Explore " memorable" with insightful episodes like "Lady Di: 15 datos curiosos sobre su apasionante vida", "60 Seconds for Wednesdays on Whidbey: Engaged Storyism® Method Is the Process for Your Communication Product", "Episode 11: Tips in 10 with Special Guest, Michael Roderick 💡", "How to Talk to People - with Emmy Award winning film critic, Tony Toscano" and "Marketing: Impactful Images to Power Your Business With Martin Irvine" from podcasts like ""RSVP Online", "Stories From Women Who Walk", "The Opposite Entrepreneur", "Holly's Highlights" and "Stay Hungry - Marketing Podcast"" and more!
See omnystudio.com/listener for privacy information.
Hello to you listening in Fredonia, Upstate New York!
Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.
Recently, a friend and colleague asked what sets me apart from other Story Strategizers and Communication Problem-Solvers.
I successfully guide my clients to the heart of their message and the message of their heart. It’s the process that creates the product. Over 30 years I have helped lawyers with trials, presenters with keynotes, authors with back-of-book content, entrepreneurs with messaging, advocates arguing for rights, origin stories, and more.
When we work on discovering the heart of your message and the message of your heart my clients end up saying what they mean and meaning what they say so they are seen, heard, understood and listened to.
If you are curious to know more about how my Engaged Storyism® Method will help you transform story messaging from superficial to authentic, ineffective to influential, and muddy to memorable email me or via Linked In to schedule a Discovery Chat.
You’re invited: “Come for the stories - stay for the magic!” Speaking of magic, I hope you’ll subscribe, share a nice shout out on your social media or podcast channel of choice, and join us next time! Remember to stop by the website, check out the Services, arrange a Discovery Call, and Opt In to stay current with Diane and Quarter Moon Story Arts and on Linked In.
Stories From Women Who Walk Production Team
Podcaster: Diane F Wyzga & Quarter Moon Story Arts
Music: Mer’s Waltz from Crossing the Waters by Steve Schuch & Night Heron Music
All content and image © 2019 to Present: for credit & attribution Quarter Moon Story Arts
💭 Do you want to make your business referable, your messaging memorable, and your ideas unforgettable?
Michael Roderick will tell you how!
He believes the keys to all the doors you need opened are in other people's pockets. There is no competition, only specialization.
In this episode, Mike will share: ⬇️
✅ Three elements to make your ideas referable
✅ The secret behind his T.C.M. index
✅ New ways to make your ideas memorable
His relationship strategy hinges on treating people like people.
Like he always says, "No matter who is across the table or what you might want or need from them, it's important to remember that we are all people first."
Tune in every other Wednesday on LinkedIn, Facebook, or Youtube at noon EST.
*** OFFICIAL LINKS ***
Personal LinkedIn: https://www.linkedin.com/in/mikereginaio/
Company Page LinkedIn: https://www.linkedin.com/company/mikeregina/
Facebook: https://www.facebook.com/MikeReginaIO
Instagram: https://www.instagram.com/theoppositeentrepreneur/
Website: https://www.mikeregina.io
Podcasts: https://www.mikeregina.io/podcast/
👉 Let's Connect: https://www.mikeregina.io/contact-mike/
Do you dread that business dinner, social gathering, or even date because you just aren't sure what you will have in common with other people, or if you’ll have anything to talk about at all? Today on Holly's Highlights podcast we have as our special guest famed celebrity interviewer and movie critic, Tony Toscano. Tony will help navigate us through uncomfortable social settings to where we find common ground with anyone we are speaking with, and leave a memorable impression as result.
Tony is a nationally recognized movie critic. His in-depth conversations with such notable stars as Ben Affleck, Mel Gibson, Steven Speilberg, Julia Roberts, Gwyneth Paltrow and Denzel Washington show a different, more relaxed side of celebrities. In fact, in 2002 his show, Talking Pictures, was awarded an EMMY for "Outstanding Achievement in Interview Programming."
Connect with Tony at Screen Chatter.
This episode is sponsored by: Holding Out Help
Holding Out Help
www.holdingouthelp.org
Facebook & Instagram @ Holding Out HELP
Phone: 801.548.3492
Related episodes on Holly's Highlights podcast:
Season 2:
Episode 4 - 3 ways to use your personality assessment results
Episode 18 - How to Develop Friendships - The Gift of Friends
Episode 24 -What does our body language say about us?
Season 3:
Episode 8 - How to have tough conversations
Visit www.hollycurby.com for more information and to sign up for the monthly Holly's Happenings e-newsletter. Holly's Highlights podcast and the opinions and ideas shared within it are for entertainment purposes only. The advice should be confirmed with a qualified professional.
