social marketing

John Gilbert, Managing Director of eskimosoup shares is views on the steps it takes to find your purpose as a social change maker.

This episode explores how through careers we can find Ikigai; the sweet spot between something that you are good at AND that you enjoy or are passionate about AND that you can be paid enough money to do AND that the world really needs. 

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk
 

John Gilbert, Managing Director of eskimosoup shares 5 tips on how social change makers and entrepreneurs can turn disadvantage to your advantage, including ideas on how to disadvantage your niche, turning doubt and rejection into rocket fuel, gaining support as an underdog, embracing and reframing situations and picking a challenge worth fighting for!

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to brand yourself to achieve social change.

This episode explores approaches such as win-win negotiation, consistency, recognising achievements, and the balance between specialist and generalist skills.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John talks with Paul Longley, one of the founding members of the Hull Branch of men’s mental health support group; Andy’s Man Club.

Paul discusses his journey from Production manager and rugby coach to mental health champion. We also discuss the Andy’s Man Club identity, the importance of getting together with other people to share experiences, how to leverage social media as a tool for positivity, and also how whilst it is important to talk about mental health it is equally significant that we listen.

We recorded our discussion in Hull; where Paul tells us is one of the UK’s most prevalent places to live when it comes to mental ill health. Fortunately, Andy’s Man’s Club, the NHS and other partners are working together to help us help each other.

If you have been affected by any of the issues discussed in this podcast, please don’t keep them to yourself. Talk. Whether that’s someone you know, a service, support number or group; there are people willing to listen.

Andy’s Man Club runs every Monday evening in Hull and all are welcome. https://www.facebook.com/Hullandysmanclub/

http://andysmanclub.co.uk/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk 

Part 4 of my 5 Part Sales training series might just be the most important! The 4th Law of Sales is the Law of Relationships. In this episode we talk about why building relationships will actually help you Sell MORE! We also talk about HOW! How do we actually build relationships with our online audience? Whether you are just starting out in business or you have a huge social media following, this episode is for you!

Please Subscribe to the podcast. Take a screenshot of this episode and tag me on Instagram @jenny_peterson http://www.instagram.com/jenny_peterson

Please leave a review, each week I will be reading a listener review on the podcast. Thank you so much! Your support means the world to me! 

This is part 5 of my 5 part Sales Training Series.  The 5th and final law of sales is the Law of Belief. If you don’t believe whole heartedly in what you are selling, in your products, service, or opportunity, no one else is going to either. I share a funny story how learned this lesson first hand. I promise you, when you sell only what your LOVE, sales is easy! When you believe your product, service, opportunity is the BEST, you will feel like you aren’t even selling!  This isn’t sales, this is straight up service! It doesn’t feel salesy, pushy, or sleazy, it feels fantastic!!

Thanks for listening! Please Subscribe and leave me a review. If you loved this episode screenshot it, post it in your IG Stories and tag me @jenny_peterson http://www.instagram.com/jenny_peterson

Follow me on Facebook here https://www.facebook.com/prestonandjennypeterson/

Part 3 of my 5 part Sales Training Series. The Law of Fomo. Creating FOMO (fear of missing out), urgency and scarcity will help you sell more and help your potential customers take action today. Thanks for listening! Please Subscribe and leave me a review. If you loved today's episode, screenshot it and tag me in your Instagram stories. http://www.instagram.com/jenny_peterson

This is part 2 of my 5 part Sales Training Series. Sales is not take take take! When you learn and use the Law of Generosity, you will attract more ideal customers, sell more and do it in a way that doesn't feel sleazy or inauthentic.  When you give you will receive. Thanks for listening today's Episode! Please Subscribe and leave me a review. If you enjoyed this Episode, screenshot it, post in your Instagram Stories and tag me http://www.instagram.com/jenny_peterson

Thanks! Your support means the world to me! 

Selling doesn't have to feel sleazy, spammy or gross! Episode 1 is part 1 of my 5 part Sales Training Series. We take a deep dive into the Law of Emotion and talk about how people don't buy things, they buy feelings. I recoded this Episode LIVE on my Facebook Business Training Page. To see my other LIVE trainings, become a part of my community or see me record a Podcast Episode LIVE click here
https://www.facebook.com/prestonandjennypeterson/
Like, Follow and turn your notifications on so you don't miss a thing. Thanks for listening to today's Episode. If you enjoyed it, please screenshot it and tag me in your Instagram Stories http://www.instagram.com/jenny_peterson

Thanks! Your support means the world to me! 

In this episode of Voices of the Walk, Paths for All’s Communications and Marketing Officer, Deborah Fox, is joined by Professor Jeff French, thought leader in the fields of behavioural influence, Social Marketing, social communication and citizen focused programme planning and evaluation – and keynote speaker at Paths for All’s 2019 Expert Lecture.

Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University. He has published over 100 academic papers and five books as well as numerous guides and tool kits on Social Marketing, social communication, behavioural influence and other related topics. He was previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2009, Jeff became the CEO of Strategic Social Marketing. Strategic Social Marketing’s aim is to directly contribute to programmes that will improve the quality of people's lives. It is passionate about working with and alongside people to improve the programmes, interventions and services they commission or develop to promote health and wellbeing.

Deborah caught up with Jeff while he was in Edinburgh for our Annual Expert Lecture to find out more about Social Marketing, co-production for social good and the challenges and opportunities facing us as we look to create a more active nation.

Listen and explore:

• The 3 questions Alasdair asked himself that led to leaving social media last year
• The different ways Alasdair and Julie-Roxane thing about social media
• What happened when Julie-Roxane decided to join instagram earlier this year and why she's taking a break from it now.
• How social media has affected Alasdair and Julie-Roxane's relationship
• How leaving social media has effected their relationship
• Social media addiction as a symptom and what it suggests about the deeper questions our culture is grappling with

Mentioned on this episode:

• Making Sense Podcast #136 - Digital Humanism w/ Sam Harris & Jarod Lanier
• Ten Arguments For Deleting Your Social Media Accounts Right Now by Jarod Lanier
• The Shallwos: What the INternet is Doing to Our Brains by Bicholas Carr
• The Attention Merchants: The Epic Scramble to Get INside Our Heads by Tim Wu
• Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone by Brene Brown
• Pandemic Legacy Season 2 board game

Connect with us:

• Email us at host@thefaroutpodcast.com
• Follow FAR OUT on Instagram
• Follow JR on Instagram

Support this podcast:

• Leave a review on iTunes!
• Donate to the FAR OUT podcast
• Subscribe to FAR OUT and share this episode with friends! :D

Credits:

• Intro music: "Complicate ya" by Otis McDonald
• Outro music: "Running with wise fools" written & performed by Krackatoa (www.krackatoa.com)

On our first episode of Marketing Upheaval, CEO of Porter Novelli, Brad MacAfee joins us to talk about the role of a global purpose consultancy, new technologies in marketing and how millennials are changing corporate culture.

Marketing Upheaval is created and produced by Creative Outhouse in Atlanta, Georgia.

Hey, this is Rudy Fernandez from Creative Outhouse, and my guest this episode of Marketing Upheaval is Brad MacAfee, who was the CEO of Porter Novelli. Brad and I talked about the role of a CEO, and Porter Novelli's positioning as a purpose consultancy. We also spent some time talking about how to staff in this era when clients' needs are constantly evolving. How do you prepare for that? Well, listen in. Welcome to Marketing Upheaval.

With me is Brad MacAfee, the CEO of Porter Novelli. Now, Brad and I have known each other for a long time, and I've seen lead a practice, lead an office, be the head of PN North America, and now as a CEO of a global communications firm. If anyone has all the answers, it's him.

Brad:                I'm not sure about that, but it's great to be here with you, Rudy.

Rudy:               Thanks, Brad. I know you've had a lot of roles within PN, and you've been head of practice, you've been an MD, you've been a head of North America, and now the CEO. What is the primary role of a CEO? What does a CEO of a global communications company do? What's your biggest responsibility, you think?

Brad:                Yeah. Well, it's interesting because I don't think it's too complicated, really. I think it's about setting vision and inspiring, motivating those around you to embrace the vision, what you're trying to do as an organization, set that tone where we're going. I also believe that CEO has to be about building out the culture, and making sure that everyone lives the culture. I mean, lives it. If you have a set of values, how do you show up as an organization? In my role, I feel like I need to be the one who is an illustration of what it looks like to live those values each and every day.

Brad:                If Porter Novelli is a global purpose consultancy, as, how do I show up and demonstrate that as well, but truly, when you have such a great team, I think it's about setting vision and creating the culture, and then trying to inspire and motivate everyone to be as enthusiastic about that where we're going as I am.

Rudy:               Tell me about that, the global purpose consultancy. Porter Novelli I know has a history of, before it was called purpose, it was called social marketing, I guess. It was about helping clients that sought to improve the lives of the people they served. Tell me a little bit about Porter Novelli's evolution to that, calling yourself a purpose consultancy.

Brad:  Well, first off, thank you for that, because I will say that when you look at at the evolution, yeah, it was about social marketing or behavior change, and a lot of it was really focused in on that behavior change around a lot of public health or health issues, and how do you change somebody's eating behaviors?

Full transcript: https://creativeouthouse.com/2019/07/26/brad-macafee-on-purpose-and-evolving-client-needs/

Thank you all so much for listening!
I love sharing my journey and what I'm learning with you in this podcast!

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