rob taormina

Have you noticed your engagement on Facebook is down?

Facebook's algorithm, like all algorithms, are constantly changing.  Keeping up seems to be like a full time job.

No need to panic or abandon ship.  You simply need to apply a few strategies to position your posts for higher engagement. 

In this podcast episode I outline the top 10 ways to increase engagement on Facebook.   

Keep in mind, many of these strategies can be applied to other social media channels (like Instagram, YouTube, Twitter, etc).  However, for the purpose of our discussion this list was put together with Facebook in mind.

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Welcome to PART 2 of 3 of Entrepreneurs and Collectors.

We're going to talk about everything collecting, how entrepreneurs fit in the collecting world, is the collecting world active and is it worth it for entrepreneurs to get involved in the collectors market?

Talk About POGS.

Introduce Guest:  Craig Shukri

Talk about whats the hot item in the collectors market today.

What determines value of collectors items?

What type of ROI are collectors seeing right now by investing in things like Pokemon cards, sneakers, baseball cards, etc?

Are entrepreneurs in sales?

Can getting involved in the collectors market help you become a more successful entrepreneur?  If so, why?

Should passion be a factor in being a collector?

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This is part 3 or 3 of the Entrepreneur and Collectors series.

In this episode Rob Taormina opens up a wax pack of football cards he has been saving for 32 years.

We also sum up our interview with Craig Shukri where we talked about what is popular in the collectors market and how it can benefit entrepreneurs.

There is value in getting involved and understand the collectors market.  There is the financial gain, hedge against the dollar, lessons that you can teach kids about economics, discipline and business, elevate the status of a business, improve customer service, communication skills, research and development, etc.

Find out what is inside the Topps football card wax pack from 1988.

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This is part 1 of 3 of a new podcast series called "Entrepreneurs and Collectors".  Be sure to check out parts 2 and 3 to complete the series.

Should entrepreneurs get their feet wet in the collectors market?  A RESOUNDING YES!

We'll cover some of the huge lessons entrepreneurs can benefit from by getting involved with the collectors market.

In the episode, we also dive DEEP into the history of a flash in the pan product craze of the 90's called....POGS!  There are huge lessons we can learn from the story of the POG.

Also, Rob Taormina pulls an old football playing card wax pack from his private collection to open on the show.  This is a wax pack he has been saving since 1988.

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Cleveland Woods III and Dov Frier founded All-In-One-Athletics on Long Island, NY as the only camp to merge intense Basketball instruction and academics into an educationally athletic hybrid basketball camp.

This Long Island, NY based program works with 60-120 kids every week helping transform their lives by valuing education and athletics.

What can a student athlete expect with the All In One Athletics program?

Who inspires you?

Have parents been open to a commitment to academics and athletics?

Where do most of the student athletes come from to participate in your basketball program on long island?

Why would students and parents seek out the All In One Athletic program with Cleveland Woods and Dov Frier?

A unified community benefits everyone.

Teenagers can be hard to work with.  What is your secret to gaining their respect?

If you would like to learn more about All In One Athletics and how to signup your child for the BEST long island youth program and long island basketball camp and long island student athlete mentorship program....visit https://allinoneathletics.com/

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Nailing Your Expectations owner, Shannon, reveals the latest home renovation trends of 2020, challenges of running a contracting business on Long Island and some great tips for business management.

Follow Shannon's long island contractor business on facebook

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Jennifer Muilenburg, owner of Just Enjoy Life Acupuncture and Wellness Center, shares her inspiration as a nurse that led to opening up her own business.  Her near death experience with a rare disease (only 3 people in the world have the disease) and struggle with treatments lead to trying acupuncture...and it worked...transforming her life.

Does acupuncture hurt?

Why did you open up a wellness center that offers acupuncture?

Were you nervous transitioning from being a nurse to entrepreneur?

What are you thoughts on the phrase "I don't have time"?

Fear doesn't govern decision to open a new business.

What are some of the top ways you are finding new patients.

What advice would you give fellow entrepreneurs?

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Long Island Salon and Medical Spa - We sat down with the SanIa SuFian, owner of a LI salon and medical spa called Stylush Beauty Salon, to discuss everything from the mindset of launching a new med spa business to the importance of customer service.   Want to know the secret med spa services all celebrities use?

3:15 - Ultimately you have to pull the trigger.

5:33 - What were some of the challenges of when you first opened your business?

7:15 - Do reviews matter?

9:00 - What type of services are available at your salon/medical spa?

11:38 - What are the benefits of a chemical peel?

13:00 - What type of med spa treatments do celebrities get?

21:25 - Secret formula to transaction.

21:58 - What is the latest and greatest in the med spa world?  Whats the new thing?

Learn more about Stylush Beauty Studio - https://www.stylushstudio.com/
Stylush Beauty Salon is located on Long Island (East Meadow, NY).

