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    the dime

    Explore "the dime" with insightful episodes like "Rick Bashkoff: Why Cannabis Needs Unique Software Solutions", "House of Puff Evolves: Introducing The Spritz", "Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities", "Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities" and "Cookies: The Only Global Cannabis Brand Ft. Crystal Millican" from podcasts like ""The Dime", "The Dime", "Cannabis in 10", "The Dime" and "The Dime"" and more!

    Episodes (100)

    Rick Bashkoff: Why Cannabis Needs Unique Software Solutions

    Rick Bashkoff: Why Cannabis Needs Unique Software Solutions

    Companies obsessed with solving specific pain points always win.

    The cannabis industry, with its unique challenges, demands tailor-made software solutions.

    Software that guides critical decisions forms the company's foundational backbone.

     An unwavering dedication to profoundly understanding customer challenges and the agility to create nimble, value-focused software solutions is indispensable and poised to disrupt any incumbent.

    This week, we sit down with Rick Bashkoff to discuss:

    • Lit Alerts, CannaVersions & the Origin from Pain to Solution
    • The Critical Role of Accurate Data for Success
    • Building Software Solutions for the Cannabis Sector
    • The Readiness of the Cannabis Industry for AI

     

    • https://www.litalerts.com/
    • https://cannaversions.com/
    • https://www.receptivecap.com/
    • https://www.linkedin.com/in/rickbashkoff/

    Lit Alerts:Founded in 2021 by a dispensary owner and an online marketing executive, we are a lean team built especially for cannabis retailers, agencies and consultants. Our superpower is our ability to remain lean and focused on our customer without the distractions most software companies incur. We're buiulding a software company in a new age of automation, In our observation, many cannabis operators are not (yet) self service software candidates. They need tools that are plug and play and require very little setup and maintenance (if any). 

    CannaVersions: Automated & Easy-To-Use Email Marketing for Dispensaries

     

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    House of Puff Evolves: Introducing The Spritz

    House of Puff Evolves: Introducing The Spritz

    Creating trust is foundational in authentic brand development.

    The transition from content creator visibility to tangible product offerings has become a pivotal strategy among leading global brands. The success stories of Mr. Beast's Feastables and Logan Paul & KSI's Prime underscore the significance of integrating your brand's identity into every aspect of your product. This approach ensures meticulous packaging and thoughtful design, essential for cultivating a captivating customer experience.

     House of Puff has recently unveiled its first adult-use product, marking a pivotal moment in their journey.

    This week, we connect with the masterminds behind House of Puff, Kristina Adduci & Holly Hager, to explore:

    • The Evolution from Content Creator to Product Launch
    • Low Potency Products 
    • The Why behind their new launch 
    • And much more

    About House of Puff:

    House of Puff is a women-owned and Latina-led company that’s based in the heart of New York City. We’re driven by the mission to transform the conversation about everything from consumption rituals to criminal justice reform. Join us in redefining your own life well-lived.

    Guest Links 

    • https://houseofpuff.com/
    • https://twitter.com/kristinal0pez
    • https://www.instagram.com/thehouseofpuff/
    • https://www.youtube.com/channel/UCAf_5fsvF5N_5oadAWo1LMw

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities

    Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities

    Operating since 2011 comes with an enormous amount of experience and scars.

    Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat.

    Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an entirely different beast.

    This week, we sit down with Gabe Mendoza, EVP of Revenue for 4Front Ventures, to discuss the following:

    • Introducing "The Hunt"
    • Leveraging Highly Competitive Markets for Product Testing
    • Turning Experience into Revenue Opportunity

    About 4Front ventures 

    Established in 2011, we’re a leading force in North America’s cannabis industry. With over 600 skilled professionals across key states, we’re constantly refining our craft and advancing the industry. Our track record showcases our ability to thrive at scale in competitive settings. Today, our proven strategies fuel our growth in production, distribution, and sales throughout our target regions.