In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients.
They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic. As well as talking about what it takes to be successful without becoming overwhelmed by your work life.
KEY TAKEAWAYS
BEST MOMENTS
‘When the market is down, those that market hardest position themselves as the first choice for when the market comes back. ´
‘Be authentic.’
‘I will take more from a challenge than I will allow a challenge to take from me.’
VALUABLE RESOURCES
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Facebook: https://business.facebook.com/MartinIrvinePhotography/
Website: https://martinirvinephotography.com/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
Find Erik: erikluhrs.com
Connect with Erik for a complimentary 'One Question Power Session'.
Find Robin: quittingculture.com
Talk with Robin (Complimentary 15 minute call)
Notes:
If you want things to change, you have to become somebody new (to get different results).
When you work from your higher self things flow.
Quantum leaps in business come from quantum leaps in your beingness.
We bring our ‘art’ to the world. If we go into business with a purpose, mission, or passion, then we bring our heart into our business and that's when the magic happens.
About compromise:
As soon as you make one accommodation, you're willing to subvert your higher self and you’ll do it again and again. Subverting your higher self won't bring you happiness.
We also need to look at innovation as a key component to standing out (breaking the mold of what's already being done in the marketplace).
The more disruptive you are, the more unique and memorable you are. You even create your own niche by innovating and disrupting the status quo.
The higher you go, the more slings and arrows come your way. Not because you’re wrong, but because people become jealous when other people rise. Keep going.
This is episode #14 of the podcast and it’s Thursday, the 24th of March, 2022.
My guest today is professor Charles Spence, a world-famous experimental psychologist with a specialization in neuroscience-inspired multisensory design. He has worked with many of the world’s largest companies across the globe since establishing the Crossmodal Research Laboratory (CRL) at the Department of Experimental Psychology, Oxford University in 1997. Prof. Spence has published over 1,000 academic articles and edited or authored, 15 books (a sample is provided in the Notes). His work focuses on the design of enhanced multisensory food and drink experiences, through collaborations with chefs, baristas, mixologists, chocolatiers, perfumiers, and the food and beverage, and flavour and fragrance industries. Prof. Spence has worked extensively in the world of multisensory experiential wine and coffee and has also worked extensively on the question of how technology will transform our dining/drinking experiences in the future.
We started the discussion addressing how many senses do humans have, after which we jumped right into important questions related to sense harmony, sensory overload, sense congruency, dominance, and harmony.
The second part of the discussion moved toward technology (as I usually like to do), brainstorming about how can we use the senses to provide the best immersive experience in augmented, virtual, and mixed reality. Here is the show.
Show Notes:
- How many senses do humans have and use
- Sensory dominance: Are vision and hearing our most important and most complex senses?
- Looking at sensory combinations
- How do senses interact?
- How much do we know about individual differences in somatosensory stimulation and perception?
- Considering cross-modal brain plasticity
- The role of technology (i.e., AI / AR / VR) in shaping our awareness and use of the senses
- Ethical implications
Note:
Links to some of Dr. Spence’s more recent (and popular) books:
1) Spence, Charles. 2017. Gastrophysics: The new science of eating. Penguin Viking.
[International bestseller; winner of the 2019 Le Grand Prix de la Culture Gastronomique from Académie Internationale de la Gastronomie. ]
2) Spence, Charles. 2021. Sensehacking - How to Use the Power of Your Senses for Happier, Healthier Living. Penguin UK.
The Beginnings of Purpose (ft. Davin Salvagno)
The inaugural show of Season Two of Playmakers introduces our central mission: to live on purpose.
OPENING QUOTE:
“If each of us could see the difference and the impact we make every single day through the work that we— not have to do, but the work that we get to do— then we would never work a day in our life.”
—Davin Salvagno
GUEST BIO:
Davin Salvagno is the founder and CEO of PurposePoint, having previously served in leadership roles at Costco, Macy’s, and CVS Health. He is also the co-founder of the Purpose Summit, the world’s largest purpose-centric event which this year will be held in May at the University of Notre Dame football stadium. Davin is also a thought leader whose book Finding Purpose at Work is essential reading for anyone who wants a career and life filled with purpose and intention.
Show Links:
CORE TOPICS + DETAILS:
[5:44] - Defining Impact
Davin gives us a clear, concise, and memorable definition
Davin defines impact as ‘when your life in some way, shape, or form enters the life of another in an indelible way.’ Indelible means your impact cannot be expunged, cannot be erased. When thought of this way, impact takes on a massive sense of responsibility.
