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    smallbusinessconnections

    Explore "smallbusinessconnections" with insightful episodes like "136: Successfully Sell Your Business", "135: Start-Up Strategy", "134: Learn to Love Sales", "133: How Well Do You Know Your Customers?" and "132: Improve Your Online Security" from podcasts like ""Marketing Mums Podcast", "Marketing Mums Podcast", "Marketing Mums Podcast", "Marketing Mums Podcast" and "Marketing Mums Podcast"" and more!

    Episodes (47)

    136: Successfully Sell Your Business

    136: Successfully Sell Your Business

    In this episode of Small Business Connections, Ann talks with Jessica Fialkovich. Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries.

    We discuss:

    - Mistakes to Avoid When Selling a Business

    - The Ultimate Guide to Buying a Business

    - Business Valuation: How Much Is Your Business Worth?

    - Running a Business to Increase Value and Profitability

    - Strategies to Increase the Likelihood That Your Business Will Sell

    In the last eight years, Jessica has been able to build her business brokerage firm from a two-person team to one of the top firms in the country. Under her leadership, the office has been the number one Transworld Business Advisors franchise location in the world for the last five years, has made the Inc 5000 list for the last three, and been recognized by the Financial Times, the Denver Business Journal and others. Jessica is also the Founder of Exit Factor, which teaches business owners how to buy and sell businesses for the most profit in the least amount of time. 

    Jessica’s Favorite Books for Business-

    Driven: How to Succeed in Business and Life by Robert Herjavec

    Winning: The Ultimate Business How-To Book by Jack Welch

    Follow Jessica Fialkovich

    Facebook Instagram I Linkedin

     

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    135: Start-Up Strategy

    135: Start-Up Strategy

    In this episode of Small Business Connections, Ann talks with Cristel Sias, an experienced business coach and consultant that partners with CEOs, executives and solopreneurs to optimize their leadership skills and maximize profit. After more than a decade working in business development, Cristel knows what makes leaders successful and business operations run efficiently.

    We discuss:

    - What mistakes do business owners make when attempting to grow their business?

    - What are strategies to grow a business?

    - Do start-ups need strategy?

    - Where do business owners find data to grow their business?

    - How do you start growing an established business?

    Cristel focuses her work on small to mid-sized businesses aiming to scale based on available resources. In addition to leading her own firm, Cristel serves as Business Advisor to the Goldman Sachs 10,000 Small Businesses program where she helps entrepreneurs develop a growth plan that will increase revenue, capacity, and profit. She is an adjunct professor teaching entrepreneurship, management and finance for start-ups.

    Cristel’s Favorite Books for Business-

    Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

    Who Moved My Cheese by Spencer Johnson and Kenneth Blanchard

    Follow Cristel Sias

    Twitter Linkedin 

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections

    134: Learn to Love Sales

    134: Learn to Love Sales

    In this episode of Small Business Connections, Ann talks with Annie P. Ruggles, the Founder of The Non-Sleazy Sales Academy. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.

    We discuss:

    - What is sales avoidance and how can someone overcome it?

    - What is the final and most important piece of “Know, Like, Trust”?

    - How to ask for money in a way that feels good for yourself and the client.

    - How does someone learn to love sales?

    - Is empathy a blessing or a curse in sales? What about introversion?

    Annie's pride and joy is her podcast, Too Legitimate to Quit, which serves up small business strategies with a pop culture twist every Monday.

    Annie’s Favorite Books for Business-

    Hilda by Coach Jennie

    The Pumpkin Plan by Mike Michalowicz

    Follow Annie P. Ruggles

    Twitter Facebook Instagram I Linkedin I YouTube

     

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    133: How Well Do You Know Your Customers?

    133: How Well Do You Know Your Customers?

    In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. She gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not.

    Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again. 

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

     

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    132: Improve Your Online Security

    132: Improve Your Online Security

    In this episode of Small Business Connections, Ann talks with Scott Schober, the President and CEO of Berkeley Varitronics Systems - a 48-year-old provider of wireless test and security solutions. 