    Guest Links 

    https://4frontventures.com/leadership/
    https://www.linkedin.com/company/4front-ventures/
    https://twitter.com/4FrontVentures
    https://www.youtube.com/channel/UCUhFE3NWuqFo9z-rme1oTGQ
    https://www.instagram.com/_4frontventures_/

    #CannabisIndustry #CannabisCommunity #FFNTF

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

     

    Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities

    Gabe Mendoza: Driving 4Front Ventures Revenue Growth through  Innovation from Ideas to Opportunities

    Operating since 2011 comes with an enormous amount of experience and scars.

    Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat.

    Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an entirely different beast.

    This week, we sit down with Gabe Mendoza, EVP of Revenue for 4Front Ventures, to discuss the following:

    • Introducing "The Hunt"
    • Leveraging Highly Competitive Markets for Product Testing
    • Turning Experience into Revenue Opportunity

    About 4Front ventures 

    Established in 2011, we’re a leading force in North America’s cannabis industry. With over 600 skilled professionals across key states, we’re constantly refining our craft and advancing the industry. Our track record showcases our ability to thrive at scale in competitive settings. Today, our proven strategies fuel our growth in production, distribution, and sales throughout our target regions.

    Guest Links 

    https://4frontventures.com/leadership/
    https://www.linkedin.com/company/4front-ventures/
    https://twitter.com/4FrontVentures
    https://www.youtube.com/channel/UCUhFE3NWuqFo9z-rme1oTGQ
    https://www.instagram.com/_4frontventures_/

    #CannabisIndustry #CannabisCommunity #FFNTF

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

     

    Cookies: The Only Global Cannabis Brand Ft. Crystal Millican

    Cookies: The Only Global Cannabis Brand Ft. Crystal Millican

    Cookies is the most well-known and prominent cannabis brand. Berner's story and his rise in the cannabis industry are well documented, but it's his authentic approach that has given life to Cookies, propelling it to global fame. Despite the challenges and constraints in the cannabis industry, the brand's growing global popularity is a testament to his vision & impact.

    Brands like Cookies transcend beyond being mere symbols. They become universal icons that resonate globally, embodying a story and culture that connect with diverse audiences across generations and cultures. This global resonance is a clear indicator of successful marketing.

    This week, we sit down with Crystal Millican, Head of Marketing at Cookies, to discuss the following:

    • Cover of Forbes.
    • Insights into Genetics until 2080.
    • Berner.
    • And so much more.

     

    Guest Links 

    • https://cookies.co/
    • https://twitter.com/cookiesglobal
    • https://twitter.com/berner415
    • https://www.instagram.com/berner415

    #Cookies #Berner #cookiescannabis

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    Storyteller generating Millions of Monthly Views documenting Berner & Jungle Boys and others ft. Luc

    Storyteller generating Millions of Monthly Views documenting Berner & Jungle Boys and others ft. Luc

    "Steve Jobs once proclaimed, 'The most powerful person in the world is the storyteller.' A testament to that power? 31 million views and 200,000 watch time hours, all in just the past 28 days.

    Even more impressive? All this for content centered around the often suppressed topic of cannabis.

    This is the profound impact of storytelling.

    Earning the trust of industry giants like Jungle Boys, Berner, and Backpack Boyz to narrate the saga of their brand-building journey is no small feat.

    Join us as we engage with Luc, from LMC, to explore:

    • The art of storytelling and how brands can harness its potential.
    • Insights gleaned from an up-close look at the journeys of cannabis pioneers.
    • The strategy behind amassing millions of view

    About LMC:

    LMC covers business, economics, marketing, branding, and much more! We produce High Design Documentaries which tell the stories of entrepreneurs and their brands as well as the different marketing and business strategies they used to succeed. 

    Guest Links:

    https://www.youtube.com/@LMCxHIGHDESIGN

    https://www.instagram.com/lmc.media

    https://www.instagram.com/lmc.luc

    https://lmc.news/

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    Peter Barsoom: How 1906's has crafted Microdosing Cannabinoids with Targeted Effects

    Peter Barsoom: How 1906's has crafted Microdosing Cannabinoids with Targeted Effects

    The past half-century: Pharmacological interventions have often fallen short.

    The potential solution: Microdosing cannabinoids.

    Imagine a world where you don't reach for a pill bottle.

    Instead, you opt for:

    1. 'Go' for energy.
    2. 'Bliss' for happiness
    3. 'Chill' for relaxation.