[10:31] - Be Before You Do
Leaders start with who they are, not what they want
Davin says that “Great leaders be before they do.” That means that before leaders begin making requests and moving resources, they first must live their purpose, embrace their gifts and talents, and find their ‘why.’ Without that, they’re just managers— not true leaders of others or even themselves.
[24:44] - Lessons from Rocky
Lessons on moving forward from our favorite fictional boxer
In a recent installment in Sylvester Stallone’s Rocky franchise, Rocky Balboa tells his son, “It’s not about how hard you can hit, it’s about how hard you can get hit and keep moving forward.” What could we accomplish in our lives and careers if we got back up just one more time after being knocked down by circumstances or mistakes? When we find our purpose, we have the inspiration to find out.
[31:10] - What Good Looks Like
A powerful North Star to follow
Davin Salvagno has spent his entire career on the hunt for ‘what good looks like’— so much so that he named his podcast after that search. When we look around us for true acts of goodness, whether in our personal lives or in the behavior of great organizations, we discover guiding principles we can follow to transform our lives and the lives of others for the better.
[36:03] - The Purpose of Every Company
Hint: it’s not making money
If you want to launch or grow an organization around purpose, ask yourself these questions— how is it making a difference? How is it altering the course of people’s lives or moods in some positive way? As Patrick Lencioni says, ‘The purpose of every company is to improve the quality of human life in some way.’ If you focus on that first, other important measurements like profits, growth, and more will follow— and you and your organization’s members will be more fulfilled along the way
RESOURCES:
Follow Davin:
Follow Paul:
SHOW PARTNER:
The WHY Institute
Are you ready to find your ‘why’? Our partners at the WHY Institute have created the single most high-impact assessment for finding your personal why in life and work. In just five minutes, discover more about who you are, how you think, and why you do what you do than any other personal assessment available.
The best part? It’s completely free for Playmakers listeners. Are you ready to find our WHY in just five minutes? Take your assessment now.
ABOUT PLAYMAKERS: ON PURPOSE:
The Playmakers: On Purpose podcast is an all-access pass to a purpose-centered tribe of leaders in business, sports, and life who are on a mission of meaning and impact. The show takes purpose from an out of reach North Star to a practical and tactical exploration of how we can step into each day, ON PURPOSE, where life no longer happens “to us”, it begins to happen “for us”.
From the Why Coach of the San Francisco 49ers to your coach, take a seat at the table with sports industry executive, #1 bestselling author, personal transformation expert, turned senior leader and advisor to PurposePoint and the Why Institute, Paul Epstein, in this inspiring, yet immediately actionable podcast.
From formative stories pre-purpose to personal and professional transformation’s post-purpose, each show will share a high-energy, prescriptive blueprint to ignite impact and drive inner success, fulfillment, and purpose no matter your starting point. It’s time to meet Paul at the 50 and get ready to live and lead ON PURPOSE.
Learn more at: PlaymakersPod.com
ABOUT DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today.
With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
ABOUT THE HOST:
Paul Epstein may not be a hard charging running back on the actual football field, but his list of high-profile wins in the world of sports will have you thinking that he could be.
Paul has spent nearly 15 years as a pro sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office. He’s transformed numerous NBA teams from the absolute bottom in league revenue to top-two in financial performance. He’s broken every premium revenue metric in Super Bowl history as the NFL’s sales leader. He opened a billion-dollar stadium, helped save the New Orleans NBA franchise, and founded the San Francisco 49ers Talent Academy.
He's since installed his leadership and high-performance playbook with Fortune 500 leaders, Founders and CEOs, MBAs, and professional athletes.
Now, as a global keynote speaker, #1 bestselling author, personal transformation expert, turned senior leader and advisor to PurposePoint and the Why Institute, and host of the Playmakers: On Purpose podcast, Paul explores how living and working with a focus on leadership, culture, and purpose can transform organizations and individuals anywhere to unleash their full potential.
Learn more about Paul at PaulEpsteinSpeaks.com
CREDITS:
Forty-Fifth episode of the series, where we talk about mastering first impressions and becoming an unforgettable person. We go over some principles that help us become a better individual, while also embracing our unique values that make us memorable. So tune in and enjoy!
Music by Bensound.
In this episode, Lucy Williams from BeSure Events share about her journey setting up a business during lockdown that is all about creating memorable experiences. She shares her insight on starting a business in lockdown to her special ingredients that create lasting memorable moments to Christmas parties this year. Loved this episode, subscribe, rate it, and share it. We would love to hear from you.