    We discuss:

    - Why seniors and the elderly are often targeted by cybercriminals and scammers, and what they can do to stay safe.

    - How cybersecurity has become more important amidst the COVID pandemic with millions of more people working remotely from home.

    - Many think that a person needs to be technically savvy or spend a lot of money to improve their security. Why is this untrue?

    -  Best practices we can all take with our credit and debit cards at the gas pump or ATM.

    - When we see headlines detailing the massive data breaches of large companies like Target and Home Depot, how can a small business owner possibly afford to keep their assets safe?

    Scott is the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business and Senior Cyber. He is a highly sought-after author and expert for live security events, media appearances, and commentary on the topics of ransomware, wireless threats, drone surveillance and hacking, cybersecurity for consumers, and small business.

    Scott is often seen on ABC News, Bloomberg TV, Al Jazeera America, CBS This Morning News, CNN, Fox Business, and many more networks. Scott also serves as the CSO and Chief Media Commentator for Cybersecurity Ventures and sits on several cyber advisory boards for various companies.

    Order Scott’s Newest Book: Senior Cyber

    Scott’s Favorite Books for Business-

    Driven: How to Succeed in Business and Life by Robert Herjavec

    Winning: The Ultimate Business How-To Book by Jack Welch

    Follow Scott Schober

    Twitter Facebook Instagram I LinkedIn I YouTube

     

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    131: Assessing Strategy Development

    131: Assessing Strategy Development

    In this episode of Small Business Connections, Ann talks with Brian Johnson, the Founder and Owner of Main & Johnson, a Business Consulting & Coaching company aimed at seeing small to medium-sized businesses thrive. 

    We  discuss:

    - An airline analogy and how it pertains to business.

    - The importance of assessing strategy development.

    - How to approach the discussion of price with a customer.

    - Brian's message for business owners relevant for 2021 and beyond.

    Brian has a strong background in building multimillion-dollar business units within Fortune-500 companies. His background includes creating commercial strategies that incorporate market segmentation for several regions, P&L management, and organizational design. Brian has a passion for changing the cultural fabric of people leadership, marketing, and sales in companies by empowering teams to exceed goals.

    Brian’s Favorite Book for Business-

    Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

    Follow Brian Johnson, Owner of Main & Johnson

     Facebook I Linkedin

     

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections

    130: Business Relationships

    130: Business Relationships

    In this episode of Small Business Connections, Ann talks with Intimacy and Relationship Coach, Orla Quinn. Orla's passion is to help couples create their 5 Star Relationships through her 8-week program. She uses a combination of couple consultation, teaching methodology, and skills-based training to deliver a consensual communication, sensual touch, and conscious connection curriculum that promises to reset relationships to 5 Star Potential.

    We discuss:

    - How and why Orla became a relationship coach.

    - How relationships affect the life of a business owner.

    - How personal relationships affect business relationships.

    - Orla's key to healing relationship wounds.

    Book a free consultation with Orla.

    Orla’s Favorite Books for Business-

    The Big Leap by Gay Hendricks 

    The Richest Man in Babylon by George S. Clason

    Follow Orla Quinn:

      Facebook I Instagram I Linkedin I YouTube 

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    129: All About Social Selling

    129: All About Social Selling

    In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.

    We discuss:

    - What is social selling?

    - Where do people go wrong when it comes to social selling?

    - Can social selling be for everyone?

    - How does AI and data relate to social selling?

    - What is the future of sales and marketing?

    Alexander’s Favorite Books for Business-

    Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

    Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie and Die by Eric Siegel

    Follow Alexander Low, Head of Enterprise Strategy and Operations at Lately:

     Twitter I Facebook I Instagram I Linkedin I YouTube 

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    128: Marketing Mums- Introduction

    128: Marketing Mums- Introduction

    This week, take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing. 