    The cannabis industry is evolving. Tailored formulations might just be our future, offering specific, targeted effects and reducing reliance on traditional pharmaceuticals.

    This week, we hosted Peter Barsoom, CEO, and Co-Founder of 1906, to delve into:

    • Why Microdosing Cannabinoids?
    • The intricate science behind creating specific effects formulations.
    • Strain selection to targeted edibles the industry's future. 

    Guest Links

    https://1906newhighs.com/

    https://www.instagram.com/1906newhighs/

    https://twitter.com/1906NewHighs

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    Emergency NY Update, Unknown Impact of Cannabis Rescheduling & IP Protection ft. Jon Purow

    Emergency NY Update, Unknown Impact of Cannabis Rescheduling & IP Protection ft. Jon Purow

    NY Cannabis Regulators made significant changes. Jon Purrow joined us to break them all down, plus the following:

    • Under the radar impact of the potential rescheduling
    • IP, trade secrets, and patent trolls
    • Where we go from here in NY

    About Jon Purrow:

    From start-ups to publicly traded multinational companies, Mr. Purow works with a broad array of clients to establish, protect, license, and enforce their intellectual property. Mr. Purow assists clients in acquiring, clearing, filing, and maintaining favorable intellectual property rights on the state, federal and international levels as appropriate. While he prides himself on finding strategic and creative manners to cost-effectively resolve unavoidable disputes, he vigorously advocates and litigates for his clients when circumstances dictate.

    With respect to cannabis work, Mr. Purow navigates the idiosyncrasies and regulations of the constantly evolving industry to obtain optimal protection and efficient expansion of his client’s brands, as well as shepherd clients through the state license application process and subsequent regulatory compliance.

    Guest Links 

    https://www.gmlaw.com/

    jon.purow@gmlaw.com

     

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    Germany's Cannabis Landscape and the Impending Farm Bill Renewal: What you need to Know ft. Bob Hoban

    Germany's Cannabis Landscape and the Impending Farm Bill Renewal: What you need to Know ft. Bob Hoban

    The Farm Bill in 2014 was the most sweeping reform in U.S. Cannabis history, and the langued that was renewed in 2018 is set to be renewed again this year. Are any changes on the horizon to be aware of?

    As international markets continue to open, are these opportunities for expansion for U.S. operators, or will international operators be collecting the remnants of the U.S. cannabis operators?

    This week we sit down with Global cannabis policy expert Bob Hoban to discuss the following:

    • Farm bill updates and how to prepare
    • International Updates with a focus on Germany
    • Merging of hemp and cannabis sectors
    • THC %
    • And so much more

    About Bob Hoban:

    Robert Hoban is a corporate and M&A attorney who sits at the center of the world’s largest commercial cannabis industry network. He is a leader of Clark Hill’s AmLaw-leading Cannabis Industry Group. As the cannabis industry commercialized, Bob has been widely credited for creating the class of lawyers now known as “cannabis attorneys.”

    Guest Links:

    https://www.clarkhill.com/people/robert-t-hoban/

    https://www.linkedin.com/in/rhoban

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Germany's Cannabis Landscape and the Impending Farm Bill Renewal: What you need to Know ft. Bob Hoban

    Germany's Cannabis Landscape and the Impending Farm Bill Renewal: What you need to Know ft. Bob Hoban

    The Farm Bill in 2014 was the most sweeping reform in U.S. Cannabis history, and the langued that was renewed in 2018 is set to be renewed again this year. Are any changes on the horizon to be aware of?

    As international markets continue to open, are these opportunities for expansion for U.S. operators, or will international operators be collecting the remnants of the U.S. cannabis operators?

    This week we sit down with Global cannabis policy expert Bob Hoban to discuss the following:

    • Farm bill updates and how to prepare
    • International Updates with a focus on Germany
    • Merging of hemp and cannabis sectors
    • THC %
    • And so much more

    About Bob Hoban:

    Robert Hoban is a corporate and M&A attorney who sits at the center of the world’s largest commercial cannabis industry network. He is a leader of Clark Hill’s AmLaw-leading Cannabis Industry Group. As the cannabis industry commercialized, Bob has been widely credited for creating the class of lawyers now known as “cannabis attorneys.”