Connect with Lucy Williams via instagram Instagram: @besure_events / @lucydarl or Linkedin.
Website: www.besureevents.co.uk
Connect with Bianca Angelico on social media
- Instagram @biangelico
- Twitter @Bi_Workplace
- LinkedIn Bianca Angelico
On Verve is set to bring energy and enthusiasm to workplaces with our core ethos of being 'the makers of someone's day'. Our fresh approach to guest and employee services will re-establish workplaces as a destination that enriches the employee experience and creates the right atmosphere for your guests.
Connect with us www.on-verve.com and on social media;
Instagram @weareonverve
Twitter @on_verve
LinkedIn On Verve
Music by Tristan Carmichael
Podcast Guest: Bonnie Shay: Bonnie@mariposaphotoorganizing.com
Bonnie's Company Website: https://mariposaphotoorganizing.com/
Transcription:
Kris Parsons00:03
Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.
Ray Loewe00:17
Good morning, everybody. And welcome to scenic Woodbury, New Jersey, where we're at the studios of wildfire podcasting. And we're here with our engineer Taylor, who's going to make sure that, this podcast actually airs the way it's supposed to. And our podcast today is gonna be a little different because we have a co-host for the month of July and her name is Bonnie Shay. And Bonnie and I decided to do kind of a prep podcast because what she's bringing to the table is so new and so interesting that we kind of wanted to give you a preview and kind of give you some tips on why you want to listen to this and how you might want to listen. So Bonnie Shay say hello. Hello, everybody. Good morning. And Bonnie has been on our podcast before. So she may sound familiar to you. And Bonnie is Chicago-based. And she has a firm called Mariposa photo organizing and Bonnie has done a couple of things for me long ago. And also far away. She helped me organize my photos in a Zen folio portfolio. And so I have a photo website now and she did a magnificent job of that. And then I think she decided that I was too boring. And she decided to transition her business away from digital photographs to paper photographs. Is that right, Bonnie?
Bonnie Shay01:48
I don't know the boring part is right. But yes, I'm only working on printed photo collections now.
Ray Loewe01:53
Yeah. And you seem to be intrigued. And,you're known in some circles as the photo detective, I think. Right?
Bonnie Shay02:04
Yeah, it's Yeah, it's like being a detective. I love it.
Ray Loewe02:07
Okay, so anyway, Bonnie's got a tremendous amount of background in storytelling. And she's what we're going to talk today about is we're going to, I guess the title of this, Bonnie is the power of a story. Is that where we're going? Yes. Okay. And stories are so, so powerful. And let's talk a little bit for a minute on why they're so powerful, and why people need to take an interest in this. So I know I can start this off by you know, a lot of people as they get older, want to be remembered. Or they have a mission that they've been on or a story to tell. They want to be able to tell that story and how to tell it right? And, stories help us communicate better, and stories help us maybe have better relationships with grandchildren. And so, add to this, Bonnie, why do we want to learn to tell stories?
Bonnie Shay03:10
Well, I sort of consider that stories, provide four general things. And I want to preface that with that I think we all appreciate stories differently during the course of our life, I think we appreciate pictures differently in the course of our life as well, but then sort of a subset of stories. So I can say that at my age at 62 almost. Stories are more meaningful to me than ever before, and true stories to be very specific are my favorite. But the four general things I think stories do for us as human beings are one they educate and instruct. So I want to share this funny story that I think back to how bored I was in history class in school, because they often just recited facts and figures and details. And we were supposed to memorize all of that. Well, I think to myself, they had taught us more through stories, I would have paid better attention, and probably learned more. So for me, biographies are my favorite ways of learning about history because they're stories, someone's life, but it really gives you a good, you know, information, to educate and instruct,
Ray Loewe04:22
Can I amplify on that a little bit? Because I think that's a really good point. I mean, you know, we all went through these teachers in our lives, and some of them were notable, and some of them were not. And you know, when I go back and think about it, the ones that told the stories, the one that the ones that put everything in a story format, are much more memorable, and I got much more out of the class. And I think this is true when you're talking to your grandchildren to, you know, kids remember stories, you know, they tend not to remember facts. So I think that's a really good point. And anyway, sorry I interrupted, go on, please.
