’s mind; will Ciara like Denver?
4. Finally, Russia has shut down access to Facebook and Twitter. We discuss the impact of this move and what Facebook is doing to reverse it.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

For episode 42 of the Waves Social podcast we’re joined by stylist and social media phenomenon, Charly Goss. Charly dives into what it has been like to grow her presence online through the pandemic, how she leaned into passive income streams to exponentially grow her business, her experiences fighting cancer twice and how she’s built trust with her audience. Charly is a hilarious, no-nonsense entrepreneur whose personality has been a key piece in growing her social media and business following. She explores dealing with rapid online growth, the importance of diversifying your social media presence, balancing a business with motherhood and embracing the grit life has given you.

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. How Charly got into personal and interior styling, how being “bossy” helped grow her business and discussing her experiences with having cancer twice.
2. Did Charly ever envision having the team she has today and being an entrepreneur? What’s it like to hire, delegate and manage a fast growing company. And, does she wish she started earlier?
3. The importance of showing up on social media. How do you do it? And how do you not let people’s opinions get to you?
4. What has it been like to experience such massive growth in under a year? Which content series had the best ROI?
5. How do people respond to Charly’s tough-love style? Dealing with criticism and asking for what you want.
6. Finding the joy in the chaos. What’s next for Charly’s business? What are her aspirations for future growth?
7. How did Charly get into selling digital Guides and products? What is it like to grow a passive income stream through social media?
8. The future of the Guides; what’s next?
9. Major takeaways from Charly’s first year running this business. Plus, how to build trust with your audience.
10. The importance of diversifying your social media presence.
11. Charly’s health journey and how getting cancer made her tough(er).
12. Discussing the importance of valuing people’s time and showing that you care.

Discussed in this episode:

1. Charly Goss - @charlygoss
2. Charly Goss Style Inc. - https://www.charlygoss.com/
3. Diana Dares - @diane.dares
4. Katy Sturino - @katiesturino
5. Melanie Laurene - @melanielaurene
6. Maria José - @aglimpseofmaria

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.

Show Notes:

1. Meet Jill; a member of Arcade’s creative team and this week’s guest host! 
2. Today’s hot tea: Donald Trump’s new social media platform hits the #1 spot for free downloads in the App Store. However, users are finding issues. 
3. The Tinder Swindler responds to backlash following Netflix documentary and turns criticism into profit.
4. A final sip: Model Sofía Jirau makes history by being cast as the first Victoria’s Secret model with Down syndrome. While we celebrate this move for representation, what more is needed to fix Victoria’s Secret’s major diversity issues?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest host was Jillian Tranquilla (@j.t.t.v)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Welcome to Episode 40 of the Waves Social podcast. On this episode, we sit down with Gary Williams, Chief Creative Officer for Creative Theory Agency, to talk about his experience scaling the agency over the last year. Creative Theory is a culture-focused agency that has worked with big names like Google, Meta and YouTube. We talk with Gary about how the team knew it was time to grow, what it was like bringing in HR, how they work to keep their mission central to the work they do, the important role leadership plays in maintaining their culture and more. Gary takes a deep dive into Creative Theory’s mission to elevate the voices of Black and Brown people, as well as underrepresented groups. He explains why he’s staying rooted in DC and why they chose to open Gift Shop in addition to their agency work. 

Show Notes:

1. Gary dives into handling sudden growth as an agency and why it’s important to hire with intention. 
2. Talking about how Creative Theory scales efficiently, decides when to grow and when they knew it was time to bring in an HR team. 
3. How to take calculated risks with growth and hiring.
4. How leadership can drive and protect culture as your business shifts and changes. Creating your mission and keeping it first.
5. Why Creative Theory has decided to keep growing and how they’re making sure their team is supported.
6. How Gary went from working as a photographer to running a creative agency. What did that change look like?
7. Advice for marketers and agencies aspiring to create award-winning work. Plus, finding and standing in your why.
8. What work is Gary most proud of? 
9. What is the Gift Shop and where is it going? How Creative Theory is taking tangible steps to support Black and Brown artists.
10. Who is more of the risk taker between Gary and Tamon? And, how to decide on the right types of risks to take as a business.
11. Why Gary’s staying planted in DC.
12. How to get started with whatever it is you want to do. 
13. Who’s capturing Gary’s attention right now?

Discussed in this episode:

1. Gary Williams: @masterwilliams
2. Creative Theory Agency: https://creativetheory.agency/
3. Micaiah Carter - @micaiahcarter
4. Abad Studio - @abad_studio
5. Beyond 8 - @beyond8_
6. Joshua Kissi - @joshuakissi
7. Inari Briana - @inaribriana

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.

