tpt

In this episode, Kirsten Hammond shares how she helps TPT sellers with their branding and product listings. She also highlights the value of brand strategy and how to identify who your target audience is and what they need.

Kirsten Hammond is the founder and CEO of The Southern Teach and The Southern Teach Designs. She is a Texas teacher who creates engaging and minimal-prep educational ELA/SS resources for upper elementary teachers. Kirsten helps teacher sellers with tips and strategies on how to start, build, and grow a well-designed brand and storefront that draws attention and brings in more sales each month. She also offers visual branding services for teacher sellers looking to give their TPT or websites a fresh look. 

Resources Mentioned:

Use code ELITE23 to get 20% off for any custom branding services package

The Southern Teach Design and Branding

Connect with Kirsten on Social Media:

Instagram

Podcast

Connect with Rachel on Social Media:

Elite Edupreneurs Instagram

Let's talk about hiring out tasks and what types of tasks you should hire out for in different phases of your business. A lot of TPT sellers, even in the early stages of their business, are thinking about what they can hire out for and then there are a lot of people who've been doing it all on their own for a very long period of time. 

But you find yourself asking - What do I hire out for? How do I prioritize the money that I have based on the stage of business that I'm in?

 Today, we're going to talk about three different levels of hiring out: beginner. intermediate, and advanced levels within your business.

It's important to understand that every business is different and so the advice that I'm gonna give here is gonna be very generalized for most people. Let's get started!

Last week, we talked about three strategies that would work well for a TPT seller who's brand new to email marketing.

This week, we're talking about three advanced email marketing strategies that would be great for a TPT seller with an established and engaged email list.

Free Trial for ConvertKit: https://convertkit.com/?lmref=OQOFQA
50% Off 1st Year of Flodesk: https://flodesk.com/c/KTH5RZ

In this episode, Alissa McDonald discussed the key differences between email marketing and social media marketing. She also explains the fundamental building blocks of an effective email marketing strategy .

Alissa McDonald is a former teacher and marketing strategist who has helped thousands of business owners build a business that feels totally doable. She's passionate about helping educators make the extra income they deserve by setting up simple marketing funnels, so they can make more sales with less time. Alissa is the founder of Teacher Hustle University, a program that gives educators the training, tools, and resources they need to market their business with ease. She also recently founded an Edtech company called PopPD where she and he co-founder are building an interactive learning workspace for K12 educators.

Resources Mentioned:

Use code ELITE40 for $40 off

Work with Alissa

Teacher Hustle University

PopPD

Connect with Alissa on Social Media:

Instagram

Connect with Rachel on Social Media:

Elite Edupreneurs Instagram

This week on the podcast, we're throwing it way back to 2021 Back to School season and we are revisiting an old episode, episode 14. 

This episode is about three ways to have a successful back to school season in your TPT business. When this was first recorded in 2021, there was still some uncertainty about COVID.

Now,  TPT sellers  have been experiencing that things are still a little uncertain, but not because of COVID. The uncertainty is because of the current state of our economy. Teachers are in a different headspace than they were prior to 2020. 

 All of this adds up to a degree of uncertainty when it comes to back to school - how are my tried and true resources going to perform? 

So, in this week's episode, we're going to go back to those three fundamental ways to have a successful back to school season.  

Let's go ahead and dive in.

Free Facebook Group:
 https://www.facebook.com/groups/749538092194115

Have you ever held your breath before releasing a new product over a certain historical topic?  Or you want to create resources about a certain culture or a certain time or a certain event, but without ending up on the news.

You want to have culturally responsive resources. You want to create resources that are inclusive, but you don't want to have your reputation ruined because you messed something up, simply because you just didn't know.

Well, today's guest, Karen Au Haq, is going to be talking all about that. She is an expert and works with a team of experts to help create resources that are culturally responsive and accurate and she's going to be talking about some ways that you can do that with your resources.

Karen actually offers a service to teacher authors and to the education community. If you fall into this category where you feel a little unsure of yourself with some of these resources that you're creating or with resources that you would like to create, this episode is for you. So here we go. I want you guys to meet Karen.

Karen's Instagram:
https://www.instagram.com/edcoachnetwork/

Karen's Website:
https://www.edcoachnetwork.com/

In this episode, Chynell Moore shares her advice from years of experience being a business coach. We also dive into the concept of success leaving clues and discuss common mental barriers that often hinder progress and success.

Chynell Moore is a seasoned business coach who specializes in working one-on-one with teacher sellers in her private coaching program.She's got the secret sauce to skyrocket sales for teacher sellers, whether you're just hitting 5 figures or already at 6 or even 7 figures.You can tune into her addictive podcast, Routine Your Dream, for creative tips on how you, as a TPT seller, can take your business to the next level. With Chynell by your side, you'll be transforming your everyday grind into the dream business you've always wanted.