Bonnie Shay05:01
No, that's good. Cuz I'm going to add one more thing because you just made me think of this, we think of our teachers and the really boring ones that were dry, like, you know, stood at a lectern, and just lectured to us really dryly, but sort of no facial emotion. You know, we all fell asleep and didn't learn. But if you have someone tell a story, they're more likely to be animated, you know, because they're like, it's alive, it comes alive. So I think that's another layer of,
Ray Loewe05:29
you know, we just went through this whole COVID thing and zoom became either our best friend, our worst enemy, or something in between. and I think one of the big problems that we had, were communicating with children and grandchildren, during this period of time, and I know that a number of people did better when they had storytime with their grandchildren, and whether they read stories or whether they made up stories and I remember talking to, to at least one person, and names are going to elude me right now. But the idea of grandpa got on the phone with his grandchildren, and once a week, and creators a story and sometimes put pictures in that story. So please continue Miss Bonnie.
Bonnie Shay06:21
Well, I'm gonna mention that that story you just shared with us, we're gonna hear it on our podcast, because that was from Donna Lubow, who is one of our podcasts people coming up this month. So it all connects, it all connects. So another way stories add to our life is they entertain us, as we know, they can make us laugh, they can make us cry, you know, they can be bittersweet, but they give us a variety of emotions. So we just connect with them. I also think stories, documents, people, places, things, events, you know, a lot of information woven into the story. So I like that it preserves information for now and for future generations so that it's always available. And then to me, lastly, the big piece of what I think stories provides that I learned a lot on recent months and more elaborated on it as we talk. stories can be therapeutic, both for the writer and or the listener, they can vary. They can be, very powerful.
Ray Loewe07:27
You know, I think I came back from a lot of travel. And we have a mutual friend Rebecca Hoffman, who's also been one of our co-hosts on our show a while ago. And she's big into storytelling too. And she helped me craft a number of stories. And when you come back from a trip, or you come back from any kind of event, weaving things into a story makes you more interesting and more memorable. I remember going over to a friend's house and their trip was not a story it was 543 photographs of a trip. And I think that gets old really fast. But the ones that show a relatively smaller number of photos and things like that, and tell stories about their experiences and add the flavors and the colors and the scenes and the noise and everything else that came in are much more interesting to talk to. So we have these four things, we have the fact that stories are educational, they're entertaining, they can be documentary, and they can be therapeutic. Do you want to spend a couple of minutes on therapeutic?
Bonnie Shay08:45
Um, yes. So I, during this pandemic, joined a memoir class, and it was on zoom, and there were about a dozen of us. And the teacher before class gave us some prompts. So that we could each write, a version of our memoir, and not a version of a slice of our memoir. And so I came to the first class, you know, we all came we had turned our homework in because we didn't want detention after class that night. So the teacher said she was going to read them for all of us. And what was very interesting is one of the people that was there asked the teacher if she could read her own, like she didn't think she liked the idea of the teacher reading the story and the teacher very politely said to her, I would like to read it because you will hear it very differently coming out of my mouth as the teacher than if you read your own words. And it was unbelievable Ray, Who would have ever thought of this little tweak. But when you hear someone else saying your word, it's almost like you're reading someone else's words yourself and sort of the reverse of that. So that was very powerful. But we have about 12 people In the class, and the teacher read all of the stories, and we're listening. And we give feedback to each other after each story so that people can get feedback how their story was to the listeners. But a lot of the people were they're sharing very traumatic and heartbreaking stories from their childhood. Oh, you know, I won't go into detail. But it was unbelievable some of these stories. And it was heartbreaking. But what I realized it was therapeutic. A for the writer because they had gone through the process of writing their story, they were brave and courageous to share it, obviously, we were in a safe environment, you know, they knew who was there. But it was very therapeutic for them to write and share. And this was from way back in their life. And to me, it was also therapeutic for the listeners, because we were maybe relating to some of our own stories, or just recognizing that these people were brave, and what stories can do for all of us.
Ray Loewe11:03
Okay, let's, take a minute because when we were prepping for this call, you were talking also about different ways of telling a story. And then after you give us the list, I'd like to go and talk a little bit about the people that you're going to be bringing into our podcast over the month of July, and what they do and how they do it differently. And then I want to come back and talk about the fact that everybody has a story because many of us don't think we do. So let's talk about the different ways to tell a story first.
Bonnie Shay11:38
Yeah, so to me, the different types of stories are the written word, the spoken word, photos, videos, and movies. And then you can get into the cultural arts, like dance. People tell stories through dance, through visual art, you know, they could paint a story. Pantomime, you know, think of Marcel Marceau, you told us stories, music of any sort, you know, instruments or singing. And then comics, animation cartoons, tell us stories. You know, a lot of us grew up reading comic books, but we were reading stories. So those are the different types of stories that I came up with.
Ray Loewe12:20
Okay, so you are bringing a number of guests to our podcast. And thank you for that because I think the benefit of having a co-host here that's different every month or so is that we get a different flavor of people coming in. So let's talk about a couple of the people that you're going to introduce to us. And let's start on, well let you start with where you want to start.