    Guest Links:

    https://www.clarkhill.com/people/robert-t-hoban/

    https://www.linkedin.com/in/rhoban

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Maryland's Cannabis Market: What to Look Out for, Strategic Location, & Potential Federal Legalization Influence ft. Brandon Barksdale

    Maryland's Cannabis Market: What to Look Out for, Strategic Location, & Potential Federal Legalization Influence ft. Brandon Barksdale

    Nestled in the Mid-Atlantic and surrounded by states that have legalized cannabis, Maryland's burgeoning cannabis market has a strategic location that is poised for explosive growth. With the country's highest concentration of government employees, its potential federal impact on the industry is not to be overlooked.

    Remedy is a key player in the limited licenses market. This week we sit down with Brandon Barksdale Co CEO of Remedy Maryland to discuss the following:  

    • The future of the Maryland market and its potential growth due to its location and consumer demand
    • The potential influence of the tri-state area on banking reform and full-blown legalization and the government's role in driving change in the industry.
    • Unique partnerships with big cannabis brands like Cookies and Holistic in creating the "store within a store" feel in dispensaries.
    • Adhering to quality standards during the transition from medical to recreational cannabis

    Guest Links:

    • https://remedymaryland.com/
    • https://www.linkedin.com/in/bbarksdale/
    • https://www.instagram.com/remedy_maryland/
    • https://twitter.com/remedymaryland
    • https://www.youtube.com/channel/UCls05chjGZw82nyQkn2XuFQ/featured

     

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Maryland's Cannabis Market: What to Look Out for, Strategic Location, & Potential Federal Legalization Influence ft. Brandon Barksdale

    Maryland's Cannabis Market: What to Look Out for, Strategic Location, & Potential Federal Legalization Influence ft. Brandon Barksdale

     

    Nestled in the Mid-Atlantic and surrounded by states that have legalized cannabis, Maryland's burgeoning cannabis market has a strategic location that is poised for explosive growth. With the country's highest concentration of government employees, its potential federal impact on the industry is not to be overlooked.

    Remedy is a key player in the limited licenses market. This week we sit down with Brandon Barksdale Co CEO of Remedy Maryland to discuss the following:  

    • The future of the Maryland market and its potential growth due to its location and consumer demand
    • The potential influence of the tri-state area on banking reform and full-blown legalization and the government's role in driving change in the industry.
    • Unique partnerships with big cannabis brands like Cookies and Holistic in creating the "store within a store" feel in dispensaries.
    • Adhering to quality standards during the transition from medical to recreational cannabis

    Guest Links:

    • https://remedymaryland.com/
    • https://www.linkedin.com/in/bbarksdale/
    • https://www.instagram.com/remedy_maryland/
    • https://twitter.com/remedymaryland
    • https://www.youtube.com/channel/UCls05chjGZw82nyQkn2XuFQ/featured

     

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Marketing in Cannabis: Maximizing Your Toolbox, Building Brand Loyalty, and Understanding Your Customer ft. Lisa Buffo

    Marketing in Cannabis: Maximizing Your Toolbox, Building Brand Loyalty, and Understanding Your Customer ft. Lisa Buffo

    How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless.

    Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. 

    Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.

    We sat down with Lisa to discuss. 

    • Discover the challenges and nuances of marketing in the cannabis industry.
    • Insights on building brand personality and understanding your customers.
    • Navigating the complexities of compliance regulations while marketing
    • Building brand loyalty
    • Exploring why the customer journey

    Whether you're a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing.

    About the Cannabis Marketing Association

    Cannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate 

    Guest Links:

    https://www.linkedin.com/in/lisabuffo/
    https://twitter.com/libuff21
    https://www.instagram.com/libuff/

    CANNABIS MARKETING ASSOCIATION
    https://thecannabismarketingassociation.com/
    https://twitter.com/cannamarketing
    https://www.instagram.com/cannamarketing/
    https://www.instagram.com/cannabismarketingsummit/
     

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Marketing in Cannabis: Maximizing Your Toolbox, Building Brand Loyalty, and Understanding Your Customer ft. Lisa Buffo

    Marketing in Cannabis: Maximizing Your Toolbox, Building Brand Loyalty, and Understanding Your Customer ft. Lisa Buffo

    How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless.

    Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. 

    Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.

    We sat down with Lisa to discuss. 

    • Discover the challenges and nuances of marketing in the cannabis industry.
    • Insights on building brand personality and understanding your customers.
    • Navigating the complexities of compliance regulations while marketing
    • Building brand loyalty
    • Exploring why the customer journey 

    Whether you're a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing.

    About the Cannabis Marketing Association

    Cannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate 

    Guest Links:

    https://www.linkedin.com/in/lisabuffo/
    https://twitter.com/libuff21
    https://www.instagram.com/libuff/

    CANNABIS MARKETING ASSOCIATION
    https://thecannabismarketingassociation.com/
    https://twitter.com/cannamarketing
    https://www.instagram.com/cannamarketing/
    https://www.instagram.com/cannabismarketingsummit/
     

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Show Less

    The Blending of Big Tobacco and Cannabis: The Future of Distribution ft. Scott Grossman

    The Blending of Big Tobacco and Cannabis: The Future of Distribution ft. Scott Grossman

    Big Tobacco's relationship with the cannabis industry is complicated. While most can agree that there is an overlap between the two, many quickly point out that they are dangerous to the industry. 

    Turning point brands sits at the intersection of this dynamic relationship.

    This week we sit down with Scott Grossman, VP of Corporate Development of Turning Point Brands, to discuss the following: 

    The relationship between big Tobacco and the cannabis industry

    • The influence of brands on the future of cannabis and Tobacco.
    • Resources, Overlaps, and Sensors
    • and so much more

    About Turning Point Brands (NYSE: TPB)

    We are a branded consumer products company that markets and distributes products, including alternative smoking accessories and consumables with active ingredients through our iconic and emerging brands.

    Guest Links 

    https://www.turningpointbrands.com/home/default.aspx
    https://zigzag.com/
    https://www.instagram.com/zigzagworld/
    https://www.youtube.com/zzstudio
    https://www.facebook.com/zigzagworldofficial

    https://twitter.com/srg444

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    The Blending of Big Tobacco and Cannabis: The Future of Distribution ft. Scott Grossman

    The Blending of Big Tobacco and Cannabis: The Future of Distribution ft. Scott Grossman

    Big Tobacco's relationship with the cannabis industry is complicated. While most can agree that there is an overlap between the two, many quickly point out that they are dangerous to the industry. 

    Turning point brands sits at the intersection of this dynamic relationship.

    This week we sit down with Scott Grossman, VP of Corporate Development of Turning Point Brands, to discuss the following: 

    The relationship between big Tobacco and the cannabis industry

    • The influence of brands on the future of cannabis and Tobacco.
    • Resources, Overlaps, and Sensors
    • and so much more

    About Turning Point Brands (NYSE: TPB)

    We are a branded consumer products company that markets and distributes products, including alternative smoking accessories and consumables with active ingredients through our iconic and emerging brands.

    Guest Links 

    https://www.turningpointbrands.com/home/default.aspx
    https://zigzag.com/
    https://www.instagram.com/zigzagworld/
    https://www.youtube.com/zzstudio
    https://www.facebook.com/zigzagworldofficial

    https://twitter.com/srg444

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Cannabis Dispensary Secrets: Beyond the Promo Wars & Enhancing the Dispensary Sales Funnel ft. Ian Rumpp

    Cannabis Dispensary Secrets: Beyond the Promo Wars & Enhancing the Dispensary Sales Funnel ft. Ian Rumpp

    When an individual steps inside a cannabis dispensary, their intent is clear.  Personalizing the experience inside and positioning eager targeted brands is now possible.

    This week on The Dime, we host Ian Rumpp, President of Tella, to discuss the following: 

    • An alternative to the race to the bottom
    • Digitizes the dispensary experience.
    • Personalizes product recommendations

    About Tella

    Tella provides full service, online & on-premise digital experience solutions, custom designed to connect businesses with their customers. Our services are tailored to your business needs, designed to tell your story through premium digital content, driven by smart data analytics, and deployed through advanced marketing technologies.