Show Notes:

1. Kim is gracing the cover of this month’s edition of Vogue. Mitzi explains why she’s happy for her and Mike talks about avoiding the Instagram drama.
2. This week’s hot tea: It’s Super Bowl season and that means Super Bowl commercials! We talk early releases, what we’re loving and what’s standing out from the pack. 
3. Lady Gaga gets snubbed! Oscar nominations are out and several prominent figures are noticeably missing from the lineup.
4. Finally, Meta’s stock took a major crash this week. We dive into why that might be and what we’re hoping to see from social media platforms.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Meet Mel and Taina! Two members of our social team at Arcade who are filling in for Mike and Mitzi on today’s episode.
2. Happy Black History Month! What could be a better way to kick-off the month than with Rihanna’s pregnancy announcement? However, it didn’t come without some tea. 
3. Wordle has taken the internet by storm and is already cashing in. The internet phenomenon was recently sold to The New York Times. For now, the addicting game is still free, but we have a few predictions on what will happen next. 
4. In marketing news, email outranks social media as the preferred platform for marketers. We explain why we aren’t surprised.
5. And finally, Peloton is back in the news. After doubling their revenue while we were all stuck at home, the company is now struggling to sell their supply.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest hosts were Mel (@melanielaurene) and Taina (@tainatheano).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Mitzi’s back! Catching up on where she’s been and updates about Tea for Lunch live.
2. This week’s hot tea: M&Ms makes Twitter go wild over the candy’s rebrand. M&Ms has made changes to their beloved mascots. The changes aim to create an inclusive brand experience that appeals to today’s standards. Does it appeal to customers?
3. Twitter introduces the option to authenticate your NFT profile picture. We dive into our thoughts and how you’ll be able to tell if an image is the real deal.
4. Antonio Brown and Kanye West are teaming up! The duo announced they’re working together on a sports fashion brand named after the rapper’s late mother, Donda. What could possibly go wrong?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. This week’s hot tea: LVMH Luxury Ventures takes a minority stake in Aimé Leon Dore. An interesting move for both parties, what will it mean for pricing, operations and new products? 
2. You may know them as Bruno Mars and Anderson .Paak, but soon you’ll be calling them by a new name. The duo known as Silk Sonic announced they will be setting down roots for a 13-show run at Dolby Live in Las Vegas. Is the nature of the Vegas residency changing? And, can you get too big for social media?
3. A final sip: Instagram has introduced a ‘subscription’ feature that will be rolling out on select profiles as of January 19th. Does this feature give power to creators and what will it mean for brands in the future? Plus, what opportunities does this present for followers?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Benjamín Velázquez (@benvelazq). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. This week’s hot tea: Tom Brady launches an apparel line, “Brady Brand.” Will it be the greatest apparel line of all time, or does the price point not check out?
2. Ye is back and is joining forces with Demna, the creative director of Balenciaga, to produce a product line at Gap. 
3. After being postponed for several years, Coachella has revealed their 2022 lineup and it’s big. We’re talking Harry Style, Billie Eilish, Ye and Swedish House Mafia. Plus, Mike shares Arcade’s connection to Billie Eilish. 
4. We want to know: What are your goals for 2022? Are you making resolutions or going with the flow?
5. Research has discovered the worst platform to scroll before bed. If you’re having trouble falling asleep, this could be the reason.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Manny Abella (@_abella) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Welcome back to Tea for Lunch; a weekly show where we serve up the marketing news you need to know in 15 minutes or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Breaking news from Instagram! Major changes are coming and - you guessed it - they involve the feed.
3. TikTok dethrones Google as the most visited website at the end of 2021. Are any other marketers hearing “pivot!” echoing in their head?
4. It’s about time: Britney Spears unfollows sister Jamie Lynn on Instagram days after calling out her family. Is new music on the way?
5. Pouring out a cup of Lady Grey for a legend: Our tribute to Betty White. Breaking down some of her major career milestones.
6. Finally, a bittersweet farewell. What’s next for Josiah as he moves on from his work at Arcade?

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Josiah (@josiah.sinanan)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. How did Mitzi convince Mike to start another podcast? Introducing Tea for Lunch. A weekly show where we serve up the marketing news you need to know in 15 min or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Chronological feeds are back and we’re unfollowing.
3. Something else to sip on: Peloton responds to the Sex and the City backlash (major spoilers!). What are we seeing for the future of the show?
4. We don’t understand it yet but we like it: Nike acquires RTFKT and the Metaverse is closer than ever. When do we get to decorate it? 

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.