Follow Sanla SuFian and Stylush Beauty Studio on Facebook - https://www.facebook.com/Stylush-Beauty-Studio-2078947172375627/

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Noha Elfar, founder of Hand in Hand Occupational Therapy of LI, opens up about her experiences opening a business on Long Island.  She shares the gritty details of everything from picking a location to marketing to being passionate about helping her patients.

What makes Hand In Hand Occupational Therapy of LI unique?

What has been your biggest challenge opening up a new Occupational Therapy business?

What does an occupational therapist do?

Was there a pivotal moment after opening your business that made you realize you made the right decision?

Was there a moment when you wanted to give up and go back to a traditional 9 to 5?

What is next for your business?  Do you plan on scaling your business?

What is your intake process for new patients?

What advice would you give to an entrepreneur considering opening up a business?

What is your favorite book?


Follower Hand in Hand Occupational Therapy of LI on Facebook - https://www.facebook.com/handinhandotli

Learn more about Hand In Hand Occupational Therapy of Long Island - https://www.handinhandotli.com/


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Long Island Health & Fitness gym owner, Anthony Amen, opens up about his near death experience and what makes his gym (Redefine Fitness) different from every other fitness center.  Want to know what true grit looks like?  Take a listen to Anthony's story.

You can checkout Anthony Amen's Podcast called HEALTH & FITNESS REDEFINED - https://anthonyamen.com/podcast

• Anthony Amen opens up about his traumatic brain injury while he was in college.
• Importance of overcoming obstacles.
• Whats the favorite part of your story?
• Was there a moment when you figured out your career?
• Has it all been worth it?  All the struggles?
• What is the best advice you could give someone struggling with a serious injury?
• What is the importance about what you eat?
• Is the Keto diet healthy?  Or will the Keto diet kill you?
• What is the importance of movement?
• What has been the hardest part about being an entrepreneur gym owner?
• What is your favorite book?
• What does grit mean to you?
• What can someone expect who might be interested in joining your gym Redined Fitness.
• Do you plan on opening up more health and fitness centers?
  
  

Redefine Fitness Website - https://redefine-fitness.com/
Follow Anthony Amen on Facebook - https://www.facebook.com/redefinefitnessmtsinai/
Subscribe To Anthony Amen's podcast called Health & Fitness Redefined - https://anthonyamen.com/podcast

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The best way to view magic is LIVE but it is a real treat to have world renowned magician, TJ Tana, in our Long Island podcast studio for a special sneak peak interview to reveal all of his secrets.  OK...maybe not all...but we are going to reveal the life of a magician.

Learn who T.J. Tana is, what makes him the best magician and illusionist on Long Island and why everyone wants to hire him for their events.

We discuss the world of a professional magician/illusionist, what inspired him to pursue this career, what are some of his secrets to being a successful magician, what he loves most, what are his favorite illusions and much more.

Do you test your tricks in the public?
Where have you performed?
Is a magician a valuable marketing asset to a business?
How can a restaurant get more people to come for dinner?
What is the classic magicians trick?
What is your favorite moment as a magician?

TJ Tana actually does a few LIVE magic and illusion tricks during the podcast.  He BLEW us away.  TJ Tana freaked Don't Fear Grit podcast host, Rob Taormina, so much that he was at a loss for words.

As the best magician on Long Island, how long does it take to refine a trick?

As the best illusionist on Long Island, what is the best event you have done in New York?

How can a business leverage a magician to build an audience?

Follow TJ Tana on facebook - https://www.facebook.com/tjtanamagic

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The GSM of a local Honda dealerships (North Shore Honda), Jason Godsmark, reveals his personal story of how a long island musician worked his butt off to become the GSM of a car dealership. 

He stresses the importance of hard work, commitment to your team, integrity, taking pride in your work, respecting the process but not being content and caring about your customers.

Jason Godsmark outlines some of his secrets to a successful car dealership.  Including training staff, how to work with a customer, referrals, sharing his private daily goals and more.  He also unpacks why he thinks customers prefer to work with him vs. going to a dealership that might be closer to where they live.

Want to get behind the scenes access to a successful car dealership?  Listen to this exclusive interview with Jason Godsmark.

Follow Jason Godsmark on LinkedIn: https://www.linkedin.com/in/jason-godsmark-a19536155/

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The Gold Coast of Long Island is one of the most famous, affluent communities in the entire world.  One of the leading realty companies handling real estate in this community is the Lupo Team at Keller Williams Realty Gold Coast.  In this interview with
Stephanie Lupo-Musmacker we discuss...

What are some of the most extravagant homes on Long Island?
What type of people own homes on the North Shore of Long Island?
What are some of the up and coming neighborhoods on Long Island?

What are the top real estate brokers to work for on Long Island?
Hiring strategies for real estate brokers.
Real estate agent training tips.

What is the history of the Lupo Team at Keller Williams Realty Gold Coast?