    Guest Links 

    https://www.telladigital.com/cannabis

    https://www.instagram.com/tella.digital/

    https://twitter.com/tella_digital

    https://www.linkedin.com/company/telladigital/

    https://www.tiktok.com/@telladigital

    https://www.youtube.com/channel/UCAzFB-_ZAh0yMp1JPKf_7_w

    https://www.linkedin.com/in/ianrumpp/

    https://twitter.com/rumppdiddy?s=21&t=XSxSvPom2IpZdnc9_PJ_bw

    https://www.instagram.com/ianrumpp/?hl=en

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Cannabis Dispensary Secrets: Beyond the Promo Wars & Enhancing the Dispensary Sales Funnel ft. Ian Rumpp

    Cannabis Dispensary Secrets: Beyond the Promo Wars & Enhancing the Dispensary Sales Funnel ft. Ian Rumpp

    When an individual steps inside a cannabis dispensary, their intent is clear.  Personalizing the experience inside and positioning eager targeted brands is now possible.

    This week on The Dime, we host Ian Rumpp, President of Tella, to discuss the following: 

    • An alternative to the race to the bottom
    • Digitizes the dispensary experience.
    • Personalizes product recommendations

    About Tella

    Tella provides full service, online & on-premise digital experience solutions, custom designed to connect businesses with their customers. Our services are tailored to your business needs, designed to tell your story through premium digital content, driven by smart data analytics, and deployed through advanced marketing technologies.

    Guest Links 

    https://www.telladigital.com/cannabis

    https://www.instagram.com/tella.digital/

    https://twitter.com/tella_digital

    https://www.linkedin.com/company/telladigital/

    https://www.tiktok.com/@telladigital

    https://www.youtube.com/channel/UCAzFB-_ZAh0yMp1JPKf_7_w

    https://www.linkedin.com/in/ianrumpp/

    https://twitter.com/rumppdiddy?s=21&t=XSxSvPom2IpZdnc9_PJ_bw

    https://www.instagram.com/ianrumpp/?hl=en

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Las Vegas Newest Attraction: A Cannabis Consumption lounge a stone's throw away from the strip

    Las Vegas Newest Attraction: A Cannabis Consumption lounge a stone's throw away from the strip

    Las Vegas knows how to regulate sin.

    This week on The Dime, we host Chris LaPorte, Founder of RESET Vegas to discuss the following:  

    • Location, Location, Location
    • Monitoring consumption
    • How brands can partner for national exposure
    • Entertainment experiences
    • And so much more

    RESET is a cannabis hospitality management company specializing in the development and operation of unique experiential venues and events with a focus on videogame culture, esports, skill-based gaming, and the implementation of VR/AR technologies.

    Combining Las Vegas hospitality excellence with cannabis regulatory expertise, RESET will develop and operate social-use lounges to accommodate the diverse demographics of the 21+ cannabis industry.

    RESET will usher in a new era of nightlife and entertainment creating the gold standard of cannabis experiences in Las Vegas and scale to regulated markets.

    #cannabisconsumptionlounges #cannabisinsider #cannabis

    Guest Links

    https://www.reset.vegas/
    https://www.instagram.com/chrisofcoins/?hl=en
    https://twitter.com/ChrisOfCoins
    https://www.linkedin.com/in/christopher-laporte-52471b52/

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

    Las Vegas Newest Attraction: A Cannabis Consumption lounge a stone's throw away from the strip

    Las Vegas Newest Attraction: A Cannabis Consumption lounge a stone's throw away from the strip

    Las Vegas knows how to regulate sin.

    This week on The Dime, we host Chris LaPorte to discuss the following:  

    • Location, Location, Location
    • Monitoring consumption
    • How brands can partner for national exposure
    • Entertainment experiences
    • And so much more

    #cannabisconsumptionlounges #cannabisinsider #cannabis

    Guest Links

     

    Follow us: Our Links.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

    The Dime is a top 5% most shared  global podcast 

    The Dime is a top 50 Cannabis Podcast 

    Sign up for our playbook here:

    🎥 YouTube:  The Dime

    📸 Instagram:  The Dime

    🐣 Twitter: Bryan Fields, Kellan Finney

    🎙 The Dime Podcast: 

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