Resources Mentioned:

Use code ELITE to get a complete bonus session for FREE

Apply for Private Coaching

Connect with Chynell on Social Media:

Instagram

Podcast

Connect with Rachel on Social Media:

Elite Edupreneurs Instagram

Heart purity creates vision clarity. Eyes “open to see more and more of God,” Jesus says (Matthew 5:8 TPT).

More of His never-failing faithfulness.

More of boundless grace.

More of His deep wisdom.

More of His sure and steady peace.

More of His unconventional leadership style.

More of His infinite creativity.

More of His better-than-ours timing.

More of His tireless kindness.

More of His relational nature.

More of His adoring gaze.

More of His yearning for our full attention.

More of His desire for two-way communication.

More of His mercy-driven priorities.

More of His disciple-making mission.

Links mentioned:

1. Cultivating a Missional Life: A 30-Day Devotional to Gently Help You Open Your Heart, Home, and Life to Your Neighbors. Download a free sample from the resource library, and if you want the rest it’s $4.99 on Kindle or $6.99 for the paperback. Grab the bonus 30-day missional living challenge (free with a purchase) to get the most out of the devotional.
2. View the written version of this episode.

Martina Cahill, The Hungry Teacher, is here today and she has a very successful membership for ELAR teachers. Her story is very inspiring and I can't wait for you guys to hear from her. If you've been thinking about opening a membership for teachers, you don't want to miss this interview. Let's meet Martina.

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf 

Connect with Martina:
https://www.instagram.com/thehungryteacher8th/?hl=en

In this episode, Farrah Henley shares valuable tips and strategies for growing your business. She shares how one crazy successful Facebook ad changed her business mindset. She also discusses failure and offers a fresh perspective on how it can be a catalyst for growth and success.

Farrah is a 12+ year veteran teacher business owner who has grown her business from a side-hustle that paid for extra school supplies to an educational company that now serves tens of thousands of teachers across the world and supports a team of 15 teachers, former teachers, and stay at home moms. In addition to being a full time CEO of Farrah Henley Education, she now shares her expertise and knowledge from her own journey to help other teacher business owners step into their own roles as CEO and live the life they have dreamed of. She shares her no-nonsense approach to operating a 7 figure business through her coaching programs which include small group coaching, masterminds, and 1:1 coaching. You can find out more at farrahhenleycoaching.com.

I interviewed Farrah way back in 2018. Listen to the episode here.

Resources Mentioned:

Use code ELITE when signing up to get a 10% discount 

Teacher Business Coaching

Book a FREE 30 min consultation call

Aligned Mastermind

Connect with Farrah on Social Media:

Instagram

Connect with Rachel on Social Media:

Elite Edupreneurs Instagram

If you are thinking about launching a course or launching a membership, I want you to listen to my friend, Melanie, Batistelli, because she is a launch strategist for course and membership owners. Her whole job is to take all of that stress off of your plate and help you focus on the things that only you can do.She's talking a little bit about that, some mistakes that she's seen course and membership owners make whenever they're launching, and some tips to kind of help you avoid those mistakes. Let's meet Melanie.

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf 

Melanie's Website:
https://duxburydigital.co

Melanie's IG:
https://instagram.com/duxburydigital

Create a Workshop that Creates Group Coaching Program: https://bit.ly/onestopworkshop    

Today we professional copywriter, Branda Villacob, who is going to be talking about nurturing your audience. I get this question all the time from TPT sellers - I understand that I need to be selling resources, writing sales emails, sending freebies, and nurturing customers, but what does that actually mean? How do I nurture my audience in a way that makes them more likely to purchase from me and build a know, like, and trust relationship without just constantly giving them freebies?

Let's go meet Branda Villacob, who is going to be sharing with us how to nurture your audience.

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf

Branda's Website:
https://www.therelevantcollective.com/

Branda's Instagram:
https://www.instagram.com/therelevantcollective/

Branda's Copy Library (specifically on helping teacher sellers write personality-packed copy):
https://www.therelevantcollective.com/copy-obsessed

Branda's Freebie - Crafting Welcome Sequences: https://therelevantcolletive.ck.page/8f0c03aaec

In this episode, Sara Whittaker shares why edupreneurs should start a podcast! We discuss what you need to get started, common mistakes people make, recommended gear, and more!

Sara Whittaker is a teacher turned podcast strategist. She helps educators leverage the power of podcasting in order to scale their business and connect with their audience. Sara is also the host of the podcast, Podcasting for Educators, where she shares weekly tips on how to start, manage, and grow a podcast.

Resources Mentioned:

Use code ELITE for $50 off

Free Podcast Launch Guide

Guesting for Educators Mini-Course

The Podcasting for Educators Prep-School

Connect with Sara on Social Media:

Instagram

Podcast

Connect with Rachel on Social Media:

Elite Edupreneurs Instagram

Today we have a very special guest, Rakel Johnson. She is a professional product photographer and we all know, as TPT sellers, how valuable it can be to have professional, well lit, crisp, clear, beautiful images of our resources to use on our covers, previews, Pinterest pens, blog, etc...

