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    top of funnel

    Explore "top of funnel" with insightful episodes like "A Recruiting Kickoff Process for a High-Performing Top of Funnel with Natan Fisher, Co-Founder and Co-CEO of SingleSprout", "91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!", "Unlocking Growth Potential: The Hidden Secrets of Top-of-Funnel Metrics", "85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends." and "Your Pipeline is Lumpy with Matt Heinz, Sales Influence(r)" from podcasts like ""Offer Accepted", "iDigress with Troy Sandidge", "Live Better. Sell Better.", "iDigress with Troy Sandidge" and "Sales Influence Podcast"" and more!

    Episodes (8)

    A Recruiting Kickoff Process for a High-Performing Top of Funnel with Natan Fisher, Co-Founder and Co-CEO of SingleSprout

    A Recruiting Kickoff Process for a High-Performing Top of Funnel with Natan Fisher, Co-Founder and Co-CEO of SingleSprout

    In this episode of Offer Accepted, Natan Fisher, Co-Founder and Co-CEO of SingleSprout, shares his unique perspective on the hiring process, emphasizing the importance of understanding what a job is not and what failure looks like in a role. He believes that mismanaged expectations often lead to employee turnover, and that success should be clearly defined in terms of Key Performance Indicators (KPIs) and goals.

    Natan highlights the importance of identifying non-negotiable must-haves for a role. These can range from compensation and skills to culture fit and location. He advises hiring managers to limit their non-negotiables to four key points, with the rest being nice-to-haves. This approach, Natan argues, helps to create a clear and realistic picture of the job.

    Natan's hot take on recruiting is that understanding customers and their needs should be directly connected to the recruiting process. He encourages companies to align their hiring process with their business process, ensuring that the people they hire can effectively meet their customers' needs. Natan's insights offer a fresh perspective on the hiring process, emphasizing the importance of clear communication, realistic expectations, and customer-focused recruiting.

    91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!

    91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!

    Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. 

    It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? 

    This is the part where many businesses create a false perception of their business value and demand in the market. 

    In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.

    You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

    Beyond The Episode Gems:

    Discover All of the Podcats on the HubSpot Podcast Network

    Get Your Tickets for INBOUND

    Listen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy Sandidge

    Chris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn Post

    Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

    Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    Get Free HubSpot Marketing Tools To Help You Grow Your Business 

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Grow Your Business Faster Using HubSpot's CRM Platform

    #####

    Support The Podcast & Connect With Troy: 

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    •  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    •  Need a Growth-Focused Brand Consultancy? NoMiddle.com

    Unlocking Growth Potential: The Hidden Secrets of Top-of-Funnel Metrics

    Unlocking Growth Potential: The Hidden  Secrets of Top-of-Funnel Metrics

    Does this sound familiar? You've been told to hire more salespeople to boost  

    your declining sales, but it's not delivering the results you expected. The  

    pain of investing time and money into new hires without seeing significant  

    growth can be frustrating. In this episode, we'll show you a more effective  

    approach by focusing on top-of-funnel metrics and lead qualification to drive  

    sustainable growth and overcome this challenge.

    In this episode, you will be able to:

    • Unravel the impact of leading metrics and lead qualification in  

    powering growth.  

    • Disclose the efficacy of harmonized messaging in enhancing the results

    of sales talks.  

    • Extract valuable cues from customer interactions to bolster your  

    messaging strategy.  

    • Familiarize with the magic of six probing questions to collect vital  

    feedback and optimize messaging.  

    • Appreciate the importance of building faith and formulating a method  

    for uniform message uptake.

    The key moments in this episode are:

               

    00:00:06 -            

                  Introduction,            

    00:01:03 -            

                  The Issue of Throwing People at Problems,            

    00:03:37 -            

                  Analyzing Top of Funnel,            

    00:06:26 -            

                  Fine-Tuning Messaging,            

    00:10:22 -            

                  Messaging vs. People Problem,            

    00:13:08 -            

                  Messaging and Sales Process,            

    00:14:38 -            

                  Understanding Capacity,            

    00:15:11 -            

                  Timing and Capacity Planning,            

    00:17:23 -            

                  Quality Over Quantity,            

    00:21:10 -            

                  Hiring the Right Way,            

    00:25:28 -            

                  Leading with Why in Communication,            

    00:26:24 -            

                  Involving the Team in Hiring and Growth,            

    00:27:20 -            

                  Evolving and Adapting to Change,            

    00:28:29 -            

                  Prioritizing Physical and Mental Health,            

    00:29:45 -            

                  Finding Adam J Online,           

    85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.

    85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.

    I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. 

    Watch the full recording of the event with answers from all of the great panelists here.

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy my book Strategize Up to maximize the growth and profitability of your business.

    Click Here For Free HubSpot Marketing Tools

    See all of the podcasts on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    #####

    Support The Podcast & Connect With Troy: 

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    •  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    •  Follow Troy on Twitter: Twitter.com/FindTroy

    Episode #122 Accelerate Revenue By Filling Your Sales Pipeline With Qualified Leads with Shaheem Alam

    Episode #122 Accelerate Revenue By Filling Your Sales Pipeline With Qualified Leads with Shaheem Alam

    Starting his first venture at the age of 20, Shaheem experienced incredible highs and crushing lows. Sales, presentation, and management are just a few of the skills he gained, which came from hard work, door to door, cold calling, and managing a team of thirty sales reps. After pursuing a few ventures in this realm, he gained a lot of knowledge about growing sales, building teams, and measuring success. 

    Taking this knowledge, Shaheem Co-Founded FiveRings Marketing which aims to help SaaS companies grow their revenue by providing them meetings with decision-makers. 

    You can learn more and connect with Shaheem Alam on the links below:

    Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!

    If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.

    Please make sure to rate and review the show on Apple.

    Episode #122 Accelerate Revenue By Filling Your Sales Pipeline With Qualified Leads with Shaheem Alam

    Episode #122 Accelerate Revenue By Filling Your Sales Pipeline With Qualified Leads with Shaheem Alam

    Starting his first venture at the age of 20, Shaheem experienced incredible highs and crushing lows. Sales, presentation, and management are just a few of the skills he gained, which came from hard work, door to door, cold calling, and managing a team of thirty sales reps. After pursuing a few ventures in this realm, he gained a lot of knowledge about growing sales, building teams, and measuring success. 

    Taking this knowledge, Shaheem Co-Founded FiveRings Marketing which aims to help SaaS companies grow their revenue by providing them meetings with decision-makers. 

    You can learn more and connect with Shaheem Alam on the links below:

    Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!

    If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.

    Please make sure to rate and review the show on Apple.

    Top-of-Funnel PPC Advertising

    Top-of-Funnel PPC Advertising
    Today's question comes from Marcus, who wants to know how to judge the success of top-of-funnel PPC campaigns or ad groups, and if top-of-funnel PPC advertising is even a good idea. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
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