Bonnie Shay12:47
Eeny meeny miney Moe, let's talk about Arielle. Okay, Arielle Nobile and Ray, why don't you share what you know of her.
Ray Loewe12:55
You've met her? Well, I know Arielle is a filmmaker of note. Excuse me. And she is working for some of the people that we've actually had on our podcast before. So I have met her, she's a delightful person and she is extraordinarily creative and now tell me more Bonnie.
Bonnie Shay13:18
Well, she basically has her niche or her focus are documentary films. So she's not making films that she's trying to provide for an Academy Award and hiring, hiring actors and actresses and all that. She's interviewing people who want their family's story told. So she and I have collaborated. In fact, that's how we met she needed a photo organizer to help with one of her films. Because what she does is she merges together, the interviews she does, and then we've digitized printed photos. We've digitized old movie clips, and then she weaves them together into the end result. So she's focused, go ahead,
Ray Loewe14:01
No, go ahead. And so she would be. She's gonna talk to a large extent about people who know they have a story. Okay. Either they built a business, they built a family. They've done something creative in their life. And this story needs to be told and they want to document it for eternity. Right. Is that pretty much where we're going there? Correct. Okay, absolutely. Yeah. Okay. So let's take one of the other people you're going to introduce us to because it's different. It is different. How about Michelle?
Bonnie Shay14:37
Yes. So Michelle Heftman is someone who I met relatively recently and we live near each other. And what she does is she helps people with their photo collections, but I help people with their personal photo collections, photos of themselves. What Michelle does is she has clients who have collected photos taken by other people, quite a few that were infamous, you know, photographers that we would recognize names of in our history. And they have these huge collections, they might have hundreds or 1000s of collections. And what she does, and she'll share a lot of interesting stories with us is, organizes them documents them. And then sometimes just like general antique dealers, they sometimes reach a limit of how much that they can have on their collection. So they let go of some antique so that they can bring in some new. So think of that. That's what Michelle does. So work with her client to let go of a few sell them, to make room to come in with their collection with some new pieces. Yeah.
Ray Loewe15:49
She also, well help people that have collections that are notable and set them up for display in a museum or an exhibit of some kind.
Bonnie Shay16:00
Exactly. And one of her most passionate projects right now is someone who has collected photos specifically along the theme of social justice. And so they're working with a local institution here in Chicago to have an exhibit because the client wants people to be educated by their photos besides being just visually, you know, interesting.
Ray Loewe16:27
Okay, so let's talk about Donna, again, this is a totally different way of looking at things.
Bonnie Shay16:35
Right. So Donna Lubow founded short story theater here in my community about seven or eight years ago. And it's basically having amateurs just people like you and me, you know, once again, not actors and actresses telling a story. And you are suggest that you come up with a story between 10 and 12 minutes in length, and it has to be a true, that's the one rule it has to be a true story. And then you go and you perform it. And she picks four people each time, she has this event, pre-pandemic. And it takes place in a local restaurant with a, you know, a back room, and there's about 50 people, most of the people, there are friends and families of the storytellers. But then some people have just come just to enjoy. And it's been going on for eight years, and the stories that are told and the people you meet, and I've performed several times, and she's just a fascinating woman that has other background stuff. So I really thought it'd be fun to have her on the show.
Ray Loewe17:38
Okay, so we're gonna have three really creative new people in the month of July. And maybe we'll add a fourth in there somewhere, but the idea is, these are people who can show us how to tell stories in different ways. Now, let's back up a little bit and dwell a little bit or spend a little more time on this concept of why do you want to tell a story? Why bother? I mean, I talk to a lot of people and they say, I don't have a story. Nobody wants to hear about me or my life or my experiences. And I find 99% of the time. That's not true.