She's gonna be sharing things that you can do at home to get your at-home product photography looking like it was done professionally. Let's meet Rakel.

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf

Rakel's Instagram:
https://www.instagram.com/rakeljohnsonsimplycreating/

Rakel's Website:
https://www.rakeljohnsonsimplycreating.com/

Rakel's Easy, Breezy, Beautiful Covers
https://rakeljohnson.ck.page/covers

Rakel's Equipment List
https://www.rakeljohnsonsimplycreating.com/favs

This episode is going to save you so much money on Facebook ads. If you've been wanting to run Facebook ads or thinking about running Facebook ads, but the idea of budgeting for that seemed a little bit daunting, Jenzaia DiMartile is going to be sharing about tripwire ads, which are kind of a sneaky little way to help offset the cost of your Facebook ads. You can even use this for your general lead magnets  that you have for your business to help you bring in a little bit more revenue. Let's go ahead and meet Jenzaia.

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf 

Jenzaia's Instagram:
https://www.instagram.com/heyitsjenzaia/

Jenzaia's Website:
https://www.jenzaiadimartile.com/

Today we're talking to Sarah Weiss, who is an expert in TikTok marketing. I am so excited because I know that for many teacher entrepreneurs TikTok is something that you kind of want to do or you're told maybe you should do it, but maybe you're just not really sure where to start. If you're like me and you know absolutely nothing about TikTok, then this is a really good interview to start with because I'm asking her all of the basic questions. We will also get into SEO, the type of content that you should be posting, and how often you should be posting so that you can get the results that you want. Let's meet Sarah.

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf 

Sarah's Website - On Brand by Sarah
https://onbrandbysarah.com/

Sarah's Free TikTok Profile Optimizer
https://go.onbrandbysarah.com/bundles/QnVuZGxlOjYzZWJlNGM2ZTM2OTYyNjBkYjQ1NzlkZQ==

Sarah's Tik Tok
https://www.tiktok.com/@onbrandbysarah

Sarah's Instagram
https://www.instagram.com/onbrandbysarah/

In this episode, Shelly Rees shares strategies for sellers to get back to school ready! We discuss everything from improving product titles and descriptions to growing an email list. 

Shelly Rees has over 22 years of experience teaching students in the upper elementary grades. She has a love for learning and believes in providing instruction that is hands-on, fun, and engaging. Shelly is passionate about helping other teachers by creating and providing educational resources that will help reduce their stress-load and deliver great academic results.

Additionally, Shelly has worked with and mentored many other TPT sellers. For the past 7 years, she has been able to reach and help hundreds of teacherpreneurs through her course, Focused Success for Teacherpreneurs. Shelly finds great joy in helping teachers and colleagues improve their product creation practices and reach their financial goals.

She is also a mom of 4 boys, and now lives in rural Wyoming with her husband, Aric. In her free time, she enjoys cookie decorating, camping, and riding in her side by side in the mountains.

I first interviewed Shelly wayyy back in 2017. Listen to the episode here.

Resources Mentioned:

Back to School Ready Workshop 

Focused Success Course 

Teacherpreneur School 

Save 10% on all courses with code ELITE

Connect with Shelly on Social Media:

TpT Seller Success Facebook Group

Connect with Rachel on Social Media:

• TpT Store

• Blog

• Instagram

• Facebook Page

• Facebook Group

• Pinterest

• Youtube

You are in for a treat because today we have guest SEO expert, Kristen Doyle, here. She is going to be talking all about search engine optimization for your TPT stores, dispelling some popular myths, and she's even going to be laying to rest some very hotly debated questions. Let's go ahead and let's meet Kristen!

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf   

Kristen Doyle's Instagram:
https://www.instagram.com/kristendoyle.co/?hl=en

Kristen Doyle's Website:
https://kristendoyle.co/

The Savvy Teacher Seller Podcast:
https://podcasts.apple.com/us/podcast/the-savvy-teacher-seller-with-kristen-doyle/id1630990386

If you feel like you're on the content creation hamster wheel - posting on social media, trying to send emails, creating blog posts, and all of that every month - we have content creation expert, Kassaundra Foster, here to help! She's sharing how you can strategize your content to create one large, long form piece of content and turn it into many smaller bite size pieces of content to go on multiple platforms so you're essentially saving yourself time and mental work by  planning everything out ahead of time.

Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf  

Kassaundra's Instagram:
https://www.instagram.com/fostercontentsolutions/?hl=en

Elite Edupreneurs is back!! 

Submit your guest requests here.

Follow Elite Edupreneurs on Instagram!