    Ann and Anastassia Discuss: 

    -How to avoid procrastination

    -Targeting a specific audience

    -Considering what you “really” sell

    -Plus, more marketing tips and advice...

    The host of Marketing Mums is Ann Brennan. She is the owner of ASMM Digital Marketing and also hosts Small Business Connections. She started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    127: Low Hanging Fruit - Marketing Mums Sneak Peek

    127: Low Hanging Fruit - Marketing Mums Sneak Peek

    Take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann as she begins a conversation on all things marketing. 

    Ann Discusses: 

    -The importance of networking

    -Different types of networking

    -Social media optimization

    -Growing your email list

    The host of Marketing Mums is Ann Brennan. She is the owner of ASMM Digital Marketing and also hosts Small Business Connections. She started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    126: Cultivating Culture

    126: Cultivating Culture

    In this episode of Small Business Connections, Ann talks with Eric Reed - CEO and Co-Founder of reed5group and frequent guest lecturer at IU Kelley School of Business. A Renaissance man whose expertise has been honed through a variety of perspectives, Eric’s success in business growth is rooted in his proven sales and marketing leadership and sophisticated marketing media strategies. He believes in people and the power of humans in today's business world. Companies that fail to understand where the market will be in 3-5 years will lose. Eric has over 15 years of passionate experience in sales, marketing and organizational leadership. He is a thought leader in strategy and relationships and a pioneer in ad tech, content silos, and a meaningful personalized presence in the content space.

    We discuss:

    - How to deal with a “ Culture Clutter “ in your business. Why should you care?

    - Enough of the buzz phrases, what is meant by creating culture, really?

    - What are the benefits of Fractional Sales Leadership, particularly in today’s business landscape?

    - What is the importance to business success by the alignment of “Shrinking your Universe” is that something we can manage?

    - Where is healthcare marketing heading- Community Health or Treating Symptoms? Why is it important?

    Books for Business Mentioned-

    Hot Flashes by Barbra Raskin

    Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash

    Think Again: The Power of Knowing What You Don't Know by Adam Grant

    Follow Eric Reed: Linkedin I Instagram I Twitter

    Take 5, The Rethink Marketing Podcast

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    125: Building Business Connections

    125: Building Business Connections

    In this episode of Small Business Connections, Ann talks with Lloyd Malech, a seasoned trial attorney who offers his professional legal services in the areas of divorce, family law, child custody, child support and domestic violence. With more than 26 years of trial experience to his name, Mr. Malech has highly honed legal skills. He has proven himself time and again — achieving excellent results in the courtroom and at the negotiating table.

    We discuss:

    - Lloyd's background and what he did to get where he is today

    - Lloyd's "Life Purpose" and how it relates to his personal business goals

    - Networking and building business connections

    Lloyd’s Favorite Books for Business-

    The Success Principles by Jack Canfield 

    The Art of War by Sun Tsu

    Follow Lloyd Malech:  Linkedin I Facebook I Instagram I Twitter

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    124: Maximize Your Business

    124: Maximize Your Business

    In this episode of Small Business Connections, Ann talks with Courtney DeRonde. Courtney is a CPA and Managing Partner of TDT CPAs and Advisors, a boutique advisory and accounting firm for small businesses and nonprofit organizations. They help overwhelmed, successful leaders understand and maximize financial information so they can achieve better results and move their organization to the next level.

    We discuss:

    - What are 5 common blind spots of growth-stage companies?

    - What are 3 things to prioritize in any economy?

    - Why is paying zero tax the wrong goal?

    - What is the difference between a tax preparer and a business advisor?

    - What do lenders and investors look for when they read your financials?

    Courtney is primarily responsible for her firm’s vision and strategic direction. Her professional background includes almost two decades serving small businesses and non-profits. As an owner in her firm and managing partner, she also has firsthand experience running and scaling a small business. Courtney and her husband Brian live in Des Moines, Iowa, along with their three children, M’lynn, Brady and Callen, and their Whoodle, Oscar.