Bonnie Shay18:18
You're absolutely right. And I can have two examples of that. One was from one of your own podcasts when you interviewed Nora Kerr, who has a memoir writer that I've known here in Chicago for a while. And she shared with us some of the challenges she has in the work that she does. And she shared with us, you know, as listeners that she would be hired by an adult child, and she had to contact the parent to interview them because that's who story she was going to be telling. So she'd call mom or dad, whoever the, you know, the story was going to be about, and she'd say, so let's make a date. You know, so I can hear your story and interview, et cetera. And the people oftentimes will reply, I don't have a story. I'm nobody special, who will want to read my story. It's not important, and you know, sort of play down their story. Be beyond humble, right? And so Nora came up with a great way to ask them to spin it around. And she would say, Susie, for conversation just using a name. Susie, how wonderful would it be if you had your parent's story written down and documented to be able to read and appreciate and value and it was like, magic in a split second, these people would switch their minds and say, oh, and they would get it. So it's not like she's trying to raid, you know, write a story about a famous person that's going to sell 100,000 copies. That's not for who her audiences. It's the children, it's the grandchildren, etc. So I thought that was a great way to spin it around. And I've used that with my own clients, Ray. Because some people who call me to want to hire me, they tell me, I don't know what to do with my photos. My kids tell me they don't want them. You know, there's too many boxes of them. I don't want, they don't want them. And I very courteously and diplomatically explain. we all appreciate photos in different ways in different parts of our lives. And maybe where these children are right now, they don't get it. But they will be sorry, they don't have your photos if you're gone and not here to tell the stories photographically or orally. So that gives my clients a real sense of Okay, our kids may not get it right now. But someday, and we don't want to get to that point. Right. When it's too late.
Ray Loewe20:50
Yeah, that's what Nora has said to and, handing him a box of photos that are on organizes, is why I want to throw them out. You know, but their stories in there, that can be told and I think it was Nora that mentioned the fact that she had written a story about her father, just before he died. And one day she went in to check on her son. And here he was awake reading the book about her father. Yes. So there are reasons everybody's got stories, and everybody really needs to think about telling them and I think you're right, Bonnie, you go back and you say, would I have liked to have had more information about my parents? Would I have liked to know more about my grandparents? And almost invariably The answer is yes. And so why wouldn't they want to hear your story, too? Okay. Let's, talk a little bit about some of the other reasons may be that people want to tell stories it has to do with the fact that we have grandchildren that we want to communicate with? And how do you work with them? How do you, you know, what's the best vehicle to be part of your grandchildren's lives? And I think stories have a place in there. Any other comments about why we want to tell stories and why we're gonna want to listen to these people coming up?
Bonnie Shay22:29
Well, when I think I tell people is there's no one way to tell a story. And each of us have different strengths and different interests. So let me go back to the memoir writing class that I was at. First I signed up for I want to do it, but at first, I'm like, if someone told me to sit down or write a memoir, I'd sit down at my desk, and I look at a blank piece of paper and say, Oh, my gosh, where do I start? What do I say? I don't know. Or if I had a, you know, a blank screen on my computer, because I was going to type it like, oh, gee, it's like, how could I just start with a blank piece of paper. But when our teacher gave us prompts, one-word prompts, I'll give you some examples, right? Few prompts, were maps, fifth grade, nicknames, pets. I mean, they were random, they were all over the board, any topic, the minute I would see one of those prompts fifth grade, it would take me back to fifth grade. And I'd say, Oh, I remember that day. And I would sit down at my computer. And I would bang out five pages in a matter of minutes. Because you have a particular place that you went right back to. So it's not like I'm trying to tell my life story. Bonnie was born in 1959 and then go through that story. So you're just taking a slice. So I think people maybe get scared about doing stories because they think well, what am I going to tell or it's gonna be too long or whatever. But a prompt is really a very specific way to do it. So I think it's an easy way to start. And let me remind people, our listeners, you're the only person that can tell your story. Right? So it's for you to do, no one else is going to write it. And so we want to hear from your perspective. Exactly.
Ray Loewe24:24
Yeah. And you know, one other thing that I know you do is when you're organizing people's photographs, you start to sit down and talk to them about what happened in that photograph. And all of a sudden stories appear. And so there are lots of places to start here. And I think what we want or at least what I'd like our listeners to do is to think about the stories that you would like to tell and don't cut it off. And stay tuned over the next month because you're going to hear some incredible people talk about why stories are important and how to tell them in different ways to and then sit down and be creative with your past and figure out how you're going to tell it to your kids, your grandchildren, and maybe other people in some cases. So we're almost out of time. And I know you had a couple of quotes that you wanted to get on the table. So it's quote time Bonnie.
Bonnie Shay25:20
quotes time, okay. So what really turned me on to stories A number of years ago is, I had the book 1000 places to see before you die, which I'm guessing a lot of people have heard about, or maybe even have a copy. And one of my favorite pieces of that book was in the introduction, the quote is, There's no such thing as a bad trip. Just good travel stories to tell back home." And once again, it's sort of outlines that the more memorable happenings are the things that you're going to remember. And things when they don't go as planned, are oftentimes more memorable. So think about, you know, Ray, maybe you have an example. But I tell people think about, have you been to a wedding or a birthday party or a trip or some kind of event where things didn't go as planned, and they become more memorable? Like, who's been to a wedding where the bride trips down the aisle on her dress? I'm guessing that's gonna be more memorable in your category of weddings in your mind, than all the ones that went as planned and there was no, no, no surprise, right?
