sales tips for the pros

In this episode we get into the strategy and science of understanding one's ideal prospects and customers. Our guest is James Muir, author of the #1 best-selling book, The Perfect Close. 

James is a professional sales trainer, speaker and coach. As Vice President of Business Development at Avaap he in the trenches daily with reps educating, coaching and taking on the challenges of the day. His content and interviews are some of the best out there and his website packs some impressive tips and eBooks! 

In today’s economy, businesses and sales professionals cannot afford to wait for customers to beat a path to their door. Companies must “go on the offensive” and take a proactive approach to finding new customers and new sources of revenue.

In this CPSA podcast, we'll consider the concept and execution of 'proactive prospecting'. Our guest this time is Toronto-based sales expert and trainer Tibor Shanto. 

In this special CPSA interview, Bill Banham speaks with Martin Boucher, Vice President Sales at Canadian Professional Sales Association about the designations available from CPSA and why they matter.