    Apply for a Strategy Session with Courtney

    Courtney’s Favorite Books for Business-

    Traction: Get a Grip on Your Business by Gino Wickman

    Building a StoryBrand by Donald Miller

    Follow Courtney DeRonde, Managing Partner of TDT CPAs and Advisors:  Linkedin I Facebook

     

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    123: Peak Performance

    123: Peak Performance

    In this episode of Small Business Connections, Ann talks with Dan Duckworth, founder of The Crucible Life — an online community for changemakers— and the host of The Changemakers Masterclass. Dan is an expert in transformational leadership, helping leaders in every industry and sector and at every level of authority to answer the call of the changemaker and achieve the trophy goals that they care most about.

    We discuss:

    1. How leadership is transformed
    2. How to get you and your organization unstuck
    3. How to motivate people to peak performance
    4. How to build high-performance teams
    5. How to lead culture change

    Join Dan’s community: The Crucible Life

    Dan’s Favorite Books for Business-

    The Art of Gathering by Priya Parker

    The Hero With a Thousand Faces by Joseph Campbell

    Follow Dan Duckworth:  Linkedin

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    122: Consulting vs. Coaching

    122: Consulting vs. Coaching

    In this episode of Small Business Connections, Ann talks Consulting vs. Coaching with Sara Evans of Sara G. Evans Career Consulting. Sara is a career consultant for motivated professionals who need a change for the better. As an experienced leadership development, organizational design, and change management consultant for Fortune 100 companies, federal institutes and academic institutions, Sara is well-versed in switching (and yes, even losing) jobs.

    We discuss:

    1. Consulting vs. Coaching
    2. Leaving corporate America to start an individual business
    3. How to target clients
    4. The process of working with clients
    5. A few career freebies exclusively for our listeners

    With 25+ years of work experience across ten industries, Sara is no stranger to changing jobs. Sara's successes in self-awareness, resilience and articulating and selling her own personal brand are credits to her career.

    Having worn many career hats, Sara's life work is devoted to helping career changers turn 'what if' into reality, and business leaders focus on actions that bring the results they want. Sara holds a BA in Psychology from Washington University in St. Louis, and an MPS in I/O Psychology from UMBC. She is also a trained Co-Active coach with the Coactive Training Institute (CTI). When she's not helping others gain career clarity, Sara can be found walking her dog Cooper or attending one of her son's hockey games with her husband, Owen.

    Sara’s Favorite Books for Business-

    Daring Greatly by Brene Brown

    The 7 Habits of Highly Effective People by Stephen Covey

    Follow Sara Evans: Twitter | Facebook | Instagram | Linkedin

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    121: Reaching Growth Potential

    121: Reaching Growth Potential

    In this episode of Small Business Connections, Ann talks with Meghan Lynch, the CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers.

    We discuss:

    - The fears holding high-potential companies back from growth

    - Brand strategy for family businesses

    - What is a second-stage company?

    - Common mistakes companies make when they rebrand

    - How to hire and manage marketing expertise

    Favorite Books of Business-

    Meghan’s Favorite Books for Business-

     Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Benjamin Hardy

    Leading Change by John P. Kotter

    Follow Meghan Lynch: Twitter | Facebook | Instagram | Linkedin

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook |Instagram |LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

     

     

     



    120: Marketing Your Podcast - The Perfect Pitch

    120: Marketing Your Podcast - The Perfect Pitch

    In this episode of Small Business Connections, Ann talks about marketing your podcast and the perfect pitch with Rich Perry, the co-author of Bankroll Your Mind – an International #1 Best Seller in multiple business, success, and leadership categories.

    We discuss:

    - How to get the right podcast features

    - Crafting your perfect pitch

    - Preparing for the interview (Interview prep 101)

    - Positioning yourself as a credible expert

    - Marketing your episode for optimal exposure

    As a coach and an entrepreneur, Rich helps his clients communicate a powerful message to connect with their audience and build the brand their customers will trust. Rich is an expert and highly sought-after marketing coach with over 20 years of experience leading unified teams, implementing marketing strategy and branding, and organizing popular community events and seminars.