Ray Loewe26:30
Yeah, absolutely. All right. So let's hope that people sit down and think a little bit about Do I have a story? Or what is my story? How do I want to tell it not do I want to tell it? And let's get prepared for the next month of July because it's going to be intriguing. And if you think a little bit about what you want to do, you'll have some great output from our podcasts, any last-minute other things that you want to leave with our listeners Bonnie?
Bonnie Shay27:04
Now, I think we'll leave them in suspense till our rest of the podcast, but I think we've intrigued people and, Oh, actually, one thing I would like to share. So I've known Ray for quite a few years. And I learned very early on one of his favorite words is interesting. And I've been thinking that along the line of storytelling because interesting is more memorable than boring.
Ray Loewe27:30
Yes, always, always, you know, and, you know, storytelling will help you at a cocktail party. It'll help you communicate with your children, grandchildren, and people around you. It will make uh some of the things that you want to leave memorable. And let me close this thing with one last story. This is one of my stories. My wife, Sandy, and I were in Antarctica a while ago. And when you're on one of these expedition, style trips, what happens as you get up in the morning, going out on an excursion you come back for lunch, you go out late in the afternoon, usually after a nap. And you can do that because it's light 24 hours a day. And we met a couple at dinner the night before, and we didn't see them on the excursion the next day to see a particular type of penguin in this case. And when we accosted them at dinner that night, they said, Well, we got up in the morning and we looked at the hill, we had to walk up and we didn't think we could make it up the hill. And I just was shocked that they didn't go and I just didn't say anything. And they added in there that we put off this trip until we felt financially secure. And now we are we have plenty of money. But we can't do those things physically that we wanted to be able to do. And the interesting thing about this is when I tell this penguin story, people come up to me they remember the penguins, you know, and they remember the story. And so crafting storytelling is an art form that any of us can develop. And we have all these media that Bonnie brought forth. Photos, film writings, just oral storytelling. So, Bonnie, I look forward to the month of July, and hopefully, you do too. And we're going to have some great guests and I hope everybody stays tuned. Have a great day everybody.
Kris Parsons29:36
Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.
We share some of our personnel favourite or memorable moments in the band over the last few years. It's the little things, sometimes the big things, often the medium things in-between. Its things. lets discuss those things in a memorable moments episode.
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This week, pull out your best canine puns because we're talking with the creators and owners of the popular Dog Bark Park B&B.
You've seen it on countless roadside attraction shows, and celebrations of the unique and memorable buildings, but this week, we get under the collar and talk with Frances Conklin, co-owner of the popular B&B.
And if sleeping inside a dog wasn't enough. Frances and her husband are artists and in the gift shop located right next to Big Willy (that's the name of the 12 ft Beagle you can sleep inside, you can get all sorts of creative dog art, including art made by chainsaw.
For more information check out their website.
Mike and Paul can barely contain all of their emotions counting down to Tua’s first NFL start for the Miami Dolphins. They also touch on other notable NFL games including the sinking Patriots and Cowboys. The positivity is difficult to maintain as the guys discuss FSU being blown out at Louisville and the B1G returning to football. They close with a look at the amazing World Series game 4 and all the guys discuss their most memorable games they’ve watched.
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What do people think of when they think of your brand? What if you could use weirdness as your superpower to become unshakably memorable? In today's episode, we explore what makes a brand *stick* in our minds and how yours can too.
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Real estate agent closing gift ideas. Mark Lukes and his company Silent Marketing Solution solve at least three problems for agents when it comes to closing gifts. The first, what do I get my clients that they actually want. Second, how do I do it in a way that is memorable and keeps reminding them of me. Third, how do I do it affordably and in a way that is easy for an agent to get prior to closing.
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Join Kelly and Mary Beth as they take a walk down memory lane of "Ms. InterPReted" / Season 1 and revisit their favorite on-air moments, as well as some of the key take-aways from the first 13 episodes of the podcast . . . including their amazing guests' wit, humor, wisdom, insights and incredible storytelling -- all about the power of strategic communications, human relationships and the fundamentals of good PR.
As the Fletcher Marketing PR team takes a podcast hiatus for the holidays, don't forget to tune back in to #MsInterPReted on Wednesday, Jan. 8, 2020 for the launch of Season 2. . . Kelly and Mary Beth will have some interesting tweaks and new offerings to announce for the podcast in the New Year!
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