Check out Keller Williams Realty Gold Coast: https://www.facebook.com/kwgoldcoast/
website: https://www.queensnassauhomes.com/
Follow Stephanie Lupo-Musmacker: https://www.facebook.com/profile.php?id=100007966697672
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In the previous episode with author Diane Curley, we mentioned the importance of action. (listen to previous episode here: https://apple.co/2Q7qxfL

In this episode we dive deeper into the idea of ACTION by giving the history of the phrase "action speaks louder than words", discuss various reasons that support the importance of action, outline effective active plans for strategic planning, and practical ways we could all benefit from putting action behind our words.

Want to learn the secret of how successful leaders and entrepreneurs become more successful, faster than most people?

Who was the first person to say "Actions speak louder than words"?

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Everyone has something of value to offer.  Inspiring others to be brave should be an element of all of our missions.  Someone who is doing a fantastic job at helping people inspire others is Diane Curley.

Diane is a Nurse by trade who travels the world providing much needed medical care to desolate communities.   She carries with her a special mission to empower woman to be the positive role models they are.

She has interviewed 60 woman (her goal is to interview 356 woman) and features their stories on her various social media platforms.  Additionally, she published a journal featuring some of these stories for others who are looking for inspiration and encouragement.

Diane Curley's mission is to give woman a platform to share their story as a means of inspiring and encouraging other woman to be the role model they are.  Empower Woman, Empower Woman,

Buy The Celebrating Women Journal on amazing-  https://amzn.to/2PN2oL7

Read the blog: http://www.celebratingwomenusa.com/

Follow her on facebook: https://www.facebook.com/celebratingwomenusa/

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In this episode with sit down with Krista Marie, a new entrepreneur who opened up the first Pita Pit franchise on Long Island (Hauppauge, NY).

Have you ever considered opening up a franchise?  Want to know what it is like to open a franchise?  Curious how someone opens up a franchise?  What are the best franchises to launch on Long Island?  What are some healthy restaurant options in Hauppauge, NY?

Krista and her family have an incredible story and journey that led them to opening the first Pita Pit on Long Island.  She opens up about why she chose Pita Pita, some of the challenges of opening a franchise, how to hire staff, marketing a franchise, how to pick a good location and some of her favorite items on the menu.

Follow Pita Pit on facebook: https://www.facebook.com/PitaPitHauppauge

Check out the amazing menu at Pita Pit: https://bit.ly/2VrwyY8

Go check out Pita Pit in Hauppauge and tell them Rob Taormina from Don't Fear Grit sent you.

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One thing every successful business has in common is outsourcing.

This this episode we follow-up our discussion with the owner of Flexibook Bookkeeper Services to talk about outsourcing.  Listen to our previous episode.

Knowing when to outsource is a key strategy every entrepreneur should learn. 

What roles in my business should I outsource?
When should I outsource?
When should I hire employees?
Should I outsource bookkeeping?
Should I hire a marketing agency?


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Seasoned accountant and owner of Flexibooks Business Services, Marisa Thompson, joins us in our studio to share some of the top tips for saving money, maximizing your tax write-offs and outlining an effective bookkeeping strategy for your business.

3:12 - What is the difference between bookkeeping and accounting?
7:00 - Will working with a bookkeeper help to pay less taxes?
12:23 - A bookkeeper is an investment not an expense.
31:10 - How do you define Grit?

Learn more about Flexibooks Business Services: https://flexibooksservice.com/

FOLLOW Flexibooks Business Services: https://www.facebook.com/FlexibooksBusinessServices

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Perception in marketing is the process when a consumer identifies, organizes, and interprets information to create meaning. Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.

Every BREATHING human processes thousands of sensory details every single day.  As a result, this subconscious process generates thousands of subjective perceptions every day. 

As a business owner, marketer, brand, professional or service provider, being aware and having the ability to formulate a strategy based on the information WILL result a better customer experience, increased engagement of your content and higher conversion rates with your ideal customer.

If you would like to explore perception marketing in more detail message me here: https://www.facebook.com/robtaormina/

Listen to the referenced episode with Theresa Cartisano where she discusses the role of fashion as a perception in your business:

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Fashion expert and experienced custom tailor designer, Theresa Cartisano, joined us in the studio to talk about the latest trends for fashion as it relates to the entrepreneurial trends in 2020.  What are Entrepreneurs wearing in 2020?  What should you wear to a job interview?  Best way to make a great first impression?  Custom clothing tips? What role does perception play in business? (check out our episode on Perception Marketing)

Theresa is one of the owners of the famous Christopher Allen Custom Clothiers, based on Long Island, NY. 

She is responsible for dressing some of the most successful business professionals, athletes and celebrities in the area.  In todays episode, she unveils some tips for entrepreneurs and reveals the latest fashion trends for 2020.

Christopher Allen Custom Clothiers -  http://christopherallenclothiers.com/
Follow Theresa Cartisano on Facebook - https://www.facebook.com/ChristopherAllenCustomClothiers
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