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Episode 018 of Real Estate Team OS features Preston Guyton, an entrepreneur who’s been a founder and leader of companies in real estate, mortgage, design and construction, online lead gen, and coaching.

Learn how these all work together and learn from his expertise in online lead generation, lead conversion, and email marketing. Pay special attention to the 7-11-4 formula to connect with people.

Watch or listen to this conversation with Preston for insights into:
0:00 Intro and welcome
1:00 The need for every team member to be committed, consistent, and accountable (even when it’s *boring*)
4:19 How leadership and marketing translate across the industries he’s served and companies he’s founded
6:24 How his door-to-door sales job kicked off his entrepreneurial journey through real estate, mortgage, construction, and online lead gen
12:18 The challenge of letting people do what they were hired to do
14:43 How they hit the ground running when they opened Palms Realty and the first 3 leadership positions they hired
19:15 Why they opted for an independent brokerage rather than a teamerage or a franchise
20:16 How their Agent Excellence Program provides onboarding for about 10 agents per quarter and improves results across the team
25:12 The lead generation goal of 20-30 leads per agent per month
26:36 The 7-11-4 formula for lead generation, engagement, and conversion (7 hours, 11 interactions, and 4 places)
29:04 Why he still takes a hands-on approach to marketing
33:58 Why your conversion problem is much more about lead follow-up than lead source (and a reminder to stop using canned action plans)
38:38 Tips for email list segmentation and newsletter engagement (including how to structure your emails based on how people read them)
46:53 Why his approach to AI is one of caution

51:15 At the end, learn about his appreciation for Justin Havre, Gary Ashton, and the Real Estate Webmasters community, how he styles up a canned tuna lunch, why he doesn’t listen to music while running or working out, and the benefits of a national (rather than a local) network.

Connect with Preston Guyton:

- https://www.instagram.com/prestonguyton/

- https://www.facebook.com/preston.guyton/

Learn more about Preston’s companies:
- https://www.palmshome.com/

- https://www.ezhomesearch.com/

- https://cheplakdigital.com/

- https://resideplatform.com/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.

In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!

Listen and learn in this episode!

Key takeaways from this episode:

• Benefits of shared Slack channels for prompt issue resolution
• Using plain text emails with single questions to encourage replies
• Offering mystery gifts instead of discounts for abandoned carts
• Value of access-based launches for new products
• Introduction to Litmus for creating interactive email content
• Not constantly rotating audiences: Once you have a steady open rate, gradually add more people instead of blasting your entire audience.
• Avoid spam traps: Be cautious of email addresses that are not monitored to maintain a good sender reputation.
• Increase replies: Encourage replies to emails with plain text and single-question emails to boost the sender's reputation.

Recommended App:

Sendlane: https://www.sendlane.com/

Klaviyo: https://www.klaviyo.com/

Litmus: https://www.litmus.com/

Recommended Link:

Obvi: https://myobvi.com/

Hush: https://www.heyhush.com/about

Salvit Advisors: https://www.salvit.com/

Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6

Why the 'Leverage Playbook'?

• Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.
• Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.
• Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.

Data without interpretation is nothing.

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

People today are smarter about how and when they will engage with brands. Matt Wolfrom of BRIDGE joins the Data Guru podcast to examine all the ways email can boost results -- on its own and in combination with other channels. Hear how building trust, narrative, and the ease of connection are all integral to successful email campaigns.  Learn why open rates don’t matter anymore and gain pointers on actually making it into the inbox.

LinkedIn: https://www.linkedin.com/in/matthew-wolfrom/

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

Email marketing is more than just numbers; it's about making meaningful connections and nurturing relationships. For small businesses and nonprofits, a well-maintained email list is a pathway to success. Growing and utilizing an email list is a vital marketing strategy that focuses on building connections and trust. Explore the free resources at DesignedbyKelly.org and unlock the full potential of your online presence. Have an amazing week!

For over four years, Designed by Kelly has been revolutionizing the online presence of small businesses and nonprofits leaders with high-quality web and graphic design services tailored to each client's unique needs. Our creative and experienced team is dedicated to helping bring your vision to life with an affordable, branded online presence. Join the hundreds of clients we have helped just like you. Because at Designed by Kelly you are more than a client - you are family!

Website: https://www.designedbykelly.org/
Facebook: https://www.facebook.com/designedbykelly/
Instagram: https://www.instagram.com/designed_by_kelly/
LinkedIN: https://www.linkedin.com/company/designed-by-kelly/
Pinterest: https://www.pinterest.com/designedbykelly
Alignable: https://www.alignable.com/cleveland-tx/designed-by-kelly
Free Discovery Call: https://www.designedbykelly.org/connect/
Designed by Kelly Gives Back: https://www.designedbykelly.org/dbk-gives-back

On episode #176 of The Author Factor Podcast I am having a conversation with email deliverability expert and author, Scott Hartley.

Scott is a serial entrepreneur and founder of MasterPlan4Success, where he helps small business owners with marketing strategies, systems, automation, and optimizing their email deliverability to maximize profits.

He just published a short book on this topic titled Hit The Inbox: How To Avoid The Spam Folder & Grow Your Business With Email Marketing.

Learn more about Scott by visiting MasterPlan4Success.com

For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

In this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing.

Before I dive into the tactical aspects of email marketing, I think it's important to get clear on the right mindset for email marketing. I want you to think about how you can help the people that you're marketing to, not just selling to them. People have needs, problems, wants, and desires, and your job as an email marketer is to get them what they want so they can resolve their problems. I also believe that email marketing is the most important online business skill that you can master, and that whatever you're doing with it right now is not enough.

In the second half of this presentation, which I'll share in next week's episode, I'll break down three key things that you absolutely must do in your emails to increase open rates and convert offers. I hope you enjoyed this episode and hit the subscribe button if you haven't already. Subscriptions to this podcast are always free, and I'd love to be first in your inbox each week with the next episode of the Late Night Internet Marketing Podcast. Thanks for listening, and I'll talk to you next week!

Eavesdrop on a recent VIP Masterclass where I answer questions all about creating bomb.com emails that your customers love. Getting started with email marketing can be intimidating AF - it's a big topic afterall - so I figured the answers to some of these FAQs could definitely help you as you tackle your very own indie retail email strategy.

For full show notes, visit our website.

If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter. 

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Some may say that email is a dying way of communication, but these numbers tell you otherwise! Today's episode involves your email marketing campaigns and the standard averages for other email marketing. Does your campaign match those numbers? Some of the topics we are going to cover in our podcast involve:

Email is Still Going and Alive
Industry Standards
Open Rates
Click Through Rates (CTR)
The Unsubscribe Rates
Send Emails Weekly to Audience
More Emails Equals Better Clicks
What should you do about unsubscribers from your mailing list?
Tip and Trick To Increase Open Rates

Video, video, video. It's the talk of the town and if you're not using it, you probably should. KPCB says by 2017, online video will account for 74% of all online traffic. That's a lot. No matter how you try and explain it, video is here to stay. The question is, how do you best utilize it? Sati Hillyer, is the founder and CEO of OneMob, a leading video engagement platform. Sati jumped on the Playmaker podcast to discuss video in general, the top trends around videos, and how sales people are using it to crush their quotas.

In This Episode You’ll Learn:

• Why is video such a hot topic
• What are video engagement platforms and how do they work
• How can video best be used in the sales process