    Rich's Favorite Book of Business-

    How to Win Friends and Influence People by Dale Carnegie

    Follow Rich Perry: Twitter | Facebook | Instagram | Linkedin

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram |LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

     

     

    119: Press Releases and Promotions

    119: Press Releases and Promotions

    In this episode of Small Business Connections, Ann talks with Mickie Kennedy, the founder and President of eReleases, the small business leader for press release distribution. He is an expert at helping small businesses increase their visibility and credibility.

    We discuss:

    1. Increase Visibility and Credibility: Using Press Releases to Promote Authors, Small Businesses, and Startups
    2. How to Get Regular Local Media Coverage Without Spending a Dime
    3. Honing Your Unique Selling Proposition to Make You Irresistible to the Media
    4. How Credibility Through PR Allows You to Close More Sales, Both Online and Offline

    Favorite Books mentioned on the show-

    Ann is currently reading-  Strength in Stillness: The Power of Transcendental Meditation by Bob Roth 

    Mickie recommends- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall 

    Mickie offers a Free Master Class: How to Build a PR Campaign Designed to Get Massive Media

    Thanks for listening and be sure to subscribe.

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

    118: Creating a Niche to Grow Your Business

    118: Creating a Niche to Grow Your Business

    In this episode of the Small Business Connections podcast, we are joined by Allison Williams, the owner of the Williams Law Group and the founder of the Law Firm Mentor. Allison specializes in helping law firms systemize their processes, grow their revenue and lead a firm without the chaos that is often involved in this endeavor. 

    The lessons Allison teaches apply to small businesses as well as law firms and in our discussion, she gives advice on how to:

    - Niche your business in order to scale your business 

    - Why it's important to have a manual that is a living, breathing document

    - Where a small business starts to create if s/he has several parts of their business that require systematization

    - How a small business can create a marketing plan that creates consistent recurring revenue 

    - The top three components to making a successful hire in any business

    In this episode, we talked about Allison's favorite book, No BS Ruthless Management of People and Profits by Dan Kennedy 

    Ann discussed one of her favorite new podcasts, The Tim Ferris Show, specifically the episode with Hugh Jackman

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast as a means of helping her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections

    117: Making Your Website Work

    117: Making Your Website Work

    Sure, you could go to Wix, Squarespace or WordPress to build a website but is that going to be the answer for your specific needs? In this episode of Small Business Connections, Ann speaks to Dick Rabil of Slice®Works about all of the things most small business owners forget.  

    We discuss:

    -Custom Websites… what makes them unique?

    - What are your customers’ pain points?

    - What is the problem you solve?

    - Why SEO is more important than ever to and yet it’s not as easy as it seems

    Richard “Dick” Rabil is the founder and president of Slice® Works. A quick-start thinker, Dick sees in pictures that empower organizations to visually tell their story with the end goal of creating a platform for their success.

    As the marketing and communications landscape has changed, Dick and his wife, Kathi, have transitioned Slice® Works to a branding, integrated marketing, and digital agency. Together, they created the Slice® Works SharpStrategy process which is a highly effective brand development tool.

    The former director of the Virginia Tech EMBA said that Dick “has contributed to the success of the program, with his creativity, design and knowledge of network marketing and branding.”

    Spanning a career of over 35 years, Dick and his team have repeatedly been recognized for their excellence. He has sharply honed his skills of creative direction for large branding campaigns, websites, publications, and integrated marketing for a variety of organizations.

    Follow Dick on Facebook | Twitter | Linkedin

    Thanks for listening and be sure to subscribe.

    The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast as a means of helping her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn.

    Learn More About ASMM Digital Marketing

    Follow ASMM: Twitter | Facebook Instagram |LinkedIn

    Subscribe to our podcast: ASMM Small Business Connections 

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